Nasir Tijani
Verified Expert in Design
Designer
Dubai, United Arab Emirates
Toptal member since September 2, 2021
Nasir is a senior UI/UX designer with 10+ years of experience creating enterprise, consumer, and AI-enabled digital products. He blends service design, visual systems, and product strategy to simplify complex workflows, improve adoption, and deliver polished experiences across HR, banking, eCommerce, travel, healthcare, government, and marketplace platforms.
Portfolio
5M Marketing Agency | Website Design
Wakamax | Africa's Online Video Rental and Subscription Platform
Experience
- Visual Design - 7 years
- Interaction Design (IxD) - 5 years
- User Interface (UI) - 5 years
- Prototyping - 5 years
- User Experience (UX) - 4 years
- Sketch - 4 years
- Adobe Experience Design (XD) - 4 years
- Figma - 2 years
Tools
- Sketch
- Adobe Experience Design (XD)
Work Experience
UX/UI Specialist
Chalhoub Group
- Led the UI/UX design of enterprise-grade HR, marketplace, and operational platforms used across the Middle East retail ecosystem.
- Built AI-enabled HR support experiences and workflow automation solutions using Microsoft Power Platform and Microsoft Teams.
- Redesigned the Chalhoub University digital experience to modernize learning accessibility and employee engagement.
- Designed and optimized digital employee experiences that simplified HR workflows and improved workforce accessibility at scale.
- Led UX strategy and product design for the RESOLVE VM Asset Management ecosystem, supporting sustainability and circular retail operations.
- Designed the Chalhoub Group Marketplace experience, enabling internal peer-to-peer exchange and staff-sale workflows.
- Created service design frameworks, workflows, and digital experiences that reduced operational friction and improved adoption.
Senior UX/UI and Visual Designer
Commercial Bank of Dubai
- Performed user acceptance testing for new products and heuristic evaluation of mobile and web interfaces on existing platforms.
- Designed low- and high-fidelity interactive prototypes and collaborated with the development team, business, and marketing units to launch the FX/Gold Account product and the tokenization of digital wallets (Apple Pay, Samsung Pay, and Google Pay).
- Designed the user interfaces for the bank's microsites, in-house digital channels, and mobile app.
- Redesigned customer communication emails, marketing campaign materials, and launch videos for the first bank robo-advisory investment solution app in the Middle East.
- Reorganized the mobile app design library and documented the existing user journey flows.
Lead Designer | Consultant
Tailored Ink Agency, New York
- Redesigned the marketing agency’s website and customer experience.
- Collaborated with clients and senior-level stakeholders to gather requirements, set timeframes, and plan and execute projects.
- Designed creative concepts and strategies for web and mobile product experiences and digital campaigns.
- Managed the user experience for numerous clients, including use cases, flow diagrams, competitive and comparative analysis, wireframes, visual design, and testing.
Lead UI Designer | Consultant
TPConnects Technologies (Dubai)
- Redesigned the company’s website and rebranded the company’s look.
- Rapidly iterated wireframes, screen flows, and prototypes for airline aggregator platforms and CRM systems in collaboration with developers.
- Led the UI design for airlines and travel agency aggregator platforms and designed CRM dashboards and web apps.
- Hired, managed, and mentored junior designers across the design process.
Co-founder and Creative Director
Shugaban Media
- Co-founded and led design for Shugaban, the first online movie rental and subscription platform for Nollywood, the second-largest film industry in the world. It's like Netflix for Africa, enabling filmmakers to monetize their content.
- Conducted UX research and created wireframes and interactive prototypes for the website and mobile app until they were ready to go to market.
- Led and managed a team of designers, developers, and content managers to achieve our goals of increased visibility, industry partnerships, increased content acquisition, and 150,000 monthly web visitors.
- Raised approximately $72,000 in investment capital.
Freelance Visual Designer
Indigo Arya Design Agency (UK)
- Worked with a variety of clients on web design and mobile app development.
- Designed logos, brochures, posters, and websites for a variety of industries, including eCommerce, education, healthcare, government, IT, and security.
- Designed the creative direction for the Olympics 2016 in-country digital campaign and promotions in Nigeria, which were sponsored by a local bank.
Account Officer
Stanbic IBTC Bank (A member of the Standard Bank Group)
- Managed corporate accounts on a daily basis in the financial institutions sector.
- Resolved corporate clients' questions and inquiries.
- Processed account openings for the bank's corporate clients.
- Compiled weekly and monthly reports on all accounts for the unit.
Education
Bootcamp in UX Design
BrainStation - Ontario, Canada
Certifications
AI for Brainstorming and Planning
Enterprise Design Thinking - Team Essentials for AI
IBM
Enterprise Design Thinking Co-Creator
IBM
User Experience & Interaction Design for AR/VR/MR/XR
IBM
Enterprise Design Thinking Practitioner
IBM
Learning Design Sprints
LinkedIn Learning
Designing for Neural Networks and AI Interfaces
LinkedIn Learning
User Experience Design for Wearables
LinkedIn Learning
Designing Creative Publishing
NIIT
Skills
Tools
Sketch, InVision Studio, Anima, Adobe Creative Suite, Adobe Illustrator, Adobe Photoshop, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Adobe Experience Design (XD), Zeplin, Adobe Premiere Pro, Adobe After Effects, Slack, Procreate, Microsoft Power Apps, Microsoft Power BI, Balsamiq, ProtoPie, Principle
Platforms
Figma, Microsoft Power Automate, SharePoint 365
Other
User Interface (UI), Prototyping, Interaction Design (IxD), Visual Identity, Mood Board Design, Wireframing, Heuristic Analysis, Heuristic Evaluation, User Research, User Experience (UX), Primary Research, Design Thinking, Creative Design, Desktop Publishing (DTP), Print Design, eCommerce UI, Branding, Visual Design, Hackathons, Web UI Design, Web UX Design, Responsive Web Design (RWD), Mobile Web Design, Information Architecture (IA), UI Branding, Brand Design, Web Design, Responsive UI, Mobile UI, Mobile UX, UX Design, Leadership, Responsive UX Design, Web App Design, Product Design, Pitch Decks, Brand Identity, White Papers, Brochure Design, Design Sprints, UX Principles, Usability Testing, eCommerce, eCommerce UX, Mobile eCommerce, Finance, Card Payments, Online Payments, Digital Banking, Checkout, UX Research, Digital Agencies, Agency Websites, Wellness, Remote User Testing, User Acceptance Testing (UAT), User Personas, Experience Maps, User Stories, Task Flows, User Interviews, Voice UI Design, Finacle, Computer Science, Fintech, Mobile Banking, Consumer Banking, Digital Marketing, Copywriting, Video Production, Online Shopping, Artificial Intelligence (AI), Movies, Video Streaming, User Testing, UI Design, User Flows, Healthcare Services, Content Creation, Design, Empathy, Experience Design, Ideation, User-centered Design (UCD), SAP SuccessFactors, Agency, FlutterFlow, Google Antigravity, ChatGPT, Marketplace Design, Vibe Coding, Enterprise UX, AI Chatbots, Applications, Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR), User Experience Design, Extended Reality (XR)
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