Stefan Pilipovic, Designer in Belgrade, Serbia
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Stefan Pilipovic

Verified Expert  in Design


Belgrade, Serbia
Toptal Member Since
December 16, 2016

Since 2010, Stefan has been collaborating with people, teams, and businesses to develop design systems, strategies, and processes to deliver more engaging experiences to targeted users. He is currently a lead product designer at a USA-based startup that develops intelligent SaaS products.


Work Experience

Lead Product Designer

2022 - PRESENT
  • Led a design team that created world-class products.
  • Increased revenue by leveraging product and market insights.
  • Defined processes and strategies for the short and long term.
Technologies: Figma, A/B Testing, Product Design, Web App UI, Web App UX, SaaS, Web App Design, User Journeys, Responsive Web Design (RWD), Design Leadership, User Testing

Senior Product Designer

2020 - PRESENT
  • Delivered the best user experience to homeowners looking to renovate their homes.
  • Ensured all products scale appropriately with business growth.
  • Holistically thought about new features and how they help grow the revenue together.
Technologies: GitHub, InVision, Sketch, Figma, Web App UX, SaaS, Web App Design, User Journeys, Responsive Web Design (RWD), Design Leadership, User Testing

Lead Product Designer

2015 - 2019
  • Designed SaaS software for an intelligent platform, web applications, and custom CRM, guiding the complete process from wireframes to the launched product.
  • Created the UI/UX for Conversations451, a piece of software used for sending personalized emails, SMS messages, and creating auto-responders.
  • Built the UI/UX for Data451, a software system used for importing and exporting complex data structures, with integrated smart functionality that eliminates duplicate records.
  • Devised the UI/UX for a CMS, including an editor for designing and managing web landing pages. Utilizing the dynamic content editor, several versions of content tailored to a specific visitor segment can be created.
  • Conceptualized the UI/UX for Conversations451, which provides one-to-one, group, in-app, email, and SMS communication with internal and external users on and off the platform.
  • Created the UI/UX for Campaigns451, an email/SMS marketing SaaS with options for multivariate testing, A/B testing, and performance tracking analytics.
  • Produced the UI/UX for Media Manager, a custom dashboard module that acts as a library for all files on the platform with intelligent search functionality that includes tags and metadata. It also features folders for easier organization.
  • Molded the UI/UX for a dashboard analytics system for tracking performance with automated reports.
  • Led a team of nine, including one designer, software engineers, and QA, to implement dozens of new product features.
Technologies: Adobe Illustrator, Adobe Photoshop, Principle, Zeplin, InVision, Sketch, Web App Design, User Journeys, Responsive Web Design (RWD), User Testing

Co-founder and Creative Director

2013 - 2018
Cloudly Labs
  • Led the creative process in every stage of product development.
  • Designed and animated video content for British American Tobacco, producing custom animations and artwork content for product marketing purposes.
  • Designed logos and complete brand guidelines for several companies and startups.
  • Built a mobile application UI/UX for a funded scientific startup that specializes in R&D.
  • Designed the UI/UX for a mobile marketplace platform that matches freelance labor with local demand.
  • Organized and executed strategy in product development, from early sketches to final product.
  • Provided art direction, planning, and execution of photo/video shootings, post-processing, and compositing.
  • Led a team of three, including one designer and two software engineers, to implement dozens of company projects.
Technologies: Adobe Premiere Pro, Cinema 4D, Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Web App Design, User Journeys, Responsive Web Design (RWD), eCommerce, Landing Page Design, User Testing

New Media Designer

2012 - 2014
Fried Lab
  • Worked on filming and producing a short film by Emir Kusturica for the opening of the Kustendorf festival.
  • Worked with the team to design, produce, and play animated media for the 3D mapping at Dance Arena in the award-winning summer music EXIT Festival.
  • Provided art direction and produced animated material for the Belgrade SHARE conference.
  • Produced animated media content and performed live VJ on numerous small, medium, and large-sized events.
  • Worked on art direction for the 3D projection mapping at Belgrade Mikser Festival.
  • Produced the animated content for 3D projection mappings for festivals.
Technologies: Resolume, Adobe Premiere Pro, Cinema 4D, Quartz Composer, Adobe After Effects, Adobe Illustrator, Adobe Photoshop, User Testing


2010 - 2011
LPT Communications (Publicis)
  • Worked on the graphics for the company's winning pitch presentation for Banca Intesa San Paolo.
  • Developed the branding for the "RLN" magazine and designed its marketing events.
  • Designed product packages for a large dairy product company called Imlek.
  • Worked with the team on complete ATL and BTL media for various clients.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Web App Design, User Testing
2007 - 2011

Bachelor's Degree in Graphic Design

Metropolitan University - Belgrade


Figma, InVision, After Effects CC, Photoshop CC, Illustrator CC, Principle, Sketch, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe After Effects, Quartz Composer, Cinema 4D, Adobe Premiere Pro, Zeplin, GitHub, Flow, Lightning Design System

Industry Expertise

Cybersecurity, Food, Food & Beverage, Hotels & Lodging, Education, Healthcare


Web, Mobile, iOS, Android, Mobile (Tablet)


User Flows, Startups, UX Flows, Tablet UI, Service Design, UX Design, Design Leadership, Desktop Web Design, Mobile Web Design, Responsive Web Apps, Responsive Web Design (RWD), Data-informed Visual Design, Certified Scrum Product Owner (CSPO), Scrum, Motion & Animation Design, Motion Graphics, Responsive Design, Responsive UX Design, Responsive UI, UX Documentation, Mobile Game Design, Mobile Game UI, Mobile Game UX, Mobile UX, Print Design, UI Style Guides, Style Guides, Web UX Design, Web UX, Web App UI, Web UI, Web UI Design, Interactive Dashboards, Dashboards, Data Visualization, Visualization Design, Information Design, Customer Relationship Management (CRM), Custom CRM Modules, CRM Systems, CRM Design, Higher Education, Branding, Animation, College Recruitment Packets, Colleges & Universities, Analytic Design, Digital Experience Design, Responsive, App UX, Web App UX, Videos, Dashboard Design, Web Dashboards, Logo Design, Web Design, User Interface (UI), Wireframing, User Experience (UX), Prototyping, Visual Design, Product Design, Agile CRM, Analytical Dashboards, SaaS, SaaS Design, Enterprise SaaS, Mobile UI, Mobile UI Design, Mobile App Design, Mobile App UI, Design Systems, Enterprise System Design, A/B Testing, Mobile UX Design, B2B, B2B2C, UI Design, SaaS Monitoring, SaaS Product Marketing, SaaS Product Management, Web App Design, User Journeys, eCommerce, Landing Page Design, User Testing, Business to Business to Consumer (B2B2C), Principal, Resolume, Google Material Design, Apps, Wireframe to Product, Flowcharts, Tablet UX, Business Design, Food Ordering, Order Management, Interactive Design, Logo Animation, User Research, User-centered Design (UCD), UX Wireflows, Task Flows, Software as a Service (SaaS), Metrics, User Metrics, Student Engagement, Leadership

Collaboration That Works

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