Sisi Guo, Designer in Toronto, ON, Canada
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Sisi Guo

Verified Expert  in Design

Full-stack Designer

Location
Toronto, ON, Canada
Toptal Member Since
October 21, 2021

Having worked with healthcare, energy, finance, and technology companies, Sisi builds products from ideation to launch and seamlessly integrates the brand across the customer journey. Self-motivated and detail-oriented, she is proficient at campaigns and initiatives for accounts ranging from national brands to local entrepreneurs. Sisi enjoys learning about different industries and solving unique problems using design.

Portfolio

Work Experience

Senior Visual Designer

2019 - PRESENT
CIBC
  • Designed effective customer-facing interfaces for CIBC's online brokerage platform "Investor's Edge" as part of accessibility updates and platform revamp—both web and mobile.
  • Used existing and evolving brand guidelines and design systems to modernize the UI to a clean, uncluttered design while maintaining a holistic visual appearance across the different lines of business.
  • Worked with UX and IT for functional and usability tests and addressed issues that arose with design implementation and accessibility concerns.
Technologies: InVision, Sketch, Figma, Adobe CC, Product Design, Design Systems, Agile, Prototyping, System Design

Art Director, UI/UX Designer

2012 - PRESENT
SG Studio Co
  • Produced creative solutions for a wide range of projects, including logos, web pages, brochures, posters, business cards, product photography, trade show graphics, infographics, style guides, digital illustrations, and vector artwork.
  • Managed relationships and operated as the liaison and chief point of contact between the clients, developers, print vendors, and all other marketing vendors.
  • Worked with startups to lead UX and product strategy for new products and create engaging online user experiences that sell products and services.
Technologies: Adobe CC, InVision, Figma, Sketch, Product Design, Design Systems, Wireframing, Agile, Prototyping

Senior Visual Designer

2018 - 2019
Just Energy
  • Used visual design and user experience methodologies to deliver high-quality, engaging, and on-brand experiences for websites and digital sales initiatives within the Just Energy family of energy brands.
  • Developed visual details, brand standards, and style guides and improved creative assets and user interfaces, including web, mobile, and email.
  • Validated effectiveness of visual designs through research, data, and usability studies.
  • Played a key role in implementing visual style and collaborated with stakeholders throughout the organization to maintain high standards for original deliverables of digital assets and detailed execution.
Technologies: Adobe UX, Product Design, Agile, Prototyping

Senior Visual Designer

2016 - 2018
Worldlink Supply Inc.
  • Created and designed brand visual identities, materials for print, and interactive and digital collateral for marketing purposes.
  • Photographed product pictures and performed photo manipulation and retouching.
  • Designed and developed websites and monitored ad campaigns on Google Adwords, Google Analytics, and Amazon.
Technologies: Adobe CC, Product Design
2012 - 2014

Master's Degree in Graphic Communications

Clemson University - Clemson, SC, USA

2011 - 2012

Master's Degree in Digital Marketing

Hult International Business School - San Francisco, CA, USA

APRIL 2019 - APRIL 2022

Advanced Google Analytics

Google

Tools

Sketch, InVision, Adobe CC, Adobe Experience Design (XD), Figma, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Dreamweaver, Adobe Lightroom, Final Cut Pro, Google Analytics

Platforms

Shopify

Other

Web Design, Print Design, Adobe UX, User Interface (UI), User Experience (UX), Website Redesign, Responsive UI, Mockups, User Flows, UX Wireframes, Interactive Prototypes, Collaboration, Wireframing, Prototyping, eCommerce, UI Design, UX Design, Visual Design, Usability Testing, Design Systems, Agile, System Design, Adobe Acrobat Pro, Graphic Design, Web Development, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Online Marketing, Amazon SEO, Branding, Online Sales, Registration & Sign-up, Green Energy, Customer Journeys, Login & Registration, Rebranding, Brand Guidelines, Industrial Design, Art Direction, Product Design, Display Booth Design, Product Photography, Package Design

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