Jason Shoffman
Verified Expert in Design
Designer
London, United Kingdom
Toptal member since December 4, 2017
Jason is an award-winning, multi-skilled, integrated creative and design director with over 17 years of industry experience. With a conceptual mind, he likes to take projects from concept to execution. His interests lie within the advertising arena, where he wants to produce award-winning creative. Jason is lucky enough to have worked at big agencies like Grey, McCann, AKQA, Havas, and We Are Social on big brands like Coca-Cola, adidas, Sky, YouTube, Vodafone, Guinness, and PlayStation.
Portfolio
adidas
Olympics
Virgin Active - Happily Ever After
Office Freedom Website Redesign
Experience
- Adobe Photoshop - 18 years
- Adobe Illustrator - 16 years
- Art Direction - 14 years
- Adobe InDesign - 14 years
- Concepting - 14 years
- Digital Design - 12 years
- Print Design - 12 years
- Creative Direction - 11 years
Tools
- Adobe InDesign
- Adobe Illustrator
- Adobe Photoshop
Work Experience
Freelance Art Direction and Design
Freelance
- Provided art direction and design craft for various agencies. Contracted to conceptualize and provide solutions for a variety of campaigns.
- Collaborated with some of the top agencies in London, including Grey, McCann, AKQA, We Are Social, FCB Inferno, Havas Work Club, Razorfish, AnalogFolk, Imagination, Wunderman, Isobar and DesignStudio to name a few.
- Contributed to designs for many clients, including Coca-Cola, adidas, BMW, Hugo Boss, Sky, Vodafone, Lucozade, Guinness, Canon, Mastercard, Land Rover, Jaguar, Lacoste, Sony, BT, EE, Virgin Active, XBOX, Premier League, Puma, Kit Kat, HBO Europe, Pret A Manger, Alfa Romeo, Fiat, SEAT, Revlon, P&G, Shell, Burger King, Oreo, Paypal, McVitie's, Huawei, VISA, Barclays, NHS, and many more.
- Employed as the creative lead on the YouTube Music OOH awareness campaign. Providing art direction, conceptual ideas, pitching to the client, delivering and signing off every asset that went live.
- Worked on various social campaigns for adidas, pushing creative boundaries to set trends within the industry.
- Completed art direction and design of the 360 advertising campaign for Mastercard "Some call it Madness, we call it Priceless" campaign. This covered, print, digital, social and OOH media.
- Served as the art director of the Virgin Active site re-design and its content, and designed templates from the website to the app.
- Designed a groundbreaking platform design for an NHS emergency service app, which will be build by 2020.
- Created a connectivity app for Alfa Romeo that will bring the user and the car in synergy with one another.
Design Director
We Are Social
- Helped run the design department and lead a team of 25 designers across sports clients and Amazon Music.
- Set up, onboarded, and handled continual central oversight of Amazon Music social channels across five markets.
- Was part of departmental leads to run and win multiple pitches in 2023 and 2024—most notably Amazon Music, TikTok, and Lucozade.
- Contributed proactively to a McCain idea, a shortlisted finalist for the Look Ahead Contagious awards.
- Involved in five agency award-winning projects for adidas Run for the Oceans and Made to be Remade.
Senior Designer | Art Director
FCB Inferno
- Provided art direction and design solutions across various creative mediums.
- Contributed to the art direction and design of the award-winning 'This Girl Can" Sport England campaign.
- Collaborated with major clients, including Coca Cola, BMW, Nivea, Sky, eBay, Unilever, Nestle, Post Office, Sport England, Microsoft, Nokia, Hyundai, Oreo, Vue, NSPCC.
- Coordinated the acclaimed "Ministry of Christmas" campaign for the Post Office. One of the most watched in 2014.
- Awarded 2015 Circle Awards Outdoor Best Poster Campaign – Campaign Silver for "This Girl Can."
Senior Art Director
The BIO Agency
- Communicated complex ideas and transformed data into visual engagement. Created captivating user experiences that told a story within digital cross-platform solutions.
- Presented designs and provided rationale in client pitches.
- Pitched to win new business.
- Managed the creative team to ensure the completion of design solutions, which I art directed.
- Helped project managers and account directors in the formulation of decks for client pitches.
- Art directed my own concepts, from the strategic approach to the visual design.
- Collaborated with major clientele, including Universal Music, ASOS, Nespresso, Halfords, TOMS Shoes and Hibu.
Senior Designer
Grey Possible
- Provided digital design solutions for major clientele, in the field of advertising.
- Involved in all project areas from brainstorming, pitches, concepting, scamps, wireframes to final artwork.
- Worked on campaigns for Coca Cola, Vodafone, Hugo Boss, Lucozade, Lacoste, Puma, Kit Kat, Canon, Visa, American Express, Freesat, Mindshare, Legal and General, Truphone, Aegon, GSK, Oreo, TransAmerica and SEAT.
- Contributed to the art direction and design of an FWA winning website for a SEAT car launch.
- Won a Chip Shop Award for Best Viral in 2013.
Education
Bachelor of Arts Degree with Honors in Graphic Design
University of Leeds - Leeds, United Kingdom
A Levels (Diploma) in Design, History, Business Studies
Queen Elizabeth's Boys School - London, England
Skills
Tools
Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Microsoft PowerPoint, Adobe Premiere Pro, Apple Keynote, Adobe Creative Suite, Photoshop CC, Adobe After Effects, InVision, InDesign CC, Illustrator CC
Platforms
MacOS, WordPress, Mobile, YouTube
Industry Expertise
Sports, Automotive, Healthcare
Other
Concepting, Print Design, Digital Design, Branding, Websites, Website Redesign, Graphic Design, Visual Design, Art Direction, Creative Direction, Social Media Design, Storyboarding, Design, App Design, Campaign Design, Paid Advertising, Digital, Out-of-home (OOH) Marketing, Posters, Social Media, Ad Campaigns, Football, User-generated Content (UGC), Videos, Product Launch, Cars, Connected Cars, Connectivity, Cross-platform, Flat Design, Viral Marketing, Facebook, Proposal Design, Web Design, Print, Social, Aesthetics, Art Design, Strategy, Devices, Usability, Website CMS, Artwork, Shortcodes, Design Direction, Execution, Out-of-home (OOH) Advertising, Digital Out-of-home (DOOH) Advertising, Management, Resource Management, Casting, Budgeting
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