Light Balla
Verified Expert in Design
Designer
London, United Kingdom
Toptal member since February 23, 2022
Light is an experienced UI/UX and product designer and branding expert with over six years of proven end-to-end experience in banking, fintech, eCommerce, travel, edtech, and social networks. She prides herself in delivering detailed and highly creative digital products from initial concept to completion. Light focuses on creating human-centered experiences, which increase brand loyalty, sales and profit margins, customer retention, and knowledge of products and services.
Portfolio
Work Experience
Senior Product Designer | Payments
KingMakers
- Mapped out target journeys for Payment, and once launched, periodically (quarterly) monitored scoring metrics against them, such as SUS and time to completion.
- Used data, customer testing tools, and feedback to identify improvement opportunities and test candidates to optimize these journeys.
- Tested concepts with users to ensure they met the customer's needs, understood when deeper exploration was needed, and used analytics tools to back up the thought process.
- Worked closely with product managers and engineers throughout the delivery process and ensured the final deliverable was met.
- Involved in workshops with key stakeholders to define problem statement initiatives and kick off the ideation process.
Lead UI/UX
Union Bank of Nigeria
- Investigated UX design requirements for the UBN suite of digital assets. Developed and conceptualized a comprehensive UI/UX strategy that aligns with the overarching CX strategy.
- Led the design team through product development, redesigning the Union Bank's mobile app and web application.
- Produced high-quality UX design solutions, understanding, gathering, and evaluating users/customers' needs in collaboration with product managers and engineers.
Lead Product Design
woozeee | ECONNECT NP
- Designed over 10+ digital products—including the mobile, web, and admin parts and general dashboards—for an eCommerce website under the category click and play and an app called ‘ask a lawyer’, a Uber-like platform for lawyers.
- Designed the following apps: a travel app; a movie streaming mobile app and its web and desktop (TV) versions; a bill payment, onboarding process, and social media platform; a dispatch app (logistics); and a wobbling trending news app.
- Managed the team of designers and developers, ensuring timelines were met and designs were properly replicated. Handled third-party relations, wrote an advert script for a commercial about the apps created, and managed the art direction.
- Spearheaded the design team—both UI/UX—and the social media and marketing team by creating content for the social media calendar and graphics.
- Designed rollup banners, brochures, flyers, logos, event programs, signs, banners, shirts, posters, infographics, presentations, and illustrations.
Lead UI/UX, Designs
RubikPay
- Designed eight applications, two company apps, and six third-party applications ranging from mobile, web, portal, and dashboards.
- Contributed to the company apps RubikPay (agent banking) and PayBuddy (loans). Third-party applications include three microfinance bank apps (Spectrum, Accion, Pentrust), two payment applications (BiziPay, RubikPay), and a loan app (PayBuddy).
- Managed the design and branding team, providing intuitive and user-centered solutions.
- Created the applications' design and branding for RubikPay limited, PayBuddy, and RubikCube agent banking, including social media graphics, content creation, and social media management.
Onboarding Product and Design
ITEX Integrated Services
- Conducted research, created and rebranded the B2B website, and designed the payment application. Managed and trained the UI design and marketing department.
- Provided intuitive and user-centered solutions, wireframing, and prototyping new product ideas. Redesigned the user experience and user interface for a B2B and B2C eCommerce platform called Afrimart.
- Delivered clients' design and marketing products from concept to completion. Store marketing materials include business cards, brochures, flyers, logos, event programs, signs, banners, shirts, posters, infographics, presentations, and illustrations.
WordPress Designer
Villavrile Express, Hair Now Now
- Conducted research and proceeded with designing the company’s WordPress website used to sell their products, generating revenue.
- Created a branding guideline for the various products and logistics brands, which included logos, colors, fonts, social media layout, and designs used for online advertisements—a significant source of revenue for the company.
- Developed stationery designs for the company, which included letterhead, high-quality logo versions, ID cards, backdrop, and roll-up banners for events placed in strategic positions when we signed our first brand ambassador.
Education
Bachelor of Arts Degree in Philosophy
University of Ibadan - Ibadan, Nigeria
Certifications
Interaction Design
Interaction Design Foundation
Skills
Tools
Photoshop CC, Jira, Adobe Experience Design (XD), Adobe Photoshop, Adobe Illustrator, GitLab, CorelDRAW, Trello, Slack, eCommerce Dashboards, Google Analytics, FullStory, Miro
Platforms
Figma, Webflow, Shopify, Amazon Web Services (AWS), WordPress, Google Ads
Industry Expertise
Food & Beverage, Real Estate, Banking & Finance
Other
User Experience (UX), User Interface (UI), Mobile App Design, Web App Design, eCommerce, Design Systems, Fintech, Web Design, UX Research, Competitor Analysis & Profiling, Interaction Design (IxD), Prototyping, Visual Design, Brand Guidelines, User Personas, User Stories, User Interviews, Websites, B2B, Rapid Prototyping, Landing Pages, Marketplace Design, Marketing Technology (MarTech), Design, Web UX Design, Data Aggregation, Angular Material, Material Design, Landing Page Design, Booking, Mobile UI Design, Mobile UX Design, iOS Design Guidelines, Design Leadership, Enterprise, UI Prototyping, B2C, iOS UX Design, iOS UI Design, Android UI Design, Style Guides, Delivery, Atomic Design, Enterprise Design, Healthcare Services, Responsive Web Design (RWD), Wireframing, Dashboard Design, UI Design, Design Thinking, Product Branding, Graphic Design, Mobile App Testing, Finance, Dashboards, Logo Design, ClickUp, Responsive Design, Branding, User Flows, Project Management, Scrum, User Research, Data Analysis, Innovation, Digital Transformation, Microsoft Teams, Mobile Prototypes, Testing, Customer Journeys, Customer Experience, Strategy, UX Design, Mobile UI, Mobile UX, Information Architecture (IA), User Onboarding, Higher Education, Mobile Apps, Edtech Design, E-learning, Learning, K-12 Education, Educational Portals, Digital Product Design, Learning Management Systems (LMS), Mobile Learning, Microinteractions, Illustration, Data Visualization, Continuing Education, Adult Education, Vocational Education, Educational Platform Design, Education Management Systems, University Teaching, Lecturing, Colleges & Universities, University, Mobile Banking, Online Banking, Digital Banking, Investment Banking, Product Design, UX Testing, Food Ordering, Foodtech, Food Delivery Services, Fast Food, Online Delivery, Food Illustration, Travel Design, Travel, Web App UX, Web App UI, Mobile App UI, Flight, Flight Management, Ticketing, Airport Transportation, Quantitative User Research, User Surveys, Mobile eCommerce, SaaS, eCommerce Web Design, eCommerce UX, eCommerce UI, eCommerce Platforms, eCommerce Design, Web UI Design, Web Dashboards, Home Entertainment, Movies, Social Networks, Live Entertainment, Desktop App Design, Desktop Web Design, Web UI, Video Streaming, Streaming, Mobile Streaming, SEO Keyword Research, Apps, Projects, Online Payments, User Journey Maps, SaaS Design, Business to Business (B2B), Business to Business to Consumer (B2B2C), Enterprise System Design, System Design
Experience
- eCommerce - 6 years
- Web App Design - 6 years
- User Interface (UI) - 6 years
- User Experience (UX) - 6 years
- Figma - 6 years
- Fintech - 6 years
- Design Systems - 6 years
- Mobile App Design - 6 years
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