Neil Hamilton Ritchie, Designer in Tokyo, Japan

Neil Hamilton Ritchie


Tokyo, Japan
Toptal Member Since
September 7, 2020

Neil is a passionate designer specialized in visual branding, UI design and web design, working with brands such as Volkswagen, CBRE Group, Linda Meredith, The Wiggles, MUFG Bank, as well as pre-IPO startups. He focuses on creating impactful digital experiences and delightful visual branding. His clients hire him for his visual sensibility and creativity.

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Work Experience

2021 - PRESENT

Senior Brand Designer

Rainforest QA
  • Facilitated a series of Brand Strategy workshops with founders to help create alignment across the company.
  • Contributed to the new brand identity and rollout across website and product onboarding.
  • Relied on user research and contributed to UX/UI design within the product.
Technologies: Figma, Adobe Creative Suite
2019 - 2020

Senior Communication Designer

  • Provided art direction for the company's rebranding in 2020.
  • Managed the marketing design and video production that increased app install conversion with the App Store and Play Store by A/B testing.
  • Handled the brand and UI design for mobile finance apps for Moneytree's various clients.
  • Led brand workshops for internal and external projects.
  • Designed three logos for the company, the BtoC app, and the BtoB platform.
Technologies: Adobe Suite, Android, iOS, Figma
2018 - 2019

Product and Promotion Designer

  • Contributed to UI design concepts for various internal and external projects.
  • Created the UX/UI design for Moneytree's design language system.
  • Received App of the day on the App Store, and the Moneytree app was featured on the Apple website in Japan.
  • Designed the UI/UX for the Moneytree personal finance app.
  • Designed promotional products for the Moneytree brand.
  • Designed the event booth for the largest fintech event in Japan.
Technologies: Adobe Suite, InVision, Sketch
2017 - 2018

UX/UI Designer

  • Improved the understanding of Atilika's users through user interviews and user journey mapping.
  • Launched a variety of new features within the app that increased user engagement.
  • Improved the UX and UI of the sign-up page to improve the communication of the product features and sign-up procedure.
Technologies: Sketch
2010 - 2013

Graphic Designer and Photographer

The Wiggles Pty Ltd.
  • Created the album design for their music and DVD albums, including their special 20-year anniversary album.
  • Developed the brand style guide and illustration.
  • Photographed The Wiggles in the studio and on a film shoot for their DVD albums, concerts, and live television broadcasts.
  • Designed and coordinated the new website. Created social media advertising and competition designs for Facebook and Youtube.
Technologies: Brand Guidelines, Album Artwork, Kids, Children's Illustration, Entertainment & Leisure, Music Industry, Print Design, Graphic Design, Web Design, Adobe Creative Suite


2006 - 2008

Bachelor's Degree in Visual Communication and Design

University of Newcastle - Newcastle, Australia

2005 - 2006

Bachelor's Degree in Information Technology

University of Newcastle - Newcastle, Australia



Insights for Innovation



Business Design MBA