Peter Davis, Designer in Boston, United States
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Peter Davis

Verified Expert  in Design

Designer

Location
Boston, United States
Toptal Member Since
April 1, 2016

Peter is a UI/UX designer, digital marketing consultant, and brand strategist. He designs websites, software applications, user experiences, brands, and marketing funnels. He's worked with clients of all shapes and sizes—from startups to Fortune 50 corporations. His experience spans across industries: finance, fashion, tech, eCommerce, hospitality, food, consumer goods, health and wellness, retail, and nonprofits.

Portfolio

Work Experience

UI and UX Designer | Brand Strategist

2002 - PRESENT
Pete Davis Digital Design & Strategy
  • Developed the product (both desktop and mobile versions), including full UX, user flows, and information architecture, and designed the user interface for SES Global Markets, a professional trading platform for stocks, ETF's, futures, and currencies.
  • Redesigned the brand and product user interface for Flywire, a rising fintech startup which facilitates large-scale, international payments.
  • Designed the brand and created the full user interface for the eCommerce startup, Fashion Project. My role included the redesign of the brand and the development of the UX and UI design of the shopping interface for both desktop and mobile.
  • Designed the interface for the upscale eCommerce site, Le Box Blanc.
  • Created and designed the sales funnel for The Wizard trading system. This included the strategy and construction of the sales funnel; design, copywriting, and buildout of the landing, sales pages and emails, and full buildout of the email automation.
  • Strategized, designed, and wrote pitch decks for a wide variety of companies seeking investors, new business, and partnerships. My clients include finance, capital markets, insurance, and sports business.
Technologies: UXPin, InVision, Adobe Illustrator, Adobe Photoshop, Figma, Marketplace Design, Leadership, Responsive UI, Project Timelines, ClickFunnels, Landing Page Design, WordPress, Webflow, SEO Audits, Conversion Rate, WordPress Themes, WordPress Design, Dashboard Design, Data Visualization, Big Data, Complex Data Analysis, Brand Design, SaaS, Brand Guidelines, Search Engine Optimization (SEO), B2B, Graphic Design, Digital Design, PowerPoint Design, Adobe Creative Suite, Microsoft PowerPoint, Web UI, System Design, CSS, HTM, Framer Prototyping, Web Animation, Prototyping, Responsive Web Apps, Strategy, Design Strategy, Landing Page Optimization, Web UX Design, UX Audits, Presentation Design, Web3, Interaction Design (IxD), Web UI Design, Finance, Brand Strategy, Logotype, Email Design, Presentations, App Design, Lean, Web App Design, Big Data Architecture, Big Data UX Design, Product Strategy, UI Audits, Creative Direction, Content Strategy, Mobile Design, High-fidelity Mockups, Low-fidelity Mockups, Dashboards, Component Libraries, Document Management, Presentation Boards, Investments, Content Writing, No-code Development, iOS, Style Guides, Software as a Service (SaaS), B2C, PDF Design, Color Theory, Canva, Typography, Storytelling, Websites, Web, Customer Relationship Management (CRM), Journey Mapping, Databases, Mockups, Pitch Deck Design, Stakeholder Management, Design Leadership, Medical Software, Lean UX, Sketch, GitHub, Front-end, GitLab, User Requirements, Instructional Design, Online Course Design, Motion Design, Visual Storytelling, UI Components, User Research, Customer Portals, Material UI

Director of Product Strategy

2007 - 2014
SES Global Markets
  • Designed the full suite of products for this online investing and trading company.
  • Provided insights into certain audiences that few other consultants possess due to my trade experience.
  • Designed the user interface for the suite of retail and professional products, including “The Wizard” trading system, The Wizard Mutual Funds, SES Global Markets Professional platform, and accompanying mobile apps.
  • Built the sales funnels for lead generation, conversions, upsells, and repeat purchases. I designed and wrote the copy for the sales pages and email marketing, setup the email automation, and built-in multiple upsell and cross-sell paths.
  • Designed also the premium-priced back-end products, including education programs and cross-channel promotions.
  • Designed, wrote, and built the investor pitch deck for the company's capital raise. The purpose of the raise was to build the technology for new product development and expansion into larger, institutional platforms.
Technologies: UXPin, InVision, Adobe Illustrator, Adobe Photoshop, Figma, Marketplace Design, Leadership, Responsive UI, Project Timelines, ClickFunnels, Landing Page Design, WordPress, Conversion Rate, WordPress Themes, WordPress Design, Dashboard Design, Data Visualization, Big Data, Complex Data Analysis, Brand Design, SaaS, Brand Guidelines, Search Engine Optimization (SEO), B2B, Graphic Design, Digital Design, PowerPoint Design, Adobe Creative Suite, Microsoft PowerPoint, Webflow, Web UI, System Design, CSS, HTM, Framer Prototyping, Web Animation, Prototyping, Responsive Web Apps, Strategy, Design Strategy, Landing Page Optimization, Web UX Design, UX Audits, Presentation Design, Web3, Interaction Design (IxD), Web UI Design, Finance, Brand Strategy, Logotype, Email Design, Presentations, App Design, Lean, Web App Design, Big Data Architecture, Big Data UX Design, Product Strategy, UI Audits, Creative Direction, Content Strategy, Mobile Design, High-fidelity Mockups, Low-fidelity Mockups, Dashboards, Component Libraries, Document Management, Presentation Boards, Investments, Content Writing, No-code Development, iOS, Style Guides, Software as a Service (SaaS), B2C, PDF Design, Color Theory, Canva, Typography, Storytelling, Websites, Web, Journey Mapping, Databases, Mockups, Pitch Deck Design, Stakeholder Management, Design Leadership, Lean UX, Front-end, User Requirements, Instructional Design, Online Course Design, Visual Storytelling, UI Components, User Research, Customer Portals, Material UI

Freelance Art Director

2002 - 2006
Arnold Worldwide, Digitas, Mullen
  • Worked on the Amtrak Video boards, Amtrak ads, GM, with Allstate, and with Mullen.
Technologies: Adobe Flash, Adobe Illustrator, Adobe Photoshop, Project Timelines, Brand Design, Brand Guidelines, Graphic Design, Digital Design, Adobe Creative Suite, Strategy, Design Strategy, Brand Strategy, Logotype, Content Writing, B2C, Color Theory, Typography

Senior Art Director, Brand Group

2001 - 2002
Rexall Sundown
  • Led an internal team of 15 people.
  • Worked in some design capacity with the following clients: MET-Rx, Sundown vitamin brands, and many others.
  • Designed for an intranet project and did other work.
Technologies: Adobe Flash, Adobe Illustrator, Adobe Photoshop, Brand Design, Brand Guidelines, Graphic Design, Adobe Creative Suite, Design Strategy, Brand Strategy, Logotype, B2C, Typography
1992 - 1996

Bachelor of Fine Arts Degree in Visual Communication

University of Arizona - Tuscon, AZ, USA

Tools

Adobe Illustrator, Adobe Photoshop, InVision, Figma, Adobe Experience Design (XD), Adobe Creative Suite, Microsoft PowerPoint, Canva, UXPin, Sketch, Framer Prototyping, GitHub, GitLab, Adobe Flash, Apple Keynote

Languages

HTML, CSS, HTM

Industry Expertise

Banking & Finance, Consumer Products, Marketing, Insurance, Investments, Fashion, Sports, Life Insurance

Platforms

Android, ClickFunnels, MacOS, WordPress, Webflow, Web, Shopify, iOS, Mobile

Other

Responsive Web Design (RWD), Cryptocurrency, Trading Systems, UX Design, Information Design, Information Architecture (IA), SaaS, Product Design, User Flows, User Research, Pitch Decks, Pitch Presentations, Visual Design, Graphic Design, Presentation Design, Responsive Design, Mobile Design, Mobile App Design, Mobile Banking, UI Design, Business, Branding, User Interface (UI), Wireframing, Web Design, Fintech, Email Design, Fintech Design, Conversion Rate, User Experience (UX), Prototyping, Marketplace Design, Web App UI, Web App UX, Crypto, High-fidelity Mockups, SaaS Design, Landing Pages, Layout Design, Style Guides, UI Components, UX Wireframes, Copywriting, Leadership, Responsive UI, Project Timelines, B2B2C, Design Systems, Design, Landing Page Design, Logo Design, WordPress Themes, WordPress Design, Dashboard Design, Data Visualization, Big Data, Complex Data Analysis, Brand Design, Brand Guidelines, Search Engine Optimization (SEO), B2B, Digital Design, PowerPoint Design, Web UI, System Design, Responsive Web Apps, Strategy, Design Strategy, Landing Page Optimization, Web UX Design, WebApp, UX Audits, Rapid Prototyping, Web3, Interaction Design (IxD), Web UI Design, Infographics, Finance, Brand Strategy, Logotype, Presentations, User Testing, App Design, UI Prototyping, Interactive Prototypes, Design Consultation, Decentralized Finance (DeFi), Web App Design, Big Data Architecture, Big Data UX Design, Product Strategy, UI Audits, Creative Direction, Content Strategy, Low-fidelity Mockups, Dashboards, Component Libraries, Document Management, Presentation Boards, Content Writing, No-code Development, Layout, Software as a Service (SaaS), B2C, PDF Design, Color Theory, Typography, Storytelling, Adobe UX, Websites, Journey Mapping, Databases, Mockups, Pitch Deck Design, Stakeholder Management, Design Leadership, Lean UX, Front-end, User Requirements, Instructional Design, Online Course Design, Visual Storytelling, Customer Portals, eCommerce, Remote User Testing, Digital Marketing, Marketing Strategy, Funnel Analysis, Email Marketing, Writing & Editing, UX Research, eCommerce UI, User Journeys, SEO Audits, Web Animation, Lean, BTC Wallet, Customer Relationship Management (CRM), Medical Software, Motion Design, App UI, iPhone, Mobile UI, Mobile UX, iOS App Design, iOS UI Design, Trading Applications, Stock Exchange, Currency Exchange, Financial Data, Startups, Business Intelligence (BI), Trading, Algorithmic Trading, Financial Markets, Platform Building, Enterprise, eCommerce UX, eCommerce Platforms, eCommerce Web Design, Beauty Products, User-centered Design (UCD), Apps, Fantasy Sports, Fantasy & Daily Fantasy Sports Platforms, Funnel Optimization, Online Marketing, App UX, Pitch Books, Pitch Preparation, User Onboarding, Funnel Marketing, Sales Funnel, Conversion Rate Optimization (CRO), SaaS Product Management, Online Payments, User Experience Design, User Experience Strategy, Print Design, React, Material UI

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