Jorge Juan Perales, Designer in Madrid, Spain
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Jorge Juan Perales

Verified Expert  in Design

UX Designer

Location
Madrid, Spain
Toptal Member Since
April 5, 2016

Jorge Juan has more than a decade of experience designing successful products used by millions of users worldwide. He designs throughout the whole product lifecycle, from concept and MVP definition to prototypes and high-fidelity visuals. A creative, detail-oriented, and strategic thinker, he loves to work in fast-moving teams and create products that deliver great value to users while incorporating technical capabilities and business goals.

Portfolio

Work Experience

Senior Product Designer

2016 - PRESENT
Clients (via Toptal)
  • Designed a social sharing mobile application that let users publish any kind of content (text, media, and so on), follow interesting people, and vote on the best content.
  • Created a platform design for people to store and share personal and professional documents, including web and mobile applications for iOS and Android.
Technologies: Adobe Illustrator, Adobe Photoshop, Figma, InVision, Sketch

Brand Strategist

2015 - PRESENT
The Hero Camp
  • Defined the brand vision and value proposition.
  • Developed the marketing strategy.
  • Created the logo and brand style guide including color palette, typography, photography, and so on.
  • Collaborated with educational experts and designed the learning paths and course content.
  • Designed all of the digital and physical assets for the brand.
Technologies: InVision, Adobe Illustrator, Sketch

Senior Product Designer

2016 - 2017
Garaje de Ideas
  • Designed a banking product for a major bank (BBVA) from product concept to MVP, that is now used by 400,000 active users.
  • Led the redesign of an airline online buying process that helped them increase their sales by 6%.
  • Developed a brand strategy and online presence for a business design school.
  • Conducted design sprints to develop several successful products and services.
  • Introduced design culture activities into the company that improved company's culture and design workflow (design critiques, manifesto, seminars, workshops, and more).
Technologies: Sketch, InVision, Branding, UI Design, Innovation, Service Design, Research, Design Sprints

Senior UX Designer

2012 - 2016
Telefonica R&D
  • Conducted user research and synthesis of gathered data into insights for a major pay TV service.
  • Created flowcharts, service maps, and user journeys to map the user experience of an instant messaging app with more than 1 million users in several countries.
  • Rapidly iterated on wireframes, screen flows, and prototypes for continuous product improvements.
  • Led the design sprints that improved our team's efficiency in both high-level product design and specific feature developments.
  • Designed iOS, Android, and Window Phone applications.
Technologies: Service Design, Interaction Design (IxD), Responsive Design, Mobile, Android, iOS

Service Designer | UX Designer | Innovation Consultant

2010 - 2012
Freelance Work
  • Designed a car-sharing service, including research, insight generation, concept development, service definition, and business model analysis.
  • Designed Bet on Me—a service that encouraged homeless people to return to the job market and turn their lives around.
  • Conducted user interviews and guerrilla research.
  • Developed personas, system maps, and storyboards.
  • Led mind-mapping and brainstorming sessions.
Technologies: User Research, Concept Maps, User Journeys, Service Blueprints

Lead UX/UI Designer

2011 - 2011
Totemcat
  • Designed a music streaming app and social network for Android mobile phones.
  • Designed a web-based virtual fitting room for clothing company.
  • Developed wireframes and prototypes for user testing.
  • Defined UI style guides.
  • Coordinated a team of designers, developers, and 3D artists on different projects.
Technologies: iOS, Android, Adobe Illustrator, Adobe Photoshop

Creative Director

2010 - 2011
Queens Publicidad
  • Designed Qatar Airways campaign and events in Madrid and Barcelona to present the company in Spain.
  • Developed the brand for Fujitsu, E-on, and more through advertising campaigns and events.
  • Supervised the overall quality and consistency of design and art direction for the whole agency.
  • Led brainstorming sessions within the team and with clients.
Technologies: Advertising, Events, Branding, Brainstorming

Creative Director | Designer

2009 - 2010
Freelance
  • Designed an art exhibition for Luis Eduardo Aute, including the design of the space and promotional material (brochures, posters, website, and more).
  • As creative director for Artix, a cultural management company, organized art events and exhibitions, as well as managing the design of any related material (websites, promos, photography, spaces, and more).
Technologies: Brand Identity, Graphic Design, Responsive Design

Art Director

2006 - 2009
Cubo Diseño
  • Established the brand identity for winery Bodegas Victoria as well as the designs for the catalogs, bottle labels, and their online presence.
  • Designed both print and online promotional material for one of the most important archaeological centers in Spain (Dinopolis).
Technologies: Adobe Illustrator, Adobe Photoshop, Photography

Illustrator | Designer

2005 - 2006
Freelance
  • Created illustrations for books and CD covers.
Technologies: Watercolor, Adobe Photoshop
2015 - 2016

Certificate of Completion in Web Applications Development

Ironhack Coding Bootcamp - Madrid, Spain

2011 - 2012

Master of Arts Degree in Human Centered Design and Innovation

Designit - Madrid, Spain

2004 - 2005

Master of Arts Degree in 3D Modeling and Animation

Trazos School of Arts - Madrid, Spain

2004 - 2005

Master of Arts Degree in Digital Postproduction for TV and Cinema

Trazos School of Arts - Madrid, Spain

1998 - 2002

Bachelor of Arts Degree with Honors in Industrial Design

San Jorge University - Zaragoza, Spain

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