Rasmus Gripenfrid
Verified Expert in Design
Designer
Malmö, Sweden
Toptal member since May 20, 2022
As a UX designer, Rasmus has an impressive breadth of skills, ranging from creating user-centered information architecture and designing detailed micro-interactions to prototyping and motion design. One area he’s grown very skilled in is user research. Rasmus has a way of making participants in studies feel comfortable, understanding their needs, and synthesizing the results to focus on the most critical insights. He is receptive to feedback and is always trying to improve himself and his work.
Portfolio
Talent Acquisition Analytics App
Web-based B2B Revenue Attribution App
A Chrome Extension to Notify Sales Representatives of Account Activity
A Web-based Tool for Online Players to Keep Track of Their Gambling
Design Proposal for a Digital Reference Checking Service
Work Experience
UX Designer and Researcher
Dreamdata.io
- Designed a cloud-based software that gathers, cleans, and presents B2B revenue attribution and actionable insights for growth.
- Built a brand identity guide. Created themes and other design assets for presentational purposes.
- Created customer journeys, user stories, and personas based on user interviews, user surveys, and data from product usage.
- Created a website in Squarespace based on an existing brand identity guide.
- Created a video animation explaining what Dreamdata is about, what problem it solves, and what value it can provide.
UI/UX Designer and Product Manager
Sustainable Interaction
- Designed an app to monitor a user's gambling activity and weigh the results of a self-assessment test regarding the user's gambling habit to prevent gambling problems or any early signs of it.
- Built a brand identity guide, including colors, typography, web, and landing pages related to the company's business areas along with other design assets.
- Created user stories and personas based on data gathered in user surveys, user interviews, and focus groups.
- Designed and maintained online training programs on conflict management and responsible gambling. Created new features for the company's learning management software.
- Designed an online treatment app containing a program that problem gamblers can undergo. It also connects them to a therapist to help with the treatment of their condition.
- Designed online software for gamblers and players to assess their gambling habits via an online self-assessment test.
Founder | Owner
R.R. Media – Visual Designer
- Created videos and infomercials for small to medium-sized businesses in Sweden.
- Created websites and landing pages for small to medium-sized businesses.
- Created graphic design for folders and printed media.
Chief Operating Officer (COO)
InVee
- Designed a cloud-based software for automating video production and publishing to social media sources.
- Created several video animations to describe business ideas and services to clients like Timezynk, 21 Century Mobile, Erik Olsson, Porsche, and others.
- Created and developed web pages for Swedish clients.
Education
Higher Education Diploma in Informatics
Kristianstad University - Kristianstad, Sweden
Certifications
Get Your Product Used: Adoption and Appropriation
Interaction Design Foundation
Product Design Program
Figma Academy
Journey Mapping
Interaction Design Foundation
The Practical Guide to Usability
Interaction Design Foundation
Google Tag Manager
Introduction to Data Studio
Data-driven Design: Quantitative Research for UX
Interaction Design Foundation
Google Analytics for Power Users
Advanced Google Analytics
Google Analytics for Beginners
Human-computer Interaction – HCI
Interaction Design Foundation
Emotional Design – How to Make Products People Will Love
Interaction Design Foundation
User Research – Methods and Best Practices
Interaction Design Foundation
Conducting Usability Testing
Interaction Design Foundation
UX Management: Strategy and Tactics
Interaction Design Foundation
Information Visualization
Interaction Design Foundation
Information Visualization: Getting Dashboards Right
Interaction Design Foundation
Software Product Management Specialization
Coursera
Instructional Design Foundations and Applications
Coursera
UI/UX Design Specialization
Coursera
Digital Product Management: Modern Fundamentals
Coursera
Gamification
Coursera
Skills
Tools
Sketch, InVision, Adobe Premiere Pro, Adobe After Effects, Adobe Illustrator, Adobe Experience Design (XD), Adobe Photoshop, Final Cut Pro, Adobe InDesign, Miro, Maze, Adobe Creative Suite
Platforms
Figma, Dovetail, WordPress, WatchOS, Web, Google Chrome
Languages
HTML, CSS, SQL, JavaScript
Other
Digital Design, Video Editing, UI Design, UX Design, Web Development, Graphic Design, Project Management, Instructional Design, Product Management, Dashboard Design, Usability Testing, User Research, Gamification, Dashboards, Startups, MVP Design, Web Platforms, Animation, Motion Graphics, User Interviews, Web App UX, Web App UI, Interaction Design (IxD), App Design, Web Design, Information Visualization, Emotional Design, Human-computer Interaction (HCI), UX Management, Quantitative User Research, Web Analytics, Data Visualization, Usability, Journey Mapping, Experience Maps, Mapping, SVG Animation, Squarespace, User Interface (UI), App UI, App UX, Mobile UI, Mobile UX, Chrome Extensions, Patient Services, Data-informed Visual Design, Revenue Optimization, Revenue Management, Revenue Enhancement, Revenue Projections, Gambling, Customer Journeys, Big Data, HR Tools, Human Resource Management Systems (HRMS), Questionnaires, Product Design, User Experience (UX), B2B, B2C, UX Audits, Design Reviews
Experience
- UI Design - 5 years
- Web App UI - 5 years
- Web App UX - 5 years
- User Interviews - 5 years
- UX Audits - 3 years
- UX Design - 3 years
- Product Management - 3 years
- User Research - 3 years
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