Michal Florczak
Verified Expert in Design
Designer
London, United Kingdom
Toptal member since November 19, 2021
Michal is a user-focused senior product designer (UX/UI) with 10+ years of experience delivering products and solutions. Since 2013, he has worked across the London financial sector on transformational B2C and B2B projects with Goldman Sachs, Thomson Reuters, Travelex, and others. Applying an objective-driven approach to design, Michal views business challenges and user needs holistically and combines his broad expertise to create well-considered, rich, engaging, and intuitive experiences.
Portfolio
Work Experience
Executive Director (VP) of UX/UI Design
Goldman Sachs
- Led the UX design team on a unique consumer-facing project within the global markets division.
- Developed the UX strategy and established design processes and methodologies.
- Crafted a bespoke design system and responsive strategy for a mobile-first web platform.
- Developed and presented the future state vision to executive-level stakeholders.
- Delivered the MVP and beyond to three major European markets.
- Worked with the product owners and development teams to bring the project from its inception to completion.
- Played a crucial role in establishing and growing the enterprise-level Goldman Sachs design system, enabling a consistent user experience and design and the development of tools and applications across the entire firm.
- Redesigned the risk metrics platform, providing a clear risk overview and mitigation tools to stakeholders across the firm.
Senior UI Designer
Doctify (Freelance)
- Defined the visual language and design system for a healthcare booking platform.
- Designed and delivered a new aggregated search, booking, and reviewing experience.
- Designed admin panel dashboards to deliver insights to business-side customers.
- Created a bespoke iconography set as an extension of Doctify branding.
Senior UI Designer
QuantumBlack (A McKinsey Company)
- Designed and delivered a data-driven, white-labeled predictive maintenance platform.
- Worked with UX designers to establish user journeys and flows that would meet various scenarios and requirements.
- Defined reusable components and patterns that would feed into Carbon, QuantumBlack's own design system.
Senior UI Designer
Matter Of Form (Freelance)
- Delivered art direction, information architecture, and interaction design for a calling card website/eCommerce solution showcasing a luxury brand of Japanese sake.
- Delivered art direction, information architecture, and interaction design for a website for a luxury holistic treatment retreat in Thailand.
- Developed high-fidelity interactive prototypes of both websites that were built as part of client deliverables.
Senior UI Designer
Travelex
- Designed and delivered the MVP and second release of Supercard, a native mobile app for iOS and Android.
- Defined the visual language for the Supercard UI and digital marketing.
- Designed the Supercard branding, payment card, and packaging.
- Worked on the Travelex customer account, a central hub for seamlessly managing different Travelex products.
- Defined a brand new Travelex visual language strategy to launch Travelex into the premium services space.
- Drove the development of the company-wide design language and pattern library.
- Contributed on an ongoing basis to the conceptual stage of Travelex’s omnichannel strategy to drive customer engagement.
Senior UI Designer
Thomson Reuters (Now Refinitiv)
- Evolved the EIKON platform, the leading Bloomberg competitor.
- Addressed complex user demands while maintaining ultra clarity and provided an exceptional UX in navigating through a high-density mix of financial, analytical, and news content.
- Delivered digital solutions based on tenets of flexibility, customizability, ease of use, and transparent complexity.
- Contributed to the UX/UI design of numerous applications within the EIKON ecosystem.
- Participated in workshops and user research and testing, using the on-site, state-of-the-art testing lab.
- Delivered a screen console UI for Sentysis, an experimental, data-driven application and installation exhibited during the London Design Festival 2013.
Art Director | Visual Designer
Matter Of Form
- Served as the creative director for all of the agency’s projects.
- Designed and delivered websites, apps, motion design pieces, and identity for high-profile luxury brands in fashion, travel, software, and infrastructure sectors (Virgin Galactic, Balfour Beatty, Monica Vinader, Mary Katranzou, Petersham Nurseries).
- Played a vital role in every aspect of the design process, from planning and ideation to design and delivery.
- Liaised directly with clients to gather requirements, pitch, and collect feedback.
- Guided and mentored more junior designers within the team.
Visual Designer | Communication Officer
United Nations University, International Institute for Software Technology
- Carefully balanced creative visual communication with conservative requirements of the United Nations organization.
- Established and shaped the center’s identity and strengthened its presence and visibility as the United Nations center of excellence.
- Managed and developed each project from concept to completion, working closely with scientists, experts, and government and UN officials in an innovation-driven, multicultural environment.
- Designed strong branding for several large-scale international academic events, such as the ICEGOV series (2009 in Bogota, Colombia; 2010 in Beijing, China, 2012 in Albany, USA), I3E, and JASE events in 2010 in Buenos Aires, Argentina.
- Designed user interfaces for several applications deployed by the center.
Education
Master's Degree in Visual Communication
Birmingham City University - Birmingham, England, United Kingdom
Bachelor of Arts Degree in English Language Studies
Gdansk University - Gdansk, Poland
Skills
Tools
Sketch, InVision, Jira, Figma, Adobe CC, DaVinci Resolve, Principle, Cinema 4D, Adobe Photoshop, Adobe After Effects, Confluence, Slack, Adobe Illustrator, Maxon Cinema 4D, Adobe InDesign, Adobe Dreamweaver, Adobe Premiere Pro
Languages
HTML, CSS, Visual Design Language
Platforms
X (formerly Twitter), iOS, Android, Mobile
Industry Expertise
Health, Health & Wellness, Healthcare
Other
UI Design, Interaction Design (IxD), Product Design, Responsive Design, Design Systems, DataViz, Leadership, UX Leadership, Sentiment Analysis, Apps, App UI, Data, Touch Design, Installation, App Installation, Fintech, Finance, Mobile Banking, Digital Banking, Travel, Money, Money Transfers, Card Design, Credit Cards, Card Payments, Mobile Payments, Transactions, Financial Transactions, Mobile App UI, Information Architecture (IA), UX Design, Prototyping, Brand Design, User Testing, Mobile Wallet, Purchasing, Data Visualization, Markets, Analysis, Web Dashboards, Dashboards, Dashboard Design, Data-driven Design, Data-informed Visual Design, iOS App Design, Mobile UI, Mobile Design, Currency Exchange, Design Language, System Design, UI Components, Design Patterns, UI Pattern Library, Visual Component Library (VCL), Omnichannel Marketing, Mobile UX, User-centered Design (UCD), Customer Portals, Customer Service, Strategy, Strategic Design, Web UI, Web UX, Web UI Design, Foreign Exchange, Remittance, eCommerce, Websites, Luxury, Luxury Industry, UI Design, Web UX Design, Wellness, Iconography, Icon Design, Typography, Navigation Design, Design, Illustration, Motion Graphics, Linguistics, Pedagogy, Design Thinking, Art Direction, Ideation Workshops, Admin Panels, UX Strategy, Mobile-first Design, Minimum Viable Product (MVP), Project Management, User Experience (UX), User Journeys, User Flows, High-fidelity Prototypes, Interactive Prototypes, Branding, Pattern Libraries, Customer Engagement, User Research, Mentorship & Coaching, Visual Design, Workshops
Experience
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring