Matthew Rogers, Designer in London, United Kingdom
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Matthew Rogers

Verified Expert  in Design


London, United Kingdom
Toptal Member Since
March 15, 2019

Matthew is an accomplished lead UI/UX specialist and digital project manager with a background in design and development. He manages teams, guiding complex projects from concept to completion using Agile methodologies. Skilled in user-centered design and adept with tools like Figma and WordPress, Matthew ensures all solutions are intuitive and effective, maintaining a focus on customer satisfaction and data-driven results.


Work Experience

UX Lead

2022 - 2024
  • Directed the full-cycle development of the SnapCare mobile app from MVP to launch, strategically integrating legacy staffing and credentialing platforms to innovate without tech stack overload.
  • Developed key innovative features for the SnapCare mobile app, including geo-location for facility check-ins, digital timecard management, and integration with payment systems for same-day clinician payments.
  • Overhauled and transformed Snapcare's credentialing platform by automating core processes and integrating advanced resume parsing technology, significantly enhancing efficiency and accuracy in credential submission.
  • Spearheaded the design of JobFlows within Snapcare's staffing platform, integrating real-time dashboards and automated workflows to streamline the healthcare recruitment process.
  • Led product strategy and execution with a keen focus on vision and roadmaps, excelling in stakeholder management and fostering a collaborative environment for cross-functional teams.
Technologies: Figma

UX Lead

2019 - 2022
Royce Invest
  • Led the UX development for the client-facing website and helped to redefine the navigational systems. This involved new information architecture, micro-interactions, and redefining the hierarchy of information.
  • Designed and annotated both high and low-fidelity wireframes for the responsive website, considering the need for adaptive designs on mobile devices.
  • Created annotated interactive prototypes to test concepts with customers and the client before developers began implementing the designs.
  • Worked with the client via live remote-whiteboarding sessions to ideate solutions, prioritize tasks, and visually layout the important user journeys and process flows.
Technologies: Sketch, Figma

UX Lead

2019 - 2020
  • Led and managed the joint UI/UX team in a collaborative project between IBM and their client's in-house team for Al Arabiya by MBC news.
  • Led the total re-architecture and re-design of two multilingual websites and two mobile phone apps within a six-month engagement.
  • Participated in task timing estimations for the department and oversaw all IA, UX, UI, and prototyping.
Technologies: Adobe CC, Sketch, Figma, Prototyping

Chief Experience Officer (CXO)

2019 - 2020
Tent + Bear
  • Served as the head of experience for T+B across all clients, championing good customer experience both from end-users and the business.
  • Led the UX development for IBMix in Dubai and oversaw UX principles across IBM's clients in Dubai.
  • Led the UX development on digital products currently in development for Al Arabiya across television, web, and mobile app.
  • Implemented UI/UX principles across all clients. Developed design language systems, including cross-language component libraries, baseline grids, branding, and design language and system rules.
  • Led the UX development on Fintech clients, apps, and web-based B2B payment systems.
Technologies: InVision, Sketch, Figma, User Experience (UX)

UX/UI Lead

2019 - 2019
Jaggards Bullion
  • Gathered insights from the analytics data to identify clear personas and align user journeys to them.
  • Mapped out user flows along with detailed wireframes across responsive web and mobile apps.
  • Designed a luxury brand experience that made the process of investing and learning about commodity investing an enjoyable and efficient process.
Technologies: Sketch, Figma

CXO/UX Director

2017 - 2018
Connect ITG
  • Built and led the creative department from just four staff to over ten, championing customer-centric values, both internally and with our clients.
  • Oversaw day-to-day management of the creative department, from people management and mentoring down to handling budgets for staff hires and restructure.
  • Led the UX development for numerous airline company websites in the UK.
  • Spearheaded the UX development on various vehicle-leasing companies within the UK.
  • Piloted UX and UI work for all clients within the department.
Technologies: Adobe Experience Design (XD), InVision, Sketch, Figma

UX Strategy Director - Contract

2017 - 2017
  • Resolved several specific complex user journeys through flows, maps, and wireframing.
  • Developed the UI design for the luxury market based on extensive wireframe designs.
  • Built user flows and presentation of innovation for the future.
Technologies: Sketch

Digital Creative Director

2016 - 2016
Jack Morton Worldwide
  • Led the UI development and facilitated UX and digital strategy on client work. Spearheaded internal change management and process definition and implementation.
  • Implemented a new internal digital delivery process.
  • Piloted global branding for a $21.6 billion US corporation.
  • Delivered pitch decks for finance, automotive, and technology corporations.
Technologies: Adobe Photoshop, InVision, Sketch

Digital Team Leader

2014 - 2016
TalkTalk Business
  • Led the digital team through product rebrands and launch. Served as the line manager to the creative team.
  • Increased online sales from 12-22% within the first 2 months of launch, exceeding targets. Grew this increase to a total business increase from 40 to 60% of sales conducted online by Q4.
  • Led the digital team across multiple buildings, specifically defining and maintaining UX and UI standards.
Technologies: Adobe CC, InVision, Sketch

Senior Digital Designer

2011 - 2014
The Engine Group
  • Helped the agency win two design and marketing awards for my work with T-Mobile (EE) and gamification for The Glenlivet.
  • Provided all-around digital and UX project leadership.
  • Provided award-winning pitch work, including The Glenlivet Alpha, Rolls Royce Ghost, GHD Hair and T-Mobile Treat Van.
Technologies: Adobe After Effects, Adobe Illustrator, Adobe Photoshop
2004 - 2007

Bachelor of Arts Degree (Honors) in Graphic and Media Design

UAL - London, England


Disclosure Scotland

UK Government


Adobe CC, Photoshop CC 2019, After Effects CC, Adobe Experience Design (XD), InVision Studio, InVision,, InVision App, Figma, Sketch, Adobe Photoshop, Adobe Illustrator, Adobe After Effects


iOS, MacOS, WordPress Theme Design, Windows, Android, WordPress

Industry Expertise

Cybersecurity, Telecommunications


Websites, Prototyping, UX Audits, Usability Analysis, Fintech, Web UX, Lean UX, Writing & Editing, Adobe UX, User Experience (UX), User Flows, User Testing, UIKit, Design, User Journey Maps, User Journeys, Schemas, Wireframing, Web Design, Website Audits, Competitor Analysis & Profiling, Innovation, Sitemaps, Interactive UX, User Interface (UI), UX Design, Landing Page Optimization, Conversion Rate Optimization (CRO), Web UI Design, WordPress Design, Information Architecture (IA), Healthtech, GDPR, Website CMS, Branding, Apps, WebApp, Responsive UI, UI Design, Responsive Layout, Responsive UX Design, Web App UI, Web App UX, Mobile UX, Mobile UI, Responsive, Journey Mapping, Customer Experience, Mobile Apps, Luxury Industry, B2B, B2B Sales Pipeline, Web UX Design, Enterprise, Software, Flat Design, Rapid Prototyping, Navigation, SaaS, Enterprise SaaS, UX Architecture, Nomenclature, Dashboard Design, Data, Project Management, Portals, SaaS Design, Sales Pipelines

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