Kasey is available for hire
Hire KaseyKasey Randall
Verified Expert in Design
Designer
Austin, TX, United States
Toptal member since January 28, 2019
Expertise
Bio
Kasey has over 12 years of experience helping businesses and teams develop and launch impactful digital solutions and experiences. As a successful product designer, he blends user-centric processes with business objectives to deliver exceptional results across various platforms, services, and companies. With a keen eye for core experience and an intuitive sense of design and strategy, Kasey is a driving force behind many successful digital initiatives.
Portfolio
Work Experience
Founder & Lead Product Designer
2022 - PRESENT
Self Employed
- Led a performance-driven redesign of the search experience, improving task success rates by 54% through scalable solutions that enhanced both customer satisfaction and engineering workflows at Seismic.
- Analyzed and implemented several QOL improvements, including an updated Patient-to-Provider chat and video experience, increasing user engagement and satisfaction 25%~ at Pacify Health.
- Crafted a comprehensive Design System increasing team productivity by 60%, and redesigned the Gut Check UI - simplifying complex health data to increase success rates by 80%~ at Cylinder Health.
- Led design initiatives and launched MVP software that utilized AI to help pre-seed startups raise funding at MKII Ventures.
- Worked directly with clients to ship innovative apps for healthcare, Golf, dating, and more at Swenson He.
- Collaborated directly with product and development teams to create intuitive, impactful experiences.
Technologies: Usertesting.com, Maze, Jira, Adobe Experience Design (XD), Adobe Photoshop, Adobe Illustrator, Figma, UX Design, Data Visualization, Web App Design, Prototyping, Design Systems, Wireframing, Web Design, UI Design, Information Architecture (IA), User Interface (UI), User Experience (UX), Product Design, Responsive Web Design (RWD), Responsive UI, Visual Design, Sitemaps, User Flows, Digital Product Design, Interactive Design, Mobile Design, Rapid Interactive Prototyping, Usability Testing, UX Strategy, Mobile App UI, Mobile UX, Web App UI, Web App UX, Mobile App Design, Journey Mapping, Dashboard Design, Project Management, Agile, Interaction Design (IxD), Responsive Design, Google Material Design, Research, User Testing, Design Sprints, Startups, Design Leadership, Software Design, Design Direction, Adobe CC, UX Process, UX Principles, SaaS, SaaS Design, User Research, App Design, iOS App Design, Android App Design, Mobile UI, Android, Design Management, UX Leadership, Strategy, Design Strategy, UX Management, Mobile UX Design, iOS UX Design, Usability Analysis, Web Usability, Usability, Web Applications, Mobile User Acquisition, User Conversion, UI Animation, UI Motion, Consumer Applications, User Onboarding, Mobile, B2C, Healthcare IT, Healthtech, Consumer Apps, Artificial Intelligence (AI), Landing Page Design, MVP Design, UX Research, Material UI, Motion Interaction, High-fidelity Wireframes, Native Software
Head of Design
2021 - 2022
Tribevest
- Led design initiatives focused on scaling a SaaS financial platform, improving product functionality and user engagement, which boosted company growth by 20% and increased user acquisition by 14% YoY.
- Designed and launched a mobile app beta connecting investors with tribes, fostering community and driving growth.
- Collaborated closely with the software development team to ensure seamless design-to-development handoff using tools like Figma, facilitating faster implementation cycles.
Technologies: Figma, Adobe CC, Jira, UX Design, Data Visualization, Web App Design, Prototyping, Design Systems, Wireframing, Web Design, Information Architecture (IA), User Interface (UI), User Experience (UX), Product Design, Responsive Web Design (RWD), UI Design, Responsive UI, Visual Design, Sitemaps, User Flows, Digital Product Design, Interactive Design, Mobile Design, Rapid Interactive Prototyping, Usability Testing, UX Strategy, Mobile App UI, Mobile UX, Web App UI, Web App UX, Mobile App Design, Journey Mapping, Adobe Experience Design (XD), Adobe Photoshop, Dashboard Design, Project Management, Agile, Interaction Design (IxD), Responsive Design, Google Material Design, Research, User Testing, Design Sprints, Startups, Design Leadership, Software Design, Design Direction, Maze, Usertesting.com, UX Process, UX Principles, Fintech, SaaS, SaaS Design, User Research, App Design, iOS App Design, Android App Design, Mobile UI, Android, Design Management, UX Leadership, Strategy, Design Strategy, UX Management, Mobile UX Design, iOS UX Design, Usability Analysis, Web Usability, Usability, Web Applications, Mobile User Acquisition, User Conversion, UI Animation, UI Motion, Consumer Applications, User Onboarding, Mobile, B2C, Consumer Apps, Landing Page Design, MVP Design, UX Research, Material UI, Motion Interaction, High-fidelity Wireframes, Native Software
Senior Interaction Designer
2020 - 2021
SiriusXM
- Led the SiriusXM Sports redesign, enhancing user engagement and satisfaction across 30 million visitors monthly.
- Enhanced product features using data-driven design and cross-functional collaboration, leading to significant weekly increases in user conversion rates and scalable design improvements.
- Helped develop a scalable design system that streamlined design and engineering workflows, enabling faster iteration and reducing design debt.
- Presented UX insights to leadership, aligning design with business objectives.
- Streamlined team collaboration and developer handoff processes for faster review and delivery.
Technologies: Adobe Experience Design (XD), UX Design, Data Visualization, Web App Design, Prototyping, Design Systems, Wireframing, Web Design, Information Architecture (IA), Figma, User Interface (UI), User Experience (UX), Product Design, Responsive Web Design (RWD), UI Design, Responsive UI, Visual Design, Sitemaps, User Flows, Digital Product Design, Interactive Design, Mobile Design, Rapid Interactive Prototyping, Usability Testing, UX Strategy, Mobile App UI, Mobile UX, Web App UI, Web App UX, Mobile App Design, Journey Mapping, Adobe Photoshop, Project Management, Agile, Interaction Design (IxD), Responsive Design, Google Material Design, Research, User Testing, Design Sprints, Design Leadership, Software Design, Design Direction, Maze, Usertesting.com, Adobe CC, UX Process, UX Principles, User Research, App Design, Mobile UI, Design Management, UX Leadership, Strategy, Design Strategy, UX Management, Mobile UX Design, Usability Analysis, Web Usability, Usability, Web Applications, Mobile User Acquisition, User Conversion, User Onboarding, Mobile, Landing Page Design, B2C Marketing, Customer Acquisition, MVP Design, High-fidelity Wireframes, UX Research, Material UI, Motion Interaction
Product Designer
2019 - 2020
Knowledge to Practice (via Toptal)
- Redesigned and enhanced major sections of the platform to help physicians quickly gain education credits and spend more time with patients.
- Worked with the director of product to drastically improve the app's usability and overall user experience.
- Collaborated with the development team to implement the design to specification and make enhancements across the platform.
Technologies: Jira, Adobe Experience Design (XD), UX Design, Data Visualization, Web App Design, Prototyping, Design Systems, Wireframing, Web Design, Information Architecture (IA), Figma, User Interface (UI), User Experience (UX), Product Design, Responsive Web Design (RWD), UI Design, Responsive UI, Visual Design, Sitemaps, User Flows, Digital Product Design, Interactive Design, Mobile Design, Rapid Interactive Prototyping, Usability Testing, UX Strategy, Mobile App UI, Mobile UX, Web App UI, Web App UX, Mobile App Design, Journey Mapping, Adobe Photoshop, Project Management, Agile, Interaction Design (IxD), Responsive Design, Google Material Design, Research, User Testing, Design Sprints, Startups, Design Leadership, Software Design, Design Direction, Maze, Usertesting.com, Adobe CC, UX Process, UX Principles, SaaS, User Research, App Design, iOS App Design, Android App Design, Mobile UI, Android, Design Management, Strategy, Design Strategy, UX Management, Mobile UX Design, iOS UX Design, Usability Analysis, Web Usability, Usability, Web Applications, Mobile User Acquisition, User Conversion, UI Animation, UI Motion, Consumer Applications, User Onboarding, Mobile, B2C, Healthcare IT, Healthtech, Consumer Apps, Landing Page Design, MVP Design, Motion Interaction, Point of Sale, Native Software, UX Research, Material UI, High-fidelity Wireframes
Senior UI/UX Designer
2017 - 2019
U.Group
- Worked directly with several product and development teams, stakeholders, and users to design and build a new, state-of-the-art enterprise application that allows government components to fund small businesses making innovative technologies.
- Led product design and user experience initiatives including, but not limited to, research, interviews, journey and empathy mapping, user flows, wireframes, prototypes, testing, and implementation.
- Created an extensive UI asset and behavior library to elevate UX design and rapid prototyping practices, influenced by Google's Material Design.
- Worked closely with teams to implement the design to standardize UI components while maintaining the holistic view of the enterprise application and advocating an intuitive user experience.
- Headed UX workshops design sprints, coached design thinking principles and methodology, and elevated design standards across the organization.
- Participated in interviewing, onboarding, mentoring, and training UX designers.
Technologies: Usertesting.com, Maze, Jira, Adobe Photoshop, Adobe Illustrator, Adobe Experience Design (XD), UX Design, Data Visualization, Web App Design, Prototyping, Design Systems, Wireframing, Web Design, Information Architecture (IA), User Interface (UI), User Experience (UX), Product Design, Responsive Web Design (RWD), UI Design, Responsive UI, Visual Design, Sitemaps, User Flows, Digital Product Design, Interactive Design, Mobile Design, Rapid Interactive Prototyping, Usability Testing, UX Strategy, Web App UI, Web App UX, Journey Mapping, Dashboard Design, Project Management, Agile, Interaction Design (IxD), Responsive Design, Google Material Design, Research, User Testing, Design Sprints, Design Leadership, Software Design, Design Direction, Adobe CC, UX Process, UX Principles, SaaS, SaaS Design, User Research, App Design, Mobile UI, Design Management, UX Leadership, Strategy, Design Strategy, UX Management, Usability Analysis, Web Usability, Usability, Web Applications, UI Animation, User Onboarding, Mobile, B2C, Material UI, Landing Page Design, MVP Design, UX Research, Motion Interaction, High-fidelity Wireframes
Senior UI/UX Designer
2017 - 2017
GEICO
- Led a redesign effort to address key user pain points on the mobile-app login view. Collaborating with UXR, I designed and tested three variants increasing task success rates by 53%.
- Led the UX design initiatives for their mobile app redesign. Through user research I discovered several pain points, explored solutions to improve those experiences, and presented findings to leadership.
- Participated in and led huddles, reviews, and UI validation meetings to review peer designers' work, provide feedback, and send it into development for future product releases.
- Led design efforts to create and validate new, more legible, and interactive data tables on the customer-facing web application.
Technologies: Usertesting.com, Adobe Illustrator, Adobe Photoshop, Adobe Experience Design (XD), UX Design, Data Visualization, Web App Design, Prototyping, Design Systems, Wireframing, Web Design, Information Architecture (IA), User Interface (UI), User Experience (UX), Product Design, Responsive Web Design (RWD), UI Design, Responsive UI, Visual Design, Sitemaps, User Flows, Digital Product Design, Interactive Design, Mobile Design, Rapid Interactive Prototyping, Usability Testing, UX Strategy, Mobile App UI, Mobile UX, Web App UI, Web App UX, Mobile App Design, Journey Mapping, Chatbot Conversation Design, Dashboard Design, Project Management, Agile, Interaction Design (IxD), Responsive Design, Google Material Design, Research, User Testing, Design Sprints, Design Leadership, Software Design, Design Direction, Adobe CC, UX Process, UX Principles, SaaS, User Research, App Design, iOS App Design, Android App Design, Mobile UI, Android, Design Management, Strategy, Design Strategy, UX Management, Mobile UX Design, iOS UX Design, Usability Analysis, Web Usability, Usability, Web Applications, Mobile User Acquisition, User Conversion, UI Animation, UI Motion, Consumer Applications, User Onboarding, Mobile, B2C, Consumer Apps, UX Research, Material UI, Motion Interaction, High-fidelity Wireframes, Native Software
UI/UX Designer
2015 - 2017
Radolo
- Worked directly with our main client Aptify to provide product design support for various software/apps for associations to manage their data, members, events, products, etc.
- Attended discovery sessions with clients, conducted user research when available, and created design assets from user flows and wireframes to mockups and interactive prototypes.
- Collaborated with a lead UI/UX designer for support, feedback, and review sessions.
- Managed the 30-day challenge of redesigning a main client's mobile app (Align Mobile) - interpreting user feedback and rethinking through the mobile experience, creating a focused UI for better task completion.
Technologies: Adobe Experience Design (XD), Adobe Illustrator, Adobe Photoshop, UX Design, Data Visualization, Web App Design, Prototyping, Wireframing, Web Design, Information Architecture (IA), User Interface (UI), User Experience (UX), Product Design, Responsive Web Design (RWD), UI Design, Responsive UI, Visual Design, Sitemaps, User Flows, Digital Product Design, Interactive Design, Mobile Design, Rapid Interactive Prototyping, Usability Testing, UX Strategy, Mobile App UI, Mobile UX, Web App UI, Web App UX, Mobile App Design, Journey Mapping, Dashboard Design, Agile, Interaction Design (IxD), Responsive Design, Google Material Design, Research, User Testing, Design Sprints, Startups, Software Design, Adobe CC, UX Process, UX Principles, SaaS, SaaS Design, User Research, App Design, iOS App Design, Android App Design, Mobile UI, Android, Strategy, Design Strategy, Mobile UX Design, iOS UX Design, Usability Analysis, Web Usability, Usability, Web Applications, Mobile User Acquisition, User Conversion, UI Animation, UI Motion, Consumer Applications, User Onboarding, Mobile, B2C, Consumer Apps, Landing Page Design, MVP Design, UX Research, Material UI, Motion Interaction, High-fidelity Wireframes, Native Software
Education
2007 - 2012
Bachelor's Degree in Visual Arts
Southeastern Louisiana University - New Orleans, LA, USA
Certifications
MARCH 2021 - PRESENT
Mobile User Experience (UX) Design
Interaction Design Foundation
MARCH 2021 - PRESENT
UX Management: Strategy and Tactics
Interaction Design Foundation
MARCH 2021 - PRESENT
Dynamic User Experience: Design and Usability
Interaction Design Foundation
Skills
Tools
Jira, Maze, Usertesting.com, Figma, Adobe Experience Design (XD), Adobe Illustrator, Adobe CC, Google Workspace, Adobe Photoshop, Miro
Platforms
Android, Mobile
Other
Startups, User Interface (UI), User Experience (UX), Product Design, Dashboard Design, Software Design, Prototyping, Agile, Google Material Design, Mobile Design, Rapid Interactive Prototyping, Usability Testing, UX Strategy, Sitemaps, Interaction Design (IxD), Data Visualization, Wireframing, Web Design, User Flows, Digital Product Design, UI Design, UX Design, Mobile App UI, Mobile UX, Web App UI, Web App UX, Web App Design, Mobile App Design, Design Systems, Responsive Design, Responsive UI, Information Architecture (IA), Journey Mapping, Visual Design, Interactive Design, UX Process, UX Principles, Responsive Web Design (RWD), Usability, Web Usability, Usability Analysis, iOS UX Design, Mobile UX Design, UX Management, Design Strategy, Strategy, App Design, iOS App Design, Android App Design, Mobile UI, Web Applications, User Onboarding, Consumer Apps, Landing Page Design, Material UI, MVP Design, High-fidelity Wireframes, Design Leadership, Design Direction, Project Management, User Research, Research, User Testing, Chatbot Conversation Design, UX Research, Design Sprints, Fintech, SaaS, SaaS Design, UX Leadership, Design Management, Mobile User Acquisition, User Conversion, UI Animation, UI Motion, Consumer Applications, Healthtech, Healthcare IT, B2C, Notion, ChatGPT, OpenAI, Midjourney, B2C Marketing, Customer Acquisition, Motion Interaction, Point of Sale, Native Software, Artificial Intelligence (AI)
Experience
Collaboration That Works
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