Merehan Elamrosy, Designer in Barcelona, Spain
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Merehan Elamrosy

Verified Expert  in Design

Bio

Merehan, a creative product designer with dual master's degrees in design, has led co-creation design workshops and conducted design thinking lectures at top European universities. With 14 years in UI/UX design and front-end development across various industries, including education, management, health, freight, SaaS, and eCommerce, her expertise encompasses UX strategy, web design, and apps.

Portfolio

Work Experience

Design Lead

2022 - PRESENT
Design Studio
  • Designed over 50 complex features for a web 3.0 SaaS project, empowering users to engage in investment, construction, creation, and income generation.
  • Developed and maintained design systems to promote consistency and enhance collaboration with developers.
  • Integrated architectural design into solutions for 100,000 users, enhancing performance and user satisfaction by 20%, with detailed documentation shared.
  • Led design initiatives across diverse projects, including education, eCommerce, and web 3.0.
Technologies: Adobe Experience Design (XD), Figma, Adobe CC, Adobe Creative Suite, Adobe Premiere Pro, UX Branding, UI Branding, Adobe Illustrator, Adobe Photoshop, Miro, Design Sprints, Management, HubSpot, WordPress Design, WordPress, CSS, HTML, Mobile UI Design, Mockups, Interactive Prototypes, UX Leadership, Design Leadership, MVP Design, Web UX, Web UI, Artificial Intelligence (AI), eCommerce UI, eCommerce UX, Responsive UI, High-fidelity Mockups, Architectural Design, UX Architecture, Information Architecture (IA), User Research, UX Flows, UX Strategy, IA Strategy, WP eCommerce, Case Studies, Mentorship, Mentorship & Coaching, Layout, UI Audits, Agile UX, Heuristic Review, Lean UX, User Onboarding, Agile Sprints, Design Strategy, Learning Management Systems (LMS), Learning, Audits, App UI, Brand Design, UI Style Guides, Native Mobile Apps, User-centered Design (UCD), Software as a Service (SaaS), Component-based Architecture, Responsive Layout, Cross-functional Collaboration, Interactive UI, Confluence, Design Workshops, Enterprise System Design, Social Networking, Professional Services, Adobe Experience Manager (AEM), Generative Artificial Intelligence (GenAI), AI Design, Enterprise, Color Palettes, Motion Design, Creative Design, Consumer-facing Product Design, Atomic Design, User Behavior, Discovery Workshops, Accessibility, UX Prototyping, No-code Development, Lean Startups, Art Direction, Animation, Luxury, Creative Tech, Logo Design, ProtoPie, Web Applications, Educational Portals, Crypto, Cryptocurrency, Complex Web Systems, Conversational Interfaces, Sitemaps, UI Motion, White Labeling, UIKit, Design Thinking Facilitation, Customer Experience, Motion & Animation Design, Product Management, Startups, Landing Page Design, Project Management, Product Ownership, Product Branding, Web Development, Admin Panels, WordPress Theme Design, Brainstorming, User Workflows, Agriculture, Mobile-first Design, WCAG 2, Art, Content Writing, Interactive Design, E-learning, eCommerce Marketing, Tailwind CSS, HubSpot Content Hub, Material UI, Product Owner, Blockchain Design, Blockchain Platforms, AI Content Creation, Generative Design, Videos, Communication Strategy, Marketing Materials, Banner Design, Responsive UX Design, Lottie, Adobe After Effects, UX Consulting, Interviews, Front-end, Creative Direction, Creative Process Development, Team Management, Creative Concept Development, Creative Strategy, Creative Management, Creative Briefs, Digital Marketing Strategy, Wix Studio, Real Estate, eCommerce Web Design, Website Design, Brand Identity, Online Shopping, Digital Design, Experience Design, SaaS UX Consulting, Reviews, Product Consultant, Data-driven Design, Dark Design, Personas, UI Pattern Library, Online Learning, Stakeholder Management, CRM Design

UI/UX Designer

2024 - 2024
Verity Development Partners LLC
  • Revamped an outdated healthcare platform, enhancing its visual appeal and user experience by creating wireframes, prototypes, and high-fidelity designs.
  • Applied modern UI/UX design principles and best practices to improve the website's functionality and user experience.
  • Collaborated closely with the client and project manager to ensure alignment with branding guidelines and marketing objectives, resulting in a cohesive and visually appealing web design.
Technologies: WordPress, Web Design, Visual Design, Branding, UI Design, Figma, Research, UX Research, UI Research, Design Research, UX Design, UX Review, Design Reviews, WordPress Design, UX Wireframes, UX Wireflows, User Flows, User Testing, Usability Testing, Web UX, User Experience (UX), User Experience Design, User Experience Strategy, UX Strategy, Content Strategy, Web UI, User Interface (UI), Interface Design, UX Branding, UI Branding, Healthtech, Healthcare Services, Healthcare IT, Specialty Healthcare, Healthcare Software, Website Design, Brand Identity, Digital Design, Experience Design, Reviews, UI Pattern Library, Stakeholder Management, Copywriting

Senior Product Designer

2023 - 2024
Saagas.ai Inc
  • Developed licensing and authorization systems for ethical use in a generative AI project at an early-stage startup.
  • Built and maintained a comprehensive design system, ensuring consistency and efficiency in the development process.
  • Designed the MVP of the website and web app, incorporating an AI tool for generating images in various art styles.
  • Created user-friendly onboarding processes for artists and content creators, boosting engagement and retention.
  • Developed features like an art gallery, user feedback submission tool, and AI image editing capabilities.
  • Conducted user research and interviews, identifying three main personas as early adopters and developing detailed user scenarios.
  • Performed usability testing, achieving an error rate of less than 5%, significantly below the industry average.
  • Implemented data analytics to gather insights, leading to a 20% increase in feature adoption and informing strategic decisions.
  • Collaborated with cross-functional teams to launch new AI features on schedule.
  • Designed the startup's logo and established branding guidelines, creating a strong and cohesive brand identity that resonated with users and stakeholders.
Technologies: Responsive Web Design (RWD), Product Design, UX Design, UI Design, Branding, Figma, Design Systems, Web App Design, Marketplaces, Artificial Intelligence (AI), Generative Artificial Intelligence (GenAI), SaaS Design, UX Consulting, Web UI, Web UX, Web 3.0, Admin Panels, Data Visualization, User Flows, User Stories, User Journeys, Product Owner, UX Research, UI Research, Design Research, User Interviews, User Interface (UI), Web App UX, Web App UI, Wireframing, UX Wireframes, UX Wireflows, AI Design, Logo Design, Lean Startups, Early-stage Startups, Startup Funding, User Personas, Lean UX, UX Review, App UX, Creative Direction, Creative Process Development, Creative Concept Development, Creative Strategy, Website Design, Brand Identity, Digital Design, Experience Design, SaaS UX Consulting, Product Consultant, Data-driven Design, Dark Design, Personas, UI Pattern Library, Stakeholder Management, Copywriting

Designer Lead

2023 - 2024
Ed Farm
  • Spearheaded a transformative project aligned with the core values of our purpose-driven client, dedicated to promoting change and innovation in education in collaboration with Apple Education.
  • Conducted user research and usability testing to gather insights, identify pain points, and inform design decisions, leading to improved user experience.
  • Incorporated user feedback and usability findings to iterate and refine designs, resulting in enhanced usability and aesthetic appeal of digital products.
  • Optimized website functionality by enhancing user scenarios and education industry content on the existing website, resulting in a 20% increase in user engagement, as measured by click-through rates and time spent on key pages.
  • Revised and improved user journey mapping techniques, leading to a 25% reduction in user drop-off rates and an increase in user satisfaction scores by 15%.
  • Drove the team towards results by maintaining a solid, cost-effective timeline and achieving project milestones 20% ahead of schedule and within the allocated budget.
Technologies: eCommerce, User Scenarios, UX Audits, Strategy, User Stories, Wireframing, User Journeys, UX Design, UI Design, Design Leadership, HubSpot, HubSpot CRM, K-12 Education, Education, Figma, Web UI Design, User Research, Remote User Testing, User Flows, UX Workshops, Interactive UI, Edtech Design, Confluence, Design Workshops, Enterprise System Design, Professional Services, Adobe Experience Manager (AEM), Enterprise, Color Palettes, Motion Design, Creative Design, Direct to Consumer (D2C), Consumer-facing Product Design, Atomic Design, User Behavior, Discovery Workshops, Accessibility, UX Prototyping, Adobe UX, Lean Startups, Art Direction, Creative Tech, Web Applications, Educational Portals, Conversational Interfaces, Sitemaps, Customer Experience, Content Marketing Platforms, Landing Page Design, Product Ownership, Product Branding, Web Development, Brainstorming, User Workflows, Mobile-first Design, WCAG 2, E-learning, Material UI, Banner Design, Responsive UX Design, UX Consulting, Interviews, Front-end, Team Management, Creative Strategy, Website Design, Digital Design, Experience Design, Reviews, Product Consultant, Personas, UI Pattern Library, Online Learning, Stakeholder Management

Product Designer

2023 - 2023
Course Reader Material, LLC
  • Developed an eCommerce publishing tool to simplify the purchase and distribution of educational materials, enhancing access for students and enabling professors to share expertise directly.
  • Integrated an internal book reader tool, improving user experience by allowing students to read books directly within the platform.
  • Created an admin dashboard with comprehensive user information, book recommendations, feedback, and essential data for effective platform management and continuous improvement.
  • Built the platform on WordPress, ensuring flexibility, scalability, and ease of use, supporting seamless integration with other tools and technologies.
  • Designed user-friendly interfaces tailored to both professors and students, enhancing navigation and engagement within the eCommerce environment.
  • Performed usability testing, achieving an error rate below 5%, significantly enhancing the platform's effectiveness and user satisfaction.
  • Conducted user research, developed two main user personas, and created user scenarios to reflect their needs and interactions with the platform.
  • Showcased expertise in WordPress, eCommerce, and educational technology, developing solutions that address specific user needs for an efficient and engaging user experience.
Technologies: Product Design, UX Design, UX Wireframes, Figma, Web Design, Higher Education, Publishing, WordPress, WooCommerce, UX Tools, Admin Panels, Web UI, Web UX, Prototyping, User Flows, User Stories, UI Research, User Research, User Interface (UI), User Experience (UX), User Experience Design, User Experience Strategy, UX Consulting, Product Owner, User Personas, Design, UI Design, MVP Design, Minimum Viable Product (MVP), eCommerce Web Design, Website Design, Digital Design, Experience Design, Reviews, UI Pattern Library, Online Learning, Stakeholder Management

Senior UX/UI Designer

2022 - 2023
Shala UG
  • Designed over 50 features enhancing user engagement in investment, construction, creation, and income generation, resulting in a 25% increase in user activity and a 15% boost in platform engagement.
  • Maintained design systems for consistency, enhancing collaboration with developers. This reduced discrepancies by 30% and accelerated development by 20%.
  • Designed a gamification and blockchain solution, incorporating cryptocurrency and DAO, to fairly distribute rewards based on user contributions, including the creation of a proprietary currency coin.
  • Collaborated with cross-functional teams to launch new product features on schedule, enhancing user experience and achieving a 10% increase in active users within the first month.
  • Secured investments for an early-stage startup by presenting data-driven business models and market analysis, leading to successful funding and accelerated product development.
Technologies: UX Design, UX Research, UX Audits, User Flows, User Journeys, Product Design, Web 3.0, SaaS, SaaS Design, Software as a Service (SaaS), Pitch Decks, Web UI, Web UX, AI Design, UI Design, Web Design, App Design, Design Ops, Lean UX, User Stories, UX Flows, UX Wireflows, UX Wireframes, Annotated Wireframes, Design Documentation, Gamification, Artificial Intelligence as a Service (AIaaS), Figma, Miro, Notion, Trello, PowerPoint Design, UI Audits, UX Review, MVP Design, Enterprise SaaS, Social Media, Admin Panels, Data Visualization, Information Design, Information Architecture (IA), Cryptocurrency, Cryptocurrency Wallets, Blockchain & Cryptocurrency, Design Systems, Customer Journeys, Customer Experience, Startups, Startup Funding, UX Consulting, Interactive UI, Interactive UX, Edtech Design, Blockchain Platforms, Brainstorming, Booking Systems, Booking UX, E-learning, Educational Platform Design, App UI, Mobile UI, Mobile UX, Mobile App UI, Social Networks, Creative Management, Website Design, Digital Design, Experience Design, SaaS UX Consulting, Reviews, Product Consultant, Data-driven Design, Dark Design, Personas, UI Pattern Library, Online Learning, Stakeholder Management

Product Designer

2021 - 2022
BeYou
  • Designed a gamified healthy lifestyle application, a goal-setting solution, a habit tracker, and an online community that helps users achieve personal goals, stay committed, and get rewarded.
  • Built and maintained a design system, including components, colors, typography, logos, icons, and illustrations.
  • Created over 20 new features based on user feedback, reviews, and data gathered in a user survey.
  • Infused architectural design principles into the app solutions, guaranteeing their smooth operation and adherence to technical and operational prerequisites, and concurrently provided in-depth technical documentation for the entire team over Jira.
  • Crafted technical and behavioral definition documents for the development team and conducted QA before rolling out new app releases.
  • Produced marketing assets such as digital banners, videos, and social media posts for marketing campaigns and designed presentations, pitch decks, and websites.
  • Conducted a summer school lecture in partnership with Aarhus University on innovation and product development.
  • Led the co-creation design activities in Finland and Spain for the LegumComf project.
  • Developed, designed, and facilitated an ideation workshop at the University of Warsaw for the EIT Food - NPD Skills: Learn through Experience Program about innovative approaches to new product development.
  • Collaborated with the Catalan Institute of Oncology in Barcelona to develop co-creation research for the Food4Health project MuscleCancer.
Technologies: Sketch, Figma, Adobe Photoshop, Adobe Illustrator, Trello, Jira, Zeplin, HTML, CSS, JavaScript, Visual Studio Code (VS Code), Slack, User Flows, Design Thinking, UX Design, Mobile App Design, Web Design, Presentation Design, Ideation Workshops, Digital Product Design, Interactive Prototypes, Design Sprints, Agile, Adobe Premiere Pro, Focus Groups, Web App Design, Web UX Design, Web UI Design, Mobile UX Design, Mobile UI Design, Video Editing, Market Research, Competitive Analysis, Design Systems, Style Guides, UI Prototyping, Prototyping, Design, HTML5, CSS3, UI Design, User Research, Usability Testing, UX Audits, Rapid Interactive Prototyping, Business Model Canvas, User Interviews, User Journey Maps, Minimum Viable Product (MVP), Mobile Prototypes, Balsamiq Mockups, Web Page Mockups, Interaction Design (IxD), Redesign, UX Wireframes, Landing Pages, Heuristic Evaluation, UX Architecture, Product Design, User Experience (UX), User Experience Strategy, User Interface (UI), Social Media, Graphic Design, Mockups, Pitch Decks, Responsive Web Design (RWD), Mobile Design, Visual Design, Interface Design, Mobile UI, Animated Prototypes, B2B, Mobile UX, Workshop Facilitation, Product Benchmarking, UX Research, Landing Page Design, Web UI, Ideation, UX Wireflows, UI Branding, New Product Development, Visual Exploration, Web UX, User Engagement, User Interface Engineering (UIE), B2C, App Design, Marketing Design, Social Media Design, Corporate Websites, Wireframing, High-fidelity Prototypes, MVP Design, Research, Minimalism, Annotated Wireframes, Stakeholder Interviews, User Personas, Customer Journeys, Requirements, Leadership, Image Manipulation, Adobe Suite, Presentations, Adobe Creative Suite, Wix, Marketplace Design, Artificial Intelligence (AI), Responsive UI, User Testing, Usability, User Journeys, UX Strategy, User Stories, Benchmarking, Gamification, Journey Mapping, Design Research, Remote User Testing, Android App Design, Instructional Design, Apps, Android, Early-stage Startups, Workflow, UX Review, UI Components, Design Consultation, Social Media Apps, iOS, App UX, High-fidelity Mockups, Onboarding, Responsive Design, Mobile First, Responsive, UX Flows, Badges, Leaderboards, User Experience Design, Websites, Games, Marketing, Digital Marketing, Digital Marketing Design, Responsive Web Apps, Healthcare, Mobile, Writing & Editing, iOS Design Guidelines, Component Libraries, Consumer Applications, Web, Marketplaces, Qualitative Research, Quantitative Research, Design Leadership, Usertesting.com, Website Builders, User Onboarding, UX Documentation, B2C Marketing, Fintech, Online Payments, Conversion Rate, Web Content, B2B2C, Business to Business to Consumer (B2B2C), Navigation Design, Navigation, Design Reviews, Audience Targeting, Website Redesign, Best Practices in Design, UX Pattern Design, UX Tools, Competitor Analysis & Profiling, Heuristic Review, Heuristic Analysis, Product Discovery, Non-fungible Tokens (NFT), Mobile App UI, Social Networks, Cross-platform, Lean UX, Agile UX, UX Mentoring, UI Animation, Landing Page Optimization, Webflow, Web Application Design, Storytelling, Visual Storytelling, Product Strategy Consultant, Design Ops, MacOS, Layout, Interactive UX, Team Leadership, Product Strategy, User Scenarios, Education, Productivity, Prototype, WordPress Design, Email Design, Email Template Design, Case Studies, UI Audits, Layout Design, Entertainment & Leisure, Game Design, UX Assessment, System Design, Scroll Animations, Architectural Design, Design Strategy, Audits, App UI, Brand Design, UI Style Guides, Native Mobile Apps, Component-based Architecture, Responsive Layout, Cross-functional Collaboration, UX Workshops, Interactive UI, Confluence, Design Workshops, Social Networking, Professional Services, Color Palettes, Motion Design, Creative Design, Direct to Consumer (D2C), Consumer-facing Product Design, User Behavior, Discovery Workshops, Accessibility, UX Prototyping, Healthcare IT, Health & Wellness, Adobe UX, No-code Development, Lean Startups, Art Direction, Creative Tech, Logo Design, Exercise & Fitness, Fitness, Google Analytics, Point of Sale, Sitemaps, Workshops, UIKit, Design Thinking Facilitation, Customer Experience, Startups, Product Ownership, Product Branding, Web Development, Admin Panels, WordPress Theme Design, Brainstorming, User Workflows, Mobile-first Design, WCAG 2, Subscriptions, Content Writing, E-learning, Material UI, Product Owner, Marketing Materials, Banner Design, Responsive UX Design, UX Consulting, Interviews, Front-end, Creative Direction, Creative Process Development, Team Management, Creative Concept Development, Creative Strategy, Creative Management, Creative Briefs, Marketing Strategy, Digital Marketing Strategy, Content Marketing Strategy, Website Design, Digital Design, Experience Design, Reviews, Product Consultant, Data-driven Design, Personas, UI Pattern Library, Stakeholder Management

Product Designer

2020 - 2021
Online Freelance Agency
  • Designed a solution for a complex transportation platform to connect users with trucks, detect the location, and share profile information, interests, food preferences, and budget of users.
  • Integrated architectural design principles into complex solutions to ensure seamless performance and alignment with technical and operational requirements while sharing detailed technical documentation with the rest of the team.
  • Created a solution for implementing blockchain and augmented technology in Catalonia's food and beverage industry based on user feedback and insights.
  • Produced and directed assets such as videos, social media posts, event landing pages, lookbooks, and design presentations for conceptual marketing campaigns for El Pabellón de Barcelona and el Museo del Diseño de Barcelona.
  • Built and maintained design systems, including components and icons, and developed wireframes and task flows based on user surveys and stakeholder interviews.
  • Illustrated design ideas using lo-fi wireframes, process flows, and sitemaps.
Technologies: Figma, User Flows, UX Design, Web Design, SaaS Design, Adobe Illustrator, Adobe Photoshop, User Journey Maps, UI Design, Adobe Premiere Pro, Mobile App Design, Canva, Video Editing, Videography, Presentation Design, Market Research, Competitive Analysis, Web UI Design, Web UX Design, Miro, Design Thinking, Agile, Agile Sprints, Prototyping, UI Prototyping, Design, HTML5, CSS3, User Research, Ideation Workshops, Usability Testing, UX Audits, Rapid Interactive Prototyping, Web Dashboards, Business Model Canvas, User Interviews, Digital Product Design, Minimum Viable Product (MVP), Interactive Prototypes, Mobile Prototypes, Sketch, Zeplin, Jira, Trello, Balsamiq Mockups, Web Page Mockups, Interaction Design (IxD), Redesign, UX Wireframes, eCommerce UX, eCommerce UI, Landing Pages, Mobile UX Design, Mobile UI Design, Heuristic Evaluation, Design Systems, UX Architecture, Product Design, User Experience (UX), User Experience Strategy, User Interface (UI), Branding, Social Media, Graphic Design, Mockups, Pitch Decks, Web App Design, Responsive Web Design (RWD), Mobile Design, Visual Design, Interface Design, Mobile UI, Animated Prototypes, B2B, Mobile UX, Education Technology (Edtech), UX Research, Landing Page Design, Web UI, Ideation, UX Wireflows, UI Branding, New Product Development, Visual Exploration, Web UX, User Engagement, TV App Design, User Interface Engineering (UIE), B2C, App Design, Marketing Design, Social Media Design, Blog Design, eCommerce, Corporate Websites, Wireframing, High-fidelity Prototypes, MVP Design, Research, Minimalism, Annotated Wireframes, Stakeholder Interviews, User Personas, Customer Journeys, Requirements, Leadership, Image Manipulation, Adobe Suite, Presentations, Adobe Creative Suite, Wix, Marketplace Design, Artificial Intelligence (AI), Responsive UI, User Testing, Usability, User Journeys, UX Strategy, User Stories, Benchmarking, Dashboard Design, Gamification, Journey Mapping, Design Research, Remote User Testing, Android App Design, Instructional Design, Apps, Material Design, Android, Workflow, UX Review, UI Components, Training, Design Consultation, App UX, High-fidelity Mockups, Onboarding, Responsive Design, Mobile First, Responsive, UX Flows, Badges, User Experience Design, Websites, Games, Marketing, Digital Marketing, Digital Marketing Design, Service Design, Responsive Web Apps, Healthcare, Mobile, Writing & Editing, WordPress, Component Libraries, Google Material Design, Consumer Products, Content Management Systems (CMS), System Process Mapping, Web, Qualitative Research, Quantitative Research, Design Leadership, Usertesting.com, Website Builders, User Onboarding, UX Documentation, Complex Application User Interfaces (UI), Blockchain, Fintech, Conversion Rate, Web Content, B2B2C, Business to Business to Consumer (B2B2C), Navigation Design, Navigation, Design Reviews, Audience Targeting, Website Redesign, Best Practices in Design, UX Pattern Design, Balsamiq, UX Tools, Competitor Analysis & Profiling, Heuristic Review, Heuristic Analysis, Product Discovery, Mobile App UI, Social Networks, Cross-platform, WordPress Themes, Lean UX, Agile UX, UX Mentoring, UI Animation, Landing Page Optimization, Webflow, Web Application Design, Storytelling, Visual Storytelling, SaaS Product Management, Product Strategy Consultant, Conversion Rate Optimization (CRO), Educational Platform Design, Design Ops, MacOS, Layout, Interactive UX, Team Leadership, Product Strategy, User Scenarios, Education, Productivity, Prototype, Enterprise Design, WordPress Design, Email Design, Email Template Design, Case Studies, UI Audits, Layout Design, Entertainment & Leisure, Game Design, UX Assessment, System Design, Scroll Animations, Commerce, Architectural Design, Design Strategy, Audits, App UI, Brand Design, UI Style Guides, Native Mobile Apps, User-centered Design (UCD), Component-based Architecture, Responsive Layout, Cross-functional Collaboration, Interactive UI, Confluence, Design Workshops, Enterprise System Design, Color Palettes, Motion Design, Creative Design, Consumer-facing Product Design, Atomic Design, User Behavior, Discovery Workshops, Accessibility, UX Prototyping, Adobe UX, Lean Startups, Art Direction, Animation, Luxury, Creative Tech, Internet of Things (IoT), Logo Design, WYSIWYG Web Builders, Elementor, Conversion, Crypto, Google Analytics, Sitemaps, UIKit, Customer Experience, Motion & Animation Design, PowerPoint Design, Product Management, Startups, Project Management, Product Branding, Media, Web Development, WordPress Theme Design, User Workflows, Mobile-first Design, WCAG 2, Interactive Design, eCommerce Marketing, Material UI, Blockchain Design, Videos, Marketing Materials, Banner Design, Printing Materials, Responsive UX Design, Lottie, Framer, Adobe After Effects, UX Consulting, Front-end, Creative Direction, Creative Process Development, Team Management, Creative Concept Development, Creative Strategy, Creative Briefs, Marketing Strategy, Digital Marketing Strategy, Content Marketing Strategy, eCommerce Web Design, Website Design, Brand Identity, Online Shopping, Digital Design, Experience Design, WPBakery, Reviews, Personas, UI Pattern Library

Product Designer

2019 - 2020
ALVUM
  • Designed the UX and UI of an eCommerce platform based on qualitative and quantitive user research, ideation workshops, design thinking, and co-creation activities outcomes and insights.
  • Created a minimum viable product and minimum lovable product using the Kano model based on user and buyer personas, embracing the Crazy 8's methodology to improve the design process and the innovation between the team.
  • Built and maintained a design system, including components, icons, illustrations, and typography, and created an interactive style guide to maintain consistency across the team.
  • Rebranded the whole product and designed a new logo, color identity, tone, personality, and packaging.
  • Developed a fully functional eCommerce prototype using HTML, CSS, and JavaScript based on web responsiveness.
Technologies: Figma, Adobe CC, Adobe Illustrator, Adobe Photoshop, WordPress, HTML, CSS, JavaScript, Front-end Development, Web Design, Mobile Web Design, User Journey Maps, Product Roadmaps, Business Model Canvas, Google Design Sprints, Ideation Workshops, Design Thinking, UX Design, Design Systems, Branding, Brand Guidelines, UX Wireframes, User Flows, eCommerce UX, eCommerce UI, Mobile eCommerce, Style Guides, Minimum Viable Product (MVP), Personas, Affinity Mapping, User Empathy, Value Proposition Canvas, User Research, Qualitative Research, Quantitative Research, Focus Groups, Usability Testing, Interactive Prototypes, Presentation Design, Competitive Analysis, Market Research, Adobe Dreamweaver, Video Editing, Adobe Premiere Pro, Card Sorting, Information Architecture (IA), Trello, Slack, Jira, Miro, Canva, Adobe InDesign, Google Forms, Agile, Agile Sprints, User Stories, Design, HTML5, CSS3, UI Design, Mobile App Design, UX Audits, Web UX Design, Rapid Interactive Prototyping, Web Dashboards, User Interviews, Digital Product Design, Mobile Prototypes, Sketch, Zeplin, Prototyping, UI Prototyping, Balsamiq Mockups, Web Page Mockups, Digital Brand Identity, Interaction Design (IxD), Redesign, Web UI Design, Landing Pages, Mobile UX Design, Mobile UI Design, Heuristic Evaluation, UX Architecture, Product Design, User Experience (UX), User Experience Strategy, User Interface (UI), Social Media, Graphic Design, Mockups, Pitch Decks, Responsive Web Design (RWD), Visual Design, Interface Design, Mobile UI, Animated Prototypes, B2B, Mobile UX, Workshop Facilitation, Product Benchmarking, UX Research, Landing Page Design, Web UI, Ideation, UX Wireflows, UI Branding, New Product Development, Visual Exploration, Web UX, TV App Design, User Interface Engineering (UIE), B2C, Marketing Design, Blog Design, eCommerce, Corporate Websites, Wireframing, High-fidelity Prototypes, MVP Design, Research, Minimalism, Annotated Wireframes, Stakeholder Interviews, User Personas, Customer Journeys, Requirements, Leadership, Image Manipulation, Adobe Suite, Presentations, Adobe Creative Suite, Artificial Intelligence (AI), Responsive UI, User Testing, Usability, User Journeys, UX Strategy, Benchmarking, Journey Mapping, Design Research, Remote User Testing, Android App Design, Instructional Design, Apps, Material Design, Early-stage Startups, Workflow, UI Components, Design Consultation, App UX, High-fidelity Mockups, Responsive Design, Mobile First, Responsive, UX Flows, User Experience Design, Websites, Marketing, Digital Marketing, Digital Marketing Design, Responsive Web Apps, Healthcare, Mobile, Writing & Editing, Component Libraries, Google Material Design, Consumer Products, System Process Mapping, Consumer Applications, Web, Marketplaces, Design Leadership, Usertesting.com, User Onboarding, UX Documentation, Conversion Rate, Web Content, Navigation Design, Navigation, Design Reviews, Audience Targeting, Website Redesign, Best Practices in Design, UX Pattern Design, Balsamiq, UX Tools, Competitor Analysis & Profiling, eCommerce Design, Heuristic Review, Heuristic Analysis, Product Discovery, Mobile App UI, Cross-platform, WordPress Themes, Lean UX, Agile UX, UX Mentoring, UI Animation, Landing Page Optimization, Storytelling, Visual Storytelling, Product Strategy Consultant, Conversion Rate Optimization (CRO), Design Ops, MacOS, Layout, Interactive UX, Team Leadership, Product Strategy, User Scenarios, HubSpot, HubSpot CRM, Prototype, Visual Studio Code (VS Code), WordPress Design, Case Studies, UI Audits, Layout Design, UX Assessment, Scroll Animations, Commerce, WP eCommerce, Architectural Design, Design Strategy, Audits, App UI, Brand Design, UI Style Guides, User-centered Design (UCD), Responsive Layout, Cross-functional Collaboration, Design Workshops, Color Palettes, Creative Design, Consumer-facing Product Design, User Behavior, Accessibility, UX Prototyping, Healthcare IT, Health & Wellness, Adobe UX, Lean Startups, Animation, Creative Tech, WYSIWYG Web Builders, Conversion, Sitemaps, Workshops, Customer Experience, Motion & Animation Design, PowerPoint Design, Product Management, Startups, Product Branding, Web Development, WordPress Theme Design, User Workflows, Mobile-first Design, WCAG 2, Content Writing, eCommerce Marketing, Videos, Marketing Materials, Banner Design, Responsive UX Design, UX Consulting, Front-end, Team Management, Creative Management, Creative Briefs, Marketing Strategy, Digital Marketing Strategy, Content Marketing Strategy, eCommerce Web Design, Website Design, Brand Identity, Online Shopping, Digital Design, Experience Design, WPBakery, Reviews, UI Pattern Library

UX/UI/Visual Designer

2013 - 2019
Freelancer
  • Created a system to assist trainers in keeping track of their supervisors, trainee accounts, and schedules. Coded and implemented a website for students to log in, purchase, and attend online classes.
  • Designed and built interactive prototypes of informative B2B websites for freight and customs clearance services. Implemented WordPress as a primary CMS tool.
  • Created brand guidelines and assets such as banners, social media posts, business cards, and videos for marketing purposes.
Technologies: Adobe CC, Adobe Dreamweaver, Adobe Photoshop, Adobe Illustrator, UI Design, Web UI Design, Adobe Experience Design (XD), Adobe InDesign, CSS, HTML, WordPress, Wix, Dashboards, Websites, Prototyping, UI Prototyping, Balsamiq Mockups, Web Page Mockups, Visual Design, Photography, Video Editing, Adobe Premiere Pro, Digital Brand Identity, Design, HTML5, CSS3, Figma, UX Design, User Research, Ideation Workshops, Usability Testing, Web Design, UX Audits, Web UX Design, User Flows, Rapid Interactive Prototyping, Web Dashboards, User Interviews, Minimum Viable Product (MVP), Interactive Prototypes, Sketch, Interaction Design (IxD), Redesign, UX Wireframes, eCommerce UX, eCommerce UI, Landing Pages, User Interface (UI), Branding, Social Media, Graphic Design, Web App Design, Responsive Web Design (RWD), Interface Design, B2B, Education Technology (Edtech), Landing Page Design, Web UI, Visual Exploration, Web UX, User Experience (UX), User Interface Engineering (UIE), eCommerce, Corporate Websites, Wireframing, High-fidelity Prototypes, MVP Design, Research, Presentation Design, Image Manipulation, Adobe Suite, Presentations, Adobe Creative Suite, Responsive UI, Search Engine Optimization (SEO), Instructional Design, Responsive Design, Responsive, UX Flows, User Experience Design, Content Management Systems (CMS), System Process Mapping, Flow Diagrams, Web, Website Builders, Navigation Design, Navigation, Website Redesign, Best Practices in Design, UX Tools, WooCommerce, WordPress Themes, Landing Page Optimization, Product Strategy Consultant, Educational Platform Design, Education, Visual Studio Code (VS Code), Integrated Development Environments (IDE), WordPress Design, UI Audits, Layout Design, Scroll Animations, Architectural Design, Audits, App UI, Responsive Layout, Cross-functional Collaboration, Drupal, Color Palettes, Creative Design, Accessibility, UX Prototyping, No-code Development, Creative Tech, WYSIWYG Web Builders, Elementor, Framer Prototyping, Drupal Themes, Drupal Theming, Drupal Design, Web Applications, Sitemaps, UIKit, Microsoft PowerPoint, PowerPoint Design, Media, Web Development, WordPress Theme Design, Mobile-first Design, Tailwind CSS, Videos, Banner Design, Printing Materials, UX Consulting, Front-end, Creative Direction, Creative Process Development, Team Management, Creative Concept Development, Creative Strategy, Creative Management, Creative Briefs, Marketing Strategy, Digital Marketing Strategy, Content Marketing Strategy, Website Design, Brand Identity, Online Shopping, Digital Design, Experience Design, WPBakery
2020 - 2021

Master's Degree in Contemporary Design

Technical University of Catalonia - Barcelona, Spain

2019 - 2020

Master's Degree in User Experience Design

University of Barcelona - Barcelona, Spain

2005 - 2009

Bachelor's Degree in Information Science

Alexandria University - Alexandria, Egypt

SEPTEMBER 2016 - PRESENT

Microsoft Certified Solutions Associate: Web Applications (Charter)

Microsoft

MAY 2014 - PRESENT

Programming in HTML5 with JavaScript and CSS3

Microsoft

APRIL 2014 - PRESENT

Microsoft Certified Professional (MCP)

Microsoft

Tools

Figma, Adobe Experience Design (XD), Sketch, Trello, Jira, Zeplin, Slack, Miro, Wix, Balsamiq Mockups, Adobe Creative Suite, Usertesting.com, Balsamiq, UX Tools, WP eCommerce, Confluence, Microsoft PowerPoint, Adobe Photoshop, Adobe Illustrator, Canva, Framer Prototyping, Google Analytics, Microsoft Access, Adobe CC, Adobe Premiere Pro, Adobe Dreamweaver, Adobe InDesign, Google Forms, Adobe Experience Manager (AEM), ProtoPie, Adobe After Effects

Languages

HTML, CSS, HTML5, CSS3, C#.NET, JavaScript, Visual Basic

Platforms

WordPress, Adobe Suite, iOS, Mobile, Web, WooCommerce, Webflow, Shopify, WordPress Theme Design, Visual Studio Code (VS Code), Android, MacOS, Microsoft Azure Cloud Server, Axure, Drupal

Industry Expertise

Marketing, Consumer Products, Entertainment & Leisure, Food & Beverage, Creative Tech, Education Technology (Edtech), Games, Healthcare, Education, Social Networking, Professional Services, Health & Wellness, Exercise & Fitness, Fitness, Media, Film & Television, Information Technology, Real Estate

Other

UX Design, UI Design, Information Architecture (IA), User Research, Design Thinking, UX Audits, Mobile App Design, Web Design, Front-end Development, Design, Web UX Design, User Flows, Rapid Interactive Prototyping, Business Model Canvas, User Interviews, User Journey Maps, Minimum Viable Product (MVP), Presentation Design, Agile, SaaS Design, Design Systems, Branding, UX Wireframes, eCommerce UX, Style Guides, Personas, Market Research, User Stories, Web App Design, Web UI Design, Landing Pages, Mobile UX Design, Mobile UI Design, Design Documentation, Design Research, Visual Design, Heuristic Evaluation, Interaction Design (IxD), Redesign, Websites, Prototyping, UI Prototyping, Web Page Mockups, UX Architecture, Product Design, User Experience (UX), User Experience Strategy, User Interface (UI), Social Media, Graphic Design, Mockups, Pitch Decks, Responsive Web Design (RWD), Mobile Design, Interface Design, Mobile UI, B2B, Mobile UX, Mobile Apps, Workshop Facilitation, Web App UI, Web App UX, UX Research, Landing Page Design, Web UI, UX Wireflows, New Product Development, Web UX, User Interface Engineering (UIE), B2C, App Design, Marketing Design, eCommerce, Corporate Websites, Wireframing, High-fidelity Prototypes, MVP Design, Minimalism, Annotated Wireframes, Customer Journeys, Leadership, Image Manipulation, Presentations, Responsive UI, User Testing, User Journeys, UX Strategy, Benchmarking, Dashboard Design, Journey Mapping, Apps, UX Review, UI Components, Typography, Design Consultation, High-fidelity Mockups, Onboarding, Mobile First, UX Flows, User Experience Design, Responsive Web Apps, iOS Design Guidelines, Component Libraries, Google Material Design, Content Management Systems (CMS), Design Leadership, Website Builders, User Onboarding, Rapid Prototyping, B2B2C, Navigation Design, Navigation, Design Reviews, Website Redesign, SaaS, Best Practices in Design, eCommerce Design, Heuristic Review, Heuristic Analysis, Product Discovery, Enterprise SaaS, WordPress Themes, Lean UX, Landing Page Optimization, Web Application Design, Storytelling, Visual Storytelling, Conversion Rate Optimization (CRO), Team Leadership, Prototype, Design Guidelines, Enterprise Design, WordPress Design, Email Design, Email Template Design, Case Studies, UI Audits, Layout Design, Cryptocurrency Wallets, Game Design, UX Assessment, System Design, Illustration, Scroll Animations, Commerce, Architectural Design, Design Strategy, Audits, App UI, Brand Design, UI Style Guides, User-centered Design (UCD), Software as a Service (SaaS), Responsive Layout, Cross-functional Collaboration, Interactive UI, Edtech Design, Process Mapping, Design Workshops, Enterprise System Design, Enterprise, Color Palettes, Creative Design, Direct to Consumer (D2C), Consumer-facing Product Design, Atomic Design, User Behavior, Discovery Workshops, Accessibility, UX Prototyping, No-code Development, Lean Startups, Art Direction, WYSIWYG Web Builders, Drupal Themes, Conversion, Complex Web Systems, Point of Sale, Sitemaps, Workshops, UIKit, Design Thinking Facilitation, Customer Experience, Startups, Product Ownership, Brainstorming, User Workflows, Mobile-first Design, WCAG 2, Subscriptions, Responsive UX Design, UX Consulting, Front-end, Creative Direction, Creative Process Development, Team Management, Creative Concept Development, Creative Strategy, Creative Management, Creative Briefs, Marketing Strategy, Digital Marketing Strategy, eCommerce Web Design, Website Design, Online Shopping, Digital Design, Experience Design, Reviews, Product Consultant, Dark Design, UI Pattern Library, Ideation Workshops, Usability Testing, Research, Digital Product Design, Web Dashboards, Dashboards, eCommerce UI, Qualitative Research, Quantitative Research, Competitive Analysis, Video Editing, Logo Design, Usability Heuristics, Stakeholder Interviews, Gamification, Color Theory, Digital Brand Identity, Animated Prototypes, Product Benchmarking, Data Visualization, Ideation, UI Branding, Visual Exploration, User Engagement, TV App Design, Social Media Design, Blog Design, User Personas, Requirements, User Requirements, Squarespace, Marketplace Design, Artificial Intelligence (AI), Usability, Search Engine Optimization (SEO), Remote User Testing, Android App Design, Instructional Design, Material Design, Early-stage Startups, Training, Social Media Apps, App UX, Responsive Design, Responsive, Badges, Leaderboards, Web 3.0, Digital Marketing Design, Service Design, Writing & Editing, System Process Mapping, Flow Diagrams, Strategy, Consumer Applications, Marketplaces, UX Documentation, B2C Marketing, Complex Application User Interfaces (UI), Blockchain, Fintech, Conversion Rate, Web Content, Audience Targeting, UX Pattern Design, Competitor Analysis & Profiling, Non-fungible Tokens (NFT), Mobile App UI, Social Networks, Cross-platform, Agile UX, UX Mentoring, UI Animation, SaaS Product Management, Product Strategy Consultant, Educational Platform Design, Design Ops, Layout, Interactive UX, Product Strategy, User Scenarios, Productivity, Business to Business to Consumer (B2B2C), Heuristics, Higher Education, Blockchain & Cryptocurrency, Service Blueprints, Learning Management Systems (LMS), Learning, Native Mobile Apps, Component-based Architecture, UX Workshops, Generative Artificial Intelligence (GenAI), AI Design, Motion Design, Healthcare IT, Adobe UX, Animation, Luxury, Elementor, Drupal Theming, Drupal Design, Web Applications, Educational Portals, Crypto, Cryptocurrency, Conversational Interfaces, PowerPoint Design, Product Management, Content Marketing Platforms, Project Management, Product Branding, Web Development, Admin Panels, Art, Interactive Design, E-learning, eCommerce Marketing, Material UI, Product Owner, Blockchain Design, Blockchain Platforms, AI Content Creation, Generative Design, Videos, Communication Strategy, Marketing Materials, Banner Design, Interviews, Content Marketing Strategy, Content Strategy, Wix Studio, Brand Identity, WPBakery, SaaS UX Consulting, Data-driven Design, Online Learning, Stakeholder Management, Copywriting, CRM Design, ASP.NET, Programming, Web MVC, Classification, Information Systems, Cataloging, Value Proposition, Mobile Prototypes, Interactive Prototypes, Design Sprints, Mobile Web Design, Product Roadmaps, Google Design Sprints, Brand Guidelines, Mobile eCommerce, Affinity Mapping, User Empathy, Value Proposition Canvas, Focus Groups, Card Sorting, Agile Sprints, Videography, Chatbots, Chatbot Conversation Design, Empathy Mapping, Quizzes, Microinteraction Design, Photography, React, Workflow, Digital Marketing, Online Payments, HubSpot, HubSpot CRM, Integrated Development Environments (IDE), UX Branding, Management, UX Leadership, IA Strategy, Mentorship, Mentorship & Coaching, K-12 Education, Internet of Things (IoT), UI Motion, White Labeling, Motion & Animation Design, Agriculture, Content Writing, Tailwind CSS, HubSpot Content Hub, Software, Printing Materials, Lottie, Framer, Artificial Intelligence as a Service (AIaaS), Notion, Information Design, Startup Funding, Booking Systems, Booking UX, UI Research, Publishing, Healthtech, Healthcare Services, Specialty Healthcare, Healthcare Software, Agile CRM, User Validation Testing, Dark UIs

Experience

  • UX Design - 14 years
  • Design Thinking - 14 years
  • UX Audits - 14 years
  • UI Design - 14 years
  • UX Wireframes - 14 years
  • Prototyping - 14 years
  • Architectural Design - 14 years
  • Mobile App Design - 7 years
Collaboration That Works

How to Work with Toptal

Toptal matches you directly with global industry experts from our network in hours—not weeks or months.

1

Share your needs

Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2

Choose your talent

Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3

Start your risk-free talent trial

Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.

Top talent is in high demand.

Start hiring