Sadia is available for hire
Hire SadiaSadia Intesar
Verified Expert in Design
Designer
Location
Toronto, ON, Canada
Toptal Member Since
October 15, 2020
Sadia is a product, UX, and UI designer currently focusing on startup consulting in design to create user interfaces and brands. Recently, she's been instrumental in raising $7 million in funding for a fintech startup with products being used by millions. She's worked for globally known companies and startups and provided services for clients from Europe, the US, and the local industry. Sadia has experience in project management and enjoys working closely with engineers to deliver intuitive UX.
Work Experience
UI/UX Designer
2022 - 2022
Purina
- Provided a heuristic analysis of the mobile application to prioritize improvements with the native mobile apps' B2C user experience in Android and iOS.
- Developed a boilerplate template file for Figma and boosted team communication and workflow.
- Designed a dark mode for the PetFinder mobile app.
- Created a second version of the design system for a mobile application.
- Redesigned the application's home screen and its flow from top to bottom.
Technologies: Figma, Mobile, Android, iOS, Product Design, User Journeys, User Flows, Prototyping, UX Design, UI Design, Design Systems, Agile, Atomic Design, B2C, Design Documentation, Mobile UI, Mobile UX, Mobile Design, Strategic Design, User-centered Design (UCD), Empathy Mapping, Brainstorming, Design Workshops, Lean UX, Accessibility, User Research, Kanban, Scrum, Jira, Usertesting.com, Branding, Mobile UX Design, Mobile UI Design, Mobile Mockups, High-fidelity Mockups, UX Audits, Component Libraries, Layout Design, User Testing, Rapid Prototyping, Product Strategy, Collaboration, Enterprise, Leadership, UX Strategy, User Experience Design, User Stories, Data Analytics, Heuristics, Usability Heuristics, Feature Prioritization, Mobile Prototypes, App Design, Audits, UI Components, UX Wireframes, Animation, Interactive UI, Direct to Consumer (D2C), Data-driven Design, A/B Testing, UX Research, Conversion Rate, Auditing
UI/UX Designer
2021 - 2021
Xofia
- Engaged in UI/UX design for a new tokenization ecosystem and community app.
- Created the initial landing page design for Xofia's decentralized liquidity marketplace, establishing the project's visual identity and user experience.
- Designed the MVP of the marketplace application, ensuring a seamless and intuitive user experience for buyers and sellers of NFTs.
- Collaborated closely with the technical head and CEO to ensure the marketplace design aligned with the company's vision and technical capabilities.
- Worked closely with the development team to ensure the accurate and efficient implementation of the marketplace design.
- Provided ongoing design support for Xofia, including designing new marketplace features and updates and creating marketing materials to promote the product.
Technologies: Mobile UX, Mobile UI, Cryptocurrency, Crypto, Finance, Financing, Non-fungible Tokens (NFT), Customer Analysis, Customer Journeys, Landing Page Design, Collaboration, User Research, UX Strategy, User Experience Design, Startups, Feature Prioritization, Web App UI, Stakeholder Management, Landing Page Designer, Landing Page Optimization, Animation, Analytics, Graphic Design, Lean Startups, Web UX Design, Figma, Document Management, Web, Visual Design Language, Admin Panels, Tools, UI Style Guides
Designer
2021 - 2021
Scopely
- Operated on the mobile and web version of an eCommerce site for a gaming company from scratch. Created low fidelity mocks and helped with final high fidelity mock-ups.
- Developed an innovative idea of investment in the decentralized financing system. Built the web design of the landing page and the first version of the app design.
- Designed a website to increase engagement with visitors.
- Built different blog headers based on blog posts. Published the designs in TechCrunch articles.
- Created a character for a company based on their requirements. Gave different expressions to the character and made a 3D model.
Technologies: Adobe CC, Figma, Sketch, Mobile UI Design, Webflow, Low-fidelity Prototypes, Chatbot Conversation Design, Conversational Design, Mobile Mockups, Low-fidelity Mockups, High-fidelity Mockups, User Flows, Layout Design, eCommerce, Websites, Collaboration, Enterprise, User Research, UX Strategy, User Experience Design, Mobile Prototypes, Web App UI, Audits, Responsive UI, UX Wireframes, Responsive Web Apps, Animation, Interactive UI, Direct to Consumer (D2C), Agile, eCommerce UX, A/B Testing, UX Research, B2C, Conversion Rate, Auditing, Web, Software as a Service (SaaS)
Product Analyst
2020 - 2021
bKash
- Created user stories for three personas based on data gathered from user interviews. Based on the personas, finalized features required for an internal tool.
- Sketched different layouts of an app based on the user requirements. Conducted tech feasibility tests and finalized a layout best suited for users. Onboarded three new stakeholders after the new design.
- Carried out different user surveys to find out the best onboarding approach for a new product. Built a journey map and finalized features using card sorting.
Technologies: Adobe CC, Jira, Figma, Mobile UX Design, Mobile UI Design, Conversational Design, Marketing Campaign Design, Interaction Design (IxD), Marketing Design, Mobile Mockups, Low-fidelity Mockups, High-fidelity Mockups, Data Visualization, Customer Relationship Management (CRM), Style Guides, Component Libraries, Layout Design, Collaboration, Enterprise, Startups, Feature Prioritization, Mobile Prototypes, Minimum Viable Product (MVP), Stakeholder Management, UX Wireframes, Animation, Agile, Analytics, A/B Testing, B2C, Business Services, Software as a Service (SaaS)
Senior UX Designer
2019 - 2021
SureCash
- Served as a design advisor for product development, helping product managers and other stakeholders.
- Established an MVP and Lean UX methodologies for the company by quickly delivering content in small batches while creating shared knowledge among team members.
- Established a more consistent user experience both online and offline by redesigning the brands and adding a humanized concept, and introducing the users to the brand—therefore creating a more user-friendly culture within the company.
- Helped build the design system and collaborate with other designers.
- Delivered products with just enough features to satisfy early customers and get feedback from real users.
Technologies: Figma, Sketch, Mobile UX Design, Mobile UI Design, Chatbot Conversation Design, Conversational Design, Responsive Web Design (RWD), Marketing Campaign Design, Interaction Design (IxD), Email Design, Marketing Design, Mobile Mockups, Low-fidelity Mockups, High-fidelity Mockups, Web App Design, Web Design, Data Visualization, Illustration, Web UI, Customer Relationship Management (CRM), Style Guides, Component Libraries, Layout Design, Leadership, User Research, iOS, Feature Prioritization, Mobile Prototypes, App Design, Web App UI, Adobe Photoshop, Minimum Viable Product (MVP), UI Components, Animation, DataViz, A/B Testing, B2C, Business Services, Web Illustration, Admin Panels, Tools, UI Style Guides
UI/UX Designer
2018 - 2020
We
- Revamped a mobile financial services app from scratch. Had a clear idea of the financial industry and was solely responsible for increasing the customer base by 12% in a month just by changing the user experience of the app.
- Built a brand identity guide, including typography, logo variations, language and tone, and other assets.
- Carried out market research to decide on three personas that might use the app and changed the view accordingly, keeping all their requirements in mind.
- Worked within industries including medicine, finance, software, and more.
Technologies: Adobe CC, Sketch, InVision, Figma, Mobile UI Design, Webflow, Brand Design, Responsive Web Design (RWD), Web UX, Marketing Campaign Design, Mobile Mockups, Low-fidelity Mockups, High-fidelity Mockups, Web App Design, Web Design, Data Visualization, Illustration, Web UI, Layout Design, Websites, Adobe Photoshop, CRM Design, Responsive Web Apps, Business Services
UX Designer
2016 - 2019
Dynamic Software Innovators
- Developed newly designed components that will improve our users' ability to find the right accommodation for their needs.
- Researched, strategized, and launched UX improvements that catapulted users' reviews and feedback.
- Produced style guides and interaction specification sheets for developers.
- Conducted stakeholder and user interviews and usability testing to gather requirements and rapidly improve the overall experience of the users with the app.
- Researched similar products and developed ideas, injected Lean UX into Agile development, and improved the overall collaboration.
- Designed the main web app and worked closely with the product owner, data analyst, and the development team to choose priorities and design paths.
- Introduced UX design as the first stage of all the websites designed, instituting a user-centered design approach.
Technologies: Figma, Webflow, Web UX, Marketing Campaign Design, Interaction Design (IxD), Mobile Mockups, Low-fidelity Mockups, Illustration, Education, Web UI, Layout Design, Websites, Adobe Photoshop, CRM Design, Responsive Web Apps
Education
2021 - 2022
Master's Degree in Computer Science
Lakehead University - Ontario, Canada
2011 - 2016
Bachelor's Degree in Computer Science and Engineering
Brac University - Dhaka, Bangladesh
Experience
Collaboration That Works
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