Liene Geidane, Designer in Singapore, Singapore
Liene Geidane

Designer in Singapore, Singapore

Member since December 5, 2018
Liene creates fantastic digital experiences and products. She's led teams at a creative design agency—designing UX, UI, and mobile apps and developing innovative concepts. A career highlight was when Liene worked as a lead designer on a project making government services more accessible. For her work on that project, she received a national design award and facilitated a cultural change within the organization.
Liene is now available for hire


Digital Design


  • Digital Experience and Product Designer

    2015 - PRESENT
    • Designed a careers page and job application process for a ground handling company.
    • Modernized and created a user-friendly site for a venture capital firm's new image.
    • Helped to improve the UX flow for a road traffic safety directorate's digital service application.
    • Carried out research and designed the UX/UI dashboard for construction management platform.
    • Researched, designed, and prototyped a new product idea for farm to customer food delivery system web and app platforms.
    • Researched and developed teacher student management and collaboration platform. Created data gathering system to improve student performance.
    Technologies: Adobe CC, Webflow, Abstracts, Zeplin, InVision, Adobe Experience Design (XD), Figma, Sketch
  • Lead Designer

    2016 - 2018
    Wrong Digital
    • Digitized the largest plywood company in the Baltic area by improving the existing systems in place, identifying the focus groups, and conducting user interviews. Also redesigned their website and product ordering system.
    • Art-directed and designed a fun, interactive game to promote a band's upcoming concert tour. Created mood boards, visual elements, and UI/UX of the game.
    • Conducted visual exploration and designed a smart TV promotional website for the largest telecommunication service provider.
    • Worked on a governmental service platform and created a design system that addresses the needs of all the stakeholders. Whenever possible incorporated user research to inform decision-making to map out the process of how the government thinks and works. Designed the platform's UI and worked on accessibility guidelines.
    • Designed a website to promote and introduce a new singing app.
    • Helped and consulted on UX decisions during the development process of the singing app.
    Technologies: Figma, Webflow, Adobe CC, InVision, Sketch


  • Associate's degree in Graphic and Web Design
    2013 - 2016
    The Art Institute of California—Los Angeles - Santa Monica, CA, USA
  • Associate's degree in Risk Management and Insurance
    2009 - 2013
    SBF School of Business and Finance - Riga, Latvia


  • d.MBA - Thoughtful Business Education for Designers



Singapore, Singapore

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