Todor Rusanov
Verified Expert in Design
Designer
Todor is a product designer based in Glasgow, Scotland. He has over a decade of experience creating scalable digital products for startups and large organizations. Throughout his career, he has developed the ability to transform complex problems into intuitive solutions while nurturing strong collaboration with stakeholders, engineers, and designers in the process. Todor has worked with clients such as the Royal Bank of Scotland, Iberdrola, Tesco Bank, ScottishPower, and many others.
Portfolio
Work Experience
Principal Product Designer
Katch
- Designed AI-powered tools and features that help busy individuals find the right time to connect.
- Reported directly to the CEO/CTO and shaped product strategies and road maps.
- Solved business challenges through human-centered design.
Lead Product Designer
Boundary Technologies
- Led the design of Boundary's mobile app for iOS and Android (B2C SaaS plus a box).
- Coordinated efforts with a remote team of product managers, engineers, and growth marketers to increase daily active users and achieve objectives and key results.
- Collaborated closely with the senior product manager to shape product strategy and solve business challenges through design.
- Conducted comprehensive user research, identifying customer pain points, user testing functional prototypes, and ensuring pixel-perfect implementation.
- Designed and documented Boundary's design system to improve consistency and optimize product design and engineering efforts.
- Redesigned web sales channels and increased conversion rate by 33% and the average order value by 25%.
Senior UI/UX Designer
Tesco Bank
- Helped Tesco Bank shape the strategy behind its iOS and Android mobile apps.
- Identified and addressed customer needs through user research and user testing.
- Designed and shipped mobile app features to help customers manage their financial and insurance products better.
- Contributed to the expansion of Tesco Group's design systems and transition to Figma.
- Promoted innovation within the company and improved in-house workflows. Mentored and up-skilled UI/UX designers.
Senior UI/UX Designer
The Royal Bank of Scotland
- Led the design of a new responsive self-service banking experience.
- Worked with customers, product owners, and researchers to define product features.
- Collaborated with a diverse, global team of engineers and created designs under various technical and business constraints.
- Helped increase a broader understanding of Human-Centred Design (HCD) within the organization.
- Created user flows, wireframes, and low and high-fidelity prototypes.
- Contributed to the expansion of the RBS and NatWest design systems.
- Ensured a smooth design hand-off to developers and provided support during the implementation stage of the projects.
Lead UI/UX Designer
ScottishPower (Iberdrola)
- Led the design of digital products for the web, iOS, and Android to disrupt traditional industry definitions.
- Mentored a team of UI/UX designers and provided regular feedback, guidance, and support to help each individual grow in their design career.
- Helped shape the strategy across the digital team and guided business transformation.
- Conducted in-depth research, identified user needs, and user-tested design solutions.
- Led the design efforts for the expansion of the parent company (Iberdrola) into the USA and Ireland.
- Collaborated with engineers to create and document the company's first design system.
- Introduced new tools, practices, and workflows to improve efficiency and collaboration.
Lead UI/UX/XR Designer
Soluis Studios
- Led the design of interactive spatial computing experiences for VR, AR, and mobile.
- Designed virtual reality experiences for Oculus Rift and HTC Vive using Unreal Engine 4.
- Designed augmented reality experiences for iOS, Android, and HoloLens.
- Conducted in-depth user research, identified user needs, and validated solutions through user testing.
- Collaborated with developers, 3D artists, motion graphic designers, and project managers.
- Modeled, textured, and optimized 3D assets and environments.
Lead UI/UX Designer
IntelligentPOS
- Led the product design of the company's B2B SaaS ecosystem of products for web, iOS, and Android shortly before the company was acquired by iZettle (PayPal).
- Created user personas, conducted user research, identified customer needs, and validated solutions through user testing.
- Solved business and usability challenges regularly.
- Worked with developers, product managers, and customers to create compelling design concepts and products.
Digital Media Designer
DeltaDNA
- Provided creative insight, recommendations, and experience to design requirements.
- Produced customer-driven design for apps, websites, landing pages, and social media.
- Created information architecture for all customer experiences, including user flows, wireframes, prototypes, and high-fidelity designs.
- Promoted innovation and strategy across the digital team.
Freelance UX/UI Designer
Creato Web & Mobile
- Produced customer-driven design for apps, websites, and landing pages.
- Created information architecture for all customer experiences, including user flows, wireframes, prototypes, and high-fidelity designs.
- Created user personas, conducted user research, and defined customer needs.
UX/UI Designer
Shine Web Design
- Designed user interfaces and experiences for web, iOS, and Android.
- Created information architecture for all customer experiences, including user flows, wireframes, prototypes, and high-fidelity designs.
- Promoted innovation and helped influence design strategy.
Education
Bachelor of Science Degree, First Class Honors with Distinction in Digital Media and Design
Edinburgh Napier University - Edinburgh, Scotland
Skills
Tools
Unreal Engine, Adobe Creative Suite, Adobe CC, Adobe Photoshop, Marvel App, Jira, Adobe After Effects, Sketch, Premiere Pro CC, Figma, Usertesting.com, Auto Layout, 3ds Max, Autodesk, Adobe Illustrator, Adobe InDesign, Confluence, Miro
Industry Expertise
Hospitality
Platforms
Oculus Rift, iOS, Android, Windows, MacOS, WatchOS, Webflow, Shopify, Mobile (Tablet), Apple
Languages
HTML, CSS
Other
Fintech, Smart Homes, Renewable Energy, Electric Vehicles, Energy Utilities, Data-informed Visual Design, User Journey Maps, User Personas, iPadOS, VR Interfaces, Apple Human Interface, AR Interfaces, Interface Design, User Interface (UI), 3D, Product Design, Atomic Design, Mobile UI, Mobile UI Design, Mobile App UI, Design Thinking, Ideation, Agile UX, Agile, Scrum, iOS App Design, Responsive UX Design, Web & Mobile Applications, App UX, Smart Home Technology, iOS Guides, User-centered Design (UCD), Accessible Design, Color Theory, Typography, UI Pattern Library, App UI, Design Documentation, Design Strategy, UI Components, UI Patterns, Unreal Engine 4, Virtual Reality (VR), Virtual Reality App Design, Augmented Reality (AR), Android App Design, UX Design, Responsive Web Apps, iOS UI Design, Android UI Design, Web Design, Mobile App Design, Prototyping, Wireframing, User Flows, Information Architecture (IA), UX Research, Empathy Mapping, User Experience (UX), Visual Design, UI Design, UI Branding, Design Systems, Digital Branding, Android Design Guidelines, Framer, Abstracts, User Experience Design, Human-computer Interaction (HCI), Human-centered Design (HCD), Interaction Design (IxD), Digital Product Design, Internet of Things (IoT), User Experience Strategy, Product Strategy, UI Prototyping, Web App Design, Desktop Web Design, Mobile Web Design, Responsive Web Design (RWD), High-end Design, iOS Design Guidelines, Mobile App Testing, Apple Design, UX Strategy, Remote Usability Testing, Human Interface Design, Mobile Design, Style Guides, Software as a Service (SaaS), Layout Design, Web App UX, Data Visualization, SaaS Design, User Journeys, HTC Vive, SteamVR, User Testing, ChatGPT, Artificial Intelligence (AI), Social Networks, iPhone, iOS UX Design, iOS Design Trends, Mobile Architecture, Customer Acquisition, Web UI, Web UI Design, Web Usability, Responsive UI, Sales, Tariff Design, Green Energy, ARKit, Tablet Design, Point-of-Sale (POS) Systems, Tablet UI, Tablet UX, Mobile POS, Mobile UX, GUI Design, iPad, Electric Cars, Maps, Energy, Heating Systems, Best Practices in Design, UI Research, User Research, Accessibility, Component Libraries, Material Design, Logo Design, Android Material Design, App Design, Native Mobile Apps, Remote User Testing, Web UX Design, Web App UI, Web App Testing, UX Prototyping, Web Accessibility, Mobile Ready, eCommerce, eCommerce UI, eCommerce Design, Sales Funnel, Landing Pages, Landing Page Design, Web UX, Spatial Computing, Mobile UX Design, Web Components, UX Documentation, Mixed Reality (MR), Extended Reality (XR), Responsive Design, A11Y, Graphical User Interface (GUI), Web Design Strategy, Mobile Web, UI Maps, Mobile Apps, SaaS
Experience
Tools
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