Karen Vardazaryan, Designer in Columbus, OH, United States
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Karen Vardazaryan

Verified Expert  in Design

Bio

Karen's 18-year journey in tech uniquely blends UI/UX design with AI, impacting millions. At PicsArt, his designs captivated a global audience, while Alias AI showcases his innovative use of technology in design. His leadership roles, including those at Joomag and ventures like Memopin, highlight his ability to drive user engagement through thoughtful design. Karen's approach reflects a deep understanding of user needs and a commitment to leveraging technology to enhance the digital experience.

Portfolio

Work Experience

Creative Director

2019 - PRESENT
NytStnd
  • Built relationships with the internal teams such as design, marketing, and account management.
  • Made a user-friendly web layout that is adapted to branding guidelines.
  • Created a store design template that works with all plugins and add-ons.
Technologies: Adobe UX, Shopify, Web UX, eCommerce UX, Mobile eCommerce, eCommerce Web Design, WordPress eCommerce, eCommerce UI, eCommerce Platforms, Branding, UI Design, Shopify Theme, Shopify Design, Shopify Plus, Landing Page Design, Conversion Rate Optimization (CRO), Marketing Design, User Flows, Social Ad Design, Consumer Products, Photography, Photoshop Design, Website Design

Lead Product Designer

2022 - 2024
BeFake
  • Led the UI/UX design for BeFake, an AI-augmented social network, achieving rapid user growth and recognition in top media outlets.
  • Drove the app to secure $3 million in seed funding by showcasing innovative design and user engagement strategies.
  • Spearheaded a design team to launch BeFake, achieving "App of the Week" and notable app store chart positions.
  • Implemented user research and testing methodologies to guide design decisions, enhancing user satisfaction and product usability.
  • Collaborated with engineering to ensure the seamless integration of design and functionality, setting new industry standards for AI and UX.
Technologies: Adobe CC, Figma, Adobe Experience Design (XD), A/B Testing, UX Prototyping, Mobile UX, Social Games, User Interface (UI), Gamification, User Research, Design Thinking, Logo Design, Adobe Illustrator, Website Design

User Experience Lead

2019 - 2023
Memopin
  • Carried out the competitive research, value proposition and business canvas, empathy maps, and user interviews, defining the MVP scope.
  • Defined scenarios, built interaction patterns, and created the product's logic with wireframes and high-fidelity prototypes, carrying out A/B testing.
  • Created UI, brand style, and visual language for the whole company and different product parts—web portal, dashboard, and mobile app.
Technologies: Adobe Experience Design (XD), Wireframing, Value Proposition, UX Canvas, User Interface (UI), User Interviews, Prototyping, Minimum Viable Product (MVP), A/B Testing, Empathy Mapping, Style Guides, Consumer-facing Product Design, B2B, Business to Business to Consumer (B2B2C), B2B2C, Software as a Service (SaaS), IT Management, Mobile UI, PowerPoint Design, Investor Presentations, Pitch Decks, Presentation Design, Branding, UI Design, Cross-platform UX, Landing Page Design, Responsive Web Design (RWD), Responsive Web Apps, User Experience (UX), Mobile Design, Graphic Design, Web App UI, Web App UX, Dashboard Design, Product Design, MVP Design, iOS, Maps, UI Maps, Mapbox, Marketing Design, User Journeys, User Flows, Mobile App Design, Social Ad Design, User Research, Design Thinking, Mockups, Logo Design, Photography, Photoshop Design, Website Design

User Experience Consultant

2021 - 2022
Tactun
  • Worked on the concept, design, and implementation of a product collaborating with developers, designers, and other team members.
  • Created style guides, recognized patterns, and built documentation with team members.
  • Collaborated with team members to give feedback and improve processes.
  • Evaluated user experience to affect strategy and roadmaps.
Technologies: Adobe Experience Design (XD), Figma, Miro, SaaS, User Interface (UI), Microsoft Teams, UI Design, Landing Page Design, Responsive Web Design (RWD), User Experience (UX), Workflow, Reporting, Web App UI, Web App UX, Dashboard Design, Product Design, Web Design, MVP Design, User Flows, Web Applications, Web, Website Design

Head of Design

2017 - 2019
Joomag
  • Established an artistic strategy and schedules for key project design.
  • Developed and designed ideas and execute artistic material as needed.
  • Managed the team and projects and monitored the profitability of the jobs.
  • Established and maintained a link between creative employees and management.
Technologies: InVision, Sketch, Figma, Web Dashboards, Style Guides, Business Services, Consumer-facing Product Design, B2B, B2B2C, Business to Business to Consumer (B2B2C), Software as a Service (SaaS), IT Management, Brand Design, Mobile UI, SaaS, User Interface (UI), Branding, UI Design, Cross-platform UX, Landing Page Design, Responsive Web Design (RWD), Responsive Web Apps, User Experience (UX), Mobile Design, Web App UI, Web App UX, Dashboard Design, Product Design, Web Design, iOS, UI Branding, Marketing Design, Social Media Design, User Journeys, User Flows, Mobile App Design, Social Ad Design, Agile, User Research, Design Thinking, Web, Typography, Website Design

Art Director

2014 - 2019
Oculus Branding Agency
  • Led and directed website design, copy, animation, social media materials, illustrations, and other assets.
  • Contributed to the development of the brand, naming, brand identity package, messaging and taglines, and rebranding.
  • Took over and managed client communication, contributing to the development of information architecture, prototyping, design and assets, and interactive animations.
Technologies: Adobe CC, Sketch, Wireframing, HTML, CSS, Business Services, Consumer-facing Product Design, Agency Websites, IT Management, Brand Design, Logo Design, Logotype, Style Guides, User Experience (UX), Portal Design, User Interface (UI), Web Portals, PowerPoint Design, Investor Presentations, Pitch Decks, Pitch Deck Consultant, Presentation Design, Visual Design, Branding, UI Design, eCommerce UI, WordPress eCommerce, Landing Page Design, Responsive Web Design (RWD), Responsive Web Apps, Mobile Design, Graphic Design, Product Design, Web Design, MVP Design, Android, iOS, UI Branding, Marketing Design, Social Media Design, Social Ad Design, Design Thinking, Web, Adobe Illustrator, Illustration, Typography, Entertainment & Leisure, Font Design, Photography, Photoshop Design, Website Design

User Experience Prototyper

2016 - 2017
PicsArt
  • Wireframed, prototyped, and mocked up user experiences.
  • Designed wireframes, user stories, and mockups with different units and UX designers.
  • Collaborated with product managers, engineers, researchers, product designers, and QA.
  • Oversaw the implementation of the user experience from product conception to launch as well as post-launch design support.
Technologies: InVision, Pixate Studio, Sketch, Consumer-facing Product Design, Mobile UI, UI Design, User Experience (UX), Workflow, Mobile Design, Product Design, MVP Design, Android, iOS, User Journeys, User Flows, Mobile App Design, Design Thinking, Website Design

UI/UX Lead, UX Consultant

2013 - 2016
ShowMe
  • Participated as a lead and consultant for ShowMe— a platform for the easiest way to create and share lessons on iPad, Android tablets, and Chromebooks. Educators from over 65,000 schools use ShowMe to flip their classrooms.
  • Took a project from the research phase all the way through to the visual design and execution stages of a project. Collaborated with front-end developers and strategists to deliver creative solutions.
  • Worked on the concept, wireframe, and design of high-quality interfaces across all viewports. Mentored other designers and offered critiques to improve deliverables.
  • Planned and executed all aspects of creative deliverables for eCommerce projects.
  • Conducted research and designed solutions that resonate with target audiences.
Technologies: Adobe, Sketch, Business to Business to Consumer (B2B2C), B2B2C, IT Management, Mobile UI, User Interface (UI), Visual Design, UI Design, Landing Page Design, User Experience (UX), Workflow, Mobile Design, Product Design, iOS, Social Media Design, Information Architecture (IA), Design Thinking, Web, Website Design

Top Level Freelance Designer

2010 - 2015
Freelance
  • Engaged directly with client representatives and creative directors during project briefs to ensure a unified, client-centered approach to visual solutions.
  • Worked within brand and style guidelines, delivering novel visual solutions that support larger campaign goals.
  • Produced prototypes and test functionality. Designed layouts, graphic elements, and design systems.
Technologies: Adobe, Sketch, Figma, Web UI, Wireframing, Portal Design, Mobile UI, Computer Networking, SaaS, UX Canvas, User Interface (UI), eCommerce UX, Web Portals, B2B, Business to Business to Consumer (B2B2C), B2B2C, Brand Design, Logotype, Infographics, Business Services, PowerPoint Design, Investor Presentations, Pitch Decks, Pitch Deck Consultant, Presentation Design, Visual Design, eCommerce Web Design, WordPress, WordPress Design, Branding, UI Design, Cross-platform UX, eCommerce Platforms, eCommerce UI, WordPress eCommerce, Shopify Design, Landing Page Design, Responsive Web Design (RWD), Responsive Web Apps, Shopify, User Experience (UX), Workflow, Mobile Design, Graphic Design, Web App UI, Web App UX, Dashboard Design, Product Design, Web Design, iOS, Maps, UI Maps, Marketing Design, Social Media Design, Mobile App Design, Social Ad Design, Agile, Information Architecture (IA), Web, Logo Design, Adobe Illustrator, Consumer Products, Illustration, Typography, Entertainment & Leisure, Font Design, Photography, Photoshop Design
1995 - 1999

Computer Software Engineering and Networks in Bachelor's Degree

State Engineering University of Armenia - Yerevan, Armenia

Tools

Sketch, Adobe Experience Design (XD), Figma, InVision, Photoshop Design, Photoshop CC, Adobe, Shopify Plus, Adobe Illustrator, Pixate Studio, UX Canvas, Adobe CC, Miro, Postman, Canva, Wix

Platforms

WordPress, Android, iOS, Mapbox, Web, Shopify

Industry Expertise

Consumer Products, Entertainment & Leisure

Languages

HTML, CSS

Other

Web UX, Mobile UX, SaaS Design, Prototyping, Travel Design, Value Proposition, Mobile UI, UX Design, Pitch Presentations, Workflow, SaaS, User Interface (UI), eCommerce UX, Web Portals, Branding, UI Design, Cross-platform UX, B2B, B2B2C, Software as a Service (SaaS), Agency Websites, Mobile Design, Graphic Design, Brand Design, Logo Design, Logotype, WordPress Design, Infographics, Style Guides, Business Services, Consumer-facing Product Design, PowerPoint Design, Investor Presentations, Pitch Deck Consultant, Pitch Decks, Presentation Design, Visual Design, Shopify Design, Shopify Theme, Landing Page Design, Responsive Web Design (RWD), Responsive Web Apps, User Experience (UX), Reporting, Web App UX, Web App UI, Dashboard Design, Product Design, Web Design, MVP Design, Maps, UI Maps, UI Branding, Marketing Design, Social Media Design, User Journeys, User Flows, Mobile App Design, Social Ad Design, Business to Business to Consumer (B2B2C), Design Systems, Web Applications, Design Thinking, Mockups, Illustration, Typography, Photography, Website Design, Microsoft Teams, Conversion Rate Optimization (CRO), Agile, Information Architecture (IA), User Research, Font Design, Web UI, Wireframing, Creative Direction, Portal Design, Web Dashboards, Computer Networking, Software Engineering, User Interviews, Minimum Viable Product (MVP), A/B Testing, Empathy Mapping, IT Management, Customer Portals, Adobe UX, Mobile eCommerce, eCommerce Web Design, WordPress eCommerce, eCommerce UI, eCommerce Platforms, Wireless, Internet of Things (IoT), OpenAI, Squarespace, UX Prototyping, Social Games, Gamification, Artificial Intelligence (AI), Social Networks, Demos, Startups, Investing, Teamwork, Machine Learning, Image Generation, Billboard Design, UI Motion, Animation, Lottie

Experience

  • Web UX - 17 years
  • UX Design - 11 years
  • Creative Direction - 11 years
  • Prototyping - 6 years
  • Mobile UX - 6 years
  • SaaS Design - 6 years
  • Travel Design - 3 years
  • Adobe Experience Design (XD) - 2 years

Tools

  • Adobe Experience Design (XD)
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