Sajin Devidas
Verified Expert in Design
Designer
Lewis Center, OH, United States
Toptal member since February 18, 2022
Sajindas, who has worked with clients like Walgreens, Chase, Citi, HSN, and Metlife, is an accomplished product designer with 18+ years of experience. Leveraging user-centered design principles and a diverse skill set in wireframing, prototyping, and UI design, he creates high-impact experiences that increase customer satisfaction and drive business success. Sajindas's meticulous leadership skills, passion for his craft, and ability to tell compelling design stories make him a valuable asset.
Work Experience
Lead UX/UI Designer
Citigroup
- Led design projects for web, mobile, and tablet, working individually and in a team and collaborating with the creative and acquisition teams.
- Created wireframes, visuals, and layouts, supporting and reinforcing product vision, brand, and business objectives.
- Conveyed findings, concepts and ideas, design, and rationale visually while maintaining effective and concise communication.
Product Designer
N-ergy AI Solutions, LLC
- Presented design proposals and findings to stakeholders, including executives and investors, to garner support and secure funding for ongoing UX initiatives.
- Led the redesign of the user interface for Nergyai.com in webflow, resulting in a 25% increase in user engagement metrics, including session duration and page views.
- Incorporated innovative solutions to enhance the user experience and maintain competitiveness in the market.
Lead Product Designer
Poolit, Inc
- Identified usability issues and provided recommendations for improving the user experience of the existing product.
- Collaborated with developers, product managers, and other stakeholders to ensure product design met the user's needs.
- Redesigned the website using Webflow to provide a better user experience within a limited time frame.
Senior Design Engineer
Photon Infotech
- Worked as a UX design consultant for Citibank, JPMorgan Chase, Walgreens, MetLife, T.D. Williamson, GE, Adobe, Cisco, Honda, Caterpillar, and Microsoft.
- Led design thinking exercises, workshops, brainstorming sessions, and critiques while creating and evolving the visual design language for products.
- Created wireframes, visuals, and layouts, supporting and reinforcing product vision, brand, and business objectives while collaborating with cross-functional teams to develop user flows and mockups.
Senior UX/UI Designer
MetLife
- Gathered and evaluated user requirements in collaboration with the product manager.
- Presented UX design concepts to project stakeholders for review and feedback.
- Collaborated with the cross-functional team by creating user flows and mockups to visualize and share ideas.
Senior UX/UI Designer
T.D. Williamson
- Gathered requirements and prepared and presented low-fidelity mockups to internal teams and key stakeholders.
- Developed wireframes, sitemaps, flow diagrams, and high-fidelity interactive prototypes.
- Created and evolved the visual design language for products while maintaining awareness of the larger ecosystem of product and design standards.
Lead UX-UI Designer
JPMorgan Chase
- Worked as a consultant in designing digital products, including data visualization, design systems, and transformation into rich visual storytelling.
- Created and evolved the visual design language for products while maintaining awareness of the larger ecosystem of product and design standards.
- Collaborated with cross-disciplinary teams to transform requirements into compelling designs that fulfilled the promise of the product.
Customer Experience Designer
Walgreens
- Assisted in presenting concepts, developing sketches, and conducting brainstorming and working sessions with cross-functional teams.
- Led, participated in, and presented designs during internal, bi-weekly design reviews. Presented and defended concepts with concrete tactical rationales.
- Solved experience problems through prototyping. Identified and applied the appropriate fidelity prototypes to net efficient solutions.
Education
Web Specialist Engineering in Multimedia
Arena Mutimedia - Chennai, India
Bachelor's Degree in Economics
Loyola College - Tamilnadu, India
Certifications
Mobile User Experience Design
Interaction Design Foundation
Service Design: How to Design Integrated Service Experiences
Interaction Design Foundation
Gestalt Psychology and Web Design: The Ultimate Guide
Interaction Design Foundation
The Ultimate Guide to Visual Perception and Design
Interaction Design Foundation
Conducting Usability Testing
Interaction Design Foundation
Accessibility: How to Design for All
Interaction Design Foundation
Certified Usability Analyst
Human Factors International (HFI)
Skills
Tools
Sketch, Figma, InVision, Photoshop CC, Illustrator CC, Adobe Dreamweaver, Adobe Flash, Adobe Premiere Pro, Visualizer, Adobe Photoshop, Adobe Illustrator, Sketch 2, InVision App, Balsamiq, Microsoft PowerPoint, Google Optimize, Usertesting.com, Adobe Creative Suite, Prezi, Jira, Canva, SketchUp, Adobe Experience Design (XD), InDesign CC, Zeplin, Miro, FigJam
Languages
CSS, HTML, HTML5
Platforms
Mobile, iOS, Android, Webflow, Web, Adobe Suite, WordPress
Industry Expertise
Healthcare, Banking & Finance, Professional Services, Human Resources (HR), Health & Wellness, Consumer Products, Real Estate, Education Technology (Edtech), Social Networking, Fitness
Other
Usability, Interactive UI, Visual Design, Design Systems, Data Visualization, UI Design, Web UI, Mobile UI, Hybrid Apps, Responsive UI, User Flows, Dashboards, Visualization Design, UX Design, Finance, Responsive, Wireframing, Web Usability, Annotated Wireframes, Prototyping, Graphic Design, Product Design, Mobile Design, User Interface (UI), Web Design, User Experience (UX), Presentation Design, Infographics, B2B, Fintech, Dashboard Design, Branding, Brand Design, Interactive Prototypes, Rapid Prototyping, SaaS, Pitch Decks, Print Marketing Design, Content Management Systems (CMS), Responsive Web Design (RWD), Mobile App Design, eCommerce, Information Architecture (IA), Websites, Mobile UI Design, Mobile UX Design, Chrome Extensions, Web App Design, Financial Design, Financial UX, Mobile Applications, Mobile Apps, Mobile App UI, Logo Design, B2C, Marketing Design, Web App UI, Responsive UX Design, CRM Design, iOS App Design, Android App Design, Responsive Web Apps, App Design, Responsive Design, Web Platforms, Social Media Apps, Social Media, Social Media Design, Web App UX, High-fidelity Mockups, Landing Pages, Interaction Design (IxD), User Journeys, Android UI Design, iOS UI Design, Food Delivery Services, MVP Design, UI Prototyping, UI Components, Tables, Email Design, Email Template Design, High-fidelity Prototypes, Presentations, Cross-platform UX, System Design, Learning Management Systems (LMS), Web Portals, Assets, UX Branding, Social Networks, Sales Presentations, PowerPoint Design, Style Guides, Best Practices in Design, Poster Design, Digital Layout, Mobile First, Rebranding, Customer Journeys, eCommerce UX, UX Wireframes, Mockups, Search Engine Optimization (SEO), User Journey Maps, Brochures, Brand Guidelines, Social Media Marketing (SMM), Image Retouching, User Research, Product Discovery, Design Thinking, User Interviews, Direct to Consumer (D2C), Material Design, Web Applications, Leadership, Project Timelines, Creative Direction, Communication, Storytelling, User-centered Design (UCD), Accessibility, Complex Web Systems, Design Leadership, Stakeholder Management, Animation, Color Theory, Typography, App UI, UI Audits, Customer Experience Management, Consumer Behavior, Layout, Art Direction, Cross-functional Collaboration, Ads, Print Design, Digital Design, Billboard Design, Chatbots, Chatbot Conversation Design, Growth, Conversion Rate Optimization (CRO), Website Redesign, Marketing Materials, Complex Application User Interfaces (UI), Marketplace Design, Design, Color Schemes, User Testing, Icon Design, Ad Design, Brochure Design, Pitch Presentations, Native Mobile Apps, Gamification, Software as a Service (SaaS), Human Resource Management Systems (HRMS), Journey Mapping, Design Strategy, Learning, UX Strategy, Enterprise SaaS, Microsoft Teams, UI Style Guides, Organic Social Media, App UX, Consumer Banking, Mortgages, Newsletter Design, eCommerce Design, Banner Ads, Digital, Edtech Design, Heuristic Analysis, Posters, Layout Design, Web & Mobile Applications, PowerPoint Templates, Presentation Development, Artificial Intelligence (AI), UX Prototyping, Product Detail Pages, Bootstrap, Front-end Development, Presentation Design, Pitch Decks, Storytelling, User Personas, Testing, UX Research, Mobile UX, UX Wireflows, Redesign, Responsive Layout, Web UI Design, Web UX Design, Web UX, Usability Testing, Illustration, Landing Page Design, SaaS Design, Early-stage Startups, Agile, Story Mapping, Motion Design, Videos, Video Editing, Management, Wireless, Planning, Healthcare IT, Pharmacy, Gas Pipeline Design, Food Ordering, Board Presentations
Experience
Tools
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