Serhii Varanytsia
Verified Expert in Design
Designer
Lviv, Lviv Oblast, Ukraine
Toptal member since December 12, 2019
Serhii is a lead designer with 7+ years of experience in digital product design, including experience setting up a design office in a company from scratch, conducting design sprints and discovery phases on multiple products from various domains, doing research, IA, visual design, and usability testing. Throughout his career, Serhii has contributed to projects relating to healthcare, HR and recruitment, retail, real estate, education, NFTs, and many more industries.
Portfolio
Customer Loyalty Management Web Platform
Work Experience
Lead Designer
NERDZ LAB
- Led a design department with a total of five designers.
- Established from scratch an independent system for the design office, including tech reviews, competence matrixes, 1-on-1s, processes docs, lists of design activities, usability and design checks, and mentorship processes.
- Interviewed new designers and led the review process of the current team.
- Led the sales and discovery stages from the design side covering products from various industries like healthcare, real estate, education, NFTs, among others.
- Tested product hypotheses and solutions and сonducted A/B tests to find out the best solutions to specific problems.
- Worked as a product designer on projects in the healthcare and NFT domains.
Lead Designer
LaSoft
- Led a design department with a total of six designers.
- Conducted designer reviews which included tech reviews, feedback sessions, setting goals for the next review, goal check-in, and interviewing newcomers.
- Updated the competence matrix and was responsible for 1-on-1s and mentorship processes; also managed design office documents and the career (growth) paths of designers.
- Took part in the phases of the sales—from the design side and partially from the BA/PM perspective—and covered discovery phases for incoming projects.
- Conducted design checks and usability testing on multiple products.
- Worked on a SaaS tool for managing compensation, social network projects, and marketing planning and analytics software for the CPG industry.
UI/UX Designer
LaSoft
- Delivered a SaaS tool that establishes career paths and compensation ranges. Recently took the project from the discovery phase and led it first as a designer and later as designer/PM of a team of eight until MVP was ready to be released.
- Worked on products from various industries, e.g., several products from healthcare, social network, fintech, among others.
- Took part in managing processes for the design office, including the creation of a competence matrix and conducting interviews and reviews.
- Led the full product lifecycle from the sales and discovery phases until the product support phase.
- Contributed to the development support team in terms of design/implementation control assurance.
- Created technical documentation for provided design solutions.
- Provided product and market research for the products.
Product Designer
CodeJig, Inc.
- Oversaw the whole process from creating sketches and wireframes to checking what's been implemented.
- Managed a full cycle of product research activities.
- Validated ideas in early stages to proceed with basic concepts before implementation.
- Handled live user testing on an internal team of accountants.
- Communicated with stakeholders to gather needed requirements.
UI/UX Designer
Vertalab
- Delivered a better experience for a sports-based application.
- Conducted requirement gathering meetings with stakeholders.
- Provided MVP solutions for startups to check their market needs.
Freelance UI Designer
Freelance Networks
- Worked on a platform that allows musicians from all over the world to communicate.
- Collaborated with a mobile healthcare application for older people.
- Designed landings, brand books, logotypes, promo posters, and business cards.
Education
Master's Degree in Software Engineering
National University Lviv Polytechnic - Lviv, Ukraine
Bachelor's Degree in Software Engineering
National University Lviv Polytechnic - Lviv, Ukraine
Certifications
Inclusive Design
Diia
Product Design
Udacity
Business Analysis for Non BA
FC, Ukraine
Innovation and Entrepreneurship (Coimbra, Portugal)
NEFESIE
Innovation and Entrepreneurship (Växjö, Sweden)
NEFESIE
Skills
Tools
Sketch, Zeplin, InVision, Jira, Trello, InVision App, Figma, Confluence, Maze, Adobe Photoshop, Balsamiq, Adobe Illustrator, RealtimeBoard, Principle, Adobe Experience Design (XD), Marvel, Miro, FigJam
Platforms
iOS, Android, Web, Mobile, Axure, Blogger, Video Platforms, X (formerly Twitter), Desktop, Mixpanel
Industry Expertise
Music, Social Networking, Healthcare, Health & Wellness, Travel & Leisure, Fitness, Sports, Restaurants & Dining, Entertainment & Leisure, Events, Food & Beverage
Languages
HTML, CSS
Other
Redesign, Website Redesign, Creative Design, CreativeJS, Creative Thinking, MVP Design, Minimum Viable Product (MVP), UX Flows, UI Design, UX Design, Product Design, Information Architecture (IA), Design, Wireframing, App UI, App UX, Web App UX, Visual Design, Responsive, Web Design, User Experience (UX), Mobile Design, User Interface (UI), Agile, SaaS, B2B, B2C, Dashboards, Responsive Web Apps, Responsive Web Design (RWD), Responsive Design, Mobile UI Design, User Flows, Wireframe to Product, Web UX, Web UI, Web UI Design, Web UX Design, UIKit, Responsive UI, Responsive Layout, Task Flows, Rapid Prototyping, User-centered Design (UCD), Mobile UI, Mobile UX, Flow-mapping, SaaS Design, Software as a Service (SaaS), Design Systems, Dashboard Design, Web App Design, Mobile App UI, Web & Mobile Applications, High-fidelity Mockups, High-fidelity Prototypes, Low-fidelity Mockups, Low-fidelity Prototypes, Android App Design, Agile Sprints, Social, Enterprise Design, Enterprise, UI Components, HCD, Human-centered Design (HCD), Material Design, Art, Mobile Applications, Android UI Design, Social Media, Social Networks, Two-sided Marketplaces, Mobile UX Design, Project Management, Mobile App Design, Web App UI, Design Leadership, Prototyping, Responsive UX Design, User Research, Design Sprints, Google Design Sprints, Mobile Apps, iOS UI Design, iOS App Design, iOS UX Design, Design Thinking, Leadership, UX Leadership, Team Leadership, Marketplaces, Marketplace Platforms, Marketplace Design, Feature Planning, Feature Analysis, UX Research, Style Guides, UI Style Guides, Travel, Social Media Apps, UX Review, Data Visualization, Complex Application User Interfaces (UI), Complex Problem Solving, Enterprise SaaS, Web Dashboards, Social Media Platforms, Android Design Guidelines, ClickUp, Football, User Interviews, UX Process, Social Engagement, Admin Panels, Soccer, UI Design Standards & Best Practices, UI Research, Fast Food, Loyalty Programs, Coupons, Enterprise Loyalty Programs, Rewards Programs, Data-driven Design, Mobile First, Apps, Videos, LiveStream, Video Streaming, Music Industry, Celebrities & Influencers, Atomic Design, Music Platforms, Tags, Social Media Marketing (SMM), Widgets, Engagement Strategy, Influencers, UX Specifications, Client Interviews, Networks, Recommendation Systems, Movies, Cartoons, Design Guidelines, User Testing, Chatbot Conversation Design, Chatbots, React Native, React, Design Workshops, Digital, Delivery, Storylines, Blogging, Lifestyle, Fun & Lifestyle, Flutter, Health IT, Healthcare IT, Healthcare Management Systems, Healthcare Services, Non-fungible Tokens (NFT), Crypto, Cryptocurrency, Trading, Networking, UI Testing, UX Testing, Accessibility, Inclusive Design
Experience
- Web Design - 7 years
- UI Design - 7 years
- Mobile Design - 6 years
- Information Architecture (IA) - 5 years
- Web - 5 years
- Product Design - 4 years
- Team Leadership - 3 years
- Figma - 2 years
Tools
- Figma
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