Kevin Morales, Designer in Washington, DC, United States
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Kevin Morales

Verified Expert  in Design

Designer

Location
Washington, DC, United States
Toptal Member Since
June 28, 2021

As a multidisciplinary designer, Kevin discovers ways to unify creativity and design principles. For the past seven years, he has worked with clients in the healthcare industry, retail business, nonprofit organizations, and a number of trade associations. He develops ideas and solutions that turn the complex into simple. With quality craftsmanship and adding value, he prepares brands to be equipped for the future—to propel presence, accelerate engagement, and inspire the masses

Portfolio

Work Experience

Senior Graphic Designer

2019 - 2021
Adfero
  • Developed branding and marketing assets for grassroots and advocacy campaigns that brought awareness to policies important to the client. All assets condensed vast research and data into a more comprehensible format for the audience's understanding.
  • Increased the client's presence and reputation through social media marketing tactics. With the creation of digital and social media ads, clients saw an increase in audience engagement, clickthrough rates, and followings on all social platforms.
  • Structured and managed a client's entire branding to ensure consistency and uniformity among all collateral. Simultaneously brought forth new ideas and explored new methods while abiding by the brand guidelines.
Technologies: InDesign CC, Illustrator CC, Photoshop CC, After Effects CC, Microsoft PowerPoint, Adobe Experience Design (XD)

Senior Graphic Designer

2018 - 2019
Throughline
  • Facilitated group brainstorming sessions with the client and strategy team to conceptualize and formulate designs that executed their visual communications needs.
  • Mapped out and structured complex information into a digestible format that the client used during meetings to sell their research findings in order to achieve stakeholder support.
  • Increased productivity and reduced turnaround time for smaller-scale projects by implementing branded templates. This led the rest of the design team to concentrate and generate more well-thought-out ideas for high-level clients.
Technologies: InDesign CC, Illustrator CC, Photoshop CC, Microsoft PowerPoint, Microsoft Word, After Effects CC

Graphic Designer

2016 - 2018
The Advisory Board
  • Managed the daily design content for the two sectors (AB and EAB) under The Advisory Board Company. Developed 20+ different marketing materials per quarter to increase member engagement and acquisition.
  • Led the full creation of branding, print collateral, presentations, and SWAG items for annual conferences with over 200 people in attendance. Handled and inspected the full process from kickoff meeting to the actual conference day.
  • Oversaw the full scope of multiple projects and ensured their completion from start to finish. Scheduled kick-off meetings, led concept presentations, and managed any direct communication with clients and vendors.
Technologies: InDesign CC, Illustrator CC, Photoshop CC, Microsoft PowerPoint, Microsoft Word
2013 - 2016

Bachelor of Fine Arts Degree in Graphic Design

James Madison Universty - Harrisonburg, VA

Tools

InDesign CC, Illustrator CC, Photoshop CC, Microsoft PowerPoint, After Effects CC, Adobe Dimension, Microsoft Word, Adobe Experience Design (XD)

Industry Expertise

Marketing, Fashion & Beauty, Advertising, Healthcare, Oil & Gas, Real Estate, Exercise & Fitness, Fitness, Education, Health, Insurance, Psychology & Mental Health, Sports

Languages

Charity

Other

Branding, Collateral, Logo Design, PowerPoint Design, Social Media Design, Brochure Design, Infographics, Booklet Design, Iconography, Stationery, Magazine Layout Design, Design Research, Design Consultation, Brand Identity, Print Layout, Print, Communication, Presentations, Posters, PowerPoint Templates, Construction, Typography, Large-format Printing, Campaign Design, Project Management, Design Strategy, Market Research, Art Direction, Data Visualization, Client Interaction, Marketing Collateral Development, Software, Visual Art, Motion Graphics, Brand Books, Vector Illustration, Digital Illustration, LGBT+, Beauty Products, HVAC, Carpentry, Toolkits, Coaching, Basketball, Mentorship & Coaching, Teaching, Exercise & Gyms, Sport Branding, Sportswear, Templates, Brand Design, Social Media Marketing (SMM), Ad Campaigns, Digital Marketing, Public Relations (PR), Digital Campaigns, Mobile Advertising, Infographs, Information Design, White Papers, Ad Design, Social Media, Display Advertising, On-screen Displays (OSD), Icon Sets, Icon Design, Photo Collages, Illustration, Line Icons, Websites, Web Design, Desktop Web Design, Web Layout, Wireframing, Advocacy, Brand Management, Brand Development, Visual Identity, Logotype, Collateral Design, Promotional Leaflets & Flyers, Stationery Packages, Stationery Design, Business Card Design, Rebranding, Marketing Campaign Design, Marketing Design, Print Marketing Design, Politics, Strategic Design, Print Marketing, Fliers, Merchandise, Air Conditioning Systems, Home Renovation, Hardware, Brand Guidelines, Cosmetics, Art, Personal Care, Event Collateral, Nonprofits, Human Rights, Community Outreach, Mentorship, Training, Commercial Real Estate, Residential Real Estate, Grassroots, Legislation, Sportswear Design, Healthcare Services, Medtech, Medical Devices, Research Reports, User Interface (UI), Web UI, App UI, Design Thinking, Visual Design, Travel, Travel Design, Corporate Design, Mobile UI, UI Design, Web UI Design, User Journeys, Information Architecture (IA), Patterns, Social Media Kits, Photography, Clothing, Poster Design, Pattern Design, Design Patterns, Floral Styling, Diversity, Equity, & Inclusion (DEI), Wellness, Holistic Design, Editorials, Editorial Design

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