Publication
Great Questions Lead to Great Design: A Guide to the Design-thinking Process
https://www.toptal.com/designers/product-design/design-thinking-great-questions
Jorge is currently unavailable
Jorge Juan Perales
Verified Expert in Design
UX Designer
Madrid, Spain
Toptal member since May 31, 2016
Bio
Jorge Juan has more than a decade of experience designing successful products used by millions of users worldwide. He designs throughout the whole product lifecycle, from concept and MVP definition to prototypes and high-fidelity visuals. A creative, detail-oriented, and strategic thinker, he loves to work in fast-moving teams and create products that deliver great value to users while incorporating technical capabilities and business goals.
Experience
- UX Design - 12 years
- Rapid Prototyping - 12 years
- Product Design - 10 years
- UI Design - 10 years
- Strategic Design - 10 years
- Branding - 8 years
- Product Management - 3 years
Portfolio
Graphic Design, Marketing, and Illustration
Graphic DesignBrandingMarketingConceptual Design
Firefox OS: UX Design
UX DesignInteraction Design (IxD)Data VisualizationResponsive Web AppsMobile App UIMobile UX Design+ 5 more
Work Experience
Senior Product Designer
2021 - 2025
Babbel
- Increased Babbel's Live Class bookings by 21% in four weeks by running fast experiments with the team.
- Improved team's product discovery speed by creating an organized way to map opportunities and plan experiments.
- Improved overall design quality and delivery speed by organizing cross-team critique sessions with the whole team (engineers, managers, designers).
Technologies: Product Design, Product Discovery, User Research, Figma, UX Design, App Design, Web Design, User Experience (UX), User Interface (UI), Web App UX, User Personas, UX Research, Interactive Prototypes, Strategic Design, Design Thinking, UI Design, Rapid Prototyping, Responsive Web Apps, Artificial Intelligence (AI), Mobile App UI, Mobile UX Design, Product Strategy, Agile Product Management, User Flows, Information Architecture (IA), User Journeys, User Journey Maps, User Workflows, Interaction Design (IxD), Design Systems, Prototyping, Conceptual Design, Customer Journey, Design Workshops, Journey Mapping, Web App Design
Senior Product Designer
2016 - 2021
Clients (via Toptal)
- Designed a social sharing mobile application that lets users publish any kind of content (text, media, and so on), follow interesting people, and vote on the best content.
- Created a platform design for people to store and share personal and professional documents, including web and mobile applications for iOS and Android.
- Delivered high-quality product designs for both large enterprises and startups globally, managing projects from initial research to final execution.
Technologies: Figma, App Design, App UX, User Experience (UX), User Interface (UI), Web App UX, User Personas, Product Design, UX Research, Interactive Prototypes, Strategic Design, Design Thinking, UI Design, Rapid Prototyping, User Research, UX Design, Responsive Web Apps, Mobile App UI, Mobile UX Design, Product Strategy, Agile Product Management, User Flows, Information Architecture (IA), User Journeys, User Journey Maps, User Workflows, Interaction Design (IxD), Design Systems, Prototyping, Conceptual Design, Customer Journey, Design Workshops, Journey Mapping, Web App Design
Brand Strategist
2015 - 2019
The Hero Camp
- Defined the brand's strategic vision and value proposition.
- Created the logo and brand style guide including color palette, typography, photography, and so on.
- Collaborated with educational experts and designed the learning paths and course content.
- Designed all of the digital and physical assets for the brand.
Technologies: InVision, Adobe Illustrator, Sketch, User Personas, UX Research, Strategic Design, Design Thinking, Rapid Prototyping, User Research, Responsive Web Apps, Mobile App UI, Mobile UX Design, Product Strategy, User Flows, User Journeys, User Journey Maps, User Workflows, Prototyping, Conceptual Design, Customer Journey, Design Workshops, Journey Mapping
Senior Product Designer
2016 - 2017
Garaje de Ideas
- Designed a banking product for a major bank (BBVA) from product concept to MVP, that is now used by 400,000 active users.
- Led the redesign of an airline online buying process that helped them increase their sales by 6%.
- Developed a brand strategy and online presence for a business design school.
- Conducted design sprints to develop several successful products and services.
- Introduced design culture activities into the company that improved company's culture and design workflow (design critiques, manifesto, seminars, workshops, and more).
Technologies: Sketch, InVision, Branding, Innovation, Service Design, Design Sprints, User Experience (UX), User Interface (UI), Web App UX, User Personas, Product Design, UX Research, Interactive Prototypes, Strategic Design, Design Thinking, UI Design, Rapid Prototyping, User Research, UX Design, Responsive Web Apps, Mobile App UI, Mobile UX Design, Product Strategy, User Flows, Information Architecture (IA), Figma, User Journeys, User Journey Maps, User Workflows, Interaction Design (IxD), Design Systems, Prototyping, Conceptual Design, Customer Journey, Design Workshops, Journey Mapping, SaaS, Web App Design
Senior UX Designer
2012 - 2016
Telefonica R&D
- Conducted user research and synthesis of gathered data into insights for a major pay TV service.
- Created flowcharts, service maps, and user journeys to map the user experience of an instant messaging app with more than 1 million users in several countries.
- Rapidly iterated on wireframes, screen flows, and prototypes for continuous product improvements.
- Led the design sprints that improved our team's efficiency in both high-level product design and specific feature developments.
- Designed iOS, Android, and Window Phone applications.
Technologies: Service Design, Interaction Design (IxD), Responsive Design, Mobile, Android, iOS, User Experience (UX), User Interface (UI), Web App UX, User Personas, Product Design, UX Research, Interactive Prototypes, Strategic Design, Design Thinking, UI Design, Rapid Prototyping, User Research, UX Design, Responsive Web Apps, Mobile App UI, Mobile UX Design, Product Strategy, User Flows, Information Architecture (IA), User Journeys, User Journey Maps, User Workflows, Prototyping, Conceptual Design, Customer Journey, Design Workshops, Journey Mapping, Web App Design
Service Designer | UX Designer | Innovation Consultant
2010 - 2012
Freelance Work
- Designed a car-sharing service, including research, insight generation, concept development, service definition, and business model analysis.
- Designed Bet on Me—a service that encouraged homeless people to return to the job market and turn their lives around.
- Conducted user interviews and guerrilla research.
- Developed personas, system maps, and storyboards.
- Led mind-mapping and brainstorming sessions.
Technologies: User Research, Concept Maps, User Journeys, Service Blueprints, User Experience (UX), User Interface (UI), Web App UX, User Personas, Product Design, UX Research, Interactive Prototypes, Strategic Design, Design Thinking, UI Design, Rapid Prototyping, UX Design, Responsive Web Apps, Mobile App UI, Mobile UX Design, User Flows, Information Architecture (IA), User Journey Maps, User Workflows, Prototyping, Conceptual Design, Customer Journey, Design Workshops, Journey Mapping, Web App Design
Lead UX/UI Designer
2011 - 2011
Totemcat
- Designed a music streaming app and social network for Android mobile phones.
- Designed a web-based virtual fitting room for clothing company.
- Developed wireframes and prototypes for user testing.
- Defined UI style guides.
- Coordinated a team of designers, developers, and 3D artists on different projects.
Technologies: iOS, Android, Adobe Illustrator, Adobe Photoshop, User Experience (UX), User Interface (UI), Web App UX, User Personas, Product Design, UX Research, Interactive Prototypes, Strategic Design, Design Thinking, UI Design, Rapid Prototyping, User Research, UX Design, Branding, Responsive Web Apps, Mobile App UI, Mobile UX Design, Product Strategy, User Flows, Information Architecture (IA), User Journeys, User Journey Maps, User Workflows, Interaction Design (IxD), Prototyping, Conceptual Design, Customer Journey, Design Workshops, Journey Mapping, Web App Design
Creative Director
2010 - 2011
Queens Publicidad
- Designed Qatar Airways campaign and events in Madrid and Barcelona to present the company in Spain.
- Developed the brand for Fujitsu, E-on, and more through advertising campaigns and events.
- Supervised the overall quality and consistency of design and art direction for the whole agency.
- Led brainstorming sessions within the team and with clients.
Technologies: Advertising, Events, Branding, Brainstorming, User Interface (UI), Web App UX, UX Research, Interactive Prototypes, Strategic Design, Design Thinking, Rapid Prototyping, User Research, Responsive Web Apps, Mobile App UI, Conceptual Design, Design Workshops
Creative Director | Designer
2009 - 2010
Freelance
- Designed an art exhibition for Luis Eduardo Aute, including the design of the space and promotional material (brochures, posters, website, and more).
- As creative director for Artix, a cultural management company, organized art events and exhibitions, as well as managing the design of any related material (websites, promos, photography, spaces, and more).
Technologies: Brand Identity, Graphic Design, Responsive Design, User Interface (UI), Web App UX, UX Research, Interactive Prototypes, Design Thinking, Rapid Prototyping, User Research, Branding, Conceptual Design
Art Director
2006 - 2009
Cubo Diseño
- Established the brand identity for winery Bodegas Victoria as well as the designs for the catalogs, bottle labels, and their online presence.
- Designed both print and online promotional material for one of the most important archaeological centers in Spain (Dinopolis).
Technologies: Adobe Illustrator, Adobe Photoshop, Photography, User Interface (UI), Web App UX, UI Design, Rapid Prototyping, Branding
Illustrator | Designer
2005 - 2006
Freelance
- Created illustrations for books and CD covers.
Technologies: Watercolor, Adobe Photoshop
Other Experience
Education
2021 - 2021
Master's Degree in Product Management
The Hero Camp - Madrid, Spain
2015 - 2016
Certificate of Completion in Web Applications Development
Ironhack Coding Bootcamp - Madrid, Spain
2011 - 2012
Master of Arts Degree in Human Centered Design and Innovation
Designit - Madrid, Spain
2004 - 2005
Master of Arts Degree in 3D Modeling and Animation
Trazos School of Arts - Madrid, Spain
2004 - 2005
Master of Arts Degree in Digital Postproduction for TV and Cinema
Trazos School of Arts - Madrid, Spain
1998 - 2002
Bachelor of Arts Degree with Honors in Industrial Design
San Jorge University - Zaragoza, Spain
Certifications
SEPTEMBER 2025 - PRESENT
AI Product Engineer
The Hero Camp
DECEMBER 2021 - PRESENT
Digital Product Manager
The Hero Camp
DECEMBER 2020 - PRESENT
Digital Product Design
The Hero Camp
Skills
Tools
Adobe Photoshop, InVision, Sketch, Adobe Illustrator, Zeplin, Axure RP Pro, Flinto, GitHub, Jira, Confluence
Platforms
Figma, Mobile, Android, iOS, Vercel, Runway ML
Industry Expertise
Exercise & Fitness, Marketing, Events, Advertising, Banking & Finance, Games
Languages
JavaScript, Ruby, CSS, HTML
Other
User Experience (UX), User Interface (UI), Web App UX, User Personas, User Flows, Wireframing, Mobile Design, Interaction Design (IxD), User Journeys, User Research, Information Architecture (IA), Creative Direction, Product Design, Digital Product Design, Branding, Graphic Design, Ideation, Creative Problem Solving, Service Design, Concept Development, Creativity, UX Design, Conceptual Design, UI Design, Strategic Design, Prototyping, Digital Design, Technical Design, Interactive Design, Edtech Design, Rapid Prototyping, Responsive Web Apps, Mobile App UI, Mobile UX Design, User Journey Maps, User Workflows, Design Systems, Customer Journey, Design Workshops, Journey Mapping, Web App Design, Live Chat, B2C, Video Streaming, App UX, App UI, MVP Design, Design Thinking, Web Design, Art Direction, UX Research, User Testing, Innovation, Interactive Prototypes, Illustration, UX Testing, User Interviews, Product Strategy, Artificial Intelligence (AI), Agile Product Management, Responsive Design, Concept Maps, Brainstorming, Brand Identity, Photography, Watercolor, Business Intelligence (BI), Big Data, Data Visualization, Cross-platform, Instant Messaging, System Design, Apps, Logo Design, Packaging, Visual Design, Strategy, Gamification, Mobile UI, Service Blueprints, Responsive Web Design (RWD), Digital Branding, Design, Design Sprints, Bootstrap, Sinatra, Ruby on Rails (RoR), Web Development, Data, Business Models, Product Management, Product Discovery, Objectives & Key Results (OKRs), Metrics, Lean UX, App Design, Growth, AI-powered Product Design, AI Product Making, Claude Code, Supabase, Pencil.dev, Amplitude, Midjourney, SaaS
Collaboration That Works
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
1
Share your needs
Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2
Choose your talent
Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3
Start your risk-free talent trial
Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.
Top talent is in high demand.
Start hiring