Rodrigo Pitorri, Designer in São Paulo - State of São Paulo, Brazil
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Rodrigo Pitorri

Verified Expert  in Design


São Paulo - State of São Paulo, Brazil
Toptal Member Since
January 23, 2022

Rodrigo is a product designer with nearly 20 years of experience in digital design for Brazilian, Colombian, Spanish, and U.S. companies. Having extensive knowledge in all significant product design disciplines such as UI, visual, UX, UX research, and workshop facilitation, he's proficient in leading digital products design and crafting unique user experiences. To Rodrigo, the most satisfying part is delivering solutions for complex problems and designing products that improve people's lives.


Work Experience

Senior Product Designer

2021 - PRESENT
  • Redesigned Rappi Travel's web app for mobile, tablet, and desktop to offer simple and intuitive usage and clear and well-organized information, make it visually attractive, trustable, and intelligent, and always perform the user's task.
  • Acted as a UX designer on the benchmark, competitor analysis maps, and problem inventories on screens and flows and ideated some assumptions to solve issues. Designed the user story maps, map flow charts, and user scenarios.
  • Contributed to the information architecture, high-fidelity UI screens, and design guide maintenance to provide stable and consistent operations. Worked on prototypes to better understand navigations, behaviors, and smooth flows. Executed handoffs.
Technologies: Figma, Zeplin, FigJam, Miro, Jira, Photoshop CC, Illustrator CC, Slack, Adobe CC, Mobile Design, Responsive Web Design (RWD), Web App Design, Mobile Prototypes, Interactive Prototypes, UX Design, UI Design, Product Design, UX Research, Data-driven Design, Art Direction, Design Systems, Icon Design, Illustration, Design Management

Senior Product Designer

2021 - 2021
  • Acted as a consultor for RevvUp, an NYC startup, and a product designer for a web app. Collaborated with the CEO and CTO, facilitated design as mini design sprints, and crafted payment experience.
  • Played a key role in UX design, mapping the business, conducting stakeholder interviews, benchmarking, analyzing data, and creating user journeys, user story maps, information architecture studies, wireframes, user map flows, and scenarios.
  • Designed a web app, high-fidelity UI screens, icons, typography, and design system management with components and handed over to developers.
Technologies: Figma, Notion, Slack, Overflow, Miro, ClickUp, UI Design, UX Design, UX Research, Interactive Design, Mobile Prototypes, Web App Design, Workshop Facilitation, Design Sprints, Product Design, Data-driven Design, iOS, App UX, Interactive Prototypes, Responsive Web Design (RWD), Design Management

Lead Product Designer

2019 - 2021
WORK | SmartMEi
  • Managed the design sector, facilitated design with the CTO and product head, and completed the UX research and UI/UX design of web apps, back-office systems, and native apps.
  • Conducted user interviews and digital surveys, performed user testings, and tabulated the test results as the UX researcher.
  • Handled business mapping, stakeholder interviews, data analysis, benchmarking, competitor analysis maps, wireframing, UX writing, user map flows, and user scenarios as the UX designer. Assessed problems and ideated hypotheses to solve issues.
  • Delivered high-fidelity screens and prototypes and contributed to the information architecture studies, card sorting, design system management, and text guide to ensure design consistency. Handed over the design to developers as the UI designer.
Technologies: Figma, Miro, Overflow, InVision, Marvel App, Zeplin, Trello, Lookback, Usability Testing, Google Sheets, UX Design, UX Research, UI Design, Remote User Testing, User Testing, User Interviews, Facilitation, Interactive Prototypes, Mobile Design, Back-office System Design, Android, iOS, App UX, Web App Design, Product Design, Mobile Prototypes, Branding, Web Design

Senior UI/UX and Visual Designer | Design Sprint Workshop Facilitator

2018 - 2019
Tritone Interactive
  • Designed web apps and UI for high-fidelity screens, built prototypes and determined the best usability testing tool, defined the brand's style guides, and handed over the design to developers.
  • Acted as a UX designer while working on the information architecture of digital projects and financial products, including site maps, user map flows, and scenarios. Designed product concepts as wireframes and led design sprints.
  • Interviewed stakeholders, led UX processes, performed user testing with the actual users, and tabulated the test results for documentation as a UX researcher.
Technologies: Sketch, Photoshop CC, Illustrator CC, Google Sheets, Design Sprints, Adobe CC, InVision App, Mobile Design, iOS, Android, Workshop Facilitation, Web App Design, Back-office System Design, Product Design, UX Design, UI Design, UX Research, Usability Testing, Icon Design, Branding, Interactive Prototypes, Logo Design, Web Design, Responsive Web Design (RWD)

UI/UX Designer | Visual Designer | Senior Art Director | Illustrator

2003 - 2018
  • Collaborated with different agencies such as Euro RSCG 4D, RAPP, and Wunderman, providing design consultancy services to notable brands and startups.
  • Oversaw design management, UI/UX design, visual design, motion design, branding, and graphic design.
  • Acted as a creative director while working on innovative concepts, digital art direction, creative art direction, and 2D and 3D illustrations.
Technologies: Adobe CC, Modo, Photoshop CC, Illustrator CC, Animate CC, Sketch, Figma, Branding, Art Direction, Illustration, Web Design, UI Design, UX Design, Interactive Design, Prototyping, Creative Design, 3D Illustration, Vector Illustration, Motion Design, Responsive Web Design (RWD), Web App Design, Mobile Design, Visual Design, Icon Design, Logo Design

Senior Digital Art Director | Visual Designer | UI/UX Designer

2016 - 2017
  • Created the branding style guides with palette colors, icons packs, font family, and design patterns, performed prototyping to define the best usability testing tools, worked on high-fidelity UI screens for web apps of brands like Honda.
  • Contributed to the information architecture studies, wireframes, and interaction design.
  • Acted as a visual designer and digital art director, designing responsive web apps, sites, landing pages, and digital campaigns.
Technologies: Adobe CC, Photoshop CC, Illustrator CC, Sketch, InVision, Zeplin, UI Design, UX Design, Prototyping, Responsive Web Design (RWD), Web Design, Art Direction, Logo Design, Branding, Mobile Design, Icon Design, Visual Design, Digital Design

Senior Digital Art Director | Visual Designer | UI Designer

2014 - 2015
  • Designed sites and digital campaigns for massive brands such as Heineken and Cielo.
  • Contributed to UI design, interaction design, visual design, and digital art direction.
  • Created the information architecture for sites, made 3D illustrations, and helped with branding, icon design, and creative concepts.
Technologies: Adobe CC, Photoshop CC, Illustrator CC, Modo

Senior Digital Art Director | Visual Designer | UI/UX Designer

2009 - 2012
  • Designed sites, landing pages, Facebook apps, and digital campaigns for massive brands such as Itaú, Brazil's largest private bank.
  • Defined the best navigation, motion design, visual design, and 2D illustrations while working on high-fidelity UI design, interaction design, and information architecture.
  • Acted as the digital art director working on creative concepts.
Technologies: Adobe CC, Photoshop CC, Illustrator CC, Animate CC
1998 - 2002

Bachelor's Degree in Advertising and Marketing

Mackenzie University - São Paulo, Brazil


Strategy on Digital Products

Aprender Design


Data and Quantitative Research

Aprender Design


Product Metrics

Product Arena


Design Leadership

How Bootcamps


UX Research

Product Arena


User Testing



Product Manager Mobile

Product Arena


Design System

Meiuca Design


UX na Prática

Belas Artes


User Testing

UX Speed Dating


Product Design



Figma, Photoshop CC, InVision App, Zeplin, FigJam, Illustrator CC, Adobe CC, Marvel App, Sketch, ProtoPie, Miro, Jira, Slack, InVision, Trello, Lookback, Google Sheets, Google Analytics, Modo, Animate CC


Mobile, iOS, Android, WordPress

Industry Expertise

Media, 3D Illustration


Art Direction, Creative Design, Visual Design, UX Design, Product Design, UI Design, Mobile Design, Web Design, User-centered Design (UCD), Illustration, Responsive Web Design (RWD), Web App Design, Digital Design, Redesign, Web & Mobile Applications, Mobile Apps, B2C, B2B, Desktop Web Design, Graphic Design, Information Architecture (IA), User Experience (UX), User Interface (UI), Drawing, Rapid Prototyping, Wireframing, MVP Design, Style Guides, Brand Design, SaaS Design, Web UI, Web App UI, Web UX, Data-informed Visual Design, Visual Art, Responsive Web Apps, Print Design, Web Marketing, B2C Marketing, Marketing Campaign Design, Storytelling, Fintech, Web Dashboards, Dashboards, Sketching, Figma Prototyping, Digital Illustration, Cartoon Illustration, Vector Design, Overflow, UX Strategy, Product Strategy, Competitor Analysis & Profiling, Product Benchmarking, UX Research, Native Mobile Apps, UX Leadership, Facilitation, Team Leadership, Qualitative Research, Qualitative Reports, Empathy, Design Systems, UI Components, UI Style Guides, Workshop Facilitation, Design Sprints, Benchmarking, Mobile Prototypes, Usability Testing, Branding, Interactive Prototypes, Data-driven Design, Interactive Design, App UX, Icon Design, Design Management, Remote User Testing, User Testing, Back-office System Design, Logo Design, Prototyping, Vector Illustration, SaaS, Google Apps, Design Leadership, iOS App Design, Interaction Design (IxD), User Personas, Data Visualization, Workflow Diagrams, Infographics, DataViz, Notion, ClickUp, Value Proposition Design, Software Technical SWOT Analysis, Data Analysis, Quantitative Analysis, Query Optimization, Statistics, GUI Design, Metrics, Management, Product Management, User Interviews, Motion Design, Android App Design, 3D Rendering, Accessibility, User Flows, 3D, 3D Modeling, User Journeys, Apps, App UI, High-fidelity Mockups, High-fidelity Prototypes, Product Styling, UX Writing, Accounting, B2B2C, Web Applications, Rapid Interactive Prototyping, Web App UX, Web UX Design, Cars, Workout, Exercise & Gyms, Business to Business to Consumer (B2B2C)

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