Pili Fernandez Davila, Designer in Toronto, ON, Canada
Pili Fernandez Davila

Designer in Toronto, ON, Canada

Member since January 29, 2019
Pili is a hands-on digital designer with broad experience in product design, UX/UI, branding, and visual communication. She's been creating user-centered design solutions for brands, companies, and people around the world for the last 10+ years, working in partnership with developers, data scientists, and more.
Pili is now available for hire


Digital Design


  • Founder and Lead Designer

    2019 - PRESENT
    Random Pattern Studio
    • Designed the brand and packaging of Castle & Coal. We officially launched the new brand in December 2020. The impact of the new brand on my client's business was incredible. Their sales increased exponentially.
    • Designed and developed the eCommerce site of Altamar Ceramics. The website was built in Webflow, it has a CMS and it's 100% editable. This helped them transition as a business from offline to online, which was a huge success during the pandemic.
    • Designed the website of Heroinas Peruanas, a non-profit that helps kids in need with educational material. After launching the website, HP started working with large non-profit organizations like UNESCO.
    Technologies: Principle, Webflow CMS, Webflow, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Sketch, Figma, Android, iOS, InVision, Adobe CC
  • Head of Design

    2019 - 2020
    • Led the design department, a job that encompassed product design, branding, and marketing design.
    • Redesigned the company's existing digital products, such as the sign-up and application flow, the public website and the customer dashboard, and new solutions like a mobile app and a physical transaction card.
    • Redefined Clearbanc's brand strategy and redesigned the company's visual identity.
    Technologies: Lingo, Zeplin, InVision, Principle, Adobe Photoshop, Adobe Illustrator, Sketch

Other Experience

  • Keep It Tasteful: A Guide to Food App Design (Publication)
    The pandemic has intensified the demand for online food ordering, and businesses are rushing to meet the need. With food apps increasing in popularity, providing an exceptional user experience is critical.


  • Master's Degree in Design
    2013 - 2015
    OCAD University - Toronto, Canada
  • Bachelor's Degree in Communications and Advertising
    2002 - 2008
    Pontifical Catholic University of Peru - Lima, Peru


  • Master of Design
    JUNE 2015 - PRESENT
    OCAD University
  • Web Designer Professional
    MediaPro Training Center
  • Online Businesses
    MARCH 2009 - PRESENT
    Universidad Ricardo Palma
  • Bachelor of Communications and Advertising
    JUNE 2008 - PRESENT
    Pontifical Catholic University of Peru



Toronto, ON, Canada

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