Sam Flaherty, Designer in London, United Kingdom
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Sam Flaherty

Verified Expert  in Design

Bio

A veteran Toptal designer with nearly 2,000 completed hours under his belt, Sam collaborates globally with like-minded clients such as Google, Citibank, Hugo Boss, YouTube, and Levi's to ensure clear and effective communication with their audiences. He has over 15 years of experience in the fields of graphic design, brand creation, digital design, and creative thinking.

Portfolio

Work Experience

Freelance Creative Director | Graphic Designer

2013 - PRESENT
Freelance Work
  • Engaged as a consultant and creative director on numerous projects for various SMBEs, helping companies establish a creative strategy, vision, and critical path. Built, briefed, and led creative teams to realize that vision.
  • Worked on a conceptual project for Google (while at MultiAdaptor in London)—making use of new and interesting interactive technologies and presenting our concepts at the Google Headquarters.
  • Created (while at Wordsearch in London) a logo and visual identity for the Scalpel, a new skyscraper set to change the face of London's skyline.
  • Conceptualized (while at Grey in London) an advertising campaign for Hugo Boss and created concepts for a range of new special edition packaging.
  • Built a variety of work that has been published in a number of books and digital platforms.
  • Conducted interviews for the likes of The Brand Identity and Victionary, as well as having features on Behance and The Dots.
  • Designed and oversaw (while in Paris) the development of We The People, a fashion, lifestyle, and travel online destination. The website was featured on SiteInspire.com.
Technologies: Adobe Creative Suite Design, Art Direction, Advertising Management, Branding, Visual Design, UI Design, UI Design, Visual Storytelling, Prototyping, Web UI, Web Design, Adobe Creative Suite Design, Mockups, Digital Marketing, Creative Direction, Photoshop, Adobe InDesign, Adobe Illustrator, WordPress Design, E-commerce Website Design, UI Design, E-commerce Website Design, Shopify Design, Logo Design, Logo Design, Wireframing, UX Design, WordPress Design, Web UX Design, Photoshop, Adobe InDesign, Adobe Illustrator, Web Design, Adobe Creative Suite Design, Visual Identity Design, Communication Design, Presentations, Digital Creative Direction, Creative Design, Print Media, Writing & Editing, CMS, Business Card Design, Posters, E-commerce Development, Startup Development, Small Business Design, Grid Systems, Identity, Yoga, Coding, Typography, Fashion, Blogger, Jewelry, Travel & Leisure, Real Estate, Investments, AngularJS, Graphic Design, Social Media Design, Mobile App, Mobile App, UI Design, Design Strategy, Marketing Design, Mobile App Design, Web Fonts, Color Selection, Luxury Industry, Digital Branding, Product Design, Mobile App Design, SaaS Design, Data Visualization Design, UX Wireframes, Layout Design, Landing Page Design, Responsive Web Development, UX Design, Web App Design, Stakeholder Interviews, User Flow Design, Design Workshops, Style Guides, AI Design, User Research, UX Strategy, Design Systems, User Journeys, Interaction Design (IxD), Presentation Design, Presentation Design, Logo Design, Print Design, Collateral Design, Social Media Design, Marketing Campaign Design, Instagram, Adobe Creative Suite Design, Brand Design, Newsletter Design, Illustration, UI Design, Color Palettes, B2C, Consumer-facing Product Design, Fintech Development, MailChimp Development, WordPress Design, Communication Design, Infographics, Pitch Deck Consulting, Graphic Design, Banner Design, Marketing Design, Package Design, Brand Design, Web Design, Adobe XD Design, B2B Design, Website Builders, Fashion Design, Logo Design, LinkedIn Campaign Marketing, Icon Design, Graphic Design, Brand Identity Design, Investor Presentations, Mobile App Design, Digital Brand Identity, Rebranding, Mobile UI Design, Brand Ecosystems, Market Research Analyst, Brand Strategists, Web Design, Competitor Analysis, Printing Materials, Social Media Design, Digital Marketing Strategy, Brochures, UI Prototyping, Consumer Finance, Brand Design, Squarespace Design, Landing Pages, Webflow Design, Layout, UI Design, Pharmaceuticals, Health & Wellness, Biotechnology, UX Design, Usability Testing, HubSpot Development, Consumer Products, Technology, iOS Design, Motion Graphics Design, Visual Design, Graphic Design, Editorial Design, Professional Services, Government, Luxury Goods, SaaS Design, Packaging, Product Packaging, Virtual Coaching, Tone of Voice, Food & Beverage, Sports, Design, Environmental Graphics, Women's Health, Consumer Behavior, Healthcare App Design, Illustrator CS5, Microsoft PowerPoint, Graphic Design, Google Slides, Mining, Energy, Web Design, Responsive Web Design, Beauty Products, AI Design, Merchandise, Agriculture, Small Business, Brand Positioning, Banking Consulting, Desktop, Design Leadership, Software Design, Collaboration, Product Discovery, Production Management, Fintech Design, Sketch, Figma, Adobe After Effects Design, Typesettings, B2C Marketing, SaaS Design, Motion Design, Newsletters, SEO, UI Design, Workshops, Icon Design, Consumer Packaged Goods (CPG), Sales & Marketing, Stakeholder Management, Print Marketing, Art, Pitch Deck Design, Business Services, Wix Development, Design Consulting, Web Design, Graphic Design

Senior Brand Designer

2022 - 2023
All Turtles Corporation
  • Helped to oversee the strategic rebranding of Carrot, a global fertility care provider.
  • Worked with the team to reconsider and redesign all brand touchpoints, including website, social, presentation templates, flyers, billboards, and more.
  • Provided guidance and assistance to junior team members.
Technologies: Visual Design, Branding, Figma, Slack Development, UI Design, Art Direction, Design Strategy, Web Design, Responsive Web Design, Marketing Design, Web UI, Adobe Creative Suite Design, Mockups, Digital Marketing, Photoshop, Adobe InDesign, Adobe Illustrator, Logo Design, Web UX Design, Photoshop, Adobe InDesign, Adobe Illustrator, Web Design, Adobe Creative Suite Design, Visual Identity Design, Communication Design, Presentations, Creative Design, Posters, Grid Systems, Identity, Typography, Graphic Design, Social Media Design, UI Design, Mobile App Design, Web Fonts, Color Selection, Digital Branding, Product Design, Mobile App Design, Data Visualization Design, Layout Design, Style Guides, User Research, Design Systems, Presentation Design, Logo Design, Print Design, Collateral Design, Social Media Design, Marketing Campaign Design, Instagram, Adobe Creative Suite Design, Brand Design, UI Design, Color Palettes, Communication Design, Infographics, Brand Design, B2B Design, Logo Design, LinkedIn Campaign Marketing, Icon Design, Graphic Design, Brand Identity Design, Digital Brand Identity, Rebranding, Mobile UI Design, Brand Ecosystems, Market Research Analyst, Brand Strategists, Web Design, Competitor Analysis, Printing Materials, Social Media Design, Digital Marketing Strategy, Brochures, Brand Design, Landing Pages, Layout, UI Design, Health & Wellness, Motion Graphics Design, Visual Design, Editorial Design, Professional Services, Virtual Coaching, Tone of Voice, Design, Women's Health, Consumer Behavior, Healthcare App Design, Illustrator CS5, Microsoft PowerPoint, Google Slides, Web Design, Merchandise, Brand Positioning, Desktop, Design Leadership, Software Design, Collaboration, Production Management, Typesettings, B2C Marketing, Motion Design, Workshops, Icon Design, Sales & Marketing, Stakeholder Management, Print Marketing, Pitch Deck Design, Business Services, Design Consulting, Graphic Design

Innovative Branding Expert

2020 - 2021
French Florist
  • Worked on the repositioning of USA-based French Florist, a nationwide floral retailer.
  • Contributed to the full spectrum of identity elements, including logo, typeface, color palette, and photographic art direction, as part of the rebrand. I then applied these to various items, from the eCommerce website to packaging and billboards.
  • Advised on wireframing and designed the entire UI, as there was a critical focus placed on the company's eCommerce platform.
  • Supported the French Florist team in liaising with developers to ensure the website was designed to a high standard.
  • Testimonial: "If you have the privilege of working with him, I suggest you don't miss your chance." – M. Jacobson, CEO.
Technologies: Mobile App Design, Logo Design, Web Fonts, Color Selection, Branding, Luxury Industry, E-commerce Website Design, E-commerce UX Design, E-commerce Website Design, UI Design, E-commerce Development, Digital Branding, Posters, Grid Systems, Identity, Typography, Graphic Design, Social Media Design, Mobile App, Mobile App, UI Design, Design Strategy, Marketing Design, Mobile App Design, UX Wireframes, Layout Design, UX Design, User Flow Design, User Research, UX Strategy, Design Systems, User Journeys, Interaction Design (IxD), Presentation Design, Visual Design, Logo Design, Print Design, Collateral Design, Social Media Design, Marketing Campaign Design, Instagram, Adobe Creative Suite Design, Brand Design, Newsletter Design, UI Design, Color Palettes, B2C, Consumer-facing Product Design, Dashboard Design, Communication Design, Graphic Design, Banner Design, Package Design, Brand Design, Web Design, Logo Design, Icon Design, Graphic Design, Brand Identity Design, Mobile App Design, Rebranding, Mobile UI Design, Brand Ecosystems, Market Research Analyst, Brand Strategists, Web Design, Competitor Analysis, Printing Materials, Social Media Design, Digital Marketing Strategy, Brochures, Brand Design, Landing Pages, Layout, UI Design, UX Design, Usability Testing, Consumer Products, iOS Design, Visual Design, Graphic Design, Editorial Design, Professional Services, Luxury Goods, UX Design, Product Design, Packaging, Product Packaging, Virtual Coaching, Tone of Voice, Design, Consumer Behavior, Illustrator CS5, Google Slides, Web Design, Responsive Web Design, CRO, Web App Design, Merchandise, Brand Positioning, Desktop, Design Leadership, Software Design, Collaboration, Product Discovery, Production Management, Figma, Typesettings, B2C Marketing, Newsletters, SEO, UI Design, Workshops, Icon Design, Consumer Packaged Goods (CPG), Sales & Marketing, Stakeholder Management, Print Marketing, Pitch Deck Design, Design Consulting, Web Design

Senior Graphic Designer

2011 - 2013
Spring in Alaska
  • Led the art direction and designed numerous print and digital projects for a range of brands such as Penguin Publishing, Woolworths, Red Bull, and more.
  • Communicated with clients, attended briefing meetings, and presented work.
  • Created a full studio rebrand during my time at the agency.
  • Worked on-location art directing photo and video shoots.
  • Mentored interns and junior designers—acting as a senior designer/art director.
Technologies: Adobe Creative Suite Design, Visual Design, UI Design, UI Design, Visual Storytelling, Prototyping, Web UI, Web Design, Branding, Adobe Creative Suite Design, Mockups, Digital Marketing, Photoshop, Adobe InDesign, Adobe Illustrator, WordPress Design, E-commerce Website Design, UI Design, E-commerce Website Design, Shopify Design, Logo Design, Logo Design, Wireframing, UX Design, WordPress Design, Web UX Design, Photoshop, Adobe InDesign, Adobe Illustrator, Web Design, Adobe Creative Suite Design, Visual Identity Design, Communication Design, Presentations, Digital Creative Direction, Creative Design, Print Media, Advertising Management, Writing & Editing, CMS, Business Card Design, Posters, E-commerce Development, Startup Development, Small Business Design, Grid Systems, Identity, Typography, AngularJS, Graphic Design, Mobile App, Mobile App, UI Design, Design Strategy, Marketing Design, Mobile App Design, Web Fonts, Color Selection, Luxury Industry, Digital Branding, Product Design, Mobile App Design, UX Wireframes, Layout Design, Landing Page Design, Responsive Web Development, UX Design, User Flow Design, Presentation Design, Presentation Design, Logo Design, Print Design, Collateral Design, Social Media Design, Marketing Campaign Design, Instagram, Adobe Creative Suite Design, Brand Design, Newsletter Design, Illustration, UI Design, Color Palettes, B2C, Consumer-facing Product Design, Dashboard Design, MailChimp Development, WordPress Design, Communication Design, Graphic Design, Banner Design, Marketing Design, Package Design, Brand Design, Web Design, B2B Design, Website Builders, Fashion Design, Logo Design, Icon Design, Graphic Design, Brand Identity Design, Digital Brand Identity, Rebranding, Mobile UI Design, Brand Ecosystems, Market Research Analyst, Brand Strategists, Web Design, Competitor Analysis, Printing Materials, Social Media Design, Digital Marketing Strategy, Brochures, Brand Design, Landing Pages, Layout, UI Design, Health & Wellness, Consumer Products, Technology, iOS Design, Motion Graphics Design, Visual Design, Graphic Design, Editorial Design, Professional Services, Luxury Goods, SaaS Design, Packaging, Product Packaging, Virtual Coaching, Tone of Voice, Design, Consumer Behavior, Healthcare App Design, Illustrator CS5, Web Design, Responsive Web Design, Beauty Products, Merchandise, Small Business, Brand Positioning, Banking Consulting, Desktop, Design Leadership, Software Design, Collaboration, Typesettings, B2C Marketing, UI Design, Icon Design, Consumer Packaged Goods (CPG), Sales & Marketing, Print Marketing, Pitch Deck Design, Design Consulting, Web Design

Graphic Designer

2010 - 2011
Canvas Group
  • Worked on creative projects for Citibank—producing campaigns and print collateral.
  • Communicated directly with clients—managing the projects that I was responsible for.
  • Presented work and gave pitches directly to clients.
Technologies: Adobe Creative Suite Design, Visual Design, UI Design, UI Design, Visual Storytelling, Prototyping, Web UI, Web Design, Branding, Adobe Creative Suite Design, Mockups, Digital Marketing, Photoshop, Adobe InDesign, Adobe Illustrator, WordPress Design, E-commerce Website Design, UI Design, E-commerce Website Design, Logo Design, Logo Design, WordPress Design, Web UX Design, Photoshop, Adobe InDesign, Adobe Illustrator, Web Design, Adobe Creative Suite Design, Visual Identity Design, Communication Design, Presentations, Digital Creative Direction, Creative Design, Print Media, Advertising Management, Writing & Editing, CMS, Business Card Design, Posters, E-commerce Development, Startup Development, Small Business Design, Grid Systems, Identity, Typography, Real Estate, AngularJS, Graphic Design, Mobile App, Mobile App, UI Design, Design Strategy, Marketing Design, Mobile App Design, Web Fonts, Color Selection, Luxury Industry, Digital Branding, Product Design, Mobile App Design, UX Wireframes, Layout Design, Landing Page Design, Responsive Web Development, UX Design, Presentation Design, Logo Design, Print Design, Collateral Design, Marketing Campaign Design, Instagram, Adobe Creative Suite Design, Illustration, UI Design, Color Palettes, B2C, Consumer-facing Product Design, Dashboard Design, WordPress Design, Communication Design, Graphic Design, Banner Design, Marketing Design, Package Design, Brand Design, Website Builders, Fashion Design, Logo Design, Icon Design, Graphic Design, Brand Identity Design, Digital Brand Identity, Rebranding, Brand Ecosystems, Brand Strategists, Web Design, Competitor Analysis, Printing Materials, Brochures, Brand Design, Layout, UI Design, Consumer Products, iOS Design, Visual Design, Graphic Design, Editorial Design, Professional Services, Packaging, Product Packaging, Virtual Coaching, Tone of Voice, Food & Beverage, Design, Consumer Behavior, Illustrator CS5, Web Design, Responsive Web Design, Small Business, Brand Positioning, Banking Consulting, Desktop, Software Design, Typesettings, Icon Design, Sales & Marketing, Print Marketing, Pitch Deck Design, Web Design

Junior Designer

2009 - 2010
Samdog
  • Created a campaign for New Zealand Library Week, including overseeing the onsite photographic art direction at Wellington Library. The campaign was featured heavily throughout New Zealand libraries.
  • Designed a campaign for New Zealand Conservation Week, including creating the concept, pitch, illustrations, and all printed and online collateral.
  • Designed and developed websites for clients using Samdog's proprietary content management system.
Technologies: Adobe Creative Suite Design, Visual Design, UI Design, UI Design, Visual Storytelling, Prototyping, Web UI, Web Design, Branding, Adobe Creative Suite Design, Mockups, Digital Marketing, Photoshop, Adobe InDesign, Adobe Illustrator, E-commerce Website Design, UI Design, E-commerce Website Design, Logo Design, Logo Design, UX Design, WordPress Design, Photoshop, Adobe InDesign, Adobe Illustrator, Web Design, Adobe Creative Suite Design, Visual Identity Design, Communication Design, Presentations, Digital Creative Direction, Creative Design, Print Media, Advertising Management, Writing & Editing, CMS, Business Card Design, Posters, E-commerce Development, Small Business Design, Grid Systems, Identity, Typography, Graphic Design, UI Design, Design Strategy, Marketing Design, Mobile App Design, Web Fonts, Color Selection, Luxury Industry, Digital Branding, Layout Design, Presentation Design, Logo Design, Print Design, Collateral Design, Marketing Campaign Design, Adobe Creative Suite Design, Color Palettes, B2C, WordPress Design, Communication Design, Graphic Design, Banner Design, Marketing Design, Package Design, Brand Design, Logo Design, Graphic Design, Brand Identity Design, Rebranding, Brand Ecosystems, Web Design, Competitor Analysis, Printing Materials, Brochures, Brand Design, Layout, Graphic Design, Editorial Design, Government, Product Packaging, Design, Illustrator CS5, Web Design, Responsive Web Design, Small Business, Brand Positioning, Desktop, Typesettings, Icon Design, Sales & Marketing, Print Marketing, Pitch Deck Design

Art Director

2008 - 2010
Fluro Magazine
  • Determined the design direction and was responsible for the layout articles.
  • Collaborated with the writers to create interesting, readable articles.
  • Managed the print production and proofed the magazine before it went to press.
Technologies: Adobe Illustrator, Adobe InDesign, Photoshop, Web Design, Adobe Creative Suite Design, Mockups, Digital Marketing, Photoshop, Adobe InDesign, Adobe Illustrator, Logo Design, Logo Design, Web Design, Adobe Creative Suite Design, Visual Identity Design, Creative Design, Print Media, Writing & Editing, Posters, Grid Systems, Identity, Typography, Layout Design, Logo Design, Print Design, Adobe Creative Suite Design, Color Palettes, Communication Design, Logo Design, Graphic Design, Brand Ecosystems, Printing Materials, Brand Design, Layout, Graphic Design, Editorial Design, Illustrator CS5, Web Design, Small Business, Brand Positioning, Typesettings, Print Marketing
2006 - 2007

Bachelor of Commerce Degree in Marketing

University of Victoria - Wellington, New Zealand

2003 - 2006

Bachelor of Arts Degree in Graphic Design

University of Otago - Dunedin, New Zealand

Tools

Photoshop, Adobe InDesign, Adobe Illustrator, Adobe Creative Suite Design, Photoshop, Adobe InDesign, Adobe Illustrator, Adobe Creative Suite Design, Figma, Adobe Creative Suite Design, Illustrator CS5, Wix Development, AngularJS, MailChimp Development, Microsoft PowerPoint, Graphic Design, Google Slides, Adobe After Effects Design, Sketch, Adobe Creative Suite Design, Adobe XD Design, Slack Development

Languages

Visual Design

Platforms

Adobe Creative Suite Design, Web Design, Blogger, WordPress Design, Mobile App Design, iOS Design, Desktop, Shopify, Webflow Design

Industry Expertise

Fashion, Investments, Pharmaceuticals, Health & Wellness, Consumer Products, Technology, Professional Services, Government, Luxury Goods, Food & Beverage, Sports, Healthcare App Design, Banking Consulting, Sales & Marketing, Travel & Leisure, Real Estate, Advertising Management, Marketing Design

Other

Web Design, Visual Design, Logo Design, Business Card Design, Posters, Jewelry, E-commerce Website Design, UI Design, E-commerce Development, Shopify Design, Logo Design, Startup Development, Small Business Design, UX Design, Grid Systems, Identity, Typography, Web Design, Branding, Visual Identity Design, Mockups, Digital Marketing, Presentations, Communication Design, Creative Direction, Digital Creative Direction, Creative Design, Print Media, Web UI, Print Design, Art Direction, Digital Marketing, Graphic Design, Social Media Design, Mobile App, Mobile App, UI Design, UI Design, UI Design, Visual Storytelling, Brand Design, Design Strategy, Responsive Web Design, Marketing Design, Mobile App Design, Color Selection, Luxury Industry, Digital Branding, Product Design, SaaS Design, Data Visualization Design, Packaging, Print Design, Product Packaging, Layout Design, Landing Page Design, Responsive Web Development, Web App Design, Presentation Design, Presentation Design, Collateral Design, Social Media Design, Marketing Campaign Design, Instagram, Brand Design, Newsletter Design, UI Design, Color Palettes, B2C, Consumer-facing Product Design, Fintech Development, Communication Design, Graphic Design, Banner Design, Package Design, Brand Design, B2B Design, Website Builders, Fashion Design, Logo Design, Icon Design, Graphic Design, Brand Identity Design, Investor Presentations, Digital Advertising, Mobile App Design, Mobile App Design, Digital Brand Identity, Rebranding, Mobile UI Design, Brand Ecosystems, Market Research Analyst, Brand Strategists, Web Design, Competitor Analysis, Printing Materials, Social Media Design, Digital Marketing Strategy, Brochures, Consumer Finance, Brand Design, Squarespace Design, Landing Pages, Layout, UI Design, Biotechnology, AI Design, Graphic Design, Editorial Design, SaaS Design, Virtual Coaching, Tone of Voice, Design, Environmental Graphics, Women's Health, Consumer Behavior, Mining, Energy, Beauty Products, Merchandise, Agriculture, Small Business, Brand Positioning, Design Leadership, Software Design, Collaboration, Product Discovery, Production Management, Fintech Design, Typesettings, B2C Marketing, SaaS Design, Newsletters, UI Design, Workshops, Icon Design, Consumer Packaged Goods (CPG), Stakeholder Management, Print Marketing, Art, Pitch Deck Design, Business Services, Design Consulting, Web Design, Graphic Design, Wireframing, Yoga, WordPress Design, CMS, Prototyping, Web Fonts, Naming, UX Wireframes, UX Design, Design Workshops, Style Guides, User Research, UX Strategy, Design Systems, User Journeys, Interaction Design (IxD), Dashboard Design, WordPress Design, Infographics, Pitch Deck Consulting, Web Design, LinkedIn Campaign Marketing, GoDaddy, UI Prototyping, UX Design, Usability Testing, HubSpot Development, Motion Graphics Design, CRO, Motion Design, SEO, E-commerce Website Design, Logo Design, E-commerce UX Design, Coding, Writing & Editing, Web UX Design, Design Strategy, Consumer Branding, Food Packaging, Print Marketing Design, Stakeholder Interviews, User Flow Design, AI Design, Illustration, Company Naming, Research

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