Virginia Tejada
Verified Expert in Design
Designer
Palma, Spain
Toptal member since March 21, 2019
Virginia is a strategic product designer and facilitator with 15+ years of experience. She specializes in UX, product strategy, and design thinking, helping organizations shape early concepts and improve mature products. Through workshop facilitation and collaborative design processes, she aligns teams and drives innovation. Virginia is passionate about identifying opportunities, solving the right problems, and translating insights into meaningful experiences.
Portfolio
HundredRooms | Significant Insights by Listening to HundredRooms' Audience
The E2mC Project | Crowdsourcing to Help Emergency Services
Work Experience
Digital Product Designer | UX Strategy Consultant
Freelance
- Helped build diverse digital products, from early concepts and MVPs to mature products, new features, and their interactions.
- Managed all aspects of the UX design process: ideation, strategy, research, low-fidelity architecture, and final UI.
- Collaborated with large corporations in the technology space and with non-governmental environmental organizations like Greenpeace.
- Performed UX audits, stakeholder workshops, customer journey mapping, user journey, competitor analysis, guerrilla research, user personas, user testing validation, etc.
- Collaborated with numerous startups in both B2C and B2B sectors on projects across diverse industries, including AI, business intelligence, education, travel tech, sustainability, environmental innovation, citizen science, and SaaS.
Product Designer and Facilitator
Isabel Ramirez
- Designed an app for a preschool that facilitates communication between families, teachers, and administrators.
- Facilitated several workshops for concept development, ideation, and team alignment.
- Conducted competitor analysis and managed information architecture, user flows, wireframes, and final UI design.
- Developed three views: a mobile app for caregivers, an iPad app for staff, and a desktop admin panel.
- Worked on the key features that included daily reports, attendance management, posts, incident tracking, approved pickups, gallery, calendar, and more.
Product Designer
Meltwater News US, Inc.
- Developed new features for the Owler Max product, including sales intelligence integrations (Salesforce, HubSpot, and Slack), contact data, and a Chrome extension with an AI-powered feature.
- Facilitated several workshops with the team focused on problem-solving and co-creation, incorporating design thinking exercises such as proto-personas, user journey mapping, JTBD, and HMW.
- Led ideation and co-creation workshops, conducted competitor analysis and user validation, and managed information architecture, user flows, wireframes, and final UI design.
- Worked with the design team to refine and improve the existing design system and master files.
- Designed product enhancements such as admin area improvements, list import capabilities, company addition features, and an optimized checkout page.
UX Expert for Business Analysis and MVP
Toptal Client
- Handled UX research, business analysis, and MVP development aimed at enhancing work processes and the knowledge management system for the Global Security Governance department of a leading tech company (name withheld for confidentiality).
- Conducted user research and interviews with C-level stakeholders and employees to identify the team’s needs and pain points.
- Mentored and analyzed a discovery workshop with stakeholders to map their workflow, understand their personas, and identify their jobs to be done.
- Supported the engineering team to build a proof of concept (PoC) of a conversational interface through interactive prototypes and implementation reviews.
- Ran a co-creation workshop with the team to define user flows and discover alternative solutions for the proof of concept mentioned above.
- Performed other tasks and used different methods to complete the discovery project, namely benchmarking, personas, and the value proposition canvas.
Head of Digital User Experience
Scifabric
- Built crowdsourcing projects from scratch to solve complex tasks for different purposes. Conducted the ideation, stakeholders interviews, and user validation and managed the IA, prototyping, and final UI for all the below-mentioned projects.
- Generated a color map of artificial light for The Institute of Photonic Sciences (ICFO).
- Created awareness about solar energy through Greenpeace’s campaign.
- Gathered a clinical consensus on heart disease research with Radcliffe.
- Designed a mobile-first platform for disaster risk reduction.
Digital Product Designer | UX Designer
vzaar
- Created engaging and delightful product-design solutions across the vzaar product line.
- Managed the redesign of a marketing site, which included conceptualization, information architecture, and user interface design.
- Designed new platform features, such as video management.
- Designed solutions focused on conversion optimization and marketing campaigns.
- Implemented UX methodologies in the company's workflow, which kept users at the center of the design process (benchmarking, stakeholder interviews, user research, and prototypes).
- Developed product front-ends, using HTML, CSS, and Sass.
- Followed object-oriented programming principles and implemented a Bourbon framework.
UI/UX Designer | Product Designer | Front-end Developer
Educaedu
- Contributed to the overall product strategy through concept generation focusing on innovation, usability, and monetization goals.
- Managed the project and product development from conceptualization to the final UI.
- Oversaw the hiring process to increase the team as design manager.
Art Director and Web Designer
Genetsis
- Worked as art director for clients including Danone, Carlsberg, Reina, Beefeater, Bimbo, Biotherm, Yves Saint Laurent, Helena Rubinstein, and others, focusing on creative direction, digital campaigns, and web design for new briefs.
- Was a design team manager for Iberdrola for over a year, leading the redesign of their corporate website from execution to launch.
- Led the visual style and imagery across various projects—including promotional digital campaigns, new creative proposals, and website maintenance—ensuring alignment with both brand identity and project briefs.
Education
Bachelor's Degree in Advertising and Public Relations
Universidad Complutense de Madrid - Madrid, Spain
Certifications
Design Thinker
DesignThinkers Academy
Usability24/7 Accredited Practitioner
UX24/7
User Experience Design
General Assembly London
Data Driven Design
La Nave Nodriza
Skills
Tools
Slack, Sketch, Adobe Photoshop, Marvel App, Confluence, Miro, Adobe Illustrator, Axure RP Pro, Zeplin, MURAL, Hotjar, Bourbon, Zoom, Trello, Asana, Jira, Canvas, FigJam
Platforms
Mobile, Figma, Webflow
Industry Expertise
Technology, Travel & Leisure, Marketing, Hotels & Lodging, Education
Languages
HTML, HTML5, CSS
Other
UX Design, UI Design, Mobile Design, SaaS, Web Design, SaaS Design, Ideation Workshops, Design Strategy, Early-stage Startups, Startup Consulting, Research Analysis, Web UI, Web UX, Web App Design, Design Systems, Mobile UI, B2B, Personas, Environment, Task Flows, Paper Prototyping, UX Research, Categorization, Tags, Labeling, User Interviews, Search, Redesign, Responsive UI, Conceptualization, Illustration, Customer Journey, User Journeys, UI Testing, Google Drive, UX Strategy, Digital Product Design, Design Leadership, Web App UX, Web App UI, User Onboarding, Dashboard Design, Enterprise SaaS, Market Research, Responsive Web Design (RWD), Design Reviews, UI Audits, UX Audits, Buyer Personas, Project Estimation, User Interface (UI), User Experience (UX), Wireframing, Usability Testing, Workshop Facilitation, Remote User Testing, Information Architecture (IA), Prototyping, Digital Strategy, User Flows, User Journey Maps, Stakeholder Interviews, Mobile UI Design, User Personas, Product Design, Mobile UX Design, MVP Design, Web Development, Mobile Mockups, Mobile UX, Mockups, High-fidelity Prototypes, Lean Startups, AI Design, UX Wireframes, Web Platforms, Complex Application User Interfaces (UI), Responsive Design, Design Thinking, UX Flows, Data Visualization, Conversion Rate Optimization (CRO), User Testing, Emergency & Urgent Care, Videos, Card Sorting, Style Guides, Video Hosting, B2C, Logo Design, Marketplace Platforms, Mobile App Design, eCommerce, Two-sided Marketplaces, Sass, Moderation, Leadership, Multimedia, Graphic Design, Artificial Intelligence as a Service (AIaaS), Design Thinking Facilitation, Landing Page Design, Mobile GPS, Focus Groups, Families, Courier, Booking, Mobile First, Minimum Viable Product (MVP), Crowdsourcing, Clean Energy, Social Impact, Interviews, Concept Sketching, Research, Photography, Tutorials, Contextual Help, Engagement Strategy, Web Search, Usability, Competitor Analysis & Profiling, Rentals, User-centered Design (UCD), Algorithms, Disaster Recovery Plans (DRP), Flood Estimation, Analytics, Graphs, Animation, Business Processes, Science, Journey Mapping, User Validation, User Research, Facilitation, Heuristic Analysis, Heuristic Evaluation, Heuristic Review, Web Usability, UX Workshops, Information Gathering, Travel, Luxury Industry, Discovery, Concept Modeling, Responsive Layout, Sitemaps, Product Discovery, Proof of Concept (POC), Workshops, Design Workshops, Benchmarking, Benchmark Analysis, Lean Canvas, Value Proposition, Mapping, UX Analysis, Remote Work, Booking Systems, Booking UX, Data-driven Design, Training, Visual Design, Rapid Prototyping, Scalability, Artificial Intelligence (AI), Integration, Sustainability, Sustainability Reports, Visual Storytelling, Emotional Design, Art Direction, Creativity, iOS App Design, Apps, Reports, Communication
Experience
- Product Design - 15 years
- Prototyping - 15 years
- Design Strategy - 10 years
- UX Design - 10 years
- Design Thinking Facilitation - 8 years
- MVP Design - 8 years
- Customer Journey - 5 years
- Workshop Facilitation - 5 years
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