Tarek Elfatairy
Verified Expert in Design
Designer
Cairo, Cairo Governorate, Egypt
Toptal member since January 18, 2022
Tarek is a product designer drawn to the idea of blending disciplines. He spends all his time making creations and contemplating ways to present them to people. Tarek's work includes UX design, 3D designs, illustration, and motion. He also enjoys drawing glyphs. In Tarek, you will find a creator who likes to make an impact with his designs.
Portfolio
Work Experience
Freelance Product Designer
Fatairy
- Worked with over 20 clients from early-stage startups to well-established industry names to investigate business constraints and find solutions and untapped opportunities.
- Directed businesses to better communicate their brands and design products from concept to execution.
- Worked on graphic design, product design, product management, data visualization, and 2D motion.
Gamified Fitness App Mobile Designer
Kovo LLC
- Developed a comprehensive use case diagram to improve understanding of the game mechanics, ensuring a focus on the most impactful features.
- Worked closely with stakeholders to sketch and iterate on wireframes for the app’s flow, focusing on gamification and motivational psychology techniques.
- Produced high-fidelity mobile app designs, backed by a cohesive and scalable design system and component library to ensure consistency and ease of future updates.
Product Designer
BAYTU-NISA LLC
- Conducted a thorough review of existing eCommerce solutions to identify best practices and common pitfalls in user interface design, particularly for single-product stores.
- Investigated the specific needs and preferences of Muslim women regarding online shopping for veiled scarves, focusing on cultural sensitivities and user experience expectations.
- Developed a set of preliminary guidelines based on the audit and market research to enhance the user journey on the eCommerce site.
Product Designer
Hyperconstruct CO.
- Led the UX design for the Studio Tool—a low-code 3D tool enabling creators and businesses to build and host immersive 3D experiences online at lower costs compared to industry giants like Unity and Unreal Engine.
- Created a comprehensive design system and super library for the product, streamlining the design and development process and ensuring consistency across the platform.
- Designed an entirely new brand for the company, establishing a cohesive visual presence that aligns with the company’s values and goals.
- Led the effort to define the company's visual identity by auditing existing communication and media materials. Presented three different visual concepts that encapsulated the company's core mission.
- Played a key role in taking a complex system from 0 to launch, supporting the team in securing funding and contributing to the company's acquisition by Infinite Reality. The design team's efforts were integral to this success.
- Supported the team in securing funding and achieving acquisition, leading to a 600% increase in team size. These milestones were closely tied to the efforts of the design team.
Graphic Designer
H&H Color Lab, Inc.
- Developed a streamlined workflow for direct printing on magnetic materials.
- Established a tracing methodology using Adobe Illustrator to produce high-quality PDFs from JPEG images compatible with the cutter plotter system.
- Provided training and created comprehensive documentation to ensure the team utilized the new workflow effectively.
Visual | UI Designer
IC Group, Inc.
- Gained valuable experience collaborating with the IC Group, a leading software company in the promotional game industry, further enhancing my skills in working with large-scale vendors and solidifying my expertise in designing for prominent brands.
- Successfully translated the client's vision into captivating UI/UX designs for a swipe steak and 3X3 game, creating an immersive user experience that aligned perfectly with their goals.
- Created compelling visual assets, including a captivating promotional logotype, enticing gift assets, and dynamic states and responses within the game, resulting in increased user engagement and effective brand promotion.
Mobile UX/UI Designer
VHS Bounty Marketplace
- Gained a thorough understanding of the client's brief by conducting market research and working collaboratively with the client. This has enabled me to identify a significant potential for building a marketplace niche for selling VHS tapes.
- Took the lead in defining the design efforts required. I have created a detailed design process that outlines every step, providing clear reasoning for my approach and leaving room for flexible changes.
- Created the initial brand identity for VHS bounty. I drew inspiration from the VHS aesthetics and the 80's infamous artist while modernizing it to accommodate different use cases like digital platforms' UI elements.
UI Designer
Odalis Sanchez
- Audited a record label's existing website, created a detailed sitemap, and built a clear design process, aligning stakeholders' expectations and breaking down goals into smaller milestones and achievements.
- Studied the Dope House Family's visual language over the past three decades, uplifted the brand identity to be more fluid, and worked on multiple touchpoints and mediums while staying relevant to the core concepts of the business.
- Wireframed numerous solutions for the new website vision that positions it as a community hub and fans engagement platform.
- Created a comprehensive design system, several graphical assets, high-fidelity web and mobile screens, and a prototype of the website with specified animations to ease the design handover to the development stage.
Product Designer
Openner
- Helped create a flexible framework to define how the internal venture team would optimize its efforts in assisting portfolio companies.
- Devised product strategy and plans for companies at various stages of development. Consulted dozens of portfolio companies on how their digital products are performing and where they can improve.
- Oversaw the development of Krowd9's product, a football fan experience app, from conception to completion. It involved UX research, building an entire brand identity, and a complete revamp of their current product.
Designer | Partner
Yak Illustrations
- Collaborated with my partners to lay the groundwork for the design studio's foundation and establish a distinct visual style.
- Created the studio's branding project to emphasize the studio's distinct illustrative language and its core concept of creating bold, colorful worlds. Yak is regarded as one of the most prominent design studios in the region.
- Collaborated with the team to create editorial illustrations for local and international digital publishers such as Springer Nature.
Education
Bachelor's Degree in Engineering
German University in Cairo (GUC) - Cairo, Egypt
Certifications
Meaningful Visual Identity Design: From Brief to Pitch
Domestika
Dynamic Animation with 2D and 3D Illustration
Domestika
Extended Reality for Everybody
University of Michigan | via Coursera
Gamification: Motivation Psychology & The Art of Engagement
Udemy
Animation for Typographic Compositions
Domesitka
Master Digital Product Design: UX Research & UI Design
Udemy
Design a Digital Font from A to Z
Domestika
JavaScript Algorithms and Data Structures
freeCodeCamp.org
Responsive Web Design
freeCodeCamp.org
Skills
Tools
Adobe Experience Design (XD), Illustrator CC, Procreate, Figma, Glyphs, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Photoshop CC, Blender, DaVinci Resolve, ONYX Thrive
Languages
JavaScript, HTML5, CSS
Platforms
Web, Mobile, WooCommerce, Shopify
Industry Expertise
Consumer Products
Other
Project Management, Design, UX Research, Design Thinking, Product Management, UX Review, UX Design, UI Design, Visual Art, Branding, Product Design, Communication, Type Design, Brand Identity, Presentations, UX Testing, UI Motion, Marketplace Design, Visual Design, Design Sprints, User Interface (UI), Web App Design, Responsive Web Design (RWD), User Experience (UX), Web Design, Interaction Design (IxD), Brand Guidelines, Logo Design, eCommerce Design, eCommerce, eCommerce UI, Web App UX, Layout, Graphic Design, Mobile Design, Design Systems, Responsive Web Apps, User Flows, Lean UX, Component Libraries, Prototyping, UX Prototyping, UI Prototyping, Graphics, 2D Graphics, Layout Design, Web Layout, Color Palettes, Typography, Dashboards, User Journeys, Wireframing, WebApp, Landing Page Design, Landing Page Optimization, Presentation Design, Social Media Design, Information Architecture (IA), User Journey Maps, UX Wireframes, Mobile UX, Mobile UI, Mobile App Design, Brand Design, Websites, Newsletter Design, Tone of Voice, User Testing, Rapid Prototyping, Illustration, Motion Design, 3D Design, Data Visualization, Animation, Storyboarding, Design Thinking Facilitation, eCommerce UX, Responsive UI, Typefaces, 3D Modeling, 2D Animation, 3D Animation, 3D, 3D Art, 2D, 3D Graphics, UX Branding, Web UX Design, Augmented Reality (AR), Virtual Reality (VR), Extended Reality (XR), 2D to 3D, Font Design, Gamification, User Engagement, User Psychology, Motivation, Arabic Typography, Typography Animation, Responsive Development, Programming, Logotype, Logo Systems, Logo Reveals, Digital Branding, Digital Brand Identity, Journey Mapping, Sitemaps, Mockups, Mobile First, App UX, Artificial Intelligence (AI), SaaS, Dashboard Design, Admin Panels, Tools
Experience
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