Senior Art Director and Digital Designer
2020 - PRESENT
Rethink Ideas
- Provided art direction on new brand look and feel for Shaw, our primary telecommunications client.
- Launched the FASD Dictionary with the YWCA, an online tool for learning the basics of Fetal Alcohol Syndrome.
- Launched a new mobile app for A&W to allow customers a more seamless mobile ordering experience.
Technologies: Figma, Adobe Creative Suite, Prototyping, Pitch Decks, Branding, Responsive Web Design (RWD), Wireframing, Web Design, iOS UI Design, UI Design, Visual Identity, Responsive, User Interface (UI), Graphic Design, Visual Design, UX Design, Microsoft PowerPoint, Product Design, UX Strategy, Design Systems, Iconography, Interaction Design (IxD), Infographics, Artificial Intelligence (AI), Journey Mapping, Mockups, Startups, UI Components, User Flows, Business Intelligence (BI), Software as a Service (SaaS), Responsive Web Apps, Web App Design, eCommerce UX, Social Media Design, Storybook, Motion Graphics, Conceptual Design, High-fidelity Mockups, Low-fidelity Mockups, UX Principles, Concepting, Consumer Electronics, Demos, Industrial Design, A/B Testing, Annotated Wireframes, Business to Business (B2B), Landing Page Optimization, User Testing, Banner, Design Guidelines, Marketing, Presentation Design, Presentations, Social Media, Visual Storytelling, Brand Guidelines, Sales Presentations, Storytelling, Templates, Trade Shows, Adobe Experience Design (XD), Component Libraries, Web UX Design, Illustrator CS6, Parenting, Adobe Suite, Game Design, Enterprise Design, Heuristic Evaluation, SaaS Design, Interactive UI, No-code Development, Print, Marketing Materials, Fintech, E-learning, Adobe InDesign, Brand Books, Information Architecture (IA), Content Design, Copywriting, Color Schemes, Mobile UI, Mobile App UI, Art Direction, Pitch Deck Design, Brand Strategy, Interactive PDFs, Usability, PowerPoint Design, PowerPoint Templates, 3D Modeling, 3D Packaging
Traction on Demand
- Led art direction and design for Traction on Demand's rebranding initiative.
- Built and designed new tech-driven products which developed into full-fledged companies.
- Provided creative direction for Tractionforce, a technology conference hosted in British Columbia.
Technologies: Sketch, InVision, Adobe Photoshop, Illustrator CC, InDesign CC, Adobe Premiere, Branding, Responsive Web Design (RWD), Wireframing, Web Design, UI Design, Visual Identity, Responsive, User Interface (UI), Graphic Design, Visual Design, Microsoft PowerPoint, Product Design, UX Strategy, Design Systems, Iconography, Interaction Design (IxD), Infographics, Artificial Intelligence (AI), Journey Mapping, Lean Startups, Mockups, Startups, UI Components, Business Intelligence (BI), Software as a Service (SaaS), Responsive Web Apps, Web App Design, eCommerce UX, Social Media Design, Storybook, Motion Graphics, Conceptual Design, High-fidelity Mockups, Low-fidelity Mockups, UX Principles, Concepting, Consumer Electronics, Demos, Industrial Design, A/B Testing, Annotated Wireframes, Business to Business (B2B), Landing Page Optimization, User Testing, Banner, Design Guidelines, Marketing, Presentation Design, Presentations, Social Media, Visual Storytelling, Brand Guidelines, Sales Presentations, Storytelling, Templates, Trade Shows, Adobe Experience Design (XD), Component Libraries, Web UX Design, Illustrator CS6, Parenting, Adobe Suite, Enterprise Design, Heuristic Evaluation, SaaS Design, Interactive UI, Print, Marketing Materials, Fintech, E-learning, Adobe InDesign, Brand Books, Information Architecture (IA), Content Design, Copywriting, Color Schemes, Mobile UI, Mobile App UI, Art Direction, Pitch Deck Design, Brand Strategy, Interactive PDFs, Usability, PowerPoint Design, PowerPoint Templates, 3D Modeling, 3D Packaging
Digital Art Director and Designer
2016 - 2019
DDB
- Designed a digital experience to facilitate the launch of a new shoe for Adidas.
- Conducted a redesign and art direction for UBC Sauder's new university website.
- Provided art direction and concept development on Tostitos's 2019 Canada commercial campaign.
- Designed BCAA's new website and provided art direction for the production of new brand assets.
- Redesigned and provided art direction for Simon Frasier University's new rebrand.
Technologies: Adobe Photoshop, Sketch, InVision, Websites, Figma, Layout Design, UX Wireframes, Landing Page Design, Landing Pages, Squarespace, User Experience (UX), Logo Design, Marketing Design, Illustration, Color Palettes, Typography, Packaging, Consumer Products, Sportswear, Data Visualization, Information Design, Webflow, WordPress, Web UI Design, Layout, Luxury Goods, Professional Services, Web, Web UI, Design, Brand Design, Conversion Rate Optimization (CRO), UI Style Guides, Mobile, WordPress Design, Shopify, eCommerce UI, Brand Logos, Billboard Design, Digital Design, Branding, Responsive Web Design (RWD), Wireframing, Web Design, iOS UI Design, UI Design, Visual Identity, Responsive, User Interface (UI), Graphic Design, Visual Design, UX Design, Microsoft PowerPoint, Shopify Design, Product Design, UX Strategy, Design Systems, Iconography, Interaction Design (IxD), Infographics, Artificial Intelligence (AI), Journey Mapping, Mockups, Startups, UI Components, User Flows, Business Intelligence (BI), Software as a Service (SaaS), Responsive Web Apps, Web App Design, Social Media Design, Motion Graphics, Conceptual Design, High-fidelity Mockups, Low-fidelity Mockups, UX Principles, Concepting, Consumer Electronics, Demos, Industrial Design, A/B Testing, Annotated Wireframes, Business to Business (B2B), Landing Page Optimization, User Testing, Banner, Design Guidelines, Marketing, Presentation Design, Presentations, Social Media, Visual Storytelling, Brand Guidelines, Sales Presentations, Storytelling, Templates, Trade Shows, Adobe Experience Design (XD), Component Libraries, Web UX Design, Illustrator CS6, Adobe Suite, Game Design, Enterprise Design, Heuristic Evaluation, SaaS Design, Interactive UI, No-code Development, Print, Marketing Materials, Fintech, E-learning, Adobe InDesign, Brand Books, Information Architecture (IA), Content Design, Copywriting, Color Schemes, Mobile UI, Mobile App UI, Art Direction, Pitch Deck Design, Brand Strategy, Interactive PDFs, Usability, PowerPoint Design, PowerPoint Templates, 3D Modeling, 3D Packaging
Senior Web and Interaction Designer
2015 - 2016
Grand Creative
- Delivered UI/UX designs to help achieve milestones for key interactive and website projects.
- Designed the information architecture and wireframing of the user interfaces.
- Provided art direction and visual designs for all creative projects.
- Created new websites, mobile applications, landing pages, and iconography.
- Introduced and designed new product features for digital applications and websites.
Technologies: Slack, Asana, OmniGraffle, Adobe Creative Suite, InVision, Websites, Figma, Layout Design, UX Wireframes, Landing Page Design, Landing Pages, Squarespace, User Experience (UX), Logo Design, Marketing Design, Illustration, Color Palettes, Typography, Packaging, Consumer Products, Sportswear, Data Visualization, Information Design, Webflow, WordPress, Web UI Design, Layout, Luxury Goods, Professional Services, Web, Web UI, Design, Brand Design, Conversion Rate Optimization (CRO), UI Style Guides, Mobile, WordPress Design, Shopify, eCommerce UI, Billboard Design, Digital Design, Branding, Responsive Web Design (RWD), Wireframing, Web Design, iOS UI Design, UI Design, Visual Identity, Responsive, User Interface (UI), Graphic Design, Visual Design, UX Design, Microsoft PowerPoint, Shopify Design, Product Design, UX Strategy, Design Systems, Iconography, Interaction Design (IxD), Infographics, Artificial Intelligence (AI), Journey Mapping, Mockups, Startups, UI Components, User Flows, Business Intelligence (BI), Software as a Service (SaaS), Responsive Web Apps, Web App Design, eCommerce UX, Social Media Design, Motion Graphics, Conceptual Design, High-fidelity Mockups, Low-fidelity Mockups, UX Principles, Concepting, Consumer Electronics, Demos, Industrial Design, A/B Testing, Annotated Wireframes, Business to Business (B2B), Landing Page Optimization, User Testing, Banner, Design Guidelines, Marketing, Presentation Design, Presentations, Social Media, Visual Storytelling, Brand Guidelines, Sales Presentations, Storytelling, Templates, Trade Shows, Adobe Experience Design (XD), Component Libraries, Web UX Design, Illustrator CS6, Adobe Suite, Game Design, Enterprise Design, Heuristic Evaluation, SaaS Design, Interactive UI, No-code Development, Print, Marketing Materials, Fintech, E-learning, Adobe InDesign, Brand Books, Information Architecture (IA), Content Design, Copywriting, Color Schemes, Mobile UI, Mobile App UI, Art Direction, Pitch Deck Design, Brand Strategy, Interactive PDFs, Usability, PowerPoint Design, PowerPoint Templates, 3D Modeling, 3D Packaging
Senior Web Designer
2014 - 2014
Creo Design
- Worked as the lead interactive designer for all web projects.
- Wireframed and created new responsive websites, landing pages, and iconography.
- Created new concepts, estimates, and proposals for acquiring new business.
- Delivered the UI/UX designs to help achieve milestones for key interactive projects.
- Provided art direction and development of new web standards for 2015.
Technologies: OmniGraffle, InVision, Adobe Illustrator, Adobe Photoshop, Websites, Layout Design, UX Wireframes, Landing Page Design, Landing Pages, Squarespace, User Experience (UX), Logo Design, Marketing Design, Illustration, Color Palettes, Typography, Packaging, Consumer Products, Sportswear, Data Visualization, Information Design, Webflow, WordPress, Web UI Design, Layout, Luxury Goods, Professional Services, Web, Web UI, Design, Brand Design, Conversion Rate Optimization (CRO), UI Style Guides, Mobile, WordPress Design, Shopify, eCommerce UI, Billboard Design, Digital Design, Branding, Responsive Web Design (RWD), Wireframing, Web Design, iOS UI Design, UI Design, Visual Identity, Responsive, User Interface (UI), Graphic Design, Visual Design, UX Design, Microsoft PowerPoint, Shopify Design, Product Design, UX Strategy, Design Systems, Iconography, Interaction Design (IxD), Infographics, Artificial Intelligence (AI), Journey Mapping, Lean Startups, Mockups, Startups, UI Components, User Flows, Business Intelligence (BI), Software as a Service (SaaS), Responsive Web Apps, Web App Design, eCommerce UX, Social Media Design, Motion Graphics, Conceptual Design, High-fidelity Mockups, Low-fidelity Mockups, UX Principles, Concepting, Consumer Electronics, Demos, Industrial Design, A/B Testing, Annotated Wireframes, Business to Business (B2B), Landing Page Optimization, User Testing, Banner, Design Guidelines, Marketing, Presentation Design, Presentations, Social Media, Visual Storytelling, Brand Guidelines, Sales Presentations, Storytelling, Templates, Trade Shows, Adobe Experience Design (XD), Component Libraries, Web UX Design, Illustrator CS6, Adobe Suite, Game Design, Enterprise Design, Heuristic Evaluation, SaaS Design, Interactive UI, No-code Development, Print, Marketing Materials, Fintech, E-learning, Adobe InDesign, Brand Books, Information Architecture (IA), Content Design, Color Schemes, Mobile UI, Mobile App UI, Art Direction, Pitch Deck Design, Brand Strategy, Interactive PDFs, Usability, PowerPoint Design, PowerPoint Templates, 3D Modeling, 3D Packaging
Digital Designer
2014 - 2014
Colenso BBDO
- Delivered UI/UX designs to help achieve milestones for key interactive projects.
- Conceptualized, designed, and delivered internal and external design materials.
- Provided creative solutions to implement strategic plans for key clients.
- Wireframed user flows and mapped information architecture with team members.
- Created brands from concept to completion; provided creative direction and drove brand standards.
Technologies: Asana, OmniGraffle, Slack, InVision, Adobe Photoshop, Websites, Layout Design, UX Wireframes, Landing Page Design, Squarespace, User Experience (UX), Logo Design, Marketing Design, Illustration, Color Palettes, Typography, Packaging, Consumer Products, Sportswear, Data Visualization, Information Design, Webflow, WordPress, Web UI Design, Layout, Luxury Goods, Professional Services, Web, Web UI, Design, Brand Design, Conversion Rate Optimization (CRO), UI Style Guides, Mobile, Shopify, Brand Logos, Billboard Design, Digital Design, Branding, Responsive Web Design (RWD), Wireframing, Web Design, iOS UI Design, UI Design, Visual Identity, Responsive, User Interface (UI), Graphic Design, Visual Design, UX Design, Microsoft PowerPoint, Product Design, UX Strategy, Design Systems, Iconography, Infographics, Artificial Intelligence (AI), Journey Mapping, Mockups, Startups, UI Components, User Flows, Business Intelligence (BI), Software as a Service (SaaS), Responsive Web Apps, Web App Design, eCommerce UX, Social Media Design, Conceptual Design, High-fidelity Mockups, Low-fidelity Mockups, UX Principles, Concepting, Consumer Electronics, Demos, Industrial Design, A/B Testing, Business to Business (B2B), Landing Page Optimization, User Testing, Banner, Design Guidelines, Marketing, Presentation Design, Presentations, Social Media, Visual Storytelling, Brand Guidelines, Sales Presentations, Storytelling, Templates, Trade Shows, Adobe Experience Design (XD), Component Libraries, Web UX Design, Adobe Suite, Game Design, Enterprise Design, Heuristic Evaluation, SaaS Design, Interactive UI, No-code Development, Print, Marketing Materials, Fintech, E-learning, Adobe InDesign, Information Architecture (IA), Content Design, Color Schemes, Mobile UI, Mobile App UI, Art Direction, Pitch Deck Design, Brand Strategy, Interactive PDFs, Usability, PowerPoint Design, PowerPoint Templates, 3D Modeling, 3D Packaging
Design Director
2012 - 2014
Advertising Federation of Minnesota
- Led a team of highly creative designers/writers to create marketing material for events.
- Created AdFed’s design materials for the year while maintaining the current prestige of the AdFed brand.
- Attended monthly board meetings and built a committee of experienced creatives.
- Created brands from concept to completion; provided creative direction and drove brand standards.
- Designed the information architecture and wireframed the user interfaces.
- Implemented a brand refresh and aided in the development of new standards for 2015.
Technologies: Adobe Illustrator, Basecamp, InVision, Adobe Photoshop, Websites, Landing Page Design, User Experience (UX), Logo Design, Marketing Design, Illustration, Packaging, Consumer Products, Sportswear, Data Visualization, Information Design, Webflow, WordPress, Web UI Design, Layout, Luxury Goods, Web, Web UI, Design, Brand Design, Conversion Rate Optimization (CRO), UI Style Guides, Mobile, WordPress Design, Brand Logos, Billboard Design, Branding, Responsive Web Design (RWD), Wireframing, Web Design, Visual Identity, Graphic Design, Microsoft PowerPoint, Design Systems, Iconography, Infographics, Artificial Intelligence (AI), Journey Mapping, Lean Startups, Mockups, Startups, UI Components, Business Intelligence (BI), Software as a Service (SaaS), Responsive Web Apps, Web App Design, eCommerce UX, Social Media Design, Storybook, Motion Graphics, Conceptual Design, High-fidelity Mockups, Low-fidelity Mockups, UX Principles, Concepting, Consumer Electronics, Industrial Design, Annotated Wireframes, Business to Business (B2B), Landing Page Optimization, User Testing, Banner, Design Guidelines, Marketing, Presentation Design, Presentations, Social Media, Brand Guidelines, Storytelling, Trade Shows, Adobe Experience Design (XD), Component Libraries, Illustrator CS6, Adobe Suite, Enterprise Design, Heuristic Evaluation, Interactive UI, Print, Marketing Materials, Fintech, E-learning, Adobe InDesign, Brand Books, Information Architecture (IA), Content Design, Copywriting, Color Schemes, Mobile UI, Mobile App UI, Art Direction, Pitch Deck Design, Brand Strategy, Interactive PDFs, Usability, PowerPoint Design, PowerPoint Templates, 3D Modeling