Kasey Randall
Verified Expert in Design
Designer
Austin, TX, United States
Toptal member since January 28, 2019
Kasey has over 12 years of experience helping businesses and teams develop and launch impactful digital solutions and experiences. As a successful product designer, he blends user-centric processes with business objectives to deliver exceptional results across various platforms, services, and companies. With a keen eye for core experience and an intuitive sense of design and strategy, Kasey is a driving force behind many successful digital initiatives.
Portfolio
Work Experience
Founder & Lead Product Designer
Self Employed
- Led a performance-driven redesign of the search experience, improving task success rates by 54% through scalable solutions that enhanced both customer satisfaction and engineering workflows at Seismic.
- Analyzed and implemented several QOL improvements, including an updated patient-to-provider chat and video experience, increasing user engagement and satisfaction by around 25% at Pacify Health.
- Crafted a comprehensive design system, increasing team productivity by 60%, and redesigned the Gut Check UI, simplifying complex health data to increase success rates by around 80% at Cylinder Health.
- Led design initiatives and launched MVP software that utilized AI to help pre-seed startups raise funding at MKII Ventures.
- Worked directly with clients to ship innovative apps for healthcare, golf, dating, and more at Swenson He.
- Collaborated directly with product and development teams to create intuitive, impactful experiences.
Head of Design
Tribevest
- Led design initiatives focused on scaling a SaaS financial platform and improving product functionality and user engagement, which boosted company growth by 20% and increased user acquisition by 14% YoY.
- Designed and launched a mobile app beta connecting investors with tribes, fostering community, and driving growth.
- Collaborated closely with the software development team to ensure seamless design-to-development handoff using tools like Figma, facilitating faster implementation cycles.
Senior Interaction Designer
SiriusXM
- Led the SiriusXM Sports redesign, enhancing user engagement and satisfaction across 30 million visitors monthly.
- Enhanced product features using data-driven design and cross-functional collaboration, leading to significant weekly increases in user conversion rates and scalable design improvements.
- Helped develop a scalable design system that streamlined design and engineering workflows, enabling faster iteration and reducing design debt.
- Presented UX insights to leadership, aligning design with business objectives.
- Streamlined team collaboration and developer handoff processes for faster review and delivery.
Product Designer
Knowledge to Practice (via Toptal)
- Redesigned and enhanced major sections of the platform to help physicians quickly gain education credits and spend more time with patients.
- Worked with the director of product to drastically improve the app's usability and overall user experience.
- Collaborated with the development team to implement the design to specification and make enhancements across the platform.
Senior UI/UX Designer
U.Group
- Worked directly with several product and development teams, stakeholders, and users to design and build a new, state-of-the-art enterprise application that allows government components to fund small businesses making innovative technologies.
- Led product design and user experience initiatives including, but not limited to, research, interviews, journey and empathy mapping, user flows, wireframes, prototypes, testing, and implementation.
- Created an extensive UI asset and behavior library to elevate UX design and rapid prototyping practices, influenced by Google's Material Design.
- Worked closely with teams to implement the design to standardize UI components while maintaining the holistic view of the enterprise application and advocating an intuitive user experience.
- Headed UX workshops design sprints, coached design thinking principles and methodology, and elevated design standards across the organization.
- Participated in interviewing, onboarding, mentoring, and training UX designers.
Senior UI/UX Designer
GEICO
- Led a redesign effort to address key user pain points on the mobile app login view. Collaborating with UXR, I designed and tested three variants, increasing task success rates by 53%.
- Led the UX design initiatives for their mobile app redesign. Through user research I discovered several pain points, explored solutions to improve those experiences, and presented findings to leadership.
- Participated in and led huddles, reviews, and UI validation meetings to review peer designers' work, provide feedback, and send it into development for future product releases.
- Led design efforts to create and validate new, more legible, and interactive data tables on the customer-facing web application.
UI/UX Designer
Radolo
- Worked directly with our main client, Aptify, to provide product design support for various software/apps for associations to manage their data, members, events, products, and more.
- Attended discovery sessions with clients, conducted user research when available, and created design assets from user flows and wireframes to mockups and interactive prototypes.
- Collaborated with a lead UI/UX designer for support, feedback, and review sessions.
- Managed the 30-day challenge of redesigning a main client's mobile app (Align Mobile), interpreting user feedback, rethinking the mobile experience, and creating a focused UI for better task completion.
Education
Bachelor's Degree in Visual Arts
Southeastern Louisiana University - New Orleans, LA, USA
Certifications
Mobile User Experience (UX) Design
Interaction Design Foundation
UX Management: Strategy and Tactics
Interaction Design Foundation
Dynamic User Experience: Design and Usability
Interaction Design Foundation
Skills
Tools
Jira, Maze, Usertesting.com, Figma, Adobe XD Design, Adobe Illustrator, Adobe Creative Suite Design, Google Workspace, Photoshop, Miro Development
Platforms
Android Design, Mobile App Design
Other
Startup Development, UI Design, UX Design, Product Design, Dashboard Design, Software Design, Prototyping, Agile Design, Google Material Design, Mobile App Design, Prototype Design, Usability Testing, UX Strategy, Web Design, Interaction Design (IxD), Data Visualization Design, Wireframing, Web Design, User Flow Design, Digital Product Design, UI Design, UX Design, Mobile App Design, Mobile UX Design, UI Design, UX Design, Web App Design, Mobile App Design, Design Systems, Responsive Design, UI Design, Information Architecture, UX Design, Visual Design, Interactive Design, UX Design, UX Design, Responsive Web Design, Usability, Web Design, Usability Analysis, iOS UX Design, Mobile App Design, UX Management, Design Strategy, Design Strategy, Mobile App, iOS Design, Android Design, Mobile UI Design, Web Application, User Onboarding, Consumer Apps, Landing Page Design, Material UI, MVP Design, High-fidelity Wireframes, Design Leadership, Design Direction, Virtual Coaching, User Research, Research, User Testing, Chatbot Design, UX Research, Design Sprints, Fintech Development, SaaS Design, SaaS Design, UX Leadership, Design Management, Mobile App Design, User Conversion, UI Design, UI Design, Consumer Applications, Healthtech, Healthcare IT, B2C, Notion Development, ChatGPT, OpenAI, Midjourney, B2C Marketing, Customer Acquisition, Motion Interaction, Point of Sale, Native Software, AI Design
Experience
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