Senior Creative
2022 - PRESENT
PS Communication
- Worked with The Copenhagen Cultural District to promote the city's cultural center among locals and tourists, translating the vision into concrete results and ensuring progress and strategic implementation.
- Created a new green concept for Ørsted after they launched their new name. Built their new brand platform, Love your home, and visual identity. More than 3,000 employees took part in the simultaneous events held in Denmark.
- Introduced a podcast format as a new communications channel between IBM and their ecosystem partners in the Nordic countries following COVID-19 and consequent Zoom fatigue. The goal was to create a hub for knowledge and inspiration.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Adobe Premiere Pro, Adobe Audition, Figma, Adobe Experience Design (XD), Adobe InDesign
Motion Designer for Social Media Animations
2022 - 2022
Titan Digital LLC
- Designed and animated a motion graphic outro for the client's SoMe channels.
- Created an overall theme package for the client to use as their presence.
- Delivered easy-to-use After Effects templates for the client to further develop.
Technologies: Motion Design, Visual Design, Adobe Photoshop, Branding, Digital Publishing, Digital Design, Digital, After Effects CC, Adobe After Effects
Chief Designer
2017 - 2022
Primetime
- Contributed as the creative lead of the largest campaign in the agency's history and executed it.
- Built, designed, and implemented multiple brand and corporate identities for various departments and sectors of the Danish government.
- Led several national campaigns, including large-scale TV commercials and massive out-of-home (OOH) advertising.
Technologies: Adobe CC, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Adobe Premiere Pro, Webflow, WordPress Design, Adobe InDesign, Readymag Design & Development, HTML5, CSS3, Graphic Design, Color Palettes, Brand Strategy, Logotype, Motion Design, Motion Graphics, Ad Design, Pitch Decks
Digital Art Director
2016 - 2017
Hypefactors
- Designed and implemented a highly scalable and flexible design system to address product growth.
- Built, designed, and executed a new corporate identity for the next-gen Hypefactors.
- Designed and prototyped their clipping AI app, which is still used today.
Technologies: Sketch, InVision, Adobe CC, Marvel App, UX Design, Landing Page Design, App UI, Webflow CMS, WordPress
Graphic Designer
2015 - 2016
Danish Broadcast
- Designed and developed DR's new long-read format for their news department.
- Optimized and developed their guidelines for using illustrations in the news across several departments.
- Created hundreds of illustrations to be used in their daily coverage.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe After Effects, Sketch, TV Broadcasting, Adobe Dreamweaver, Adobe Premiere Pro
Art Director
2014 - 2015
Integral
- Advised our client, Mercedes, and executed strategic and tactical approaches to help significantly increase its sales.
- Contributed to a successful and profitable 360 degrees turnaround for Denmark's most significant car dealer.
- Developed a new, improved go-to-market strategy for VELFAC.
Technologies: Adobe After Effects, Adobe Dreamweaver, Adobe Illustrator, Adobe Photoshop, Adobe Premiere, Sketch, Wireframing, UI Design, Web Design, Digital Advertising, Outdoor Advertising, Creative Advertising, Display Advertising
Art Director
2012 - 2014
Ladbrokes
- Took responsibility for visually improving the Ladbrokes.dk product, integrating and optimizing the new Ladbrokes visual identity.
- Acted as the art director for two TV commercials in close collaboration with our agency.
- Built a branded Ladbrokes bar in the center of Copenhagen.
Technologies: Adobe Premiere Pro, Adobe After Effects, Adobe Illustrator, Art Direction, Adobe Photoshop, Digital Advertising, Outdoor Advertising, Creative Advertising, Newspaper Advertising, Display Advertising, Commercials
Brand Identity for a Nationwide Digital Identification Solution (MitID)
Visual Identity for The Next Generation of Digital Mail
Design System for Hypefactors
Corporate Identity for a Publicly Traded Industrial Conglomerate
TV Commercial for DAB Radio in Denmark
Brand Modernization of the Exiting Brand Identity
