Ruby Henderson, Designer in Berlin, Germany
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Ruby Henderson

Verified Expert  in Design

Designer

Location
Berlin, Germany
Toptal Member Since
August 15, 2022

Ruby designs brands, campaigns, and processes that deliver results. She excels at blending innovative ideas with data-driven strategies, always keeping the customer at the heart of the process. With over a decade of experience in tech and marketing, Ruby is an industry expert. She specializes in brand identity design, optimization, audit, and consultation. Ruby also has a proven track record of improving productivity by 25%.

Portfolio

Work Experience

Art Director | Agile Project Manager | Scrum Master

2020 - PRESENT
Freelance
  • Developed a comprehensive brand strategy, including market research, competitor and target audience analysis, persona creation, business naming, and brand value identification.
  • Utilized agile project management with the Scrum framework. Boosted team velocity by 25% within the 1st month.
  • Worked in contemporary visual design, brand, print, digital, brand architecture, SoMe, display, and CRM channels.
  • Managed complex design projects and timelines with great emphasis on speed, organized processes, and timely delivery.
  • Provided a full-suite service for a variety of sectors, including edtech, fashion, finance, climate, dance, music, and beverages.
  • Gained proficiency with design tools such as Adobe Creative Cloud, Sketch, Figma, Procreate, Cinema 4D, Webflow, and Principle.
  • Gained experience with collaborative tools such as Slack, Google Slides, Jira, Keynote, and Miro.
  • Commended for my ability to communicate professionally, effectively, and empathetically with clients, stakeholders, and designers.
  • Gained extensive experience in retouching and image manipulation.
  • Process Optimisation through strategy sessions and agile coaching.
Technologies: Adobe, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Figma, Art Direction, Digital Art, Procreate, Slack, Miro, Google Slides, Keynote Templates, Webflow, Visual Design, UI Design, Logo Design, Brand Design, Graphic Design, Brand Books, Social Media Design, Marketing Materials, Digital Ad Design, Presentation Design

Art Director

2018 - 2020
Babbel
  • Managed global over 10 markets media campaigns, liaising with the creative director, stakeholders, country managers, and graphic designers.
  • Introduced design systems that enabled streamlined workflow and faster output. Created Jira forms to assist stakeholders in writing briefs.
  • Created master systems and templates for SoMe, CRM, and YouTube.
  • Elevated brand coherency and consistency by updating and refining brand assets.
  • Created the identity for the B2B sub-brand Babbel for Business.
  • Managed and cocreated three global campaigns, including managing a small team of designers.
  • Collaborated with copywriters and videographers on campaign concepts and activation ideas and with actors, set designers, and directors on the video production set.
  • Analyzed market research and implemented the results to ensure that each campaign was tailored to the relative geo.
  • Commended for project manager style in approach to planning projects and scope.
Technologies: Sketch, Adobe Illustrator, Adobe Photoshop, Figma, Adobe InDesign, Jira, Visual Design, Logo Design, Brand Design, Graphic Design, Brand Books, Social Media Design, Marketing Materials, Digital Ad Design, Presentation Design

Graphic Designer

2015 - 2017
WorkGroup
  • Developed a multidisciplinary skillset with disciplines, including brand identities, web UI and UX, illustration, motion, 3D modeling, editorial, print, packaging, and environmental graphics.
  • Entrusted with meeting clients, hiring staff, and managing projects independently.
  • Managed and prioritized multiple projects with design specifications and budget restrictions.
  • Ensured projects were completed to the highest standard and always on schedule.
  • Received a nomination in the ICAD Poster design category.
  • Bespoke illustrations on several projects like book covers, brand illustrations, and editorial.
  • Pursued and completed a self-directed course in 3D modeling and visualization, the fruits of which were incorporated into live projects.
  • Collaborated with web developers, print houses, and signage suppliers.
Technologies: Adobe, Illustrator CC, Adobe Illustrator, Adobe InDesign, Apple Keynote, Photoshop CC, Adobe Photoshop, Visual Design, Logo Design, Brand Design, Graphic Design, Brand Books, Presentation Design
2010 - 2014

Bachelor's Degree in Graphic Design

Institute of Art, Design, and Technology - Dublin, Ireland

JANUARY 2024 - PRESENT

Scrum Master Certification

Scrum.org

Tools

Sketch, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Jira, Adobe, Procreate, Slack, Miro, Google Slides, Illustrator CC, Apple Keynote, Photoshop CC, Adobe Experience Design (XD), Sketch 2, InDesign CC, Figma, Photo Editors

Industry Expertise

Education, Food & Beverage, Advertising, Marketing, Architecture

Platforms

Webflow, Webflow CMS

Other

Branding, Print Design, Poster Design, Package Design, Illustration, Booklet Design, Cover Design, CD Covers, Typography, Pitch Decks, Logo Design, Social Media, Brand Guidelines, Brand Strategy, Print Production, Signage Design, Textile Surface Design, Digital Art, Keynote Templates, Campaign Design, eCommerce, Art, Brand Identity, Calm Design, Fintech, Venture Capital, Ad Campaigns, Web Illustration, Vector Illustration, Ad Posters, Culture, Out-of-home (OOH) Marketing, Out-of-home (OOH) Advertising, Instagram, Social Media Design, Clean Design, Climate Change, Ideation, Copywriting, Environment, Language Learning, Languages, Landing Page Design, Social Media Campaigns, Edtech Design, Packaging, Envelope Design, Product Branding, Iconography, Print, Posters, Fashion Design, Lookbook Design, T-shirt Design, Billboard Design, Promotional Leaflets & Flyers, Advertising Design, Marketing Design, Digital Marketing Design, Marketing Campaign Design, Print Marketing Design, Social Media Covers, Menu Design, Banner Design, Web Banner Design, Brand Design, Design, Icon Design, Visual Design, Graphic Design, Business Card Design, Strategy, Logotype, Brand Books, Marketing Materials, Digital Ad Design, Presentation Design, Project Management, Consulting, Web Design, Web UI Design, Environmental Design, Book Design & Illustration, Art Direction, Festivals, Clothing, ESG, Home Textile Design, Interior Design, Textiles, Photoshoot Production, Image Retouching, Content Marketing, UI Design, Scrum Master, Agile Project Management, Certified ScrumMaster (CSM), Home, Home Decor, Furniture, Fixtures, & Equipment (FF&E)

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