Todor is available for hire
Hire TodorTodor Rusanov
Verified Expert in Design
Designer
Location
Glasgow, United Kingdom
Toptal Member Since
February 26, 2019
Todor is a product designer based in Glasgow, Scotland. He has over a decade of experience creating scalable digital products for startups and large organizations. Throughout his career, he has developed the ability to transform complex problems into intuitive solutions while nurturing strong collaboration with stakeholders, engineers, and designers in the process. Todor has worked with clients such as the Royal Bank of Scotland, Iberdrola, Tesco Bank, ScottishPower, and many others.
Portfolio
Work Experience
Principal Product Designer
2023 - PRESENT
Katch
- Designed AI-powered tools and features that help busy individuals find the right time to connect.
- Reported directly to the CEO/CTO and shaped product strategies and road maps.
- Solved business challenges through human-centered design.
Technologies: Framer, Figma, ChatGPT, Mobile Design, Artificial Intelligence (AI), Software as a Service (SaaS), Layout Design, Web App UX
Lead Product Designer
2021 - 2022
Boundary Technologies
- Led the design of Boundary's mobile app for iOS and Android (B2C SaaS plus a box).
- Coordinated efforts with a remote team of product managers, engineers, and growth marketers to increase daily active users and achieve objectives and key results.
- Collaborated closely with the senior product manager to shape product strategy and solve business challenges through design.
- Conducted comprehensive user research, identifying customer pain points, user testing functional prototypes, and ensuring pixel-perfect implementation.
- Designed and documented Boundary's design system to improve consistency and optimize product design and engineering efforts.
- Redesigned web sales channels and increased conversion rate by 33% and the average order value by 25%.
Technologies: Sketch, Figma, Usertesting.com, Jira, Mobile Design, Style Guides, Software as a Service (SaaS), Layout Design, SaaS, Web App UX
Senior UI/UX Designer
2020 - 2021
Tesco Bank
- Helped Tesco Bank shape the strategy behind its iOS and Android mobile apps.
- Identified and addressed customer needs through user research and user testing.
- Designed and shipped mobile app features to help customers manage their financial and insurance products better.
- Contributed to the expansion of Tesco Group's design systems and transition to Figma.
- Promoted innovation within the company and improved in-house workflows. Mentored and up-skilled UI/UX designers.
Technologies: Sketch, Figma, Abstracts, Jira, Miro, Mobile Design, Style Guides, Layout Design, Web App UX
Senior UI/UX Designer
2019 - 2020
The Royal Bank of Scotland
- Led the design of a new responsive self-service banking experience.
- Worked with customers, product owners, and researchers to define product features.
- Collaborated with a diverse, global team of engineers and created designs under various technical and business constraints.
- Helped increase a broader understanding of Human-Centred Design (HCD) within the organization.
- Created user flows, wireframes, and low and high-fidelity prototypes.
- Contributed to the expansion of the RBS and NatWest design systems.
- Ensured a smooth design hand-off to developers and provided support during the implementation stage of the projects.
Technologies: Miro, Confluence, Jira, Sketch, Figma, Abstracts, Mobile Design, Style Guides, Layout Design, Web App UX
Lead UI/UX Designer
2017 - 2019
ScottishPower (Iberdrola)
- Led the design of digital products for the web, iOS, and Android to disrupt traditional industry definitions.
- Mentored a team of UI/UX designers and provided regular feedback, guidance, and support to help each individual grow in their design career.
- Helped shape the strategy across the digital team and guided business transformation.
- Conducted in-depth research, identified user needs, and user-tested design solutions.
- Led the design efforts for the expansion of the parent company (Iberdrola) into the USA and Ireland.
- Collaborated with engineers to create and document the company's first design system.
- Introduced new tools, practices, and workflows to improve efficiency and collaboration.
Technologies: Marvel App, Adobe Creative Suite, Adobe CC, Abstracts, Sketch, Mobile Design, Style Guides, Layout Design, Web App UX
Lead UI/UX/XR Designer
2016 - 2017
Soluis Studios
- Led the design of interactive spatial computing experiences for VR, AR, and mobile.
- Designed virtual reality experiences for Oculus Rift and HTC Vive using Unreal Engine 4.
- Designed augmented reality experiences for iOS, Android, and HoloLens.
- Conducted in-depth user research, identified user needs, and validated solutions through user testing.
- Collaborated with developers, 3D artists, motion graphic designers, and project managers.
- Modeled, textured, and optimized 3D assets and environments.
Technologies: 3ds Max, Autodesk, Unreal Engine, Adobe Creative Suite, Adobe CC, Sketch, Mobile Design, Layout Design
Lead UI/UX Designer
2015 - 2016
IntelligentPOS
- Led the product design of the company's B2B SaaS ecosystem of products for web, iOS, and Android shortly before the company was acquired by iZettle (PayPal).
- Created user personas, conducted user research, identified customer needs, and validated solutions through user testing.
- Solved business and usability challenges regularly.
- Worked with developers, product managers, and customers to create compelling design concepts and products.
Technologies: Adobe Illustrator, Adobe Photoshop, Sketch, Mobile Design, Software as a Service (SaaS), Layout Design
Digital Media Designer
2015 - 2015
DeltaDNA
- Provided creative insight, recommendations, and experience to design requirements.
- Produced customer-driven design for apps, websites, landing pages, and social media.
- Created information architecture for all customer experiences, including user flows, wireframes, prototypes, and high-fidelity designs.
- Promoted innovation and strategy across the digital team.
Technologies: Adobe Creative Suite, Adobe CC, Sketch, Software as a Service (SaaS), Layout Design
Freelance UX/UI Designer
2014 - 2015
Creato Web & Mobile
- Produced customer-driven design for apps, websites, and landing pages.
- Created information architecture for all customer experiences, including user flows, wireframes, prototypes, and high-fidelity designs.
- Created user personas, conducted user research, and defined customer needs.
Technologies: Adobe Creative Suite, Adobe CC, Sketch, Mobile Design, Layout Design, Web App UX
UX/UI Designer
2013 - 2014
Shine Web Design
- Designed user interfaces and experiences for web, iOS, and Android.
- Created information architecture for all customer experiences, including user flows, wireframes, prototypes, and high-fidelity designs.
- Promoted innovation and helped influence design strategy.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Mobile Design, Layout Design, Web App UX
Education
2012 - 2016
Bachelor of Science Degree, First Class Honors with Distinction in Digital Media and Design
Edinburgh Napier University - Edinburgh, Scotland
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