Tunde Ogunkunle
Verified Expert in Design
Designer
Tunde is a skilled, full-service designer with over eight years of experience creating functional experiences in Fintech, sports, transportation, recycling, banking, food, and healthcare technologies. He designed the "Budweiser Kings of Football Show" brand identity and digital solutions launched globally in 2019. He specializes in UX/UI, branding, logos, strategy, and art direction. Tunde believes in a strategy-driven approach to craft clean, modern, and human-centered solutions.
Portfolio
Work Experience
Lead Brand Strategist
Paga
- Owned localization of the brand style guide, refining how we color, text, photograph, and use other visual elements to create a consistent brand across media.
- Set brand compliance metrics and tracked proactively to improve consistency of brand usage internally and externally.
- Led the brand strategy team to actualize the corporate brand strategy.
- Executed strategies to establish brand ownership across all Paga teams.
UI/UX Brand and Art Direction Designer
Talabat
- Worked with internal product and brand team to redesign all brand and product systems and guides.
- Led the art direction for product photography, illustrations, colors, iconography, etc.
- Collaborated with the internal marketing team to redefine all brand and marketing systems, guides, and directions.
Chief Brand Officer
Roadx
- Oversaw the design, advertising, and public relations, and shared responsibility for marketing strategies.
- Led a team of designers, strategists, and developers.
- Defined a 360 degree brand experience across different touch points.
- Launched ride sharing mobile app and led the growth strategy.
Design Lead
Tiantia
- Engaged in thorough user research and competitive landscape analysis.
- Built a cohesive style guide for consistency of brand personality.
- Designed the logo and other brand items, including digital campaigns.
- Designed the UI and UX of the website and worked closely with a developer to bring it live.
Creative Director
Ferricool Studios
- Built an environment for the creative team to work in and oversaw their ideas and projects.
- Oversaw the creative philosophy and standard of output across the agency.
- Developed ideas for advertising and promotional campaigns.
- Pitched concepts to clients and managed the process from start to finish.
- Oversaw several projects from start to finish, keeping to deadlines, and signing off before they were presented.
- Liaised with clients to keep them informed and to highlight any issues understanding the commercial aspects of the agency or marketing department.
- Consulted for brands such as Canon, Baobab Group, Sterling Bank, Budweiser, and Zaron Cosmetics to create awesome brand experiences.
Contract UI/UX Designer
Kudi
- Led a team of designers to come up with wireframes and prototypes for a website redesign developed in-house.
- Created visual design videos and animations, iconography, and other brand assets to show the website transitions and animations.
- Collaborated with the leadership and engineering team.
- Engaged in comprehensive UX research to define the target audience and their different personas.
Art Director
Paga
- Led art and brand direction across different departments.
- Audited, enhanced, monitored, and re-launched the Paga brand; book, systems, assets, and collateral (including upcoming showcase).
- Collaborated with internal and external team members.
- Created a strategy-driven creative design and delivery for products, services, and initiatives.
Graphic Designer
Ellae Creative Design Agency
- Consulted with clients, provided briefs, and advised them with regard to design style, format, print production, and timescales.
- Developed concepts, graphics, and layouts for product illustrations, company logos, and websites.
- Determined size and arrangement of illustrative material and copy and font style and size.
- Developed ideas for advertising and promotional campaigns.
Education
Diploma in Integrated Brand Experience
Orange Academy - Lagos, Nigeria
Master's Degree in Architecture
Obafemi Awolowo University - Ile-Ife, Osun State, Nigeria
Bachelor's Degree in Architecture
Obafemi Awolowo University - Ile-Ife, Osun State, Nigeria
Skills
Tools
Adobe Photoshop, Figma, InDesign CC, Adobe Illustrator, Adobe After Effects, Adobe Experience Design (XD), Adobe InDesign, Canva, After Effects CC, Asana, Trello, Miro
Platforms
Webflow, WordPress, Shopify
Industry Expertise
Advertising, Food, Transportation & Shipping, Restaurants & Dining
Other
Design Thinking, Design, Branding, UI Design, UX Design, Logo Design, Brand Books, eCommerce, Prototyping, Style Guides, Web Design, User Interface (UI), Graphic Design, Product Design, User Journeys, E-learning, Visual Design, Print Design, Brand Design, Web App Design, Web UI Design, CRM Design, Landing Pages, B2B, Marketing Design, Design Systems, Wireframing, Landing Page Design, Conversion Rate Optimization (CRO), Framer, User Interviews, Responsive Web Design (RWD), Search Engine Optimization (SEO), User Research, Strategy, Elementor, Sketching, 2D Graphics, 3D Graphics, 3D Architecture, UX Research, User Experience (UX), Illustration, Fintech, Websites, B2B2C, Web UX, Web UI, Culture, Line Icons, Posters, Visual Art, App UI, App UX, Sustainability, User Flows, Public Transportation, User Needs, Fashion Design, Rebranding, Payment Networks, Art Direction, Photography, UX Strategy, Rideshare Services, Logo Animation, Leather Design, Creative Direction, Color Theory, Accessibility, UI Branding, Color Palettes, Business to Business to Consumer (B2B2C)
Experience
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