Michal is available for hire
Hire MichalMichal Florczak
Verified Expert in Design
Designer
Location
London, United Kingdom
Toptal Member Since
November 19, 2021
Michal is a user-focused senior product designer (UX/UI) with 10+ years of experience delivering products and solutions. Since 2013, he has worked across the London financial sector on transformational B2C and B2B projects with Goldman Sachs, Thomson Reuters, Travelex, and others. Applying an objective-driven approach to design, Michal views business challenges and user needs holistically and combines his broad expertise to create well-considered, rich, engaging, and intuitive experiences.
Portfolio
Work Experience
Executive Director (VP) of UX/UI Design
2018 - PRESENT
Goldman Sachs
- Led the UX design team on a unique consumer-facing project within the global markets division.
- Developed the UX strategy and established design processes and methodologies.
- Crafted a bespoke design system and responsive strategy for a mobile-first web platform.
- Developed and presented the future state vision to executive-level stakeholders.
- Delivered the MVP and beyond to three major European markets.
- Worked with the product owners and development teams to bring the project from its inception to completion.
- Played a crucial role in establishing and growing the enterprise-level Goldman Sachs design system, enabling a consistent user experience and design and the development of tools and applications across the entire firm.
- Redesigned the risk metrics platform, providing a clear risk overview and mitigation tools to stakeholders across the firm.
Technologies: Figma, Sketch, InVision, Adobe Photoshop, Adobe After Effects, HTML, CSS, Jira, Confluence, Leadership, Responsive Design, UX Design, UI Design, UX Strategy, Design Systems, Mobile-first Design, Minimum Viable Product (MVP), Project Management, User Experience (UX), User Interface (UI)
Senior UI Designer
2018 - 2018
Doctify (Freelance)
- Defined the visual language and design system for a healthcare booking platform.
- Designed and delivered a new aggregated search, booking, and reviewing experience.
- Designed admin panel dashboards to deliver insights to business-side customers.
- Created a bespoke iconography set as an extension of Doctify branding.
Technologies: Sketch, InVision, Responsive Design, UI Design, Visual Design Language, Design Systems, Dashboard Design, Admin Panels, Iconography, User Interface (UI)
Senior UI Designer
2017 - 2017
QuantumBlack (A McKinsey Company)
- Designed and delivered a data-driven, white-labeled predictive maintenance platform.
- Worked with UX designers to establish user journeys and flows that would meet various scenarios and requirements.
- Defined reusable components and patterns that would feed into Carbon, QuantumBlack's own design system.
Technologies: Sketch, Slack, InVision, DataViz, Responsive Design, UI Design, User Journeys, User Flows, Design Systems, User Interface (UI)
Senior UI Designer
2016 - 2016
Matter Of Form (Freelance)
- Delivered art direction, information architecture, and interaction design for a calling card website/eCommerce solution showcasing a luxury brand of Japanese sake.
- Delivered art direction, information architecture, and interaction design for a website for a luxury holistic treatment retreat in Thailand.
- Developed high-fidelity interactive prototypes of both websites that were built as part of client deliverables.
Technologies: Sketch, Jira, Principle, eCommerce, Web UI, Web UX, UX Design, Information Architecture (IA), Interaction Design (IxD), Prototyping, Luxury, Luxury Industry, Design Thinking, Art Direction, Travel, Health, Healthcare, Health & Wellness, Iconography, Icon Design, Typography, Responsive Design, High-fidelity Prototypes, Interactive Prototypes, Websites, User Interface (UI), User Experience (UX)
Senior UI Designer
2014 - 2016
Travelex
- Designed and delivered the MVP and second release of Supercard, a native mobile app for iOS and Android.
- Defined the visual language for the Supercard UI and digital marketing.
- Designed the Supercard branding, payment card, and packaging.
- Worked on the Travelex customer account, a central hub for seamlessly managing different Travelex products.
- Defined a brand new Travelex visual language strategy to launch Travelex into the premium services space.
- Drove the development of the company-wide design language and pattern library.
- Contributed on an ongoing basis to the conceptual stage of Travelex’s omnichannel strategy to drive customer engagement.
Technologies: Adobe CC, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Maxon Cinema 4D, Jira, InVision, Finance, Fintech, Mobile, Mobile Banking, Digital Banking, Travel, Money, Money Transfers, Card Payments, Credit Cards, Card Design, Transactions, Financial Transactions, Sketch, Mobile App UI, Mobile UX, Product Design, iOS, Android, Information Architecture (IA), UX Design, Prototyping, Brand Design, UX Leadership, User Testing, Mobile Wallet, Strategy, Responsive Design, Minimum Viable Product (MVP), Visual Design Language, Branding, Pattern Libraries, Omnichannel Marketing, Customer Engagement, UI Design, User Interface (UI), User Experience (UX)
Senior UI Designer
2013 - 2014
Thomson Reuters (Now Refinitiv)
- Evolved the EIKON platform, the leading Bloomberg competitor.
- Addressed complex user demands while maintaining ultra clarity and provided an exceptional UX in navigating through a high-density mix of financial, analytical, and news content.
- Delivered digital solutions based on tenets of flexibility, customizability, ease of use, and transparent complexity.
- Contributed to the UX/UI design of numerous applications within the EIKON ecosystem.
- Participated in workshops and user research and testing, using the on-site, state-of-the-art testing lab.
- Delivered a screen console UI for Sentysis, an experimental, data-driven application and installation exhibited during the London Design Festival 2013.
Technologies: Adobe CC, Adobe Photoshop, Adobe Illustrator, Finance, Data Visualization, Markets, Analysis, Web Dashboards, Dashboards, Dashboard Design, DataViz, Data-driven Design, Data-informed Visual Design, UX Design, Product Design, iOS App Design, iOS, Mobile UI, Mobile App UI, Mobile UX, Mobile Design, Interaction Design (IxD), UI Design, User Research, User Interface (UI), User Experience (UX), User Testing, Workshops
Art Director | Visual Designer
2011 - 2013
Matter Of Form
- Served as the creative director for all of the agency’s projects.
- Designed and delivered websites, apps, motion design pieces, and identity for high-profile luxury brands in fashion, travel, software, and infrastructure sectors (Virgin Galactic, Balfour Beatty, Monica Vinader, Mary Katranzou, Petersham Nurseries).
- Played a vital role in every aspect of the design process, from planning and ideation to design and delivery.
- Liaised directly with clients to gather requirements, pitch, and collect feedback.
- Guided and mentored more junior designers within the team.
Technologies: Adobe CC, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Dreamweaver, Adobe After Effects, Adobe Premiere Pro, Maxon Cinema 4D, Leadership, Responsive Design, Art Direction, Mentorship & Coaching, Websites, Luxury, Luxury Industry
Visual Designer | Communication Officer
2008 - 2010
United Nations University, International Institute for Software Technology
- Carefully balanced creative visual communication with conservative requirements of the United Nations organization.
- Established and shaped the center’s identity and strengthened its presence and visibility as the United Nations center of excellence.
- Managed and developed each project from concept to completion, working closely with scientists, experts, and government and UN officials in an innovation-driven, multicultural environment.
- Designed strong branding for several large-scale international academic events, such as the ICEGOV series (2009 in Bogota, Colombia; 2010 in Beijing, China, 2012 in Albany, USA), I3E, and JASE events in 2010 in Buenos Aires, Argentina.
- Designed user interfaces for several applications deployed by the center.
Technologies: Adobe CC, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Dreamweaver, Adobe After Effects, Adobe Premiere Pro, Visual Design, UI Design
Education
2006 - 2008
Master's Degree in Visual Communication
Birmingham City University - Birmingham, England, United Kingdom
1997 - 2000
Bachelor of Arts Degree in English Language Studies
Gdansk University - Gdansk, Poland
Experience
Collaboration That Works
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