Miguel Mora
Verified Expert in Design
Designer
Cali - Valle del Cauca, Colombia
Toptal member since December 8, 2021
Miguel is an interactive media and UX/UI designer specializing in product strategy and customer service projects. His design input helped raise $50,000 in seed capital with Seedstars for a client's auto repair shop management software system. Miguel has co-founded two companies, delivered MVPs, managed teams, supervised quality, conducted user and stakeholder interviews, and delivered complete branding solutions.
Portfolio
Work Experience
UX/UI Designer
Soluciones IP Hispanas SL
- Revamped an existing product, improving the layout consistency to increase the learnability of the product.
- Designed the UI revamp for an existing product, creating a new, modern look and feel.
- Built the design system from scratch for product consistency.
UX/UI Designer
Soluciones IP Hispanas SL
- Defined and created the design system for the product using Figma.
- Identified user personas and the user journey of the current customers to align the business goals.
- Defined the product roadmap based on data gathered through usage metrics.
Product Designer
Filtered, Inc
- Revamped the user experience for various features of the live product.
- Updated and maintained the product design system library.
- Revamped the user interface based on feature updates, including the marketing section.
UI/UX Designer
Hawaii Life Real Estate Services, LLC
- Revamped the search engine website user experience.
- Developed and defined the entire design system and new product versions for the company.
- Built more than five different projects for internal use: an escrow transaction app, an internal sales rep app, an external sales agent app, a job management app, and the contact/listing record's new layout.
- Ran the Lean UX design process, building prototype flows based on previous business knowledge and iterating until the pain points were solved.
UX/UI Designer
www.takeup.ai
- Revamped the UI elements and UX experience of the product.
- Created and standardized the user product feedback knowledge base documentation.
- Identified user needs and expectations based on user interviews, concept testing, and usability testing.
Data Visualization Expert
Pageless Creative Inc.
- Designed the printable report about sentiment analysis for current customers.
- Ran user interviews and concept testing to gather user needs, expectations, and feedback.
- Created the handoff documentation for the developer team.
Product Designer
SPOTIO, Inc
- Created the design system library of the new product version.
- Built a high-fidelity prototype of the new data model evolution of the product.
- Created the user journey of different product features, routing, offline mode, and onboarding.
- Ran a design sprint workshop for fast iteration of the product onboarding process, learning, identifying, prototyping, and testing the new feature in five days.
UX/UI Designer
enerBit
- Led the research implementation, customer journey mapping, A/B testing, user interviews, card sorting, and a one-click path to building a friendly layout.
- Designed the product and prototype for the MVP version in one month. This included the concept, validation, development, and QA with the technical team using Scrum.
- Created and replaced a 30-year-old energy billing layout with a fresh new one based on user needs.
- Designed motion graphics for product promotion in stores.
- Delivered the app version of the product for iOS and Android.
QA and Motion Graphics Designer
Before It's Too Late
- Designed the QA testing for AR apps based on the business goals for projects such as the Chicago Bronzeville Renaissance.
- Built the storytelling, conceptualization art, and animation.
- Created interactive Underwater Instagram filters and 2D animations for South Point Elementary.
UX/UI Designer
Celsia
- Conducted user testing of two related projects simultaneously; the Charge point operator app (CPO) and the Electric Vehicles Fleets management system.
- Developed the entire design system for both projects in Figma.
- Managed and led the deliverable of the product value in each sprint. Delivered the MPV in two months with a team of four developers.
Co-founder
Notiplac
- Led the commercial strategy of the hardware GPS line product. Focused on customer experiences, services, and processes to improve the long-term value of our clients.
- Created brand identity for the product and conducted concept testing with users.
- Led the customer service experience and support line of the product.
- Developed four focus groups to identify user needs and pain points.
- Led Figma software tool implementation into the development workflow.
UX/UI Designer
Celsia
- Conducted user and stakeholders interviews to define pain points and business goals and find the intersection points for the product.
- Designed the product's UI concept and aligned it with the visual identity of the business.
- Led user testing to create user flows, wireframes, UIs, and prototypes.
Co-founder and Commercial Director
Boken
- Assisted over 45 small, medium, and large businesses across UX, UI, and value proposals.
- Managed the development team with scrum methodology to make weekly client deliveries.
- Created and implemented the workflow to user validations (UX) based on the agency's needs.
- Created a commercial strategy to offer our clients an MPV delivery and lean UX for rapidly prototyping.
- Designed an automatic proposal template for new projects that decreased 30 minutes of the process saving the agency significant resources long-term.
- Managed a team of designers, supervised their quality output, and provided direction.
Education
Interactive Media Design in School of Engineering
ICESI University - Colombia, Cali
Certifications
Advanced Figma
UXLab Icesi University
Tecnología para Gerentes y Directores no Técnicos
Platzi
Engineering Management
Platzi
Startup Creation
Platzi
Oratoria y a Hablar en Publico
Platzi
Scrum and Agile Methodologies
OpenWebinars
Skills
Tools
Figma, After Effects CC, Adobe Creative Suite, Illustrator CC, Miro, Confluence, After Effects CS6, Jira, Adobe Experience Design (XD), Adobe After Effects, Adobe Photoshop, Sketch, InVision
Industry Expertise
Technology, Creative Tech, Consumer Products, Professional Services, Real Estate, Social Networking
Platforms
Desktop, Web, iOS, Android, Mobile, Salesforce, WordPress
Languages
HTML5
Other
UX Design, User Research, Teamwork, Sales Pitches, Value Proposition, Microsoft Teams, UI Design, Prototyping, User Interviews, Usability Testing, User Experience (UX), Sales, Minimum Viable Product (MVP), Rapid Prototyping, Software as a Service (SaaS), Remote User Testing, Wireframing, Web Design, Web App Design, B2C, UX Research, Product Design, Interactive Prototypes, Mobile Apps, Mobile Design, Consumer Technology, Web App UI, Web App UX, High-fidelity Mockups, System Design, Mobile App UI, High-fidelity Prototypes, MVP Design, UI Components, UX Wireframes, Software, Stakeholder Interviews, Layout Design, User Experience Design, User Experience Strategy, Design Thinking, Apps, Usability, Mobile Prototypes, Animated Prototypes, Product Ownership, UI Animation, App Development, Azure DevOps, Visual Design, Project Management, Entrepreneurship, Animation, Human-computer Interaction (HCI), Scrum, Agile Sprints, Management, Team Management, Optimal Workshop, Card Sorting, Interviews, Lean UX, User Interface (UI), Web UX, Startups, Mobile UX, Concept Testing, User Flows, Mobile App Design, Information Architecture (IA), Dashboards, Mobile UI, Brand Design, iOS App Design, Android App Design, Web Platforms, Mobile UX Design, iOS UX Design, Android UI Design, Landing Pages, App UX, A/B Testing, Remote Usability Testing, Web Usability, Design Systems, Web UX Design, Visualization Design, Business to Business (B2B), Data Visualization, Dashboard Design, Enterprise Design, Responsive Web Design (RWD), User Journey Maps, iOS UI Design, Branding, Business Strategy, Websites, App Design, Creative Design, Design Leadership, Interaction Design (IxD), User Roles, User Testing, Mobile UI Design, Motion Graphics, 2D Animation, SaaS, Video Animation, 2D Motion Graphics, Landing Page Design, SaaS Design, B2B, Cross-platform UX, UX Audits, Mockups, Graphic Design, Artificial Intelligence (AI), Customer Relationship Management (CRM), Internet of Things (IoT), Style Guides, Journey Mapping, Admin Panels, User Stories, UX Consulting, Personas, Web Application Design, Cross-functional Collaboration, Web Development, Communication, Business Model Canvas, Business Cases, Organizational Development, Organizational Design, Notion, REST API Clients, Agile, Merchandising, Digital Marketing, Digital Marketing Design, Venture Capital, Design Sprints, User Journeys, Kanban, Web Administration, Impact Analysis, Responsive UI, DevOps, User Personas, Surveys, Responsive Web Apps, Energy Monitoring, Task Flows, Responsive Layout, User Profiles, Web UI Design, Web UI, Electric Vehicles, Electric Cars, Facebook, eCommerce, Web Applications, Customer Discovery, Research, Persona Design, Heuristic Analysis, Heuristic Review, CRM Design, Component Libraries, Report Design, Sentiment Analysis, Iterative Design, Business Intelligence (BI), Marketing Design, Feature Prioritization, Game Design, Crypto, Artificial Intelligence as a Service (AIaaS), Gamification, Generative Artificial Intelligence (GenAI), Human-centered AI, Marketplace Platforms, Workshops, Design Documentation
Experience
Tools
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