Paul Smith, Designer in Hertford, United Kingdom
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Paul Smith

Verified Expert  in Design

Bio

Paul is a seasoned designer whose expertise bridges the gap between brand design and brand strategy. Solving business and communication problems through design, he builds identities and brands that transform organizations. Paul has worked across multiple sectors and geographic locations for some of the world's biggest agencies and on huge global brands, but he also enjoys being hands-on and involved with independent, ambitious younger businesses and startups that want to perform even better.

Portfolio

Work Experience

Director

2011 - PRESENT
Sun Street Creative
  • Developed a new brand that unified several separate Luxottica Group eyecare and eyewear brands worldwide. Implemented this globally together with local marketing agencies.
  • Created a new brand for Seguros Tranquilidade, one of Portugal's top three insurance companies, including redesigning all communication platforms, agent high street shops, and integrated advertising campaigns.
  • Designed a new brand for Seguros LOGO, the online direct-to-market brand of Seguros Tranquilidade.
  • Redesigned the visual toolkit for Ray-Ban, including refinements to the logo and a review of all brand, product, and lens technology architectures.
  • Created a new brand for Nok Nok Labs, a Californian-based company that transformed online authentication globally. Changing how we recognize people online is game-changing and requires a brand that behaves in a game-changing way.
  • Delivered a new brand for AppSense, a market leader in user virtualization. User virtualization allows the whole desktop environment to live in the cloud.
  • Developed a new brand for Kim, a platform that enables knowledge workers with no software development expertise to automate processes, workflows, documents, and dashboards in a matter of hours or days with zero IT development.
  • Created a new brand, UX, and UI for Itriom, a new platform that helps UHNW families embrace change by 
defining and implementing a clear unifying purpose 
on which all the families agree.
  • Helped global accounting firm PWC create a series of digital tools which moved much of their audit function online. This included customizing existing platforms and also custom applications.
  • Helped global financial services firm Aon produce a range of credentials presentations for its mergers and acquisitions risk mitigation offer. The range of decks clearly differentiated between different services whilst retaining a family feel.
Technologies: Adobe Illustrator, Adobe InDesign, Figma, Sketch 4, Adobe Photoshop, Adobe Premiere Pro, Adobe After Effects, Maxon Cinema 4D, OmniGraffle, Principle, Microsoft PowerPoint, Branding, Packaging, Brand Strategy, User Experience (UX), Web Design, Brand Identity, Brand Guidelines, App Design, Taglines, Company Naming, Visual Design, Visual Identity, Visual Design Language, Motion Graphics, Google Slides, Design Thinking, Marketing, Competitive Analysis, Dashboard Design, Dashboards, Data Visualization, Brand Architecture, Information Architecture (IA), Prototyping, UX Research, Print Design, Clean Design, Mobile App Design, Email Design, Creative Direction, Art Direction, PowerPoint Design, Pitch Decks, Information Design, Typography, Graphic Design, Photography, Illustration, Advertising Design, Writing & Editing, Hand Sketch, Artwork, 2D Graphics, Color Palettes, Presentation Design, Letterhead Design, Social Media Design, PowerPoint Templates, PDF Design, Mobile Design, User Interface (UI), Wireframing, User Flows, UX Wireframes, Web App UI, Color Theory, Ads, Editorial Design, Ad Design, Websites, Responsive Web Design (RWD), Iconography, Icon Design, Flowcharts, Information Technology, Tone of Voice, Information & Communications Technology (ICT), Mobile UI Design, Tablet UX, Presentations, B2B, Style Guides, Mood Board Design, Layout, Agile, Design Direction, Collateral Design, Software Branding, Identity Design, Storytelling, Brand Books, Social Media, Marketing Design, Mockups, Stationery Packages, Stationery Design, Visual Assets, Landing Page Design, Infographics, Sales Presentations, Copywriting, Content Writing, Creative Design, Adobe Creative Suite, Layout Design, Pitch Books, Startups, Digital, Print, Strategy, Brand Logos, Product Design, Design Systems, User Journeys, B2C, Luxury Goods, Conversion Rate, Sales Pitches, Poster Design, Printing Materials, Color Schemes, Annotated Wireframes, Workshops, User Research, Package Design, Graphics, Brochures, Landing Pages, Interactive Prototypes, Home Decor, Merchandise, Communication Strategy, UX Writing, Content Strategy, Technical Writing, Communication, Adobe, Component Libraries, Report Design, Strategic Design, UX Strategy, Promotional Leaflets & Flyers, Fashion, Presentation Boards, Print Marketing Design, Website Redesign, Advertising, Print Ads, Aircraft & Airlines, Rebranding, Brand Positioning, Market Research, Adobe Experience Design (XD), UI Branding, No-code Development, Photoshop CC, Premiere Pro CC, Illustrator CC, Motion Design, InDesign CC, Social Ad Design, Digital Marketing, eCommerce Design, Web UX, Shopify, Design, Banner Design, Web, Digital Design, Digital Ad Design, Google Ads, Consumer Products, Adobe Suite, Billboard Design, UI Design, Web UX Design, Oil & Gas, Web App Design, Social Media Covers, InDesign CS6, InDesign 2017, Cybersecurity, LinkedIn Marketing, Photoshop Design, Notebook Cover Design, Executive Presentations, Advertisement Design, Artificial Intelligence (AI), SaaS, Legal Technology (Legaltech), Canva, Corporate Branding, Consumer Packaged Goods (CPG), Food & Beverage, Email Templates, Social Media Campaigns, Squarespace, Financial Data, Company Portfolio Design, Portfolios, Consulting, Stakeholder Interviews, Label Design, Fintech, Marketing Collateral Development, Sales & Marketing, Product Positioning, Market Positioning, Value Proposition, Business Development, Marketing Collateral Development, Pitch Decks, Sales Pitches, Content Writing, Digital Magazines, Digital Publication, Image Manipulation, Social Media Content, Templates, Corporate Design, White Papers, Health & Wellness, Art, Pitch Deck Design, 3D Design, Trade Shows, Merchandising, Illustrator 2024, Photoshop 2018, Business Card Design, Technology, Conceptual Design, Ad Banners, Design Guidelines, Design Libraries, Photo Editors, Artistic Skill, Logo Design, Keynote Templates, Template Design, Financial Presentations, Wine & Wineries

Brand Designer

2024 - 2024
ACMI-Austin, LLC
  • Created two new business unit logos following a theme established at the group level.
  • Built a range of options for the client to consider, exploring different aspects of the main theme.
  • Applied new logos to notional application items and set a style for further business unit logo asset development.
Technologies: Logo Design, Branding

Visual/Graphic Designer

2023 - 2023
Carrier - Digital Foundry Design Research
  • Redesigned a set of 150 pictograms covering various internal functions and product offerings.
  • Created a toolkit of illustrations that built on the theme established by the pictogram design.
  • Designed a series of new presentation slides and created a style for charts on infographics.
  • Created a series of email mastheads and layout templates.
Technologies: Graphic Design, Communication Design, Visual Design, Figma, Email Templates, Presentation Design, Iconography, Illustration, Branding, Microsoft PowerPoint, PowerPoint Design, Vector Illustration, Character Design, Pictograms, Infographics, Marketing Collateral Development, Marketing Collateral Development, Pitch Decks, Sales Pitches, Social Media Content, Templates, Pitch Deck Design, Illustrator 2024, Photoshop 2018, Business Card Design, Conceptual Design, Photo Editors, Artistic Skill, Template Design, Microsoft Word

Visual Designer

2023 - 2023
TriStar Technology Group LLC
  • Created two exhibition stands detailing the Tristar value proposition.
  • Designed a new illustration/supergraphic device to act as a recognizable supporting brand identity element.
  • Developed a series of pictograms to better illustrate various areas of the value proposition.
Technologies: Visual Design, Graphic Design, Adobe Illustrator, Adobe InDesign, Booth Design, Adobe Photoshop, Figma, Marketing Collateral Development, Pitch Decks, Sales Pitches, Templates, Pitch Deck Design, Trade Shows, Illustrator 2024, Photoshop 2018, Business Card Design, Diagrams, Conceptual Design, Photo Editors, Artistic Skill, Template Design, Microsoft Word

Visual Designer

2023 - 2023
Alcole LLC
  • Redesigned template structure for presentation. Provided Microsoft template for future presentations.
  • Redesign key infographics and charts, including detailed activity timeline.
  • Restructured key elements of the story to create a clearer understanding of the client's value proposition.
Technologies: Presentation Design, Microsoft PowerPoint, Visual Design, Presentations, Investments, Financial Data, Marketing Collateral Development, Pitch Decks, Templates, Pitch Deck Design, Illustrator 2024, Photoshop 2018, Business Card Design, Technology, Diagrams, Conceptual Design, Photo Editors, Artistic Skill, Template Design, Microsoft Word

Packaging Designer

2023 - 2023
Game Beauty LLC
  • Created pack layouts for a game-themed range of eye shadows and lip glosses.
  • Designed the gift pack design as well as individual stand-alone designs.
  • Prepared detailed artwork for the manufacture of all elements.
Technologies: Color Theory, Box Packaging, Package Design, Visual Design, Illustration, Label Design, Content Writing, Image Manipulation, Illustrator 2024, Photoshop 2018, Business Card Design, Artistic Skill, Microsoft Word

Presentation Designer

2023 - 2023
Berilo, S.R.L.
  • Improved an existing pitch deck for a cybersecurity showcase, enhancing its ability to communicate the expertise and market position of the business.
  • Created a custom set of pictograms and adjusted core visual identity assets, including modifying existing logo design.
  • Edited copy to create a more concise and meaningful story.
Technologies: Presentations, Presentation Design, Pitch Decks, Copywriting, Pictograms, Icon Sets, Images, Logo Design, Logotype, Brand Logos, Information Design, Charts, Diagrams, Corporate Branding, Marketing Collateral Development, Pitch Decks, Content Writing, Templates, Pitch Deck Design, Illustrator 2024, Photoshop 2018, Business Card Design, Conceptual Design, Artistic Skill, Template Design

Visual Designer

2023 - 2023
Twomagnets Inc. dba Clipboard Health
  • Designed a series of adverts and a display booth design for a healthcare recruitment trade show.
  • Created a promotional mailer leaflet and postcard set.
  • Developed and modified various aspects of clients existing visual toolkit, including colour palette, typography and image style.
Technologies: Visual Design, Creative Design, PDF Design, Brochure Design, Display Booth Design, Advertising Design, Banner Ads, Graphics, Technical Writing, Communication, Adobe, Promotional Leaflets & Flyers, Advertising, Print Ads, Photoshop CC, Illustrator CC, InDesign CC, Design, Digital Design, Adobe Suite, InDesign CS6, InDesign 2017, Photoshop Design, Corporate Branding, Marketing Collateral Development, Pitch Decks, Templates, Pitch Deck Design, Illustrator 2024, Photoshop 2018, Business Card Design, Diagrams, Conceptual Design

Creative Designer

2023 - 2023
Nokia - CSP Networks
  • Created a new name, Nokia Corteca, for an integrated multiple-product suite.
  • Defined criteria for the new name and provided multiple options.
  • Tested new name in relation to different product attributes and marketing ideas.
Technologies: Company Naming, Naming, Design Thinking, Color Schemes, Communication, Adobe, Photoshop CC, Illustrator CC, InDesign CC, Design, Adobe Suite, InDesign CS6, InDesign 2017, Photoshop Design, Corporate Branding, Telecommunications, Illustrator 2024, Photoshop 2018, Business Card Design, Technology, Conceptual Design, Artistic Skill

Visual Designer

2023 - 2023
TriStar Technology Group LLC
  • Designed a booth backdrop informing on the key value proposition of Tristar. Applied the basic regard style of TriStar's new website to the booth design.
  • Designed the credentials deck, once again creating templates for key slides and chart styles.
  • Designed posters detailing research material and key clinical facts.
Technologies: Visual Design, Graphic Design, Adobe Illustrator, Adobe InDesign, Booth Design, Adobe Photoshop, Figma, Pitch Decks, PowerPoint Design, PowerPoint Templates, Naming, Sales Pitches, Printing Materials, Color Schemes, Graphics, Technical Writing, Adobe, Photoshop CC, Illustrator CC, InDesign CC, Design, Adobe Suite, InDesign CS6, InDesign 2017, Photoshop Design, Corporate Branding, Pitch Decks, Templates, Pitch Deck Design, Illustrator 2024, Photoshop 2018, Business Card Design, Technology, Diagrams, Conceptual Design, Artistic Skill, Template Design

Logo Designer

2023 - 2023
Skippet.com
  • Created a new logo and basic visual toolkit, including supporting typeface, color palette, and image style.
  • Defined a broader idea and expression, which helped implement the new brand.
  • Suggested a wider verbal language using elements from the main logotype.
Technologies: Logo Design, Branding, Software Branding, Adobe CC, Marketing Design, Mockups, Visual Assets, Landing Page Design, Creative Design, Adobe Creative Suite, Layout Design, Pitch Books, Startups, Digital, Naming, Strategy, Brand Logos, Printing Materials, Color Schemes, Graphics, Adobe, Rebranding, Photoshop CC, Illustrator CC, InDesign CC, Design, Adobe Suite, InDesign CS6, InDesign 2017, Photoshop Design, Corporate Branding, Templates, Illustrator 2024, Photoshop 2018, Business Card Design, Technology, Diagrams, Conceptual Design

Presentation Designer

2022 - 2023
RealPage
  • Redesigned key slides from the credentials deck explaining the basic proposition of the business.
  • Created a new basic slide structure for the credentials deck.
  • Redesigned key slide that showed team members and board hierarchy.
Technologies: Presentation Design, Design Strategy, Communication Design, Visual Assets, Infographics, Sales Presentations, Creative Design, Adobe Creative Suite, Layout Design, Pitch Books, Startups, Naming, Sales Pitches, Color Schemes, Graphics, Adobe, Rebranding, Photoshop CC, Illustrator CC, InDesign CC, Design, Consumer Products, Adobe Suite, InDesign CS6, InDesign 2017, Photoshop Design, Corporate Branding, Real Estate, Label Design, Pitch Decks, Sales Pitches, Templates, Pitch Deck Design, Illustrator 2024, Photoshop 2018, Business Card Design, Technology, Diagrams, Conceptual Design, Template Design

Creative Director

2010 - 2011
Landor Associates
  • Led the team that rebranded UK retailer Marks and Spencer, covering general merchandise and food ranges. A major part of the project was redefining the various clothing sub-brands.
  • Headed the team that rebranded the leading child protection charity, the National Society for the Prevention of Cruelty to Children (NSPCC).
  • Directed the team that rebranded the London Stock Exchange.
Technologies: Adobe InDesign, Adobe Premiere Pro, Adobe Illustrator, Adobe Photoshop, Microsoft Word, Microsoft PowerPoint, Marketing, Competitive Analysis, Brand Architecture, Information Architecture (IA), Print Design, Clean Design, Mobile App Design, Email Design, Creative Direction, Art Direction, PowerPoint Design, Pitch Decks, Information Design, Typography, Graphic Design, Photography, Illustration, Advertising Design, Writing & Editing, Hand Sketch, Artwork, Web UI Design, 2D Graphics, Color Palettes, Presentation Design, Letterhead Design, Social Media Design, PowerPoint Templates, PDF Design, Mobile Design, User Interface (UI), Color Theory, Editorial Design, Ad Design, Websites, Iconography, Icon Design, Flowcharts, Information Technology, Tone of Voice, Information & Communications Technology (ICT), Mobile UI Design, Tablet UX, Visual Design, Presentations, B2B, Style Guides, Mood Board Design, Layout, Design Direction, Collateral Design, Identity Design, Storytelling, Brand Books, Social Media, Marketing Design, Mockups, Stationery Packages, Stationery Design, Visual Assets, Motion Graphics, Landing Page Design, Infographics, Sales Presentations, Copywriting, Content Writing, Creative Design, Adobe Creative Suite, Layout Design, Pitch Books, Startups, Digital, Print, Strategy, Brand Logos, Design Systems, User Journeys, B2C, Luxury Goods, Sales Pitches, Poster Design, Printing Materials, Color Schemes, Workshops, User Research, Package Design, Graphics, Brochures, Landing Pages, Interactive Prototypes, Merchandise, Communication Strategy, UX Writing, Content Strategy, Technical Writing, Communication, Adobe, Component Libraries, Strategic Design, Promotional Leaflets & Flyers, Fashion, Print Marketing Design, Website Redesign, Print Ads, Rebranding, Brand Positioning, Market Research, UI Branding, Photoshop CC, Illustrator CC, InDesign CC, Design, Web, Digital Design, Digital Ad Design, Consumer Products, Adobe Suite, Billboard Design, UI Design, Photoshop Design, Banking & Finance, Advertisement Design, Corporate Branding, Email Templates, Social Media Campaigns, Financial Data, Portfolios, Consulting, Stakeholder Interviews, Label Design, Fintech, Marketing Collateral Development, Sales & Marketing, Product Positioning, Market Positioning, Value Proposition, Business Development, Marketing Collateral Development, Pitch Decks, Sales Pitches, Content Writing, Image Manipulation, Social Media Content, Templates, Corporate Design, White Papers, Pitch Deck Design, 3D Design, Trade Shows, Merchandising, Illustrator 2024, Photoshop 2018, Business Card Design, Technology, Diagrams, Conceptual Design, Ad Banners, Design Guidelines, Design Libraries, Logo Design, Template Design, Financial Presentations

Design Director

2007 - 2010
Interbrand
  • Led the team that created the new brand idea for Hays, recruiting experts worldwide, which was implemented across all brand touchpoints and global locations.
  • Led the team that rebranded the Institute of Mechanical Engineers with the new brand idea Improving the World Through Engineering. This was implemented across all brand touchpoints and included redesigning key office spaces.
  • Won a Transform Award for the rebrand of North Devon College, now Petroc College, which had a transformational effect on the college and significantly increased student intake and graduate success.
  • Worked on several brand management work streams for Irish retailer Musgrave. This included strategic planning for shop displays and promotions.
  • Worked on brand implementation for global accountancy and consulting firm KPMG.
  • Rebranded anti-virus software business Kaspersky in order to create further differentiation in their marketplace.
Technologies: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Microsoft Word, Microsoft PowerPoint, Presentation Design, Marketing, Competitive Analysis, Brand Architecture, Information Architecture (IA), Print Design, Clean Design, Email Design, Creative Direction, Art Direction, PowerPoint Design, Pitch Decks, Information Design, Typography, Graphic Design, Photography, Illustration, Advertising Design, Writing & Editing, Hand Sketch, Artwork, Web UI Design, 2D Graphics, Color Palettes, Letterhead Design, PowerPoint Templates, PDF Design, Mobile Design, User Interface (UI), Color Theory, Editorial Design, Ad Design, Websites, Iconography, Icon Design, Flowcharts, Information Technology, Tone of Voice, Information & Communications Technology (ICT), Mobile UI Design, Tablet UX, Visual Design, Presentations, B2B, Style Guides, Mood Board Design, Layout, Design Direction, Collateral Design, Identity Design, Storytelling, Brand Books, Social Media, Marketing Design, Mockups, Stationery Packages, Stationery Design, Visual Assets, Landing Page Design, Infographics, Sales Presentations, Copywriting, Content Writing, Creative Design, Adobe Creative Suite, Layout Design, Pitch Books, Digital, Print, Strategy, Brand Logos, Design Systems, User Journeys, B2C, Luxury Goods, Sales Pitches, Poster Design, Printing Materials, Color Schemes, Workshops, User Research, Package Design, Graphics, Brochures, Landing Pages, Merchandise, Communication Strategy, Content Strategy, Technical Writing, Communication, Adobe, Component Libraries, Report Design, Strategic Design, Promotional Leaflets & Flyers, Presentation Boards, Print Marketing Design, Website Redesign, Advertising, Print Ads, Rebranding, Brand Positioning, Market Research, Photoshop CC, Illustrator CC, Motion Design, InDesign CC, Design, Web, Digital Design, Digital Ad Design, Consumer Products, Adobe Suite, Billboard Design, UI Design, Oil & Gas, Photoshop Design, Banking & Finance, Advertisement Design, Corporate Branding, Consumer Packaged Goods (CPG), Email Templates, Financial Data, Portfolios, Consulting, Stakeholder Interviews, Fintech, Marketing Collateral Development, Sales & Marketing, Product Positioning, Market Positioning, Value Proposition, Business Development, Marketing Collateral Development, Pitch Decks, Sales Pitches, Content Writing, Image Manipulation, Social Media Content, Templates, Corporate Design, White Papers, Pitch Deck Design, 3D Design, Trade Shows, Merchandising, Illustrator 2024, Photoshop 2018, Business Card Design, Technology, Diagrams, Conceptual Design, Ad Banners, Design Guidelines, Design Libraries, Logo Design, Template Design, Financial Presentations

Design Director

1994 - 2007
Wolff Olins
  • Participated in rebranding Credit Suisse, which followed several acquisitions by the bank, including the investment brand First Boston. The overall aim was to create a unified global brand with a series of specialized business units.
  • Led the team that rebranded the British white goods retailer Hotpoint. The brand idea, Designed for the Real World, was implemented across all touchpoints and influenced product design across all ranges.
  • Directed a team that managed the rebrand and brand implementation of three General Motors brands, including Vauxhall, Opel, and Saab, as well as redesigning multi-brand General Motors showrooms.
  • Headed the team that rebranded Altice Portugal, formerly known as Portugal Telecom or PT, and its sister company PT Multimedia. The rebrand was implemented across the Portuguese mainland and islands, including retail spaces and infrastructure.
  • Rebranded the Tokyo Metro, designing the symbol and the signage system.
  • Created a new brand for French bank Société Générale to reflect recent mergers and acquisitions and clarify their overall offer.
  • Assisted with the rebranding of Birmingham University, creating a strong graphic system that helped communicate the purpose of the university.
  • Handled several workstreams on the rebranding project for GE, including GE Money, GE Aerospace, and GE Health.
  • Created a refreshed identity for global glass manufacturer Pilkington.
  • Rebranded Indesit company brands, including Indesit (the product brand) and Scholtes (luxury kitchen appliances). Rebranded the Ariston Thermo Group, including one of its subsidiaries, Elco.
Technologies: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Microsoft Word, Microsoft PowerPoint, Marketing, Competitive Analysis, Dashboard Design, Data Visualization, Brand Architecture, Information Architecture (IA), Print Design, Clean Design, Email Design, Creative Direction, Art Direction, PowerPoint Design, Pitch Decks, Information Design, Typography, Graphic Design, Photography, Illustration, Advertising Design, Writing & Editing, Hand Sketch, Artwork, Eyewear, Eye Care, Optics, 2D Graphics, Color Palettes, Presentation Design, Letterhead Design, PowerPoint Templates, PDF Design, User Interface (UI), Color Theory, Ads, Editorial Design, Ad Design, Websites, Iconography, Icon Design, Flowcharts, Information Technology, Information & Communications Technology (ICT), Tablet UX, Visual Design, Presentations, B2B, Style Guides, Mood Board Design, Layout, Design Direction, Collateral Design, Identity Design, Storytelling, Brand Books, Social Media, Marketing Design, Mockups, Stationery Packages, Stationery Design, Visual Assets, Landing Page Design, Infographics, Sales Presentations, Copywriting, Content Writing, Creative Design, Adobe Creative Suite, Layout Design, Pitch Books, Digital, Print, Strategy, Brand Logos, Design Systems, B2C, Luxury Goods, Sales Pitches, Poster Design, Printing Materials, Color Schemes, Finance, Workshops, User Research, Package Design, Graphics, Brochures, Landing Pages, Merchandise, Communication Strategy, Content Strategy, Communication, Adobe, Report Design, Strategic Design, Promotional Leaflets & Flyers, Print Marketing Design, Website Redesign, Advertising, Print Ads, Aircraft & Airlines, Rebranding, Brand Positioning, Automotive, Market Research, Photoshop CC, Illustrator CC, Motion Design, InDesign CC, Design, Digital Design, Digital Ad Design, Consumer Products, Adobe Suite, Billboard Design, UI Design, Oil & Gas, Photoshop Design, Banking & Finance, Advertisement Design, Corporate Branding, Consumer Packaged Goods (CPG), Food & Beverage, Email Templates, Telecommunications, Financial Data, Portfolios, Consulting, Stakeholder Interviews, Marketing Collateral Development, Sales & Marketing, Product Positioning, Market Positioning, Value Proposition, Business Development, Marketing Collateral Development, Pitch Decks, Sales Pitches, Content Writing, Image Manipulation, Corporate Design, White Papers, Art, Pitch Deck Design, 3D Design, Trade Shows, Merchandising, Illustrator 2024, Photoshop 2018, Business Card Design, Technology, Diagrams, Conceptual Design, Design Guidelines, Design Libraries, Logo Design, Template Design, Financial Presentations

Senior Designer

1991 - 1994
Ingleton Thomas
  • Participated in rebranding the Dutch company Center Parcs Europe, with the company's new symbol and identity toolkit still being used today.
  • Rebranded several literature projects for worldwide food grower Geest, including designing the company's annual report and accounts.
  • Rebranded the British engineering company Smiths Industries, covering all brand touchpoints across all market areas of the brand.
  • Rebranded NatWest Markets, helping them to define a new offer within NatWest Group.
  • Worked on a series of literature projects for S. G. Warburg.
Technologies: Adobe Illustrator, Adobe InDesign, Marketing, Competitive Analysis, Brand Architecture, Information Architecture (IA), Print Design, Clean Design, Creative Direction, Art Direction, PowerPoint Design, Pitch Decks, Information Design, Typography, Graphic Design, Photography, Illustration, Artwork, 2D Graphics, Color Palettes, Presentation Design, Letterhead Design, PDF Design, Color Theory, Editorial Design, Ad Design, Websites, Icon Design, Flowcharts, Information Technology, Visual Design, Presentations, B2B, Style Guides, Mood Board Design, Layout, Design Direction, Collateral Design, Identity Design, Storytelling, Brand Books, Marketing Design, Mockups, Stationery Packages, Stationery Design, Visual Assets, Infographics, Sales Presentations, Content Writing, Creative Design, Adobe Creative Suite, Layout Design, Pitch Books, Print, Strategy, Brand Logos, B2C, Luxury Goods, Poster Design, Printing Materials, Color Schemes, Finance, User Research, Package Design, Graphics, Brochures, Merchandise, Adobe, Report Design, Strategic Design, Promotional Leaflets & Flyers, Print Marketing Design, Rebranding, Brand Positioning, Photoshop CC, Illustrator CC, InDesign CC, Design, Consumer Products, Adobe Suite, Billboard Design, Fundraising Strategy, Photoshop Design, Banking & Finance, Corporate Branding, Consumer Packaged Goods (CPG), Portfolios, Consulting, Marketing Collateral Development, Sales & Marketing, Product Positioning, Market Positioning, Value Proposition, Business Development, Marketing Collateral Development, Pitch Decks, Sales Pitches, Content Writing, Image Manipulation, Corporate Design, White Papers, Pitch Deck Design, Trade Shows, Merchandising, Illustrator 2024, Photoshop 2018, Business Card Design, Technology, Diagrams, Conceptual Design, Design Guidelines, Design Libraries, Logo Design, Template Design, Financial Presentations

Designer

1986 - 1991
Negus & Negus
  • Assisted in creating annual reports for British Airways and British Gas.
  • Contributed to several branding projects for British Airways, including rebranding the UK domestic service, CityFlyer.
  • Assisted in rebranding the Scottish Robert Gordon Institute of Technology in Aberdeen, now known as Robert Gordon University.
  • Contributed to the rebranding of Waterford Crystal and Wedgwood China.
  • Developed a new identity for Birmingham University, creating a new contemporary coat of arms and implementing it across all major touchpoints.
  • Created the visual identity for a leading firm of venture capitalists, MTI ventures.
Technologies: Drawing, Adobe Illustrator, Hand Sketch, Hand Drawing, Branding, Brand Design, Marketing, Competitive Analysis, Brand Architecture, Information Architecture (IA), Print Design, Clean Design, Creative Direction, Art Direction, PowerPoint Design, Information Design, Typography, Photography, Illustration, 2D Graphics, Color Palettes, Presentation Design, Letterhead Design, PDF Design, Color Theory, Editorial Design, Icon Design, Flowcharts, Visual Design, Presentations, B2B, Style Guides, Mood Board Design, Layout, Design Direction, Collateral Design, Identity Design, Storytelling, Brand Books, Marketing Design, Mockups, Stationery Packages, Stationery Design, Visual Assets, Infographics, Sales Presentations, Creative Design, Adobe Creative Suite, Layout Design, Print, Naming, Brand Logos, B2C, Luxury Goods, Poster Design, Printing Materials, Color Schemes, User Research, Package Design, Graphics, Brochures, Merchandise, Adobe, Strategic Design, Promotional Leaflets & Flyers, Rebranding, Brand Positioning, Design, Consumer Products, Adobe Suite, Billboard Design, Fundraising Strategy, Banking & Finance, Corporate Branding, Marketing Collateral Development, Market Positioning, Value Proposition, Marketing Collateral Development, Content Writing, Corporate Design, White Papers, Trade Shows, Business Card Design, Technology, Diagrams, Conceptual Design, Design Guidelines, Design Libraries, Logo Design, Template Design, Financial Presentations

Education

1983 - 1987

Master's Degree in Information Graphic Design

Middlesex University London - London, United Kingdom

1981 - 1983

Foundation Degree in Art and Design

Bedford College - Bedford, United Kingdom

Skills

Tools

Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Microsoft PowerPoint, Microsoft Word, Adobe CC, Adobe Creative Suite, Adobe, Photoshop CC, Illustrator CC, InDesign CC, InDesign CS6, InDesign 2017, Photoshop Design, Photoshop 2018, Sketch 4, Google Slides, Photo Editors, Maxon Cinema 4D, Adobe After Effects, OmniGraffle, Adobe Premiere Pro, Principle, Adobe Experience Design (XD), Premiere Pro CC, UX Tools, Canva, Sketch

Languages

Visual Design Language

Platforms

Figma, Web, Adobe Suite, Webflow, Shopify, Google Ads

Industry Expertise

Marketing, Information Technology, Consumer Products, Banking & Finance, Professional Services, Telecommunications, Technology, Luxury Goods, Fashion, Advertising, Aircraft & Airlines, Automotive, Oil & Gas, Cybersecurity, Real Estate, Sales & Marketing, Health & Wellness, Food & Beverage, Investments

Other

Information Design, Typography, Graphic Design, Illustration, Brand Strategy, Brand Design, UX Design, Advertising Design, Writing & Editing, Packaging, Branding, Web Design, Logo Design, UI Design, Company Naming, Taglines, 2D Graphics, Identity Design, Visual Design, Brand Identity, Brand Guidelines, Letterhead Design, Color Palettes, Presentation Design, Clean Design, Competitive Analysis, Data Visualization, Brand Architecture, Information Architecture (IA), Print Design, Email Design, Social Media Design, Creative Direction, Art Direction, PowerPoint Design, Pitch Decks, PDF Design, PowerPoint Templates, Color Theory, Ads, Editorial Design, Ad Design, Websites, Iconography, Icon Design, Flowcharts, Startups, Tone of Voice, Information & Communications Technology (ICT), Presentations, B2B, Style Guides, Mood Board Design, Layout, Design Direction, Collateral Design, Storytelling, Brand Books, Social Media, Communication Design, Marketing Design, Mockups, Stationery Packages, Stationery Design, Visual Assets, Landing Page Design, Infographics, Sales Presentations, Copywriting, Content Writing, Creative Design, Layout Design, Pitch Books, Digital, Print, Naming, Strategy, Brand Logos, Design Systems, B2C, Sales Pitches, Poster Design, Printing Materials, Color Schemes, Brochure Design, Banner Ads, Finance, Workshops, Package Design, Graphics, Brochures, Communication Strategy, Communication, Report Design, Strategic Design, Promotional Leaflets & Flyers, Print Marketing Design, Rebranding, Brand Positioning, Design, Banner Design, Digital Design, Digital Ad Design, Billboard Design, Value Proposition, Symbols, Icon Sets, Collateral, Visual Storytelling, Social Media Kits, B2C Marketing, Feature Films, Diagrams, Executive Presentations, Advertisement Design, SaaS, Corporate Branding, Email Templates, Financial Data, Company Portfolio Design, Portfolios, Consulting, Stakeholder Interviews, Marketing Collateral Development, Product Positioning, Market Positioning, Value Proposition, Marketing Collateral Development, Pitch Decks, Sales Pitches, Content Writing, Templates, Corporate Design, Pitch Deck Design, Trade Shows, Merchandising, Illustrator 2024, Business Card Design, Conceptual Design, Ad Banners, Design Guidelines, Design Libraries, Artistic Skill, Template Design, Financial Presentations, User Experience (UX), Product Design, Dashboard Design, Dashboards, Prototyping, Design Thinking, User Interface (UI), Wireframing, UX Wireframes, Web App UI, Responsive Web Design (RWD), Tablet UX, Mobile UI Design, Agile, Software Branding, User Journeys, Conversion Rate, Annotated Wireframes, User Research, Landing Pages, Interactive Prototypes, Merchandise, UX Writing, Content Strategy, Component Libraries, UX Strategy, Presentation Boards, Website Redesign, Print Advertising, Print Ads, UI Branding, No-code Development, Motion Design, Social Ad Design, Digital Marketing, Web UX, UIKit, Point of Sale, Digital Creative Direction, Dynamic Websites, Responsive Web Apps, UI Components, Web App Design, Box Packaging, Fundraising Strategy, Social Media Covers, LinkedIn Marketing, Notebook Cover Design, Artificial Intelligence (AI), Legal Technology (Legaltech), Consumer Packaged Goods (CPG), Squarespace, Social Media Campaigns, Label Design, Business Development, Digital Magazines, Digital Publication, Image Manipulation, Social Media Content, White Papers, Art, 3D Design, Keynote Templates, Wine & Wineries, Photography, Drawing, Hand Sketch, Hand Drawing, Artwork, App Design, Web UI Design, Logotype, Web Marketing, Web UX Design, Interior Design, UX Branding, Brand Development, Symbol Design, Pictograms, Motion Logo Design, Web UI, Visual Identity, Oil Painting, Pottery, Sculpture, Optics, Eye Care, Eyewear, Motion Graphics, Mobile App Design, UX Research, Mobile Design, User Flows, Design Strategy, Booth Design, Display Booth Design, Home Decor, Technical Writing, Market Research, eCommerce Design, 3D Interior Design, Mobile UI, App UX, App UI, UI Style Guides, Mood Boards, Videos, Images, Charts, Platforms, Web Platforms, UX Flows, Enterprise Startups, Web Layout, Identity, Data-informed Visual Design, Social, Social Hubs, Social Impact, Digital Marketing Design, Stationery, Promotional Material Design, Promotional Websites, Print Marketing, Credentials Deck, Pitch Presentations, Elevator Pitches, Icon Animation, App Icon Design, Web App UX, PDF, Responsive Layout, Responsive UI, Responsive Design, Data Flows, Data, 2D Visualization, UX Prototyping, UI Prototyping, Brand Standards, Brand Stewardship, Interactive Charts, Type Design, Vector Illustration, Character Design, Fintech

Experience

  • Identity Design - 20 years
  • Packaging - 20 years
  • Brand Strategy - 20 years
  • Company Naming - 20 years
  • Advertising Design - 20 years
  • Writing & Editing - 20 years
  • Brand Design - 20 years
  • UX Design - 10 years
Collaboration That Works

How to Work with Toptal

Toptal matches you directly with global industry experts from our network in hours—not weeks or months.

1

Share your needs

Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2

Choose your talent

Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3

Start your risk-free talent trial

Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.

Top talent is in high demand.

Start hiring