Lead Product Designer
2018 - PRESENT
Parkhound
- Conceptualized and designed the Parkhound iOS/Android app; it was developed using React Native, Expo, and TypeScript.
- Translated high-level concepts into intuitive and functional experiences.
- Introduced the entire Parkhound team with "Design Thinking" ideology, helping them maintain user experience at a high level at all times.
- Conducted user research and competition analysis.
- Produced user journeys.
- Created low/hi‑fidelity wireframing and the final pixel-perfect UI.
- Contributed to usability testing, A/B testing, and adequate iterations on the design itself.
- Managed the project design flow.
- Designed and maintained the design system.
- Prepared the documentation.
- Experimented and developed new features.
Technologies: InVision, Zeplin, Figma, Sketch
UX/UI/Brand Designer (Contract)
2018 - 2019
Reboot
- Worked as a full-stack designer on redesigning the Reboot coaching web platform.
- Translated high-level concepts into intuitive and functional experiences.
- Introduced the entire Reboot team with "Design Thinking" ideology, helping them maintain user experience at high level at all times.
- Conducted user research and competition analysis.
- Produced user journeys and low/hi-fidelity wireframes.
- Contributed to usability, A/B testing, and design iterating.
- Developed the brand identity.
- Managed the project design flow.
- Designed and maintained the design system.
- Prepared the documentation.
- Worked directly with Reboots CTO and CEO.
- Experimented and developed new features.
Technologies: Adobe Illustrator, InVision, Figma, Sketch
UI/UX Lead Designer
2016 - 2018
JSGuru
- Designed and framed the design to the development process.
- Constructed and maintained a scalable design system: JSGuru brand.
- Built the data‑informed culture within the organization by implementing tools like Mixpanel and Hotjar.
- Created platfrom UX and UI improvements.
- Prepared and performed usability testings.
- Developed feature prioritization methodology that helped us addressing problems better.
- Evangelized design‑driven processes within the company.
- Designed platform onboarding improvements and proposed relevant metrics to measure.
- Performed design audits and usability heuristics.
- Led design projects.
- Strategized, conceptualized, designed, and tested the whole people experience workflow, that included complex dashboards and wizard‑like forms.
Technologies: Adobe Experience Design (XD), InVision, Adobe Photoshop, Adobe Illustrator, Sketch
Art Director/CEO
2015 - 2018
CityX
- Worked directly with more than 200 clients on brand development, and business integration through design.
- Designed over 60 web applications, and platforms for companies of various sizes.
- Gained a lot of experience in leadership position, client communication, and polished my skills in UI/UX design.
Technologies: Adobe Experience Design (XD), InVision, Adobe Photoshop, Adobe Illustrator, Sketch
Product Designer
2010 - 2016
ICBL Network,
- Designed and framed the design to the development process.
- Constructed and maintained a scalable design systems.
- Worked on the full product design life cycle.
- Worked with enterprise clients.
- Conducted user research and competition analysis.
- Produced user journeys and low/hi-fidelity wireframes.
- Developed usability testing and iterated designs.
- Conducted design sprints.
- Worked in agile environment.
- Developed the brand identity.
- Managed the project design flow.
- Designed and maintained the design system.
- Prepared the documentation.
- Prepared and performed usability testings.
- Designed onboarding flows and proposed relevant metrics to measure.
- Performed design audits and usability heuristics.
- Strategized, conceptualized, designed, and tested the whole people experience workflow, that included complex dashboards and wizard‑like forms.
- Worked closely with the head of product on prioritizing and conceptualizing the product strategy.
Technologies: Adobe Experience Design (XD), InVision, Sketch, Adobe Photoshop, Adobe Illustrator