Merehan Elamrosy
Verified Expert in Design
Designer
Barcelona, Spain
Toptal member since August 3, 2022
Merehan, a creative product designer with dual master's degrees in design, has led co-creation design workshops and conducted design thinking lectures at top European universities. With 14 years in UI/UX design and front-end development across various industries, including education, management, health, freight, SaaS, and eCommerce, her expertise encompasses UX strategy, web design, and apps.
Portfolio
Work Experience
Design Lead
Design Studio
- Designed over 50 complex features for a web 3.0 SaaS project, empowering users to engage in investment, construction, creation, and income generation.
- Developed and maintained design systems to promote consistency and enhance collaboration with developers.
- Integrated architectural design into solutions for 100,000 users, enhancing performance and user satisfaction by 20%, with detailed documentation shared.
- Led design initiatives across diverse projects, including education, eCommerce, and web 3.0.
UI/UX Designer
Verity Development Partners LLC
- Revamped an outdated healthcare platform, enhancing its visual appeal and user experience by creating wireframes, prototypes, and high-fidelity designs.
- Applied modern UI/UX design principles and best practices to improve the website's functionality and user experience.
- Collaborated closely with the client and project manager to ensure alignment with branding guidelines and marketing objectives, resulting in a cohesive and visually appealing web design.
Senior Product Designer
Saagas.ai Inc
- Developed licensing and authorization systems for ethical use in a generative AI project at an early-stage startup.
- Built and maintained a comprehensive design system, ensuring consistency and efficiency in the development process.
- Designed the MVP of the website and web app, incorporating an AI tool for generating images in various art styles.
- Created user-friendly onboarding processes for artists and content creators, boosting engagement and retention.
- Developed features like an art gallery, user feedback submission tool, and AI image editing capabilities.
- Conducted user research and interviews, identifying three main personas as early adopters and developing detailed user scenarios.
- Performed usability testing, achieving an error rate of less than 5%, significantly below the industry average.
- Implemented data analytics to gather insights, leading to a 20% increase in feature adoption and informing strategic decisions.
- Collaborated with cross-functional teams to launch new AI features on schedule.
- Designed the startup's logo and established branding guidelines, creating a strong and cohesive brand identity that resonated with users and stakeholders.
Designer Lead
Ed Farm
- Spearheaded a transformative project aligned with the core values of our purpose-driven client, dedicated to promoting change and innovation in education in collaboration with Apple Education.
- Conducted user research and usability testing to gather insights, identify pain points, and inform design decisions, leading to improved user experience.
- Incorporated user feedback and usability findings to iterate and refine designs, resulting in enhanced usability and aesthetic appeal of digital products.
- Optimized website functionality by enhancing user scenarios and education industry content on the existing website, resulting in a 20% increase in user engagement, as measured by click-through rates and time spent on key pages.
- Revised and improved user journey mapping techniques, leading to a 25% reduction in user drop-off rates and an increase in user satisfaction scores by 15%.
- Drove the team towards results by maintaining a solid, cost-effective timeline and achieving project milestones 20% ahead of schedule and within the allocated budget.
Product Designer
Course Reader Material, LLC
- Developed an eCommerce publishing tool to simplify the purchase and distribution of educational materials, enhancing access for students and enabling professors to share expertise directly.
- Integrated an internal book reader tool, improving user experience by allowing students to read books directly within the platform.
- Created an admin dashboard with comprehensive user information, book recommendations, feedback, and essential data for effective platform management and continuous improvement.
- Built the platform on WordPress, ensuring flexibility, scalability, and ease of use, supporting seamless integration with other tools and technologies.
- Designed user-friendly interfaces tailored to both professors and students, enhancing navigation and engagement within the eCommerce environment.
- Performed usability testing, achieving an error rate below 5%, significantly enhancing the platform's effectiveness and user satisfaction.
- Conducted user research, developed two main user personas, and created user scenarios to reflect their needs and interactions with the platform.
- Showcased expertise in WordPress, eCommerce, and educational technology, developing solutions that address specific user needs for an efficient and engaging user experience.
Senior UX/UI Designer
Shala UG
- Designed over 50 features enhancing user engagement in investment, construction, creation, and income generation, resulting in a 25% increase in user activity and a 15% boost in platform engagement.
- Maintained design systems for consistency, enhancing collaboration with developers. This reduced discrepancies by 30% and accelerated development by 20%.
- Designed a gamification and blockchain solution, incorporating cryptocurrency and DAO, to fairly distribute rewards based on user contributions, including the creation of a proprietary currency coin.
- Collaborated with cross-functional teams to launch new product features on schedule, enhancing user experience and achieving a 10% increase in active users within the first month.
- Secured investments for an early-stage startup by presenting data-driven business models and market analysis, leading to successful funding and accelerated product development.
Product Designer
BeYou
- Designed a gamified healthy lifestyle application, a goal-setting solution, a habit tracker, and an online community that helps users achieve personal goals, stay committed, and get rewarded.
- Built and maintained a design system, including components, colors, typography, logos, icons, and illustrations.
- Created over 20 new features based on user feedback, reviews, and data gathered in a user survey.
- Infused architectural design principles into the app solutions, guaranteeing their smooth operation and adherence to technical and operational prerequisites, and concurrently provided in-depth technical documentation for the entire team over Jira.
- Crafted technical and behavioral definition documents for the development team and conducted QA before rolling out new app releases.
- Produced marketing assets such as digital banners, videos, and social media posts for marketing campaigns and designed presentations, pitch decks, and websites.
- Conducted a summer school lecture in partnership with Aarhus University on innovation and product development.
- Led the co-creation design activities in Finland and Spain for the LegumComf project.
- Developed, designed, and facilitated an ideation workshop at the University of Warsaw for the EIT Food - NPD Skills: Learn through Experience Program about innovative approaches to new product development.
- Collaborated with the Catalan Institute of Oncology in Barcelona to develop co-creation research for the Food4Health project MuscleCancer.
Product Designer
Online Freelance Agency
- Designed a solution for a complex transportation platform to connect users with trucks, detect the location, and share profile information, interests, food preferences, and budget of users.
- Integrated architectural design principles into complex solutions to ensure seamless performance and alignment with technical and operational requirements while sharing detailed technical documentation with the rest of the team.
- Created a solution for implementing blockchain and augmented technology in Catalonia's food and beverage industry based on user feedback and insights.
- Produced and directed assets such as videos, social media posts, event landing pages, lookbooks, and design presentations for conceptual marketing campaigns for El Pabellón de Barcelona and el Museo del Diseño de Barcelona.
- Built and maintained design systems, including components and icons, and developed wireframes and task flows based on user surveys and stakeholder interviews.
- Illustrated design ideas using lo-fi wireframes, process flows, and sitemaps.
Product Designer
ALVUM
- Designed the UX and UI of an eCommerce platform based on qualitative and quantitive user research, ideation workshops, design thinking, and co-creation activities outcomes and insights.
- Created a minimum viable product and minimum lovable product using the Kano model based on user and buyer personas, embracing the Crazy 8's methodology to improve the design process and the innovation between the team.
- Built and maintained a design system, including components, icons, illustrations, and typography, and created an interactive style guide to maintain consistency across the team.
- Rebranded the whole product and designed a new logo, color identity, tone, personality, and packaging.
- Developed a fully functional eCommerce prototype using HTML, CSS, and JavaScript based on web responsiveness.
UX/UI/Visual Designer
Freelancer
- Created a system to assist trainers in keeping track of their supervisors, trainee accounts, and schedules. Coded and implemented a website for students to log in, purchase, and attend online classes.
- Designed and built interactive prototypes of informative B2B websites for freight and customs clearance services. Implemented WordPress as a primary CMS tool.
- Created brand guidelines and assets such as banners, social media posts, business cards, and videos for marketing purposes.
Education
Master's Degree in Contemporary Design
Technical University of Catalonia - Barcelona, Spain
Master's Degree in User Experience Design
University of Barcelona - Barcelona, Spain
Bachelor's Degree in Information Science
Alexandria University - Alexandria, Egypt
Certifications
Microsoft Certified Solutions Associate: Web Applications (Charter)
Microsoft
Programming in HTML5 with JavaScript and CSS3
Microsoft
Microsoft Certified Professional (MCP)
Microsoft
Skills
Tools
Adobe Experience Design (XD), Sketch, Trello, Jira, Zeplin, Slack, Miro, Wix, Balsamiq Mockups, Adobe Creative Suite, Usertesting.com, Balsamiq, UX Tools, WP eCommerce, Confluence, Microsoft PowerPoint, Adobe Photoshop, Adobe Illustrator, Canva, Framer Prototyping, Google Analytics, Microsoft Access, Adobe CC, Adobe Premiere Pro, Adobe Dreamweaver, Adobe InDesign, Google Forms, Adobe Experience Manager (AEM), ProtoPie, Adobe After Effects, Figma to React
Languages
HTML, CSS, HTML5, CSS3, C#.NET, JavaScript, Visual Basic
Platforms
Figma, WordPress, Adobe Suite, Android, iOS, Mobile, Web, WooCommerce, Webflow, Shopify, WordPress Theme Design, Visual Studio Code (VS Code), MacOS, Microsoft Azure Cloud Server, Axure, Drupal
Industry Expertise
Marketing, Consumer Products, Entertainment & Leisure, Food & Beverage, Creative Tech, Education Technology (Edtech), Games, Healthcare, Education, Social Networking, Professional Services, Health & Wellness, Exercise & Fitness, Fitness, Media, Film & Television, Information Technology, Real Estate
Other
UX Design, UI Design, Information Architecture (IA), User Research, Design Thinking, UX Audits, Mobile App Design, Web Design, Front-end Development, Design, Web UX Design, User Flows, Rapid Interactive Prototyping, Business Model Canvas, User Interviews, User Journey Maps, Minimum Viable Product (MVP), Presentation Design, Agile, SaaS Design, Mobile Web Design, Design Systems, Branding, UX Wireframes, eCommerce UX, Style Guides, Personas, Market Research, User Stories, Web App Design, Web UI Design, Landing Pages, Mobile UX Design, Mobile UI Design, Design Documentation, Design Research, Visual Design, Heuristic Evaluation, Interaction Design (IxD), Redesign, Websites, Prototyping, UI Prototyping, Web Page Mockups, UX Architecture, Product Design, User Experience (UX), User Experience Strategy, User Interface (UI), Social Media, Graphic Design, Mockups, Pitch Decks, Responsive Web Design (RWD), Mobile Design, Interface Design, Mobile UI, B2B, Mobile UX, Mobile Apps, Workshop Facilitation, Web App UI, Web App UX, UX Research, Landing Page Design, Web UI, UX Wireflows, New Product Development, Web UX, User Interface Engineering (UIE), B2C, App Design, Marketing Design, eCommerce, Corporate Websites, Wireframing, High-fidelity Prototypes, MVP Design, Minimalism, Annotated Wireframes, Customer Journeys, Leadership, Image Manipulation, Presentations, Responsive UI, User Testing, User Journeys, UX Strategy, Benchmarking, Dashboard Design, Journey Mapping, Apps, UX Review, UI Components, Typography, Design Consultation, High-fidelity Mockups, Onboarding, Mobile First, UX Flows, User Experience Design, Responsive Web Apps, iOS Design Guidelines, Component Libraries, Google Material Design, Content Management Systems (CMS), Design Leadership, Website Builders, User Onboarding, Rapid Prototyping, B2B2C, Navigation Design, Navigation, Design Reviews, Website Redesign, SaaS, Best Practices in Design, eCommerce Design, Heuristic Review, Heuristic Analysis, Product Discovery, Enterprise SaaS, WordPress Themes, Lean UX, Landing Page Optimization, Web Application Design, Storytelling, Visual Storytelling, Conversion Rate Optimization (CRO), Team Leadership, Prototype, Design Guidelines, Enterprise Design, WordPress Design, Email Design, Email Template Design, Case Studies, UI Audits, Layout Design, Cryptocurrency Wallets, Game Design, UX Assessment, System Design, Illustration, Scroll Animations, Commerce, Architectural Design, UX Branding, Design Strategy, Audits, App UI, Brand Design, UI Style Guides, User-centered Design (UCD), Software as a Service (SaaS), Responsive Layout, Cross-functional Collaboration, Interactive UI, Edtech Design, Process Mapping, Design Workshops, Enterprise System Design, Enterprise, Color Palettes, Creative Design, Direct to Consumer (D2C), Consumer-facing Product Design, Atomic Design, User Behavior, Discovery Workshops, Accessibility, UX Prototyping, No-code Development, Lean Startups, Art Direction, WYSIWYG Web Builders, Drupal Themes, Conversion, Complex Web Systems, Point of Sale, Sitemaps, Workshops, UIKit, Design Thinking Facilitation, Customer Experience, Startups, Product Ownership, Brainstorming, User Workflows, Mobile-first Design, WCAG 2, Subscriptions, Responsive UX Design, UX Consulting, Front-end, Creative Direction, Creative Process Development, Team Management, Creative Concept Development, Creative Strategy, Creative Management, Creative Briefs, Marketing Strategy, Digital Marketing Strategy, eCommerce Web Design, Website Design, Online Shopping, Digital Design, Experience Design, Reviews, Product Consultant, Dark Design, UI Pattern Library, Desktop Web Design, Human-centered Design (HCD), Checkout, Ideation Workshops, Usability Testing, Research, Digital Product Design, Web Dashboards, Dashboards, eCommerce UI, Qualitative Research, Quantitative Research, Competitive Analysis, Video Editing, Logo Design, Usability Heuristics, Stakeholder Interviews, Gamification, Color Theory, Digital Brand Identity, Animated Prototypes, Product Benchmarking, Data Visualization, Ideation, UI Branding, Visual Exploration, User Engagement, TV App Design, Social Media Design, Blog Design, User Personas, Requirements, User Requirements, Squarespace, Marketplace Design, Artificial Intelligence (AI), Usability, Search Engine Optimization (SEO), Remote User Testing, Android App Design, Instructional Design, Material Design, Early-stage Startups, Training, Social Media Apps, App UX, Responsive Design, Responsive, Badges, Leaderboards, Web 3.0, Digital Marketing Design, Service Design, Writing & Editing, System Process Mapping, Flow Diagrams, Strategy, Consumer Applications, Marketplaces, UX Documentation, B2C Marketing, Complex Application User Interfaces (UI), Blockchain, Fintech, Conversion Rate, Web Content, Audience Targeting, UX Pattern Design, Competitor Analysis & Profiling, Non-fungible Tokens (NFT), Mobile App UI, Social Networks, Cross-platform, Agile UX, UX Mentoring, UI Animation, SaaS Product Management, Product Strategy Consultant, Educational Platform Design, Design Ops, Layout, Interactive UX, Product Strategy, User Scenarios, Productivity, Business to Business to Consumer (B2B2C), Heuristics, Higher Education, Blockchain & Cryptocurrency, Service Blueprints, Learning Management Systems (LMS), Learning, Native Mobile Apps, Component-based Architecture, UX Workshops, Generative Artificial Intelligence (GenAI), AI Design, Motion Design, Healthcare IT, Adobe UX, Animation, Luxury, Elementor, Drupal Theming, Drupal Design, Web Applications, Educational Portals, Crypto, Cryptocurrency, Conversational Interfaces, PowerPoint Design, Product Management, Content Marketing Platforms, Project Management, Product Branding, Web Development, Admin Panels, Art, Interactive Design, E-learning, eCommerce Marketing, Material UI, Product Owner, Blockchain Design, Blockchain Platforms, AI Content Creation, Generative Design, Videos, Communication Strategy, Marketing Materials, Banner Design, Interviews, Content Marketing Strategy, Content Strategy, Wix Studio, Brand Identity, WPBakery, SaaS UX Consulting, Data-driven Design, Online Learning, Stakeholder Management, Copywriting, CRM Design, iOS App Design, P2P, Funnel Optimization, User Conversion, Messenger, Website Conversion, Google SEO, Animated Videos, ASP.NET, Programming, Web MVC, Classification, Information Systems, Cataloging, Value Proposition, Mobile Prototypes, Interactive Prototypes, Design Sprints, Product Roadmaps, Google Design Sprints, Brand Guidelines, Mobile eCommerce, Affinity Mapping, User Empathy, Value Proposition Canvas, Focus Groups, Card Sorting, Agile Sprints, Videography, Chatbots, Chatbot Conversation Design, Empathy Mapping, Quizzes, Microinteraction Design, Photography, React, Workflow, Digital Marketing, Online Payments, HubSpot, HubSpot CRM, Integrated Development Environments (IDE), Management, UX Leadership, IA Strategy, Mentorship, Mentorship & Coaching, K-12 Education, Internet of Things (IoT), UI Motion, White Labeling, Motion & Animation Design, Agriculture, Content Writing, Tailwind CSS, HubSpot Content Hub, Software, Printing Materials, Lottie, Framer, Artificial Intelligence as a Service (AIaaS), Notion, Information Design, Startup Funding, Booking Systems, Booking UX, UI Research, Publishing, Healthtech, Healthcare Services, Specialty Healthcare, Healthcare Software, Agile CRM, User Validation Testing, Dark UIs
Experience
- UX Design - 14 years
- Design Thinking - 14 years
- UX Audits - 14 years
- UI Design - 14 years
- UX Wireframes - 14 years
- Prototyping - 14 years
- Architectural Design - 14 years
- Mobile App Design - 7 years
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