Linsey Peterson, Designer in New York, NY, United States
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Linsey Peterson

Verified Expert  in Design

Designer

Location
New York, NY, United States
Toptal Member Since
June 20, 2017

Linsey has been designing websites, apps, and digital products for over 7+ years for various agencies, startups, and freelance clients. She specializes in branding, UI, and visual design and also has expertise in UX and brand strategy. Linsey has a lot of experience managing and completing projects remotely and is eager to partner with new clients helping them achieve their goals through digital strategy and design.

Portfolio

Work Experience

Principal Creative

2018 - 2022
Linsey Peterson Design
  • Founded my own brand design studio to help new companies and startups bring their company ideas to reality.
  • Helped dozens of companies create unique and bold brand identities, websites, apps, marketing suites, and more.
  • Assisted in the creative ideation process and brand strategy definition from start to finish.
Technologies: Adobe Illustrator, App Design, Brand Identity, Figma, Sketch, Adobe Photoshop, Webflow, Adobe InDesign, HTML, CSS, Digital Branding, Product Design, Design Thinking, Leadership, Information Architecture (IA), Content Strategy, Responsive Web Design (RWD), Logotype

Brand Designer

2017 - 2018
Webflow
  • Designed brand marketing materials, including feature landing pages, marketing websites, and social content.
  • Integrated the marketing team and helped ideate and strategize current and future products and features.
  • Worked on various projects, including Webflow's site-search feature, website interactions and animations, and the Kibble Webflow project.
Technologies: InVision, Adobe Photoshop, Adobe Illustrator, Figma, Sketch, Webflow, HTML, CSS, Design Thinking, Information Architecture (IA), Content Strategy, Responsive Web Design (RWD), Brand Logos

Lead Designer

2016 - 2017
Wallace Co
  • Oversaw and executed brand, user experience, web, and product design for clients of a small product studio focused on design and execution of web and mobile products, websites, and brand identities.
Technologies: App Design, UI Design, Logo Design, Branding, InVision, Adobe Photoshop, Adobe Illustrator, Sketch, Product Design, Design Thinking, Information Architecture (IA), Content Strategy, Responsive Web Design (RWD), Logotype, Brand Logos

Lead Designer

2015 - 2016
PH Digital Labs
  • Executed brand design, user experience and web/product design.
  • Oversaw team design execution and standards.
  • Moved forward to found our studio, Wallace Co, with this team.
Technologies: App Design, UI Design, Logo Design, Branding, InVision, Adobe Photoshop, Adobe Illustrator, Sketch, Digital Branding, Product Design, Design Thinking, Information Architecture (IA), Content Strategy, Responsive Web Design (RWD), Logotype, Brand Logos

Brand Designer

2014 - 2015
Divvy Inc
  • Designed brand, user experience and web design for Midwest startup in the share economy space.
  • Served as part of founding team and stakeholder in company decision making process.
Technologies: UI Design, Logo Design, Branding, InVision, Adobe Photoshop, Adobe Illustrator, Sketch, Product Design, Design Thinking, Responsive Web Design (RWD), Logotype, Brand Logos

Designer

2013 - 2014
PH Digital Labs
  • Contributed to brand, user experience, web, and product design.
Technologies: App Design, UI Design, Logo Design, Branding, Adobe Photoshop, Adobe Illustrator, Product Design, Design Thinking, Responsive Web Design (RWD), Logotype, Brand Logos

Intern -- Junior Designer

2013 - 2013
Sevnthsin
  • Contributed to mobile first strategy, user experience, and web/product design.
Technologies: App Design, UI Design, Logo Design, Branding, Adobe Illustrator, Adobe Photoshop, Product Design, Design Thinking, Responsive Web Design (RWD)
2012 - 2013

Course Completion in HTML and CSS

Team Treehouse - Online

2012 - 2013

Associate of Arts Degree in Graphic and Web Design

Minneapolis Community and Technical College - Minneapolis, MN

2011 - 2012

Courses in general education

University of Minnesota - Twin Cites, MN

Tools

InVision, Sketch, Adobe Illustrator, Figma, Adobe InDesign, Adobe Photoshop

Platforms

Webflow, Webflow CMS

Languages

HTML, CSS

Other

Brand Design, Pattern Design, Minimalism, App Design, App Icon Design, Responsive Design, iOS UI Design, Mobile App Design, Graphic Design, UI Design, Web Design, Illustration, Icon Design, Branding, Logo Design, Web App Design, Social Design, Project Management, Product Design, PowerPoint Design, Project Design & Management, Presentation Design, Mobile UI, Brand Identity, Digital Brand Identity, Digital Marketing Design, Digital Branding, Business Card Design, Menu Design, Food Packaging, Brand Strategy, Digital Marketing Strategy, Visual Design, Brand Guidelines, Responsive Web Design (RWD), Logotype, Brand Logos, Shopify Design, eCommerce Design, Prototyping, Marketing Design, Strategy, Interaction Design (IxD), Social Media Design, Digital Strategy, UX Design, Print Design, Email Design, User Experience (UX), User Interface (UI), Wireframing, Typography, Social Networks, Design Thinking, Leadership, Information Architecture (IA), Content Strategy, Responsive

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