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Ludvik Herrera, Designer in West Fargo, ND, United States
Ludvik Herrera

Designer in West Fargo, ND, United States

Member since January 19, 2022
Ludvik is a creative catalyst, hands-on strategist, and experience designer. Through research and user-centric design principles, he applies the design thinking methodology. Ludvik crafts intuitive user experiences, creates and enhances branding, makes engaging digital products and visual presentations, and architects atomic design systems. He is insatiably curious, loves to learn, and often finds improvement and innovation on any challenge. Ludvik enjoys sharing knowledge and helping others.
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Portfolio

Digital Design
Digital Design
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Employment

  • Design and UX Principal

    2016 - PRESENT
    Nüpolitan
    • Conducted surveys and on-the-field observation for research and to plan user journey maps for a regional non-profit donation portal that gathered $13 million in a single donation day.
    • Designed the UX journey map and responsive front-end web design of a service that handles communications for people who are incarcerated.
    • Built several brands, style guides, and branding campaigns which included color usage and intent, typography, logo marks and logotypes, language and tone, and several collateral material and assets.
    • Built multiple websites with CMS based on ExpressionEngine to handle responsive and adaptive themes and layouts, marketing promotions, and taxonomy structures.
    • Created several visual design graphics and pitch presentation decks to promote, convince, and generate interest with branding and marketing campaigns.
    • Facilitated Design Thinking workshops and activities to gather research and provide innovation opportunities for various products and services. Built design workflows and processes to make efficient design sprints and product roadmaps.
    • Created a letterpress calendar that helped with marketing promotions. The challenge was to understand the type of paper and how the ink plates would be combined and create a leave-behind product.
    • Created SVG animations and a UI design system for an enterprise solutions website that houses technical and software development services with more than 200+ software engineers.
    • Designed and created a scalable design solution for a non-profit handbook that consisted of digital assets and a custom printed manual system that could scale from a 6x9 portable manual to a full letter size bound handbook.
    • Designed a newsletter and its template that accommodated themes and multiple editorial layouts in one single scalable InDesign document for a monthly healthcare niche publication.
    Technologies: Adobe Experience Design (XD), ExpressionEngine, HTML, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Art Direction, Creative Direction, Editorial Design, Layout Design, UX Design, Design Thinking, Final Cut Pro, InVision App, Figma, Sketch, Adobe Creative Cloud, Marketing, Advertising Design, Web Design, Interaction Design (IxD), New Media, Filmmaking, Adobe Acrobat Pro, CodeKit, Bootstrap, Metadata, Color Theory, Color Science, Color Grading, Web, Web UX Design, Web Development Strategy, Adaptive Design, Unix, Videos, JavaScript, PHP, Project Management, Microsoft PowerPoint, Miro, UI Design, Design Systems, Presentations, MURAL, Electronic Sensors, Xcode, Mobile App Design, Mobile Apps, Graphic Design, Taxonomy, Adobe Lightroom, Global Strategy, Mobile UI, Mobile UX, Typography, Scalable Application, Scalable Architecture, Databases, Front-end Design, Slack, Craft CMS, YouTube, Social Media, Responsive UI, Information Design, Information Architecture (IA), Adobe CC, PowerPoint Design, Wireframing, Graphic Presentations, Pitch Decks, Branding, GitHub, Product Design, Innovation, Collateral Design, Printing, Visual Design, Email Design, Marketing Design, Landing Page Design, Presentation Design, Responsive Web Design (RWD), SaaS Design, Illustration, B2B, Dashboard Design, Design Sprints, User Interface (UI), Web App Design, Adobe Suite, Web App UI, High-fidelity Mockups, Photography, Vector Design, Leadership, User Experience (UX), Web App UX, Web UI, Web UI Design, Logo Design, Brand Design, Rebranding, User Flows, Paper Prototyping, Prototyping, Usability Testing, User Research, Motion Graphics, Personas, User Personas, eCommerce, Web UX, Marketplace Design, Animated Prototypes, Brand Guidelines, Mobile Design, Mobile Prototypes, Mobile UI Design, Mobile UX Design, UX Research, User Interviews, Agile UX, Agile Sprints, Agile, User-centered Design (UCD), Content Management Systems (CMS), Visual Storytelling, Signage, Signage Design, Spatial Design, Motion Design, User Journeys, User Onboarding, Image Manipulation, Packaging, Product Packaging, Package Design, Gamification, App Design, Photoshop CC, InDesign CC, Print Marketing Design, Print Design, Journey Mapping, Websites, Digital Brand Identity, User Experience Strategy, Design Workshops, Ideation, Workshops, UX Workshops, Webflow, UI Branding, Web Content, Design Leadership, Brand Identity, Team Mentoring, Accessibility, Instructional Design, Minimalism, Logotype, Photoshop 7, Illustrator CC, Asana, Design Strategy

  • Senior User Experience Designer

    2020 - 2020
    Adobe + Deluxe
    • Designed a microsite for the Deluxe community and outreach program by integrating their then-current Adobe Experience Manager design system and adding two more to their components library, a statistics component and a sub-navigation component.
    • Gathered and assigned a taxonomy system for their design system's component library to organize a company-wide AEM design system.
    • Created three design system components for their design system library: An FAQ component, a sidebar component, and a tiles component. These fluid and scalable components helped their enterprise-wide AEM pages and microsites be assembled efficiently.
    • Assisted in the design of a COVID-19 microsite that reported various business tools, better practices, and other resources to clients, users, and internal staff, assisting with remote sales tools, promotional sales, and payment systems.
    • Designed the Financial Services authentication system and created the sign-in user-journey map. It included and the design of the different process' screens.
    • Researched and prepared a presentation for the corporation's data protection strategy (CCPA and GDPR tools.) Analyzed and created a competitive comparison to provide better tool recommendations.
    • Designed an entire AEM site instance for the corporation's Integrity Design System that would use a nested AEM interface using the current components, templates, and patterns and nest them to have a live design system.
    • Conducted UX research remote surveys and focus groups using user testing for different challenges. Gathered insights and provided a synthesis and analysis to guide and direct or suggest efforts.
    Technologies: Axure RP Pro, Miro, Adobe Experience Design (XD), Adobe Photoshop, Adobe AEM, Adobe Acrobat Pro, Color Theory, Color Science, Web, Web UX Design, Adaptive Design, Unix, Videos, JavaScript, Project Management, Microsoft PowerPoint, Interaction Design (IxD), Adobe Creative Cloud, Editorial Design, Layout Design, UX Design, Design Thinking, UI Design, Design Systems, Presentations, Graphic Design, Taxonomy, Marketing, Global Strategy, Mobile UI, Mobile UX, Typography, Scalable Application, Scalable Architecture, Databases, Front-end Design, Slack, Information Design, Information Architecture (IA), Adobe CC, Wireframing, Graphic Presentations, Pitch Decks, Branding, Innovation, Visual Design, Presentation Design, Responsive Web Design (RWD), B2B, Dashboard Design, User Interface (UI), Adobe Suite, Web App UI, High-fidelity Mockups, Photography, Vector Design, Leadership, User Experience (UX), Web App UX, Web UI, Web UI Design, Logo Design, User Flows, Usability Testing, User Research, Personas, User Personas, eCommerce, Web UX, Marketplace Design, Animated Prototypes, Brand Guidelines, UX Research, User Interviews, Agile UX, Agile Sprints, Agile, User-centered Design (UCD), Content Management Systems (CMS), Visual Storytelling, Digital Marketing Design, Digital Marketing Strategy, User Journeys, User Onboarding, Photoshop CC, InDesign CC, Print Marketing Design, Journey Mapping, Websites, Digital Brand Identity, User Experience Strategy, Design Workshops, Ideation, Workshops, UX Workshops, Webflow, UI Branding, Web Content, Design Leadership, Brand Identity, Team Mentoring, Minimalism, Logotype, Photoshop 7, Illustrator CC, Design Strategy
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Education

  • Bachelor of Science Degree in Mass Communication
    1991 - 1995
    Tec de Monterrey - Monterrey, Mexico

Experience

Location

West Fargo, ND, United States

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