Josephine Ng
Verified Expert in Design
Designer
Seattle, WA, United States
Toptal member since August 30, 2022
Josie is a principal product designer based in Seattle, Washington, where she champions design thinking, inspires data-driven design, and cultivates empathy for the everyday user. She has 13+ years of international experience in digital advertising and product design. Her journey has taken her all over the globe from the US, Asia, and Europe. Josie enjoys working on mobile app design, dynamic web experiences, and coaching and mentoring young designers.
Portfolio
Work Experience
Principal Product Designer
Neat
- Conducted user interviews and delivered UX wireframes and final UI designs for the Neat Visa Card product. This enabled businesses to create new cards and manage to label and oversee business expenses.
- Managed in-depth user interviews and usability tests with 25+ customers to gather insight, feedback, and test designs.
- Collaborated with product managers to prioritize, conceptualize, and deliver product features for cards and payment verticals.
- Migrated and optimized a product design system into Figma, including components, icons, illustrations, colors, and typography.
- Utilized various research tools and methodologies like FullStory, UsabilityHub, user interviews, and usability testing to gather analytics, insights, and user feedback.
Design Lead
HSBC Hong Kong
- Led the UI and UX teams through two significant new product launches, PayMe redesign and PayMe for business.
- Collaborated with key stakeholders, cross-functional departments, and various teams to successfully deliver projects within 2-week sprints and 4-sprint product increments.
- Improved design practices through updating tooling, improved workflows, and enhanced processes.
- Created and cultivated a design community through grassroots testing and networking events such as TestLa! and internal HSBC socials.
- Recruited and hired a team of five UI and UX designers from a once-fully consultant team.
Senior Art Director
Publicis Sapient
- Collaborated with APAC regional clients across the Philippines, Hong Kong, and China to create customer-centric experiences in their digital business transformations.
- Delivered three significant client projects for Mercedes-Benz, Globe Telecom, and Bureau Veritas.
- Localized a large-scale website experience from a global design and branding guideline for the China market.
UI Director
MobileNow Group
- Designed a website redesign for JLL Asia, including design and photography guidelines and a new design system.
- Worked on various projects, including mobile apps, custom WeChat CMS applications, APIs, web design, and WeChat H5 pages.
- Crafted UI screens for a mobile app experience for HomeFlex, a smart home app for luxury apartments in Shanghai.
- Directed and crafted UI screens for a complex design prototype as a pitch for Pizza Hut.
- Delivered projects for clients, including Pizza Hut, HomeFlex, JLL, Richmond, Galaxy Macau, and AccorHotels.
- Led a custom WeChat experience for a popular French eCommerce brand.
Art Director
AKQA
- Worked exclusively on Nike projects across various sub-brands, like Women's, Running, and Basketball.
- Participated in multiple creative pitches, multi-platform digital activations and launches, web design, and enriched WeChat experiences.
- Collaborated with the creative team in brainstorming, ideation, sketches, and final design deliverables.
Senior Digital Art Director
McGarryBowen
- Co-founded McGarryBowen's new product and innovation team.
- Partnered with senior Verizon stakeholders and agile product teams to work in scrum fashion by transforming broad product visions into working prototypes and structured frameworks.
- Collaborated with creative, UX, tech, and strategy teams to rapidly prototype, test, and iterate a wide variety of products across various industries.
- Participated in successful pitches for high-profile clients Chase and Intel.
- Delivered various projects across mobile applications, MVPs, web design, and multi-platform digital activations.
Digital Designer
Organic
- Worked closely with UX, strategy, and account departments to deliver and exceed client expectations on various websites and digital activations.
- Collaborated with art directors and creative directors to deliver and exceed client expectations.
- Participated in a winning pitch and digital refresh for PepsiCo.
Education
Bachelor of Arts Degree in Communication Design and Advertising
Academy of Art University - San Francisco, USA
Skills
Tools
Figma, Sketch, Photoshop CC, UsabilityHub, InVision, Miro, Adobe Illustrator
Languages
Visual Design Language
Platforms
Mobile
Industry Expertise
Banking & Finance
Other
UI Design, UX Design, Design Leadership, User Interviews, Product Design, Digital Design, Art Direction, Visual Design, Presentations, Fintech, Mobile Apps, UX Wireframes, MVP Design, Mobile App Design, Website Redesign, Finance, Consumer Finance, Mobile Design, Online Banking, Web App Design, Wireframing, High-fidelity Mockups, Web Design, Mobile First, Mockups, Mobile UI, User Journeys, Design Reviews, UI Audits, Design Consultation, App Design, Mobile Banking, Squarespace, Mobile UX Design, Mobile UI Design, User Interface (UI), User Experience (UX), Usability Testing, Prototyping, Stakeholder Management, Concepting, Sketching, Design Thinking, Design Systems, UX Research, User Testing, Card Sorting, Surveys, Low-fidelity Prototypes, Web Dashboards, QR Codes, Mobile Prototypes, UX Testing, Dashboards, Credit Cards, Mobile Payments, Dashboard Design, Portal Design, Web App UI, Web App UX, Web Portals, Mobile UX, Responsive Web Design (RWD), Branding, Startups, Rapid Prototyping, Responsive UI, Information Architecture (IA), Copywriting, User Research
Experience
- Product Design - 8 years
- UI Design - 8 years
- UX Design - 6 years
- Mobile App Design - 5 years
- Figma - 4 years
- User Interviews - 4 years
- Usability Testing - 4 years
Tools
- Figma
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