Ugo Ifezue, Designer in Lagos, Nigeria
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Ugo Ifezue

Verified Expert  in Design

Designer

Location
Lagos, Nigeria
Toptal Member Since
October 31, 2016

Ugo has 10 years of experience creating cohesive design systems and interfaces to help multiple businesses scale over $3 billion. He's worked with Flutterwave in designing the experience for B2B payments, which achieved an 80% increase in merchant conversions after the redesign. They raised $250 million in 2022. Ugo has also worked with NY-based Minded on simplifying their admin and patient portal, increasing the platform's efficiency for health providers by 65%, with $25 million in 2022.

Portfolio

Work Experience

Head of Design

2021 - PRESENT
Nestcoin Holdings
  • Grew annual revenue from zero to $X million after launching in-app monetization as the founding designer, leading the exchange team. Built the design team across different countries.
  • Designed the flagship B2B enterprise over-the-counter desk for high trade merchants handling $5+ million monthly.
  • Led the design of our play-to-earn gaming guild to fix payment and rewards experiences beyond monetization.
  • Re-architected the experience of on-chain interactions between our products, the blockchain, and customers for improved performance.
  • Handled the design strategy, collaborative design research, systems design, and a culture of innovative thinking, which increased our creative output and business impact.
  • Co-facilitated hundreds of hours of UX research while designing multiple decentralized finance products to quickly identify and suggest design patterns to increase utility to our customers.
Technologies: Figma, Jira, WebApp, Consumer Applications, Responsive Web Apps, Ethereum, Websites, Mobile App Design, Brand Design, Web App Design, Enterprise SaaS, Enterprise Systems, B2B, Fintech, Cryptocurrency, Blockchain, Interaction Design (IxD), UX Branding, UI Branding

Senior Product Designer

2022 - 2022
Minded, Inc.
  • Created the design system components for a telehealth company's admin-facing applications, enabling the team to quickly ship designs to the medical providers and registered nurses that used the dashboard daily.
  • Built the new patient home design on the patient dashboard—an improvement in the patient's experience—giving them quicker and easier access to upcoming appointments, check-ins, and their assigned medical providers.
  • Designed a follow-up feature for medical providers using the system. It allowed them to set the patient's next schedule for consultation, saving them and the patients time and effort.
Technologies: Product Design, Figma, UX Design, Rapid Prototyping, UI Design, Responsive Web Apps, Mobile First, Consumer Applications, Branding, Landing Page Design, Illustration, Web Design, Design Leadership, Graphic Design, Mockups, Data Visualization, Direct to Consumer (D2C), Component Libraries, Front-end Design, iOS UI Design, User Experience (UX), User Interface (UI), App UI, Website Redesign, Web App UI, App UX, iOS, iOS UX Design, Responsive Design, User Stories, Landing Pages, User Flows, Dashboards, Web Dashboards, Design Strategy, Research, Web UX Design, Health IT, Digital Health, Jira, WebApp, Mobile UI, Websites, Brand Design, Web App Design, Enterprise SaaS, Enterprise Systems, B2B, Interaction Design (IxD), UX Branding, UI Branding

Lead Product Designer

2019 - 2021
Bundle
  • Led a team of designers in building a design system and library of illustrations and assets, improving the efficiency of shipped designs.
  • Designed a user-friendly escrow service that helped bridge the gap between on-ramp and off-ramp crypto and fiat payments.
  • Pioneered an Instagram-inspired story module in our trading app that increased every user's crypto knowledge, helping them make better informed decisions.
Technologies: Figma, User Interface (UI), Wireframing, Marvel App, Apps, Cryptocurrency Wallets, User Journeys, Design Systems, Product Design, Visual Design, Brand Guidelines, Mobile UX, App Design, Mobile, Blockchain, Cryptocurrency, UX Research, Mobile UX Design, Mobile UI Design, Mobile Design, B2C, Rapid Interactive Prototyping, Design Leadership, Leadership, Personas, Rapid Prototyping, UX Wireframes, User Personas, Consumer-facing Product Design, Style Guides, Usability, Accessibility, Information Architecture (IA), Early-stage Startups, User Journey Maps, Branding, Landing Pages, Landing Page Design, Illustration, Graphic Design, Marketing Design, Project Management, Mockups, Data Visualization, Front-end Development, HTML, CSS, Direct to Consumer (D2C), Component Libraries, Front-end Design, User Experience (UX), UI Design, App UI, UX Design, Website Redesign, App UX, iOS, iOS UX Design, Responsive Design, User Stories, User Flows, Dashboards, Design Strategy, Research, Web UX Design, Mobile First, SCSS, Jira, Consumer Applications, Mobile UI, Ethereum, Websites, Mobile App Design, Brand Design, Fintech, Interaction Design (IxD), UX Branding, UI Branding

Senior UI Designer

2017 - 2018
Heftybyte, Inc.
  • Designed the user interface of a special series of a huge media company's site; created prototypes and wrote the HTML and CSS code.
  • Redesigned the website of an events platform that hosts free summer events, helping users find events by location.
  • Redesigned the iOS app of the events platform company.
  • Collaborated with a team on the design of the entire user interface and experience of an iOS app for hailing trucks in transit.
Technologies: InVision, Sketch, Marvel App, Website Redesign, Web App UI, Icon Design, HTML5, Sublime Text 3, Apps, Cryptocurrency Wallets, Landing Page Design, Responsive Web Design (RWD), User Journeys, Web Design, Design Systems, Product Design, Visual Design, Brand Guidelines, Branding, Figma, Mobile UX, App Design, Sass, Mobile, Blockchain, UX Research, Mobile UX Design, Mobile UI Design, Wireframing, Mobile Design, Web App Design, B2C, Rapid Interactive Prototyping, Design Leadership, Leadership, Personas, Rapid Prototyping, Web App UX, SaaS Design, UX Wireframes, User Personas, Consumer-facing Product Design, Style Guides, Dashboard Design, Usability, Accessibility, Information Architecture (IA), Early-stage Startups, User Journey Maps, Marketing Design, Project Management, Mockups, Data Visualization, Front-end Development, HTML, CSS, Direct to Consumer (D2C), Component Libraries, Front-end Design, iOS UI Design, User Experience (UX), User Interface (UI), UI Design, App UI, UX Design, App UX, iOS, iOS UX Design, Responsive Design, User Stories, Landing Pages, User Flows, Dashboards, Web Dashboards, Design Strategy, eCommerce UX, Research, Web UX Design, Mobile First, SCSS, Jira, WebApp, Consumer Applications, Responsive Web Apps, Ethereum, Websites, Fintech, WordPress, Interaction Design (IxD)

UI Designer

2016 - 2017
Intelia
  • Crafted the user interface design for a streaming platform for an international conglomerate for their staff to watch annual seminars, including the admin section for managing users and access controls.
  • Designed and developed a staff attendance web app for a state government's IT office.
  • Created a web app design for a service that matches medical graduates to hospitals offering residency programs.
  • Crafted an Android app design for a startup pitch app—where founders can upload a video of their pitch and get voted, vetted, and funded by interested investors.
  • Designed the user interface for a chat app made specifically for a company's team communication.
Technologies: Marvel, InVision, Sketch, Marvel App, Website Redesign, Web App UI, Icon Design, CSS3, HTML5, Sublime Text 3, JavaScript, Apps, Landing Page Design, Responsive Web Design (RWD), User Journeys, Web Design, Logo Design, Design Systems, Product Design, Visual Design, Brand Guidelines, Branding, Figma, Mobile UX, App Design, Sass, Mobile, UX Research, Mobile UX Design, Mobile UI Design, Wireframing, Mobile Design, Web App Design, B2C, Rapid Interactive Prototyping, Personas, Rapid Prototyping, Web App UX, SaaS Design, Health IT, Adobe Experience Design (XD), UX Wireframes, User Personas, Consumer-facing Product Design, Style Guides, Dashboard Design, Usability, Information Architecture (IA), Early-stage Startups, User Journey Maps, Graphic Design, Marketing Design, Mockups, Front-end Development, HTML, CSS, Direct to Consumer (D2C), Component Libraries, Front-end Design, iOS UI Design, User Experience (UX), User Interface (UI), UI Design, App UI, UX Design, App UX, iOS, iOS UX Design, Responsive Design, User Stories, Landing Pages, User Flows, Dashboards, Web Dashboards, Design Strategy, eCommerce UX, Research, Web UX Design, SCSS, WebApp, Responsive Web Apps, Mobile UI, B2B, WordPress

UI and UX Designer

2016 - 2016
ICH | Intelligent Campaign Hub
  • Designed, prototyped, and developed the user interface for campaign landing pages and bank portals; used Sublime Text (HTML, Sass, jQuery) and Sketch.
  • Led the user interface and experience design for the web app of a credit loaning company.
  • Owned the design process and output of a team of designers and a front-end developer.
Technologies: HTML5, Sass, InVision, Sketch, Marvel App, CSS3, Sublime Text 3, JavaScript, Apps, Landing Page Design, Responsive Web Design (RWD), User Journeys, Web Design, Logo Design, Product Design, Visual Design, Brand Guidelines, Branding, Mobile UX, App Design, Mobile, UX Research, Mobile UX Design, Mobile UI Design, Wireframing, Mobile Design, Web App Design, B2C, Personas, Rapid Prototyping, SaaS Design, Adobe Experience Design (XD), UX Wireframes, User Personas, Consumer-facing Product Design, Style Guides, Dashboard Design, Usability, eCommerce UI, Information Architecture (IA), Early-stage Startups, User Journey Maps, Marketing Design, Project Management, Mockups, Front-end Development, HTML, CSS, Front-end Design, User Experience (UX), User Interface (UI), UI Design, UX Design, App UX, Design Strategy, eCommerce UX, Research, SCSS

Product Designer

2015 - 2016
VConnect
  • Developed the mobile site’s layout—creating wireframes and mockups and also building the presentation logic modules to piece the layouts together.
  • Ensured that the eCommerce product logically flowed from one step to another to get the best user experience and to improve conversion rates.
  • Collaborated with product management and engineering to define and implement innovative solutions for the product direction, visuals, and the user experience.
Technologies: InVision, Sketch, Adobe Illustrator, CSS3, HTML5, Sublime Text 3, JavaScript, Apps, Landing Page Design, Responsive Web Design (RWD), User Journeys, Web Design, Design Systems, Product Design, Visual Design, Brand Guidelines, Branding, Mobile UX, App Design, Sass, Mobile, UX Research, Mobile UX Design, Mobile UI Design, Wireframing, Mobile Design, Enterprise SaaS, Lead Pages, Web App Design, B2C, Personas, Rapid Prototyping, SaaS Design, UX Wireframes, User Personas, Consumer-facing Product Design, Style Guides, Usability, eCommerce UI, Information Architecture (IA), Early-stage Startups, User Journey Maps, Mockups, Front-end Development, HTML, CSS, Front-end Design, User Experience (UX), User Interface (UI), UI Design, App UX, eCommerce UX, SCSS, Responsive Web Apps

Contract UI Designer

2013 - 2014
VConnect
  • Worked with the product team and built out the HTML and CSS codes for mockup designs for the new site design.
  • Created design assets for the new website's brand identity.
  • Conducted user research to understand what customers enjoy from competing eCommerce platforms and user journeys to illustrate that desired experience on our platform.
Technologies: Sketch, Adobe Illustrator, CSS3, HTML5, Sublime Text 3, JavaScript, Apps, Landing Page Design, Responsive Web Design (RWD), User Journeys, Web Design, Design Systems, Product Design, Visual Design, Brand Guidelines, Branding, Mobile UX, App Design, Sass, Mobile, UX Research, Mobile UX Design, Mobile UI Design, Wireframing, Mobile Design, B2C, Personas, UX Wireframes, User Personas, Consumer-facing Product Design, Style Guides, Usability, eCommerce UI, Information Architecture (IA), Early-stage Startups, User Journey Maps, Mockups, Front-end Development, HTML, CSS, User Experience (UX), User Interface (UI), UI Design, App UX, eCommerce UX, SCSS
2008 - 2012

Bachelor's Degree in Computer Science

Covenant University - Lagos, Nigeria

Tools

Marvel, InVision, Sketch, Marvel App, Sublime Text 3, Figma, Adobe Experience Design (XD), Adobe Illustrator, InVision App, Jira

Languages

CSS3, HTML5, CSS, HTML, JavaScript, SCSS

Industry Expertise

Entertainment & Leisure

Platforms

Mobile, iOS, Ethereum, WordPress, Webflow

Other

Sass, App Design, iOS UI Design, UI Design, Mobile UX, iOS UX Design, App UI, Websites, UX Design, Website Redesign, Web App UI, Apps, Cryptocurrency Wallets, Cryptocurrency, Blockchain, Mobile UI, App UX, Mobile Design, Wireframing, Mobile UI Design, Mobile UX Design, UX Research, Responsive Design, User Experience (UX), User Interface (UI), Landing Page Design, Responsive Web Design (RWD), User Journeys, Web Design, Design Systems, Product Design, Visual Design, Landing Pages, User Stories, Prototyping, Fintech, User Research, User Flows, Dashboards, Web Dashboards, Enterprise SaaS, Enterprise Systems, Lead Pages, Web App Design, B2C, Rapid Interactive Prototyping, Design Leadership, Personas, Rapid Prototyping, Design Strategy, System Design, Brand Design, Growth, eCommerce UX, Mobile App Design, Research, UX Audits, Web UI Design, Web UX Design, Web App UX, SaaS Design, Health IT, Digital Health, UX Wireframes, User Personas, Consumer-facing Product Design, Style Guides, Dashboard Design, Usability, eCommerce UI, Information Architecture (IA), User Journey Maps, Mockups, Front-end Development, Direct to Consumer (D2C), Component Libraries, Front-end Design, Interaction Design (IxD), UX Branding, UI Branding, Branding, Brand Guidelines, Logo Design, B2B, Leadership, Accessibility, Early-stage Startups, Graphic Design, Marketing Design, Project Management, Icon Design, Responsive Web Apps, Mobile First, Consumer Applications, Illustration, Data Visualization, WebApp

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