Kasey Randall, Designer in Austin, TX, United States
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Kasey Randall

Verified Expert  in Design

Designer

Location
Austin, TX, United States
Toptal Member Since
January 28, 2019

Kasey has over twelve years of experience helping businesses and teams develop and launch impactful digital solutions and experiences. As a successful product designer, he blends user-centric processes with business objectives to deliver exceptional results across various platforms, services, and companies. With a keen eye for core experience and an intuitive sense of design and strategy, Kasey is a driving force behind many successful digital initiatives.

Portfolio

Work Experience

Principal Product Designer

2012 - PRESENT
Self Employed
  • Helped craft and elevate digital products and brought ideas into reality with a smart, well-designed, human-centered process.
  • Provided guidance and consultation to various companies and entrepreneurs to elevate UX, UI, and product design using best practices and design thinking methodology.
  • Created, through research and testing, solid user experience across various web and app projects.
  • Led design across mobile and web apps, websites, and software, including dashboards with data visualization, various task-driven interactions, and more.
  • Collaborated directly with product leads and development teams to create intuitive, impactful experiences.
Technologies: Usertesting.com, Maze, Jira, Trello, Google, Skype, Slack, InVision, Sketch, Adobe Experience Design (XD), Adobe Photoshop, Adobe Illustrator, Figma, Confluence, Google Workspace

Head of Design

2021 - 2022
Tribevest
  • Managed product design initiatives and introduced AI-integrated features, impacting company growth.
  • Conducted usability studies to validate design assumptions and guide the design direction.
  • Implemented a holistic design process across teams, driving a 14% MoM increase in customer acquisition and retention.
Technologies: Figma, Adobe CC, Jira, Confluence, Slack, Google Workspace

Senior Interaction Designer

2020 - 2021
SiriusXM
  • Led interaction and user experience design initiatives across SiriusXM.com's new redesign.
  • Spearheaded the sports page refresh, implemented best practices, and collaborated with internal stakeholders to create a delightful experience for new site visitors and repeat sports fans.
  • Worked within the expansive design system and helped workshop and implement new molecules and components to improve UX across the site.
Technologies: Sketch, Adobe Experience Design (XD), Adobe, InVision

Product Designer

2019 - 2020
Knowledge to Practice (via Toptal)
  • Redesigned and enhanced major sections of the platform to help physicians quickly gain education credits and spend more time with patients.
  • Worked with the director of product to drastically improve the app's usability and overall user experience.
  • Collaborated with the development team to implement the design to specification and make enhancements across the platform.
Technologies: Jira, Google, Slack, InVision, Adobe Experience Design (XD)

Senior UI/UX Designer

2017 - 2019
U.Group
  • Worked directly with several product and development teams, stakeholders, and users to design and build a new, state-of-the-art enterprise application that allows government components to fund small businesses making innovative technologies.
  • Led product design and user experience initiatives including, but not limited to, research, interviews, journey and empathy mapping, user flows, wireframes, prototypes, testing, and implementation.
  • Created an extensive UI asset and behavior library to elevate UX design and rapid prototyping practices, influenced by Google's Material Design.
  • Worked closely with teams to implement the design to standardize UI components while maintaining the holistic view of the enterprise application and advocating an intuitive user experience.
  • Participated in interviewing, onboarding, mentoring, and training UX designers.
  • Headed UX workshops design sprints, coached design thinking principles and methodology, and elevated design standards across the organization.
Technologies: RealtimeBoard, Usertesting.com, Maze, Jira, Adobe Photoshop, Adobe Illustrator, Brackets, Microsoft Office, Google, Skype, MacOS, Slack, Sketch, Adobe Experience Design (XD), InVision

Senior UI/UX Designer

2017 - 2017
GEICO
  • Led the UX and interactive initiatives on a secret project to develop a moon-shot experience using IBM's Watson Ai technology to then demo to the C-Level. My team "won" the competition and all teams began working on bringing our vision to fruition. I worked closely with the IT manager, senior app analyst, and senior UX architect (IBM) to bring our demo to life.
  • Took the initiative to design and validate solutions to their mobile app's login experience on both Android and iOS. The original login screens tested at a 33% success rate vs my solutions with an 80% success rate in user testing.
  • Led UX design initiatives of the redesign on their mobile app. Through user research I found many pain points and opportunities to improve those experiences.
  • Participated and led huddles, reviews, and UI validation meetings to review peer Designers' work, provide feedback, send into development for future product releases.
  • Led design efforts to create and validate new, more legible and interactive data tables on the customer-facing web application.
Technologies: MacOS, HipChat, Google, Microsoft Office, Usertesting.com, InVision, Adobe After Effects, Adobe Premiere Pro, Adobe Illustrator, Adobe Photoshop, Adobe Experience Design (XD)

UI/UX Designer

2015 - 2017
Radolo
  • Worked directly with our main client to provide product design support for various software/apps for associations to manage their data, members, events, products, etc.
  • Attended discovery sessions with clients, conducted user research when available, and created design assets from user flows and wireframes to mockups and interactive prototypes.
  • Collaborated with a lead UI/UX designer for support, feedback, and review sessions.
  • Learned front-end development to not only build what I designed but to learn the impact of those designs in code.
  • Managed the 30-day challenge of redesigning a main client's mobile app (Align Mobile) - taking feedback from the previous app and rethinking through the mobile experience using a focused approach to task completion. The redesign was well accepted by the client and users.
Technologies: Google, Slack, Brackets, InVision, Adobe Experience Design (XD), Adobe Illustrator, Adobe Photoshop
2007 - 2012

Bachelor's Degree in Visual Arts

Southeastern Louisiana University - New Orleans, LA

Tools

Figma, Sketch, InVision, Adobe Experience Design (XD), Slack, Adobe Illustrator, Principle, InVision Studio, Adobe Photoshop, Skype, Microsoft Office, Brackets, Jira, Maze, Usertesting.com, RealtimeBoard, Adobe Premiere Pro, Adobe After Effects, HipChat, MAMP, Trello, Adobe, Confluence, Zoom, Adobe CC

Languages

HTML5, CSS, CSS3

Industry Expertise

Travel & Leisure

Platforms

MacOS, iOS

Other

User Interface (UI), User Experience (UX), Google Material Design, Mobile Design, Rapid Interactive Prototyping, Usability Testing, UX Strategy, Sitemaps, Interaction Design (IxD), iOS UI Design, Android UI Design, Wireframing, Web Design, User Flows, Design Consultation, Digital Product Design, UI Prototyping, Icon Design, UI Design, UX Design, Mobile App UI, Mobile UX, Web App UI, Web App UX, Web App Design, Mobile App Design, User-centered Design (UCD), Responsive Design, Responsive UI, Mobile First, Illustration, Information Architecture (IA), UX Wireflows, Journey Mapping, Visual Design, Interactive Design, Android Design Guidelines, User Research, Research, User Testing, Data Visualization, eCommerce UX, eCommerce UI, Consumer-facing Product Design, UX Research, Design Systems, Design Sprints, Digital Strategy, Animation, GUI Animation, Google Design Sprints, Flowcharts, Google, Startups, UI Design Standards & Best Practices, Product Design, Design Leadership, Strategy, Web Services, Front-end, Responsive Coding, Dynamic Websites, Dashboard Design, Software Design, Design Direction, Prototyping, High-tech Startups, iOS App Design, Project Management, Early-stage Startups, UI Affordances, Personas, Software, UI Pattern Library, Agile, Chatbot Conversation Design, Google Workspace, Design, Graphic Design, 3D Animation, SVG Animation, Digital Media

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