Pili Fernandez Davila, Designer in Toronto, ON, Canada
Pili Fernandez Davila

Designer in Toronto, ON, Canada

Member since May 11, 2018
Pili is a hands-on digital designer with broad experience in product design, UX/UI, branding, and visual communication. She's been creating user-centered design solutions for brands, companies, and people around the world for the last 10+ years, working in partnership with developers, data scientists, and more.
Pili is now available for hire

Portfolio

Digital Design

Employment

  • Founder and Lead Designer

    2019 - PRESENT
    Random Pattern Studio
    • Designed the brand and packaging of Castle & Coal. We officially launched the new brand in December 2020. The impact of the new brand on my client's business was incredible. Their sales increased exponentially.
    • Designed and developed the eCommerce site of Altamar Ceramics. The website was built in Webflow, it has a CMS and it's 100% editable. This helped them transition as a business from offline to online, which was a huge success during the pandemic.
    • Designed the website of Heroinas Peruanas, a non-profit that helps kids in need with educational material. After launching the website, HP started working with large non-profit organizations like UNESCO.
    Technologies: Principle, Webflow CMS, Webflow, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Sketch, Figma, Android, iOS, InVision, Adobe CC
  • Head of Design

    2019 - 2020
    Clearbanc
    • Led the design department, a job that encompassed product design, branding, and marketing design.
    • Redesigned the company's existing digital products, such as the sign-up and application flow, the public website and the customer dashboard, and new solutions like a mobile app and a physical transaction card.
    • Redefined Clearbanc's brand strategy and redesigned the company's visual identity.
    Technologies: Lingo, Zeplin, InVision, Principle, Adobe Photoshop, Adobe Illustrator, Sketch

Education

  • Master's degree in Design
    2013 - 2015
    OCAD University - Toronto, Canada
  • Bachelor's degree in Communications and Advertising
    2002 - 2008
    Pontifical Catholic University of Peru - Lima, Peru

Certifications

  • Master of Design
    JUNE 2015 - PRESENT
    OCAD University
  • Web Designer Professional
    OCTOBER 2012 - PRESENT
    MediaPro Training Center
  • Online Businesses
    MARCH 2009 - PRESENT
    Universidad Ricardo Palma
  • Bachelor of Communications and Advertising
    JUNE 2008 - PRESENT
    Pontifical Catholic University of Peru

Experience

Location

Toronto, ON, Canada

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