Rodrigo is available for hire
Hire RodrigoRodrigo Pitorri
Verified Expert in Design
Designer
Location
São Paulo - State of São Paulo, Brazil
Toptal Member Since
January 23, 2022
Rodrigo is a product designer with nearly 20 years of experience in digital design for Brazilian, Colombian, Spanish, and U.S. companies. Having extensive knowledge in all significant product design disciplines such as UI, visual, UX, UX research, and workshop facilitation, he's proficient in leading digital products design and crafting unique user experiences. To Rodrigo, the most satisfying part is delivering solutions for complex problems and designing products that improve people's lives.
Work Experience
Senior Product Designer
2021 - PRESENT
Rappi
- Redesigned Rappi Travel's web app for mobile, tablet, and desktop to offer simple and intuitive usage and clear and well-organized information, make it visually attractive, trustable, and intelligent, and always perform the user's task.
- Acted as a UX designer on the benchmark, competitor analysis maps, and problem inventories on screens and flows and ideated some assumptions to solve issues. Designed the user story maps, map flow charts, and user scenarios.
- Contributed to the information architecture, high-fidelity UI screens, and design guide maintenance to provide stable and consistent operations. Worked on prototypes to better understand navigations, behaviors, and smooth flows. Executed handoffs.
Technologies: Figma, Zeplin, FigJam, Miro, Jira, Photoshop CC, Illustrator CC, Slack, Adobe CC, Mobile Design, Responsive Web Design (RWD), Web App Design, Mobile Prototypes, Interactive Prototypes, UX Design, UI Design, Product Design, UX Research, Data-driven Design, Art Direction, Design Systems, Icon Design, Illustration, Design Management
Senior Product Designer
2021 - 2021
Ambush
- Acted as a consultor for RevvUp, an NYC startup, and a product designer for a web app. Collaborated with the CEO and CTO, facilitated design as mini design sprints, and crafted payment experience.
- Played a key role in UX design, mapping the business, conducting stakeholder interviews, benchmarking, analyzing data, and creating user journeys, user story maps, information architecture studies, wireframes, user map flows, and scenarios.
- Designed a web app, high-fidelity UI screens, icons, typography, and design system management with components and handed over to developers.
Technologies: Figma, Notion, Slack, Overflow, Miro, ClickUp, UI Design, UX Design, UX Research, Interactive Design, Mobile Prototypes, Web App Design, Workshop Facilitation, Design Sprints, Product Design, Data-driven Design, iOS, App UX, Interactive Prototypes, Responsive Web Design (RWD), Design Management
Lead Product Designer
2019 - 2021
WORK | SmartMEi
- Managed the design sector, facilitated design with the CTO and product head, and completed the UX research and UI/UX design of web apps, back-office systems, and native apps.
- Conducted user interviews and digital surveys, performed user testings, and tabulated the test results as the UX researcher.
- Handled business mapping, stakeholder interviews, data analysis, benchmarking, competitor analysis maps, wireframing, UX writing, user map flows, and user scenarios as the UX designer. Assessed problems and ideated hypotheses to solve issues.
- Delivered high-fidelity screens and prototypes and contributed to the information architecture studies, card sorting, design system management, and text guide to ensure design consistency. Handed over the design to developers as the UI designer.
Technologies: Figma, Miro, Overflow, InVision, Marvel App, Zeplin, Trello, Lookback, Usability Testing, Google Sheets, UX Design, UX Research, UI Design, Remote User Testing, User Testing, User Interviews, Facilitation, Interactive Prototypes, Mobile Design, Back-office System Design, Android, iOS, App UX, Web App Design, Product Design, Mobile Prototypes, Branding, Web Design
Senior UI/UX and Visual Designer | Design Sprint Workshop Facilitator
2018 - 2019
Tritone Interactive
- Designed web apps and UI for high-fidelity screens, built prototypes and determined the best usability testing tool, defined the brand's style guides, and handed over the design to developers.
- Acted as a UX designer while working on the information architecture of digital projects and financial products, including site maps, user map flows, and scenarios. Designed product concepts as wireframes and led design sprints.
- Interviewed stakeholders, led UX processes, performed user testing with the actual users, and tabulated the test results for documentation as a UX researcher.
Technologies: Sketch, Photoshop CC, Illustrator CC, Google Sheets, Design Sprints, Adobe CC, InVision App, Mobile Design, iOS, Android, Workshop Facilitation, Web App Design, Back-office System Design, Product Design, UX Design, UI Design, UX Research, Usability Testing, Icon Design, Branding, Interactive Prototypes, Logo Design, Web Design, Responsive Web Design (RWD)
UI/UX Designer | Visual Designer | Senior Art Director | Illustrator
2003 - 2018
Freelancer
- Collaborated with different agencies such as Euro RSCG 4D, RAPP, and Wunderman, providing design consultancy services to notable brands and startups.
- Oversaw design management, UI/UX design, visual design, motion design, branding, and graphic design.
- Acted as a creative director while working on innovative concepts, digital art direction, creative art direction, and 2D and 3D illustrations.
Technologies: Adobe CC, Modo, Photoshop CC, Illustrator CC, Animate CC, Sketch, Figma, Branding, Art Direction, Illustration, Web Design, UI Design, UX Design, Interactive Design, Prototyping, Creative Design, 3D Illustration, Vector Illustration, Motion Design, Responsive Web Design (RWD), Web App Design, Mobile Design, Visual Design, Icon Design, Logo Design
Senior Digital Art Director | Visual Designer | UI/UX Designer
2016 - 2017
Jüssi
- Created the branding style guides with palette colors, icons packs, font family, and design patterns, performed prototyping to define the best usability testing tools, worked on high-fidelity UI screens for web apps of brands like Honda.
- Contributed to the information architecture studies, wireframes, and interaction design.
- Acted as a visual designer and digital art director, designing responsive web apps, sites, landing pages, and digital campaigns.
Technologies: Adobe CC, Photoshop CC, Illustrator CC, Sketch, InVision, Zeplin, UI Design, UX Design, Prototyping, Responsive Web Design (RWD), Web Design, Art Direction, Logo Design, Branding, Mobile Design, Icon Design, Visual Design, Digital Design
Senior Digital Art Director | Visual Designer | UI Designer
2014 - 2015
LTM
- Designed sites and digital campaigns for massive brands such as Heineken and Cielo.
- Contributed to UI design, interaction design, visual design, and digital art direction.
- Created the information architecture for sites, made 3D illustrations, and helped with branding, icon design, and creative concepts.
Technologies: Adobe CC, Photoshop CC, Illustrator CC, Modo
Senior Digital Art Director | Visual Designer | UI/UX Designer
2009 - 2012
Rapp
- Designed sites, landing pages, Facebook apps, and digital campaigns for massive brands such as Itaú, Brazil's largest private bank.
- Defined the best navigation, motion design, visual design, and 2D illustrations while working on high-fidelity UI design, interaction design, and information architecture.
- Acted as the digital art director working on creative concepts.
Technologies: Adobe CC, Photoshop CC, Illustrator CC, Animate CC
Education
1998 - 2002
Bachelor's Degree in Advertising and Marketing
Mackenzie University - São Paulo, Brazil
Certifications
AUGUST 2021 - PRESENT
Strategy on Digital Products
Aprender Design
APRIL 2021 - PRESENT
Data and Quantitative Research
Aprender Design
APRIL 2020 - PRESENT
Product Metrics
Product Arena
FEBRUARY 2020 - PRESENT
Design Leadership
How Bootcamps
SEPTEMBER 2019 - PRESENT
UX Research
Product Arena
AUGUST 2019 - PRESENT
User Testing
TESTR UX
MAY 2019 - PRESENT
Product Manager Mobile
Product Arena
MAY 2019 - PRESENT
Design System
Meiuca Design
FEBRUARY 2019 - PRESENT
UX na Prática
Belas Artes
MARCH 2018 - PRESENT
User Testing
UX Speed Dating
JANUARY 2018 - PRESENT
Product Design
Aela
Experience
Collaboration That Works
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