Kevin Morales

Designer in Washington, DC, United States

Member since June 28, 2021

As a multidisciplinary designer, Kevin discovers ways to unify creativity and design principles. For the past seven years, he has worked with clients in the healthcare industry, retail business, nonprofit organizations, and a number of trade associations. He develops ideas and solutions that turn the complex into simple. With quality craftsmanship and adding value, he prepares brands to be equipped for the future—to propel presence, accelerate engagement, and inspire the masses

Kevin is now available for hire

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Portfolio

Digital Design

Essence Planner
- Brand Design
- Branding
- Logotype
- Logo Design
- Brand Identity
- Art Direction
- Brand Development
- Brand Management
- Brand Books
- Brand Guidelines
- Strategic Design
- Design Thinking
- Design Strategy
- Visual Identity
- Typography
- Collateral Design
- Merchandise
- Psychology & Mental Health
- DEI (Diversity, Equity, & Inclusion)
- Wellness
- Holistic Design
- Print Layout
- Print
- Editorials
- Editorial Design
Flor Del Soul
- Branding
- Brand Design
- Logo Design
- Rebranding
- Patterns
- Marketing Design
- Social Media
- Social Media Kits
- Social Media Design
- Brand Books
- Brand Guidelines
- Photography
- Merchandise
- Clothing
- Typography
- Strategic Design
- Brand Management
- Design Strategy
- Art Direction
- Visual Identity
- Collateral Design
- Poster Design
- Print
- Marketing Collateral Development
- Brand Development
- Logotype
- Pattern Design
- Design Patterns
- Floral Styling
- InDesign CC
- Illustrator CC
- Photoshop CC
Krover Travel Insurance
- Brand Design
- Branding
- Logo Design
- Brand Identity
- On-screen Displays (OSD)
- Icon Sets
- Iconography
- Icon Design
- Illustration
- Line Icons
- Web Layout
- Wireframing
- Art Direction
- Brand Development
- Brand Management
- Brand Books
- Brand Guidelines
- User Interface (UI)
- Web UI
- App UI
- Logotype
- Strategic Design
- Design Thinking
- Design Strategy
- Visual Identity
- Typography
- Collateral Design
- Merchandise
- Visual Design
- Travel
- Travel Design
- Insurance
- Corporate Design
- InDesign CC
- Illustrator CC
- Photoshop CC
- Adobe Experience Design (XD)
- After Effects CC
- Mobile UI
- UI Design
- Web UI Design
- User Journeys
- Information Architecture (IA)
AdvaMed COVID-19 Mobilization
- Social Media Design
- Social Media Marketing (SMM)
- Campaign Design
- Ad Campaigns
- Digital Marketing
- Digital Campaigns
- Branding
- Mobile Advertising
- Data Visualization
- Infographics
- Infographs
- Information Design
- Booklet Design
- Ad Design
- Art Direction
- Brand Design
- Brand Development
- Brand Management
- Brand Books
- Brand Identity
- Brand Guidelines
- Strategic Design
- Design Strategy
- Marketing Collateral Development
- Print Marketing
- Social Media
- Marketing Campaign Design
- Display Advertising
- On-screen Displays (OSD)
- Advocacy
- Collateral Design
- Healthcare Services
- Medtech
- Medical Devices
- Healthcare
- Research Reports
- InDesign CC
- Illustrator CC
- Photoshop CC
- After Effects CC
- Adobe Experience Design (XD)
The Alliance
- Brand Design
- Branding
- Logo Design
- Brand Identity
- Social Media
- Display Advertising
- On-screen Displays (OSD)
- Social Media Marketing (SMM)
- Digital Marketing
- Campaign Design
- Icon Sets
- Iconography
- Icon Design
- Illustration
- Line Icons
- Web Layout
- Wireframing
- Digital Campaigns
- Ad Campaigns
- Advocacy
- Art Direction
- Brand Development
- Brand Management
- Brand Books
- Brand Guidelines
- Logotype
- Strategic Design
- Design Strategy
- Print
- Print Layout
- Visual Identity
- Marketing Collateral Development
- Print Marketing
- Social Media Design
- Marketing Campaign Design
- Ad Design
- Typography
- Collateral Design
- Commercial Real Estate
- Residential Real Estate
- Grassroots
- Legislation
- Public Relations (PR)
- InDesign CC
- Illustrator CC
- Photoshop CC
- Adobe Experience Design (XD)
- After Effects CC
Coach Diaz
- Branding
- Brand Identity
- Brand Books
- Logo Design
- Brand Design
- Art Direction
- Brand Development
- Brand Management
- Brand Guidelines
- Logotype
- Strategic Design
- Design Strategy
- Print
- Print Layout
- Visual Identity
- Marketing Collateral Development
- Digital Marketing
- Social Media
- Social Media Marketing (SMM)
- Social Media Design
- Posters
- On-screen Displays (OSD)
- Typography
- Sportswear
- Merchandise
- Basketball
- Coaching
- Mentorship
- Teaching
- Training
- Sport Branding
- InDesign CC
- Illustrator CC
- Photoshop CC
- After Effects CC
- Kinesiology
- Sportswear Design
- Marketing
- Sports
Collective Action for Safe Spaces (CASS)
- Social Media Design
- Social Media Marketing (SMM)
- Campaign Design
- Rebranding
- Brand Identity
- Marketing Campaign Design
- Marketing Collateral Development
- Brand Development
- Branding
- Brand Management
- Logo Design
- Logotype
- Marketing Design
- Politics
- LGBT+
- Design Strategy
- Strategic Design
- Art Direction
- Social Media
- Posters
- Brand Design
- Brand Books
- Brand Guidelines
- Print
- Print Layout
- Visual Identity
- Digital Marketing
- Print Marketing
- Typography
- Mobile Advertising
- Advocacy
- Display Advertising
- Collateral Design
- Event Collateral
- Nonprofits
- Human Rights
- Social Justice
- Merchandise
- Charity
- Education
- Community Outreach
- Illustrator CC
- InDesign CC
- Photoshop CC
- After Effects CC
VAS Dynamic Mechanical
- Print
- Stationery
- Typography
- Construction
- HVAC
- Branding
- Brand Identity
- Logo Design
- Marketing Collateral Development
- Art Direction
- Carpentry
- Brand Management
- Brand Development
- Brand Design
- Visual Identity
- Logotype
- Collateral Design
- Print Marketing Design
- Design Strategy
- Brand Books
- Strategic Design
- Print Layout
- Stationery Design
- Stationery Packages
- Promotional Leaflets & Flyers
- Fliers
- Business Card Design
- Merchandise
- Air Conditioning Systems
- Home Renovation
- Hardware
- Illustrator CC
- Photoshop CC
- InDesign CC
- After Effects CC
JT Artistry
- Print
- Print Layout
- Marketing Collateral Development
- Branding
- Brand Design
- Logo Design
- Logotype
- Stationery
- Stationery Packages
- Stationery Design
- Business Card Design
- Brand Management
- Brand Books
- Brand Identity
- Art Direction
- Brand Development
- Strategic Design
- Design Strategy
- Print Marketing
- Fliers
- Promotional Leaflets & Flyers
- Collateral Design
- Typography
- Visual Identity
- Illustrator CC
- Photoshop CC
- InDesign CC
- Cosmetics
- Beauty Products
- Art
- Personal Care

Employment

Senior Graphic Designer
2019 - 2021
Adfero
- Developed branding and marketing assets for grassroots and advocacy campaigns that brought awareness to policies important to the client. All assets condensed vast research and data into a more comprehensible format for the audience's understanding.
- Increased the client's presence and reputation through social media marketing tactics. With the creation of digital and social media ads, clients saw an increase in audience engagement, clickthrough rates, and followings on all social platforms.
- Structured and managed a client's entire branding to ensure consistency and uniformity among all collateral. Simultaneously brought forth new ideas and explored new methods while abiding by the brand guidelines.
Technologies: InDesign CC, Illustrator CC, Photoshop CC, After Effects CC, Microsoft PowerPoint, Adobe Experience Design (XD)
Senior Graphic Designer
2018 - 2019
Throughline
- Facilitated group brainstorming sessions with the client and strategy team to conceptualize and formulate designs that executed their visual communications needs.
- Mapped out and structured complex information into a digestible format that the client used during meetings to sell their research findings in order to achieve stakeholder support.
- Increased productivity and reduced turnaround time for smaller-scale projects by implementing branded templates. This led the rest of the design team to concentrate and generate more well-thought-out ideas for high-level clients.
Technologies: InDesign CC, Illustrator CC, Photoshop CC, Microsoft PowerPoint, Microsoft Word, After Effects CC
Graphic Designer
2016 - 2018
The Advisory Board
- Managed the daily design content for the two sectors (AB and EAB) under The Advisory Board Company. Developed 20+ different marketing materials per quarter to increase member engagement and acquisition.
- Led the full creation of branding, print collateral, presentations, and SWAG items for annual conferences with over 200 people in attendance. Handled and inspected the full process from kickoff meeting to the actual conference day.
- Oversaw the full scope of multiple projects and ensured their completion from start to finish. Scheduled kick-off meetings, led concept presentations, and managed any direct communication with clients and vendors.
Technologies: InDesign CC, Illustrator CC, Photoshop CC, Microsoft PowerPoint, Microsoft Word

Education

Bachelor of Fine Arts Degree in Graphic Design
2013 - 2016
James Madison Universty - Harrisonburg, VA

Experience

Marketing5 years
Art Direction5 years
Design Consultation5 years
Design Strategy5 years
Design Research5 years
Project Management5 years
Branding5 years
Print5 years

Location

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