Pili is a hands-on digital designer with broad experience in product design, UX/UI, branding, and visual communication. She's been creating user-centered design solutions for brands, companies, and people around the world for the last 10+ years, working in partnership with developers, data scientists, and more.
Designed the brand and packaging of Castle & Coal. We officially launched the new brand in December 2020. The impact of the new brand on my client's business was incredible. Their sales increased exponentially.
Designed and developed the eCommerce site of Altamar Ceramics. The website was built in Webflow, it has a CMS and it's 100% editable. This helped them transition as a business from offline to online, which was a huge success during the pandemic.
Designed the website of Heroinas Peruanas, a non-profit that helps kids in need with educational material. After launching the website, HP started working with large non-profit organizations like UNESCO.
Led the design department, a job that encompassed product design, branding, and marketing design.
Redesigned the company's existing digital products, such as the sign-up and application flow, the public website and the customer dashboard, and new solutions like a mobile app and a physical transaction card.
Redefined Clearbanc's brand strategy and redesigned the company's visual identity.
Provided services in the areas of UI/UX design, visual communication (mostly for internal communication), and branding.
Created and developed creative concepts and transformed them into design outcomes.
Recruited and supervised the work team depending on the requirements of the project (this has provided me with the opportunity to work with professionals from different fields including programmers, designers, animators, photographers, and copywriters).
The pandemic has intensified the demand for online food ordering, and businesses are rushing to meet the need. With food apps increasing in popularity, providing an exceptional user experience is critical.
Master's Degree in Design
2013 - 2015
OCAD University - Toronto, Canada
Bachelor's Degree in Communications and Advertising
2002 - 2008
Pontifical Catholic University of Peru - Lima, Peru