Sisi is available for hire
Hire SisiSisi Guo
Verified Expert in Design
Full-stack Designer
Location
Toronto, ON, Canada
Toptal Member Since
October 21, 2021
Having worked with healthcare, energy, finance, and technology companies, Sisi builds products from ideation to launch and seamlessly integrates the brand across the customer journey. Self-motivated and detail-oriented, she is proficient at campaigns and initiatives for accounts ranging from national brands to local entrepreneurs. Sisi enjoys learning about different industries and solving unique problems using design.
Work Experience
Senior Visual Designer
2019 - PRESENT
CIBC
- Designed effective customer-facing interfaces for CIBC's online brokerage platform "Investor's Edge" as part of accessibility updates and platform revamp—both web and mobile.
- Used existing and evolving brand guidelines and design systems to modernize the UI to a clean, uncluttered design while maintaining a holistic visual appearance across the different lines of business.
- Worked with UX and IT for functional and usability tests and addressed issues that arose with design implementation and accessibility concerns.
Technologies: InVision, Sketch, Figma, Adobe CC, Product Design, Design Systems, Agile, Prototyping, System Design
Art Director, UI/UX Designer
2012 - PRESENT
SG Studio Co
- Produced creative solutions for a wide range of projects, including logos, web pages, brochures, posters, business cards, product photography, trade show graphics, infographics, style guides, digital illustrations, and vector artwork.
- Managed relationships and operated as the liaison and chief point of contact between the clients, developers, print vendors, and all other marketing vendors.
- Worked with startups to lead UX and product strategy for new products and create engaging online user experiences that sell products and services.
Technologies: Adobe CC, InVision, Figma, Sketch, Product Design, Design Systems, Wireframing, Agile, Prototyping
Senior Visual Designer
2018 - 2019
Just Energy
- Used visual design and user experience methodologies to deliver high-quality, engaging, and on-brand experiences for websites and digital sales initiatives within the Just Energy family of energy brands.
- Developed visual details, brand standards, and style guides and improved creative assets and user interfaces, including web, mobile, and email.
- Validated effectiveness of visual designs through research, data, and usability studies.
- Played a key role in implementing visual style and collaborated with stakeholders throughout the organization to maintain high standards for original deliverables of digital assets and detailed execution.
Technologies: Adobe UX, Product Design, Agile, Prototyping
Senior Visual Designer
2016 - 2018
Worldlink Supply Inc.
- Created and designed brand visual identities, materials for print, and interactive and digital collateral for marketing purposes.
- Photographed product pictures and performed photo manipulation and retouching.
- Designed and developed websites and monitored ad campaigns on Google Adwords, Google Analytics, and Amazon.
Technologies: Adobe CC, Product Design
Education
2012 - 2014
Master's Degree in Graphic Communications
Clemson University - Clemson, SC, USA
2011 - 2012
Master's Degree in Digital Marketing
Hult International Business School - San Francisco, CA, USA
Certifications
APRIL 2019 - APRIL 2022
Advanced Google Analytics
Experience
Tools
Collaboration That Works
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
1
Share your needs
Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2
Choose your talent
Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3
Start your risk-free talent trial
Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.
Top talent is in high demand.
Start hiring