Jorge Juan Perales, Designer in Madrid, Spain
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Jorge Juan Perales

Verified Expert  in Design

UX Designer

Madrid, Spain
Toptal Member Since
April 5, 2016

Jorge Juan has more than a decade of experience designing successful products used by millions of users worldwide. He designs throughout the whole product lifecycle, from concept and MVP definition to prototypes and high-fidelity visuals. A creative, detail-oriented, and strategic thinker, he loves to work in fast-moving teams and create products that deliver great value to users while incorporating technical capabilities and business goals.


Work Experience

Senior Product Designer

2016 - PRESENT
Clients (via Toptal)
  • Designed a social sharing mobile application that let users publish any kind of content (text, media, and so on), follow interesting people, and vote on the best content.
  • Created a platform design for people to store and share personal and professional documents, including web and mobile applications for iOS and Android.
Technologies: Adobe Illustrator, Adobe Photoshop, Figma, InVision, Sketch

Brand Strategist

2015 - PRESENT
The Hero Camp
  • Defined the brand vision and value proposition.
  • Developed the marketing strategy.
  • Created the logo and brand style guide including color palette, typography, photography, and so on.
  • Collaborated with educational experts and designed the learning paths and course content.
  • Designed all of the digital and physical assets for the brand.
Technologies: InVision, Adobe Illustrator, Sketch

Senior Product Designer

2016 - 2017
Garaje de Ideas
  • Designed a banking product for a major bank (BBVA) from product concept to MVP, that is now used by 400,000 active users.
  • Led the redesign of an airline online buying process that helped them increase their sales by 6%.
  • Developed a brand strategy and online presence for a business design school.
  • Conducted design sprints to develop several successful products and services.
  • Introduced design culture activities into the company that improved company's culture and design workflow (design critiques, manifesto, seminars, workshops, and more).
Technologies: Sketch, InVision, Branding, UI Design, Innovation, Service Design, Research, Design Sprints

Senior UX Designer

2012 - 2016
Telefonica R&D
  • Conducted user research and synthesis of gathered data into insights for a major pay TV service.
  • Created flowcharts, service maps, and user journeys to map the user experience of an instant messaging app with more than 1 million users in several countries.
  • Rapidly iterated on wireframes, screen flows, and prototypes for continuous product improvements.
  • Led the design sprints that improved our team's efficiency in both high-level product design and specific feature developments.
  • Designed iOS, Android, and Window Phone applications.
Technologies: Service Design, Interaction Design (IxD), Responsive Design, Mobile, Android, iOS

Service Designer | UX Designer | Innovation Consultant

2010 - 2012
Freelance Work
  • Designed a car-sharing service, including research, insight generation, concept development, service definition, and business model analysis.
  • Designed Bet on Me—a service that encouraged homeless people to return to the job market and turn their lives around.
  • Conducted user interviews and guerrilla research.
  • Developed personas, system maps, and storyboards.
  • Led mind-mapping and brainstorming sessions.
Technologies: User Research, Concept Maps, User Journeys, Service Blueprints

Lead UX/UI Designer

2011 - 2011
  • Designed a music streaming app and social network for Android mobile phones.
  • Designed a web-based virtual fitting room for clothing company.
  • Developed wireframes and prototypes for user testing.
  • Defined UI style guides.
  • Coordinated a team of designers, developers, and 3D artists on different projects.
Technologies: iOS, Android, Adobe Illustrator, Adobe Photoshop

Creative Director

2010 - 2011
Queens Publicidad
  • Designed Qatar Airways campaign and events in Madrid and Barcelona to present the company in Spain.
  • Developed the brand for Fujitsu, E-on, and more through advertising campaigns and events.
  • Supervised the overall quality and consistency of design and art direction for the whole agency.
  • Led brainstorming sessions within the team and with clients.
Technologies: Advertising, Events, Branding, Brainstorming

Creative Director | Designer

2009 - 2010
  • Designed an art exhibition for Luis Eduardo Aute, including the design of the space and promotional material (brochures, posters, website, and more).
  • As creative director for Artix, a cultural management company, organized art events and exhibitions, as well as managing the design of any related material (websites, promos, photography, spaces, and more).
Technologies: Brand Identity, Graphic Design, Responsive Design

Art Director

2006 - 2009
Cubo Diseño
  • Established the brand identity for winery Bodegas Victoria as well as the designs for the catalogs, bottle labels, and their online presence.
  • Designed both print and online promotional material for one of the most important archaeological centers in Spain (Dinopolis).
Technologies: Adobe Illustrator, Adobe Photoshop, Photography

Illustrator | Designer

2005 - 2006
  • Created illustrations for books and CD covers.
Technologies: Watercolor, Adobe Photoshop
2015 - 2016

Certificate of Completion in Web Applications Development

Ironhack Coding Bootcamp - Madrid, Spain

2011 - 2012

Master of Arts Degree in Human Centered Design and Innovation

Designit - Madrid, Spain

2004 - 2005

Master of Arts Degree in 3D Modeling and Animation

Trazos School of Arts - Madrid, Spain

2004 - 2005

Master of Arts Degree in Digital Postproduction for TV and Cinema

Trazos School of Arts - Madrid, Spain

1998 - 2002

Bachelor of Arts Degree with Honors in Industrial Design

San Jorge University - Zaragoza, Spain


Adobe Photoshop, InVision, Sketch, Adobe Illustrator, Figma, Zeplin, Axure RP Pro, Flinto


Mobile, Android, iOS


JavaScript, Ruby, CSS, HTML

Industry Expertise

Exercise & Fitness, Marketing, Events, Advertising, Banking & Finance, Games


User Experience (UX), User Interface (UI), Web App UX, User Personas, User Flows, Wireframing, Mobile Design, Research, Creative Direction, Product Design, Digital Product Design, Branding, Graphic Design, Ideation, Creative Problem Solving, Service Design, Concept Development, Creativity, UX Design, Conceptual Design, UI Design, Strategic Design, Digital Design, Technical Design, Interactive Design, Edtech Design, Live Chat, B2C, Video Streaming, App UX, App UI, MVP Design, Design Thinking, Web Design, Art Direction, UX Research, User Testing, Innovation, Interactive Prototypes, Illustration, Prototyping, UX Testing, User Interviews, Responsive Design, Interaction Design (IxD), User Journeys, Concept Maps, User Research, Brainstorming, Brand Identity, Photography, Watercolor, Business Intelligence (BI), Big Data, Data Visualization, Cross-platform, Instant Messaging, System Design, Apps, Information Architecture (IA), Logo Design, Packaging, Visual Design, Strategy, Gamification, Mobile UI, Service Blueprints, Responsive Web Design (RWD), Digital Branding, Design, Design Sprints, Bootstrap, Sinatra, Ruby on Rails (RoR), Web Development

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