Publication
UI Design Best Practices for Better Scannability
https://www.toptal.com/designers/web/ui-design-best-practices
Nemanja is available for hire
Hire NemanjaNemanja Banjanin
Verified Expert in Design
Designer
Banja Luka, Republika Srpska, Bosnia and Herzegovina
Toptal member since November 19, 2018
Bio
Nemanja is a seasoned product designer and creative lead with 12 years of experience working with brands like Fonoa, Deel, BMW, Subaru, and Deutsche Telecom, as well as with many early-stage startups on everything from product design, branding, to video and investor decks. Nemanja focuses on defining the main product pain points/challenges and turning them into result-driven user experiences.
Portfolio
Experience
- Product Branding - 10 years
- UX Design - 8 years
- UI Design - 8 years
- iOS - 7 years
- Wireframing - 7 years
- Mobile App Design - 6 years
- Sketch - 6 years
- Fintech - 5 years
Tools
- Sketch
Work Experience
Senior UI/UX Designer
2021 - PRESENT
Fonoa
- Served as the inaugural designer in a dynamic, fast-paced startup environment.
- Helped the company scale from 7 to 160 employees, 0 to $80 million in funding, and $20,000 to $15 million in annual recurring revenue (ARR).
- Designed and framed the design for the development process.
- Constructed and maintained scalable design systems.
- Worked on the entire product design lifecycle, tying user goals to business objectives.
- Collaborated directly in collaboration with enterprise clients.
- Conducted regular user research and competition analysis.
- Performed usability testing and regular design iteration in line with new information.
- Defined and managed the ongoing evolution of brand identity.
- Designed process documentation and standardized handover.
Technologies: Figma, Miro, User Metrics, Key Performance Indicators (KPIs), Wireframing, User Flows, Mind Mapping
Lead Designer
2020 - 2022
Tontine LLC
- Worked as a 1st designer in an ambitious startup environment.
- Introduced and applied Lean UX methodology to research, design, and build a proof of concept in two months, leading to multiple 6-figure contracts.
- Helped the company scale from $0 to $5 million in annual recurring revenue (ARR) within three years.
- Designed and framed the design for the development process.
- Constructed and maintained scalable design systems.
- Conducted user research and competition analysis and produced user journeys.
- Managed brand, marketing, sales identity definition, and evolution.
- Prepared, scoped, and performed usability tests.
- Developed feature prioritization methodology optimized for achieving business objectives.
- Collaborated closely with the head of product on prioritizing and conceptualizing the product strategy.
Technologies: Software as a Service (SaaS), SaaS, SaaS Design, Dashboards, Dashboard Design, User Experience (UX), User Interface (UI)
UI/UX/Brand Designer (Contract)
2018 - 2021
GrowthDay
- Helped the leadership team clarify OKRs and milestones and design release plans for their iOS and Android apps.
- Translated high‑level concepts into intuitive and functional experiences.
- Conducted user research and competition analysis and actively optimized product user journeys.
- Performed usability testing, AB testing, and adequate design iterations.
- Contributed to and maintained the design system.
- Worked directly with the product manager, developers, and CEO.
- Contributed to usability, A/B testing, and design iterating.
- Experimented and developed new features in line with audience feedback and business objectives.
Technologies: Figma, Miro, Framer, Wireflow, Wireframing, Web UX, Mobile UX, Mobile UI
UI/UX Lead Designer
2016 - 2018
JSGuru
- Designed and framed the design to the development process.
- Constructed and maintained a scalable design system: JSGuru brand.
- Built the data‑informed culture within the organization by implementing tools like Mixpanel and Hotjar.
- Created platfrom UX and UI improvements.
- Prepared and performed usability testings.
- Developed feature prioritization methodology that helped us addressing problems better.
- Evangelized design‑driven processes within the company.
- Designed platform onboarding improvements and proposed relevant metrics to measure.
- Performed design audits and usability heuristics.
- Led design projects.
- Strategized, conceptualized, designed, and tested the whole people experience workflow, that included complex dashboards and wizard‑like forms.
Technologies: Adobe Experience Design (XD), InVision, Adobe Photoshop, Adobe Illustrator, Sketch
Product Designer
2015 - 2018
BetterUp
- Redesigned the D2C free trial model, resulting in a 25% increase in paid subscriptions.
- Redesigned the D2C registration flow, leading to a 15% increase in paid subscriptions.
- Enhanced trust during the D2C onboarding process, resulting in a 15% increase in free trial starts.
- Revamped and optimized the student plan flow for international expansion, successfully launching in seven new countries.
- Generated 45,000 referrals in the 1st month of launch, achieving a 19.1% conversion rate among recipients.
- Led the team to 1st place two years in a row at the internal hackathon.
Technologies: Figma, Miro, Wireflow, Wireframing, User Flows, Key Performance Indicators (KPIs)
Product Designer
2010 - 2016
ICBL Network,
- Designed and framed the design to the development process.
- Constructed and maintained a scalable design systems.
- Worked on the full product design life cycle.
- Worked with enterprise clients.
- Conducted user research and competition analysis.
- Produced user journeys and low/hi-fidelity wireframes.
- Developed usability testing and iterated designs.
- Conducted design sprints.
- Worked in agile environment.
- Developed the brand identity.
- Managed the project design flow.
- Designed and maintained the design system.
- Prepared the documentation.
- Prepared and performed usability testings.
- Designed onboarding flows and proposed relevant metrics to measure.
- Performed design audits and usability heuristics.
- Strategized, conceptualized, designed, and tested the whole people experience workflow, that included complex dashboards and wizard‑like forms.
- Worked closely with the head of product on prioritizing and conceptualizing the product strategy.
Technologies: Adobe Experience Design (XD), InVision, Sketch, Adobe Photoshop, Adobe Illustrator
Other Experience
Education
2011 - 2016
Bachelor's Degree in Software Design and Development
University of Software Engineering - Banja Luka, Bosnia and Herzegovina
Skills
Tools
Miro, Sketch, Principle, Adobe Illustrator, Adobe Photoshop, InVision, Adobe Experience Design (XD), Zeplin, Adobe, Shopify Plus, Wireflow
Platforms
Android, iOS, Figma, Desktop, Web, Mobile, Webflow, Apple Watch, Shopify
Industry Expertise
Telecommunications, Real Estate
Other
Wireframing, Web App Design, Mobile App Design, Iconography, User Flows, UI Design, UX Design, Web UX, Web UI, Branding, Information Architecture (IA), Prototyping, User Interviews, Dashboard Design, User Personas, Product Branding, Icon Design, Mobile Apps, Mobile UI, Mobile UX, Mobile UI Design, SaaS, SaaS Design, UI Audits, Fintech, Web App UX, Dashboards, Marketplaces, Competitor Analysis & Profiling, User Research, Quantitative Research, Qualitative Research, Key Performance Indicators (KPIs), Data Visualization, Data, Content Management Systems (CMS), WebApp, Platform Design, Landing Page Design, Cars, Animation, Interaction Design (IxD), Research, App Design, Planning, Apps, Pitch Preparation, Onboarding, User Onboarding, Landing Pages, Web Design, User Experience (UX), User Interface (UI), Usability Testing, Product Design, Enterprise, Enterprise SaaS, Enterprise Design, Financials, Forecasting, SaaS UX Consulting, Software as a Service (SaaS), User Journeys, Documentation, Design Systems, Reports, Finance, Digital Banking, Competitive Analysis, Competition Research, Interviews, UX Audits, User Testing, UX Research, Validated User Research, Mockups, Customer Journey, Remote User Testing, Analysis, Market Insights, Design, Medtech, Economics, Web Marketing, Mobile Design, Gamification, Healthtech, Coaching, Business Coaching, Cross-platform, Responsive UI, TV, User Journey Maps, Personas, Mental Model, eCommerce, Shopify API, Shopify Design, Shopify Payments, Digital, Commerce, Social APIs, User Metrics, Key Performance Metrics, Mind Mapping, Framer
Collaboration That Works
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
1
Share your needs
Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2
Choose your talent
Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3
Start your risk-free talent trial
Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.
Top talent is in high demand.
Start hiring