Peter Davis
Verified Expert in Design
Designer
Boston, United States
Toptal member since April 1, 2016
Peter is a UI/UX designer, digital marketing consultant, and brand strategist. He designs websites, software applications, user experiences, brands, and marketing funnels. He's worked with clients of all shapes and sizes—from startups to Fortune 50 corporations. His experience spans across industries: finance, fashion, tech, eCommerce, hospitality, food, consumer goods, health and wellness, retail, and nonprofits.
Portfolio
Work Experience
UI and UX Designer | Brand Strategist
Pete Davis Digital Design & Strategy
- Developed the product (both desktop and mobile versions), including full UX, user flows, and information architecture, and designed the user interface for SES Global Markets, a professional trading platform for stocks, ETF's, futures, and currencies.
- Redesigned the brand and product user interface for Flywire, a rising fintech startup which facilitates large-scale, international payments.
- Designed the brand and created the full user interface for the eCommerce startup, Fashion Project. My role included the redesign of the brand and the development of the UX and UI design of the shopping interface for both desktop and mobile.
- Designed the interface for the upscale eCommerce site, Le Box Blanc.
- Created and designed the sales funnel for The Wizard trading system. This included the strategy and construction of the sales funnel; design, copywriting, and buildout of the landing, sales pages and emails, and full buildout of the email automation.
- Strategized, designed, and wrote pitch decks for a wide variety of companies seeking investors, new business, and partnerships. My clients include finance, capital markets, insurance, and sports business.
Director of Product Strategy
SES Global Markets
- Designed the full suite of products for this online investing and trading company.
- Provided insights into certain audiences that few other consultants possess due to my trade experience.
- Designed the user interface for the suite of retail and professional products, including “The Wizard” trading system, The Wizard Mutual Funds, SES Global Markets Professional platform, and accompanying mobile apps.
- Built the sales funnels for lead generation, conversions, upsells, and repeat purchases. I designed and wrote the copy for the sales pages and email marketing, setup the email automation, and built-in multiple upsell and cross-sell paths.
- Designed also the premium-priced back-end products, including education programs and cross-channel promotions.
- Designed, wrote, and built the investor pitch deck for the company's capital raise. The purpose of the raise was to build the technology for new product development and expansion into larger, institutional platforms.
Freelance Art Director
Arnold Worldwide, Digitas, Mullen
- Worked on the Amtrak Video boards, Amtrak ads, GM, with Allstate, and with Mullen.
Senior Art Director, Brand Group
Rexall Sundown
- Led an internal team of 15 people.
- Worked in some design capacity with the following clients: MET-Rx, Sundown vitamin brands, and many others.
- Designed for an intranet project and did other work.
Education
Bachelor of Fine Arts Degree in Visual Communication
University of Arizona - Tuscon, AZ, USA
Skills
Tools
Adobe Illustrator, Photoshop, InVision, Figma, Adobe XD Design, Adobe Creative Suite Design, Microsoft PowerPoint, Graphic Design, Articulate Storyline, UXPin, Sketch, Prototype Design, GitHub, Git, Adobe Creative Suite Design, Apple Keynote
Languages
HTML, CSS, HTM
Industry Expertise
Banking Consulting, Consumer Products, Marketing Design, Insurance App Design, Investments, Fashion, Sports, Life Insurance
Platforms
Android Design, ClickFunnels, MacOS, WordPress Design, Webflow Design, Web Design, Adobe Creative Suite Design, Shopify, Thinkific, iOS Design, Mobile App Design
Other
Responsive Web Design, Cryptocurrency Design, Trading Systems, UX Design, Information Design, Information Architecture, SaaS Design, Product Design, User Flow Design, User Research, Presentation Design, Pitch Presentations, Visual Design, Graphic Design, Presentation Design, Responsive Design, Mobile App Design, Mobile App Design, Mobile App Design, UI Design, Business, Branding, UI Design, Wireframing, Web Design, Fintech Development, Email Design, Fintech Design, Conversion Rate, UX Design, Prototyping, Marketplace Design, UI Design, UX Design, Crypto, Mockups, SaaS Design, Landing Pages, Layout Design, Style Guides, UI Design, UX Wireframes, Copywriting, Leadership, UI Design, Project Timelines, B2B2C, Design Systems, Design, Landing Page Design, Logo Design, WordPress Design, WordPress Design, Dashboard Design, Data Visualization Design, Big Data UX, Complex Data Analysis, Brand Design, Brand Design, SEO, B2B Design, Digital Marketing, Graphic Design, Web UI, System Design, Responsive Web Development, Design Strategy, Design Strategy, Landing Page Optimization, Web Design, Web Design, UX Design, Rapid Prototyping, Web3, Interaction Design (IxD), Web UI Design, Infographics, Finance, Brand Strategists, Logo Design, Presentations, User Testing, Mobile App, UI Prototyping, Prototype Design, Design Consultation, Decentralized Finance (DeFi), Web App Design, Big Data UX, Big Data UX, Product Strategy, UI Design, Creative Direction, Content Strategy, Mockups, Dashboard, Component Libraries, Document Management, Presentation Boards, Content Writing, No-code Development, Layout, SaaS Design, B2C, Graphic Design, Graphic Design, Typography, Storytelling Design, Adobe UX, Web Design, UX Design, Database, Mockups, Pitch Deck Design, Stakeholder Management, Design Leadership, UX Design, Front-end, UX Design, Instructional Design, Online Course Design, Visual Storytelling, Customer Portals, Research, Storyboard Design, Service Design, eLearning Design, Learning Management Systems (LMS), E-commerce Website Design, Remote User Testing, Digital Marketing Product Management, Marketing Strategy, Funnel Analysis, Email Marketing, Writing & Editing, UX Research, UI Design, User Journeys, SEO Auditing, Web Animation, Lean Project Management, BTC Wallet, CRM Design, Medical Software, Motion Design, App UI, iPhone, Mobile UI Design, Mobile UX Design, iOS Design, iOS Design, Trading Applications, Financial Software Development, Financial Software Development, Financial Data, Startup Development, Business Intelligence Development, Trading, Algorithms, Financial Markets, Platform Building, Enterprise Development, E-commerce UX Design, E-commerce Development, E-commerce Development, Beauty Products, User-centered Design (UCD), Mobile App, Fantasy Sports, Fantasy & Daily Fantasy Sports Platforms, Funnel Optimization, Online Marketing, App UX, Pitch Books, Pitch Preparation, User Onboarding, Funnel Marketing, Sales Funnel Strategy, CRO, SaaS Design, Online Payments, User Experience Design, User Experience Strategy, Print Design, React.js, Material UI
Experience
Tools
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