Liene is available for hire
Hire LieneLiene Geidane
Verified Expert in Design
Product Designer
Location
Barcelona, Spain
Toptal Member Since
April 30, 2019
Liene is an award-winning product designer with 8+ years of experience collaborating and designing user-friendly desktop, web, and native app experiences for companies in the USA, Australia, Singapore, and Hong Kong. With an MBA in business design, she has a successful track record of designing products for different industries, leveraging her expertise in business development, product design, and UI/UX. Liene has also founded multiple successful ventures herself.
Portfolio
Work Experience
Product Designer and Creative Director
2022 - PRESENT
Raya Market
- Spearheaded the creation of a cohesive and impactful brand image that resonated with our target audience. Conducted extensive market research and competitor analysis to identify key differentiators and create a unique brand identity.
- Designed an engaging and user-friendly landing page that effectively conveyed the brand's value proposition and encouraged conversion. Utilized persuasive copywriting, captivating visuals, and intuitive UI/UX design to create an online presence.
- Implemented effective SEO techniques, including keyword research, on-page optimization, and backlink strategies, to boost our online visibility and drive organic traffic to our website.
Technologies: Shopify, Figma, Adobe CC, Notion, Blog Design, Landing Page Design, Landing Page Optimization, Web UI, Web UX, eCommerce, Marketing, Search Engine Optimization (SEO), Advertising, Google Analytics, Food, Conversion, Mobile Design, Startups, Style Guides, Journey Mapping, Marketplaces, MVP Design, Mockups, Responsive, Leadership, Customer Experience
Product Lead and Creative Director
2022 - PRESENT
Chosen Experiences
- Proposed a new brand name that resonated with the target demograhic. The new name was strategically conceived, leveraging my market research skills, innovative mindset, and a deep understanding of branding principles.
- Crafted a visually compelling identity that aligned with the company's rebranding objectives and spoke directly to the target market, leveraging my keen aesthetic sense and a nuanced understanding of brand positioning.
- Conducted market research and analysis, applying a comprehensive approach to data interpretation, market segmentation, and trend analysis.
- Provided valuable insights into consumer behavior and industry dynamics, laying the groundwork for informed business and product strategy decisions that effectively cater to evolving market demands.
- Designed a persuasive and visually appealing pitch deck, leveraging my expertise in storytelling, graphic design, and effective communication, and successfully raising funds of $1.5 million.
- Integrated compelling visuals, engaging content, and a strategic narrative flow to articulate the company's vision, mission, and value proposition, conveying complex ideas in a visually impactful manner.
- Contributed to creating a membership model and digital platform, innovatively applying user experience (UX) and user interface (UI) design principles.
- Granted a seamless integration of membership services and the development of an intuitive digital interface, harnessing an advanced understanding of digital product development, customer journey mapping, and platform usability.
Technologies: Figma, Notion, Apple Keynote, Adobe CC, Web Design, Web UX, Responsive UX Design, Prototyping, Usability, Business, B2C Marketing, Sustainability, Brand Design, Creative Concept Development, Brainstorming, Writing & Editing, Creative Direction, User Research, User Interviews, Digital Product Design, User Flows, User Analysis, UX Research, Information Architecture (IA), Web Usability, Wireframing, Graphic Design, Typography, Creative Strategy, Design Thinking, Visual Identity, Slack, User Testing, IA Strategy, Redesign, Business Analysis, Design Sprints, Business Models, Business Strategy, Product Strategy, Web Applications, User Onboarding, Research, Design, Strategy, Stakeholder Interviews, Google Docs, Layout Design, Hospitality, Web, Discovery Workshops, Visual Design, Landing Page Designer, Pitch Decks, Presentation Design, Websites, Brand Strategy, Brand Identity, Logo Design, Brand Guidelines, Usability Testing, Responsive Web Apps, Investor Presentations, Branding, Business to Business (B2B), Wellness, DataViz, Layout, UX Wireframes, Blog Design, Landing Page Optimization, Marketing, Search Engine Optimization (SEO), Advertising, Google Analytics, Conversion, Startups, Style Guides, Journey Mapping, Marketplaces, MVP Design, AI Design, Mockups, Responsive, Leadership, Customer Experience
Financial Product Designer
2021 - 2022
CTC Ledger Pty Ltd
- Granted intuitive and user-friendly interfaces for complex financial transactions and onboarding flows. Leveraged my expertise in UI/UX dashboard design and my deep understanding of user behavior and interaction design principles.
- Spearheaded product development initiatives, adhering to the Agile methodology, iterative design processes, and cross-functional collaboration to grant a seamless user experience and efficient management of crypto transactions and portfolios.
- Conducted extensive user research and customer analysis, focusing on user needs and pain points, and developed tailored onboarding experiences for both regular users and accountants, fostering user satisfaction and retention.
- Liaised with accountants to develop a specialized dashboard for managing clients, showcasing my effective communication skills and ability to translate user feedback into practical design solutions.
- Led the design of the pricing page and models, sustained by a strategic understanding of pricing strategy, market positioning, and conversion optimization, resulting in increased customer acquisition and revenue growth.
- Implemented transaction-import and portfolio-management features, demonstrating my technical proficiency and deep understanding of data management and visualization.
- Contributed to the company's reputation as a leading tax software with a 4.8 customer review rating on Trustpilot and a significant $4 million funding milestone, leading to substantial growth in the customer base.
Technologies: User Testing, Financial Systems, Dashboards, Web App Design, User Experience (UX), User Interface (UI), User Research, Web Design, Responsive UX Design, Prototyping, Usability, SaaS, Apple Keynote, Brainstorming, Figma, Data Visualization, User Interviews, Digital Product Design, Dashboard Design, User Flows, UX Strategy, User Analysis, UX Research, Information Architecture (IA), Web Usability, Wireframing, Graphic Design, Typography, Design Thinking, Slack, Notion, Accessibility, Responsive Design, Redesign, Business Analysis, Design Sprints, Blockchain, Product Strategy, Web Applications, User Onboarding, Design Systems, Research, Design, Stakeholder Interviews, Jira, Google Docs, Layout Design, Software as a Service (SaaS), Web, Discovery Workshops, Visual Design, Landing Page Designer, Presentation Design, Websites, Brand Strategy, Brand Identity, Brand Guidelines, UX Audits, Creative Tech, Usability Testing, Responsive Web Apps, System Design, App UI, Enterprise SaaS, Business to Business (B2B), DataViz, Mobile UI, Mobile UX, Layout, UX Wireframes, Landing Page Design, Landing Page Optimization, Marketing, Conversion, Mobile Design, MVP Design, AI Design, Mockups, Responsive, Leadership, Customer Experience
Prototyping Product Designer
2021 - 2021
Stripe
- Collaborated with the UX team to conduct extensive research, including in-depth interviews with founders and established startups, and develop comprehensive observation maps and customer journeys.
- Granted a seamless integration of user insights into the design process, highlighting my strong commitment to understanding user needs and pain points.
- Refined wireframes iteratively, incorporating essential functionalities such as streamlined processes for opening bank accounts and hiring the first employees.
- Supported the company in its early stages, showcasing an extensive comprehension of the operational requirements specific to startups in their early stages of development.
- Worked closely with the legal team to ensure full compliance with the legal system, illustrating a thorough understanding of regulatory frameworks and an ability to navigate complex legal requirements.
- Liaised with the business development team to align product features with the market demand and business objectives, demonstrating strong communication skills and an ability to synthesize diverse perspectives into actionable product strategies.
Technologies: Prototyping, Product Design, Figma, Usability, Information Architecture (IA), Responsive UX Design, Dashboards, Apple Keynote, Brainstorming, User Research, Digital Product Design, Dashboard Design, User Flows, UX Strategy, User Analysis, UX Research, Wireframing, Design Thinking, Slack, IA Strategy, Redesign, Product Strategy, Web Applications, Research, Design, Google Docs, Layout Design, Software as a Service (SaaS), Discovery Workshops, Visual Design, Presentation Design, Websites, UX Audits, Creative Tech, Usability Testing, Responsive Web Apps, System Design, App UI, Enterprise SaaS, B2B, Business to Business (B2B), DataViz, Mobile UI, Mobile UX, Layout, UX Wireframes, Landing Page Optimization, Style Guides, Journey Mapping, Marketplaces, MVP Design, Mockups, Responsive, Customer Experience
Product Designer
2020 - 2021
MyPlanet
- Created a digital wallet logic and web app design that allowed users to browse projects, add impact balance, donate, and track their impact as well as the projects' progress. The app works both on desktop and mobile browsers.
- Built a platform to help project managers set up new projects and track the budget and milestones. It allowed users to manage team members and implement automatic payment releases tied to project milestones for on-ground communities.
- Conducted in-depth business research and developed a business plan proposal for the for-profit side of the organization. The presentation included value chain analysis, competitive arena, ecosystem, and suggestions for future development.
- Led and assisted the development team to come up with the best technical solutions for new product features.
Technologies: UI Design, UX Design, High-fidelity Mockups, SaaS Design, User Journeys, Web App UX, Web App Design, Product Design, Digital Product Design, Miro, Slack, Figma, Creative Direction, Responsive Web Design (RWD), User Experience (UX), User Interface (UI), Data Analysis, Web Design, Web UX, Responsive UX Design, Prototyping, Usability, Apple Keynote, Business, Sustainability, Brand Design, Creative Concept Development, Brainstorming, User Research, User Flows, UX Strategy, UX Research, Wireframing, Graphic Design, Typography, Creative Strategy, Design Thinking, Visual Identity, IA Strategy, Responsive Design, Business Analysis, Blockchain, Product Strategy, Web Applications, User Onboarding, Research, Design, Strategy, Stakeholder Interviews, App UX, Layout Design, Software as a Service (SaaS), Web, Discovery Workshops, Visual Design, Landing Page Designer, Pitch Decks, Presentation Design, Websites, Brand Strategy, Logo Design, Brand Guidelines, UX Audits, Creative Tech, Usability Testing, Responsive Web Apps, System Design, App UI, DataViz, Mobile UI, Mobile UX, Layout, UX Wireframes, Landing Page Design, Landing Page Optimization, Conversion, Mobile Design, Startups, Style Guides, Journey Mapping, MVP Design, Mockups, Responsive, Leadership
Product Designer
2020 - 2021
Zippie
- Redesigned and improved the user experience of Zippie products, including the wallet, identity, and pay button, enabling users to hold, send, and receive diverse digital assets.
- Led and assisted cross-functional teams, including designers, software engineers, and QA specialists, in implementing new product features.
- Developed and integrated a design and hand-off process to make design accessible across the entire company and facilitate iteration loops, improving cross-team communication.
Technologies: UI Design, UX Design, High-fidelity Mockups, SaaS Design, User Journeys, Web App UX, Web App Design, Product Design, Blockchain, Digital Product Design, Notion, Slack, Miro, MURAL, ClickUp, Jira, Figma, Creative Direction, Component Libraries, Responsive Web Design (RWD), User Experience (UX), User Interface (UI), Data Analysis, Web Design, Web UX, Responsive UX Design, Prototyping, Usability, Dashboards, Apple Keynote, Business, Sustainability, Mobile Wallet, Creative Concept Development, Brainstorming, User Research, Data Visualization, User Interviews, User Flows, UX Strategy, User Analysis, UX Research, Web Usability, Wireframing, eCommerce, Graphic Design, Creative Strategy, Design Thinking, Visual Identity, User Testing, Accessibility, Responsive Design, Redesign, Design Sprints, Digital Wallets, Product Strategy, Web Applications, User Onboarding, Design Systems, Research, Design, Strategy, Stakeholder Interviews, App UX, Layout Design, Software as a Service (SaaS), Web, Discovery Workshops, Visual Design, Landing Page Designer, Pitch Decks, Presentation Design, Websites, Brand Guidelines, UX Audits, Creative Tech, Usability Testing, Responsive Web Apps, System Design, App UI, Business to Business (B2B), DataViz, Mobile UI, Mobile UX, Layout, UX Wireframes, Blog Design, Landing Page Design, Landing Page Optimization, Conversion, Mobile Design, Startups, Style Guides, Journey Mapping, Marketplaces, MVP Design, Mockups, Responsive, Leadership
Product Designer
2015 - 2021
Freelance
- Designed a careers page and job application process for a ground handling company.
- Modernized and created a user-friendly site for a venture capital firm's new image.
- Helped improve the UX flow for a road traffic safety directorate's digital service application.
- Carried out research and designed the UI/UX dashboard for a construction management platform.
- Researched, designed, and prototyped a new product idea for a farm-to-customer food delivery system comprising web and app platforms.
- Researched and developed a teacher-student management and collaboration platform and created a data-gathering system to improve student performance.
Technologies: UI Design, UX Design, High-fidelity Mockups, User Journeys, Web App UX, Web App Design, Product Design, Digital Product Design, Adobe CC, Figma, Creative Direction, Responsive Web Design (RWD), User Experience (UX), User Interface (UI), Data Analysis, Web Design, Web UX, Responsive UX Design, Accessible Design, Prototyping, Usability, SaaS, Apple Keynote, Business, Brand Design, Creative Concept Development, Brainstorming, User Research, Dashboard Design, UX Research, Web Usability, Wireframing, eCommerce, Graphic Design, Typography, Creative Strategy, Design Thinking, Visual Identity, Slack, Notion, User Testing, Responsive Design, Web Applications, Healthcare, Government, Research, Design, Strategy, App UX, Asana, Layout Design, Software as a Service (SaaS), Web, Webflow, Discovery Workshops, Visual Design, Landing Page Designer, Pitch Decks, Presentation Design, Websites, Brand Identity, Brand Guidelines, UX Audits, Creative Tech, Usability Testing, Responsive Web Apps, System Design, App UI, eCommerce UX, eCommerce UI, Branding, Business to Business (B2B), Consumer Products, DataViz, Mobile UI, Mobile UX, Layout, UX Wireframes, Blog Design, Landing Page Design, Landing Page Optimization, Marketing, Search Engine Optimization (SEO), Advertising, Google Analytics, Conversion, Mobile Design, Startups, Style Guides, Journey Mapping, Marketplaces, MVP Design, Mockups, Responsive, Leadership
UI/UX Designer
2019 - 2020
Agilesys
- Designed a range of visual assets, including graphics, icons, and imagery, that reflected the brand's visual style and established a cohesive visual language.
- Created an intuitive and user-friendly interface that simplified the hiring process for recruiters and enhanced the experience for candidates.
- Developed a comprehensive site architecture for the recruitment platform website, ensuring critical information was easily accessible and well organized.
Technologies: WCAG 2, Accessibility, UI Design, UX Design, Figma, Graphic Design, Web Design, Web UX, Accessible Design, Prototyping, Usability, SaaS, Dashboards, Apple Keynote, Brand Design, Creative Concept Development, Brainstorming, Creative Direction, User Research, Data Visualization, User Interviews, Digital Product Design, Dashboard Design, User Flows, UX Strategy, User Analysis, UX Research, Information Architecture (IA), Web Usability, Wireframing, Typography, Creative Strategy, Design Thinking, Visual Identity, Slack, Service Design, User Testing, IA Strategy, Design Sprints, Product Strategy, Web Applications, User Onboarding, Design Systems, Research, Design, Strategy, Stakeholder Interviews, Jira, Asana, Layout Design, Software as a Service (SaaS), Discovery Workshops, Visual Design, Landing Page Designer, Presentation Design, Websites, Brand Identity, Logo Design, Brand Guidelines, UX Audits, Creative Tech, Usability Testing, Responsive Web Apps, App UI, DataViz, Mobile UI, Mobile UX, Layout, UX Wireframes, Blog Design, Startups, Style Guides, Journey Mapping, MVP Design, Mockups, Responsive, Leadership
Lead Designer
2016 - 2018
Wrong Digital
- Digitized the largest plywood company in the Baltic region by improving the existing systems, identifying the focus groups, conducting user interviews, and redesigning their website and product ordering system.
- Performed the art direction and design of a fun, interactive game to promote a band's upcoming concert tour. Created mood boards, visual elements, and the game's UI/UX.
- Conducted the visual exploration and designed a smart TV promotional website for the largest telecommunication service provider.
- Designed a website to promote and introduce a new singing app. I also consulted on UX decisions during the development process of the singing app.
- Worked on a governmental service platform and created a design system that addressed the needs of all stakeholders. Designed the platform's UI and worked on accessibility guidelines.
Technologies: UI Design, UX Design, High-fidelity Mockups, Web App UX, Web App Design, Figma, Adobe CC, Creative Direction, Component Libraries, Responsive Web Design (RWD), User Experience (UX), User Interface (UI), Web Design, Web UX, Responsive UX Design, Accessible Design, Prototyping, Usability, Apple Keynote, Brand Design, Creative Concept Development, Brainstorming, Service Design, Writing & Editing, User Research, Data Visualization, User Interviews, Digital Product Design, User Flows, UX Strategy, User Analysis, UX Research, Information Architecture (IA), Web Usability, Wireframing, eCommerce, Graphic Design, Typography, Creative Strategy, Design Thinking, Visual Identity, Slack, User Testing, Accessibility, IA Strategy, Responsive Design, Redesign, Web Applications, User Onboarding, Design Systems, Government, Research, Design, Strategy, Stakeholder Interviews, App UX, Asana, Layout Design, Web, Discovery Workshops, Visual Design, Landing Page Designer, Presentation Design, Websites, Brand Strategy, Brand Identity, Logo Design, Brand Guidelines, Creative Tech, Usability Testing, Responsive Web Apps, App UI, eCommerce UX, eCommerce UI, Branding, Business to Business (B2B), Consumer Products, DataViz, Mobile UI, Mobile UX, Layout, UX Wireframes, Blog Design, Landing Page Design, Landing Page Optimization, Marketing, Search Engine Optimization (SEO), Advertising, Google Analytics, Conversion, Mobile Design, Style Guides, Journey Mapping, Marketplaces, MVP Design, Mockups, Responsive, Leadership, Customer Experience
Education
2013 - 2016
Associate's Degree in Graphic and Web Design
The Art Institute of California—Los Angeles - Santa Monica, CA, USA
2009 - 2013
Associate's Degree in Risk Management and Insurance
SBF School of Business and Finance - Riga, Latvia
2010 - 2012
Associate's Degree in Finance
INSEEC Paris Business School - Paris, France
Certifications
DECEMBER 2023 - PRESENT
Gamification
The Wharton School, The University of Pennsylvania | via Coursera
DECEMBER 2020 - PRESENT
d.MBA - Thoughtful Business Education for Designers
d.MBA
Experience
Collaboration That Works
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