Jason Shoffman
Designer
Location
London, United Kingdom
Toptal Member Since
June 12, 2017
Jason is an award-winning multi-skilled, integrated art director and designer with over 15 years of industry experience. With a conceptual mind, he likes to take projects from concept through to execution. His interests sit within the advertising arena, where he wants to produce award-winning creative. Jason is lucky enough to have worked at big agencies like Grey, McCann, AKQA, on big brands like Coca Cola, BMW, Hugo Boss, Sky, BT, HBO, and P&G.
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Work Experience
2015 - PRESENT
Freelance Art Direction and Design
Freelance
- Provided art direction and design craft for various agencies. Contracted to conceptualize and provide solutions for a variety of campaigns.
- Collaborated with some of the top agencies in London, including Grey, McCann, AKQA, We Are Social, FCB Inferno, Havas Work Club, Razorfish, AnalogFolk, Imagination, Wunderman, Isobar and DesignStudio to name a few.
- Contributed to designs for many clients including Coca Cola, Adidas, BMW, Hugo Boss, Sky, Vodafone, Lucozade, Guinness, Canon, Mastercard, Land Rover, Jaguar, Lacoste, Sony, BT, EE, Virgin Active, XBOX, Premier League, Puma, Kit Kat, HBO Europe, Pret A Manger, Alfa Romeo, Fiat, SEAT, Revlon, P&G, Shell, Burger King, Oreo, Paypal, McVitie's, Huawei, VISA, Barclays, NHS, and many more.
- Employed as the creative lead on the YouTube Music OOH awareness campaign. Providing art direction, conceptual ideas, pitching to the client, delivering and signing off every asset that went live.
- Worked on various social campaigns for adidas, pushing creative boundaries to set trends within the industry.
- Completed art direction and design of the 360 advertising campaign for Mastercard "Some call it Madness, we call it Priceless" campaign. This covered, print, digital, social and OOH media.
- Served as the art director of the Virgin Active site re-design and its content, and designed templates from the website to the app.
- Designed a groundbreaking platform design for an NHS emergency service app, which will be build by 2020.
- Created a connectivity app for Alfa Romeo that will bring the user and the car in synergy with one another.
Technologies: WordPress, Microsoft PowerPoint, InVision, Adobe Premiere Pro, Adobe After Effects, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
2014 - 2015
Senior Designer/Art Director
FCB Inferno
- Provided art direction and design solutions across various creative mediums.
- Contributed to the art direction and design of the award-winning 'This Girl Can" Sport England campaign.
- Collaborated with major clients, including Coca Cola, BMW, Nivea, Sky, eBay, Unilever, Nestle, Post Office, Sport England, Microsoft, Nokia, Hyundai, Oreo, Vue, NSPCC.
- Coordinated the acclaimed "Ministry of Christmas" campaign for the Post Office. One of the most watched in 2014.
- Awarded 2015 Circle Awards Outdoor Best Poster Campaign – Campaign Silver for "This Girl Can."
Technologies: Apple Keynote, InVision, Adobe After Effects, Adobe Premiere Pro, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
2014 - 2014
Senior Art Director
The BIO Agency
- Communicated complex ideas and transformed data into visual engagement. Created captivating user experiences that told a story within digital cross-platform solutions.
- Presented designs and provided rationale in client pitches.
- Pitched to win new business.
- Managed the creative team to ensure the completion of design solutions, which I art directed.
- Helped project managers and account directors in the formulation of decks for client pitches.
- Art directed my own concepts, from the strategic approach to the visual design.
- Collaborated with major clientele, including Universal Music, ASOS, Nespresso, Halfords, TOMS Shoes and Hibu.
Technologies: Apple Keynote, Adobe After Effects, Adobe Premiere Pro, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
2012 - 2014
Senior Designer
Grey Possible
- Provided digital design solutions for major clientele, in the field of advertising.
- Involved in all project areas from brainstorming, pitches, concepting, scamps, wireframes to final artwork.
- Worked on campaigns for Coca Cola, Vodafone, Hugo Boss, Lucozade, Lacoste, Puma, Kit Kat, Canon, Visa, American Express, Freesat, Mindshare, Legal and General, Truphone, Aegon, GSK, Oreo, TransAmerica and SEAT.
- Contributed to the art direction and design of an FWA winning website for a SEAT car launch.
- Won a Chip Shop Award for Best Viral in 2013.
Technologies: Apple Keynote, Adobe After Effects, Adobe Premiere Pro, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Education
2003 - 2006
Bachelor of Arts Degree with Honors in Graphic Design
University of Leeds - Leeds, United Kingdom
2001 - 2003
A Levels (Diploma) in Design, History, Business Studies
Queen Elizabeth's Boys School - London, England
Experience
Adobe Photoshop - 18 yearsAdobe Illustrator - 16 yearsAdobe InDesign - 14 yearsArt Direction - 14 yearsConcepting - 14 yearsUI Design - 12 yearsDigital Design - 12 yearsPrint Design - 12 yearsLocation
