Ray Rodriguez, Designer in Miami, FL, United States
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Ray Rodriguez

Verified Expert  in Design


Miami, FL, United States
Toptal Member Since
February 18, 2021

Ray is a senior product designer (UI/UX) with a deep interest in technology, business, and people. He is a highly passionate product designer with a proven track record of successfully executing design projects while collaborating with global brands (like SoundCloud, Expedia, Priceline, and many more), creative leaders, executives, and senior software engineers. Ray is particularly interested in creating immersive aesthetic digital experiences with a modern premium-oriented look and feel.


Work Experience

Founder | Creative Director

2017 - PRESENT
  • Created the strategy, branding, and digital design for clients across a range of industries including eCommerce, tech, real estate, and health & fitness.
  • Led the daily creative production process, troubleshooting challenges, and managing multiple projects while producing high-quality creatives that resolve business challenges for clients.
  • Developed compelling strategic narratives and recommendations and built client relationships.
Technologies: Figma, Sketch, Adobe Experience Design (XD), After Effects CC, Slack, Asana, G Suite, Adobe Photoshop, Adobe Illustrator, Cinema 4D

Creative Director

2016 - 2020
  • Delivered creative solutions and innovative applications for leading brands in the travel industry, which contributed to a 25-35% year-over-year growth.
  • Provided creative vision for the world's largest provider of online group hotel bookings and event management services, with operations in more than 6,200 worldwide destinations.
  • Worked directly with the founding team, developing and conducting business. presentations, incorporating client suggestions, and resolving questions and. concerns.
  • Led a team of graphic designers and highly-trained senior software engineers directing and ensuring proper quality and accuracy of the design process.
Technologies: Adobe Experience Design (XD), Coda, Photoshop CC, Figma, Sketch

Senior UI/UX Designer

2014 - 2016
  • Translated highly complex interfaces into accessible designs using UI/UX, best practices, wireframing, prototyping, and front-end development.
  • Designed and developed new websites, digital products, and promotional graphics from conceptualization to delivery.
  • Art-directed all graphic materials and requirements of the company’s marketing and sales department.
Technologies: Figma, Zeplin, Coda, Photoshop CC

Lead UI/UX Designer

2012 - 2014
POP Creative Group
  • Responsible for completing digital and print deliverables (including WordPress sites, content marketing, banner ads, posters, billboards, and other promotional material) for key clients under the direction of the marketing department.
  • Recognized for providing original design concepts that led the company to higher-paying clients.
  • Awarded as "Employee of the Year 2013" (with a team of seven).
Technologies: Figma, Adobe Photoshop, Adobe Illustrator, Adobe After Effects


Figma, Sketch, Photoshop CC, After Effects CC, WP eCommerce, InVision, Adobe After Effects, Adobe Experience Design (XD), Zeplin, Slack, Asana, G Suite, Adobe Photoshop, Adobe Illustrator, Cinema 4D, Adobe CC, Maxon Cinema 4D


Visual Design Language


SoundCloud, Netflix, YouTube

Industry Expertise

Travel & Leisure, Hotels & Lodging, Music, Entertainment & Leisure, Fashion & Beauty, Fashion, Apparel & Accessories


Visual Design, Art Direction, User Interface (UI), Branding, Product Design, eCommerce, Landing Page Design, UI Design, Web Design, Desktop Web Design, Packaging, Interactive Design, Creative Direction, Mobile UI Design, Web UI Design, Responsive Web Design (RWD), Brand Identity, Wireframing, Landing Pages, User Experience (UX), Motion Design, Landing Page Optimization, UX Design, Brand Design, Logo Design, UI Branding, Coda, Travel, UI Libraries, UI Components, Web Components, Spotify, Apple Music, Music Industry, Cosmetics, Clothing, Store Design, Elegant Themes, Fashion Design, eCommerce Web Design, eCommerce Design, Travel Design, Luxury Industry, Digital Experience Design, Modernization, Minimal UI, eCommerce UI, Mobile eCommerce, Pricing, Responsive Design, Responsive Layout, Clean Design, User-centered Design (UCD), Movies, Motion & Animation Design, Animation, Logo Animation, Motion Graphics, Interactive Web Design, Digital Creative Direction, Complex Application User Interfaces (UI), Mobile Web Design, Motion Logo Design, Digital Branding, Beauty Products

Collaboration That Works

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