Liene Geidane

Designer in Singapore, Singapore

Member since December 5, 2018

Liene is an award-winning, lead digital product designer who is an expert at bringing innovation to life in the digital age. She has led and created human-centered, digital design solutions for a range of businesses: from venture-backed firms in financial, health, and agriculture technologies, to large telecommunications companies, and educational and governmental agencies. Her cultural acumen is rooted in her experience in diverse geographies across Africa, Asia, Europe, and North America.

Creative Direction UI Design UX Design Web UX Web Design App UX Web UI App UI User Research Digital Product Design Dashboard Design Product Design Web App Design Web App UI Web App UX Show more

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Portfolio

Digital Design

E-wallet Web App Development (Kenya)
- Accessibility
- UX
- UI
- Design Systems
- User Flows
- User Research
- Field Research
- User Onboarding
- Crypto
- Mobile Wallet
- Web Applications
- Product Strategy
- Blockchain
- Product Design
- Web App Design
- Web App UI
- Web App UX
- SaaS Design
- Component Libraries
- Responsive Web Design (RWD)
- User Experience (UX)
- User Interface (UI)
- Data Analysis
MyPlanet.green | Bringing Transparency to Conservation
- Conservation
- Dashboard Design
- App UI
- Web UI
- Product Strategy
- User Interviews
- Blockchain
- Digital Wallet
- Investor Presentations
- Writing & Editing
- Product Design
- Web App Design
- Web App UI
- Web App UX
- SaaS Design
- Component Libraries
- Responsive Web Design (RWD)
- User Experience (UX)
- User Interface (UI)
- Data Analysis
Mindrelief | Safe and Stigma-free Psychiatry Clinic
- Web UI
- Web UX
- Strategy
- Design
- Sketch
- Prototyping
- InVision
- Psychology & Mental Health
- Healthcare
- Information Architecture (IA)
- Research
- Web App UI
- Web App UX
- Responsive Web Design (RWD)
- User Experience (UX)
- User Interface (UI)
S.A.W. Capital Web Redesign
- Creative Strategy
- UI Design
- UX Design
- Redesign
- Web UI
- Web UX
- Venture Capital
- Creative Concept Development
- Wireframing
- InVision
- Sketch
- Visual Identity
- Web App UI
- Web App UX
- Responsive Web Design (RWD)
- User Experience (UX)
- User Interface (UI)
Construction Project Management Platform Design
- UX Design
- UI Design
- Dashboard Design
- Construction Management
- User Research
- Wireframing
- Sketch
- InVision
- Ideation
- Design Thinking
- Product Design
- Web App Design
- Web App UI
- Web App UX
- SaaS Design
- Responsive Web Design (RWD)
- User Experience (UX)
- User Interface (UI)
- Data Analysis
Government Service Platform Design
- UX Research
- Service Design
- User Testing
- Government
- Information Architecture (IA)
- Accessibility
- UI Design
- UX Design
- Design Thinking
- Web Usability
- IA Strategy
- Web UI
- Web UX
- Responsive Design
- Digital Services
- User Interviews
- Product Design
- Web App Design
- Web App UI
- Web App UX
- Component Libraries
- Responsive Web Design (RWD)
- User Experience (UX)
- User Interface (UI)
- Data Analysis

Employment

User and Business Experience Design Specialist
2020 - PRESENT
MyPlanet.green
- Created digital wallet logic and web app design allowing users to browse projects, add impact balance, donate and track their impact and progress of the projects. The app works both on desktop and mobile browsers.
- Built a platform for project managers. The platform aims to help set up new projects, track the budget and milestones. Users can manage team members and set up automatized payments released against project milestones for communities on the ground.
- Conducted in-depth business research and developed a business plan proposal for the for-profit side of the organization. The presentation included value chain analysis, competitive arena, ecosystem, and suggestions for future development.
- Led and assisted the development team to come up with the best technical solutions for new product features.
Technologies: UI Design, UX Design, High-fidelity Mockups, SaaS Design, User Journeys, Web App UX, Web App Design, Product Design, Blockchain, Digital Product Design, Miro, Slack, Figma, Creative Direction, Responsive Web Design (RWD), User Experience (UX), User Interface (UI), Data Analysis
Digital Experience and Product Designer
2015 - PRESENT
Freelance
- Designed a careers page and job application process for a ground handling company.
- Modernized and created a user-friendly site for a venture capital firm's new image.
- Helped to improve the UX flow for a road traffic safety directorate's digital service application.
- Carried out research and designed the UX/UI dashboard for construction management platform.
- Researched, designed, and prototyped a new product idea for farm to customer food delivery system web and app platforms.
- Researched and developed teacher student management and collaboration platform. Created data gathering system to improve student performance.
Technologies: UI Design, UX Design, High-fidelity Mockups, User Journeys, Web App UX, Web App Design, Product Design, Digital Product Design, Adobe CC, Webflow, Abstracts, Zeplin, InVision, Adobe Experience Design (XD), Figma, Sketch, Creative Direction, Responsive Web Design (RWD), User Experience (UX), User Interface (UI), Data Analysis
User and Business Experience Design Specialist
2020 - 2021
Zippie
- Improved and redesigned the user experience of Zippie products (wallet, identity, and pay button) allowing users to hold, send, and receive various forms of digitalized assets.
- Led and assisted cross-functional teams including designers, software engineers, and QA to implement new product features.
- Developed and integrated a design and hand-off process. The goal was to make design accessible company-wide and have efficient feedback and iteration loops. Improved cross-team communication.
Technologies: UI Design, UX Design, High-fidelity Mockups, SaaS Design, User Journeys, Web App UX, Web App Design, Product Design, Blockchain, Digital Product Design, Notion, Slack, Miro, Mural.co, ClickUp, Jira, Figma, Creative Direction, Component Libraries, Responsive Web Design (RWD), User Experience (UX), User Interface (UI), Data Analysis
Lead Designer
2016 - 2018
Wrong Digital
- Digitized the largest plywood company in the Baltic area by improving the existing systems in place, identifying the focus groups, and conducting user interviews. Also redesigned their website and product ordering system.
- Art-directed and designed a fun, interactive game to promote a band's upcoming concert tour. Created mood boards, visual elements, and UI/UX of the game.
- Conducted visual exploration and designed a smart TV promotional website for the largest telecommunication service provider.
- Worked on a governmental service platform and created a design system that addresses the needs of all the stakeholders. Whenever possible incorporated user research to inform decision-making to map out the process of how the government thinks and works. Designed the platform's UI and worked on accessibility guidelines.
- Designed a website to promote and introduce a new singing app.
- Helped and consulted on UX decisions during the development process of the singing app.
Technologies: UI Design, UX Design, High-fidelity Mockups, Web App UX, Web App Design, Figma, Webflow, Adobe CC, InVision, Sketch, Creative Direction, Component Libraries, Responsive Web Design (RWD), User Experience (UX), User Interface (UI)

Education

Associate's degree in Graphic and Web Design
2013 - 2016
The Art Institute of California—Los Angeles - Santa Monica, CA, USA
Associate's degree in Risk Management and Insurance
2009 - 2013
SBF School of Business and Finance - Riga, Latvia
Associate's degree in Finance
2010 - 2012
INSEEC Paris Business School - Paris, France

Certifications

d.MBA - Thoughtful Business Education for Designers
DECEMBER 2020 - PRESENT
d.MBA

Experience

UX Design7 years
UI Design7 years
User Research7 years
App UI7 years
Digital Product Design7 years
App UX7 years
Dashboard Design7 years
Web UX7 years

Location

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