Tom Roberts, Designer in Bristol, United Kingdom
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Tom Roberts

Verified Expert  in Design


Bristol, United Kingdom
Toptal Member Since
March 7, 2016

Tom is a UI/UX designer with over ten years of experience. He takes complex problems and turns them into simple and elegant solutions. He has been the lead product designer on a cybersecurity development platform for the past couple of years, which has helped grow the company from five to over 150 and is now used worldwide by major companies. Tom communicates exceptionally well and has worked in teams of all sizes. He particularly enjoys creating design systems.


Work Experience

Lead Product Designer

2017 - PRESENT
Immersive Labs
  • Created, maintained, and documented the ever evolving design system while working with developers to successfully implement each component.
  • Created the Cyber Crisis Simulator which is designed to stress-test organizational decision-making during a cyber attack.
  • Created the brand identity of the company ensuring all colors and typography are AA compliant.
Technologies: Adobe Illustrator, Principle, Figma

UI Designer

2014 - PRESENT
Angry Cat
  • Led the design of a cyber skills development platform that is used across the world. Alongside this, I have created and managed the design system.
  • Led the design of a major banking application, working on the web platform as well as the native iOS and Android apps, including Watch OS.
  • Created the design system and branding for a rapidly growing financial startup as well as working on their web-based loan application.
  • Created the design system and designed the application for a major hotel statistics company.
  • Produced many animated promotional videos across a wide range of industries including automotive, financial, and hospitality.
Technologies: Abstracts, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Principle, InVision, Sketch

Lead Product Designer

2017 - 2017
Oakbrook Finance
  • Created the design system for Oakbrook Finance for use within all of its sub-brands.
  • Designed and launched many of their core applications including loan application processes, payment gateways, and internal benchmarking dashboards.
  • Created animated ads based on their recent rebrand which was used across TV and the web.
Technologies: Sketch

Senior UI Designer

2014 - 2017
  • Designed the mobile banking app for iOS and Android as well as the Apple Watch app.
  • Built out the design system in sketch and created animated prototypes using Principle.
  • Created animated support videos that helped guide the user through the online banking portal.
Technologies: Adobe Illustrator, Adobe After Effects, Sketch

Senior Digital Designer

2012 - 2014
  • Designed the website for a major auto client.
  • Designed and managed many marketing campaigns for large auto clients.
  • Designed the website for a major power tool company.
  • Developed animation content for a large health company.
  • Worked on the art direction and styling for a major renovation to a large housing development.
Technologies: Adobe After Effects, Adobe Illustrator, Adobe Photoshop

Middleweight Digital Designer

2008 - 2011
Yogi Creative
  • Designed the website for a large water company.
  • Designed and managed many email marketing campaigns.
  • Designed the website for a major marine and industrial company.
  • Worked on the art direction and design renovation for a hot sauce company.
  • Designed the website and created email campaigns for a large hotel chain.
Technologies: Adobe After Effects, CSS, HTML, Coda, Adobe Flash, Adobe Illustrator, Adobe Photoshop

Junior Designer

2007 - 2008
  • Designed an e-learning training platform that was used as a training foundation for new train drivers.
  • Created several banner advertisements for a large sporting company.
  • Developed animation content for an educational software platform.
  • Assisted with upkeep of many e-learning modules.
  • Designed several e-mail campaigns.
Technologies: Adobe Photoshop, Flash
2004 - 2007

B.Sc. Degree in Digital Design

University of Plymouth - Plymouth


Figma, Adobe Photoshop, Sketch, Principle, Adobe Illustrator, Adobe After Effects, ProtoPie,, Flash, Adobe Flash, InVision


MacOS, iOS, Windows, Android




Mobile Design, Design Systems, Product Design, UI Design, Dashboard Design, Mobile App UI, Visual Design, Visual Identity, eCommerce, Web Design, Landing Pages, Mobile App Design, Data Visualization, Data-informed Visual Design, Coda, Abstracts

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