Virginia Tejada

Designer in Palma, Spain

Member since January 14, 2019

A digital designer with multiple years of experience, Virginia is focused on UX, particularly in the areas of research, design, and strategy. Her professional career includes both startups and large companies, spanning development of early products and concepts as well as existing products and their interactions. Virginia is passionate about identifying problems and transforming them into intuitive interfaces.

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Portfolio

Digital Design

BoB | MVP for a Luggage-transfer Service
- User Interface (UI)
- Focus Groups
- Workshop Facilitation
- Prototyping
- Travel & Leisure
- Families
- Courier
- Booking
- Personas
- Mobile First
- User Journey Maps
- User Flows
- Information Architecture (IA)
- Remote User Testing
- Minimum Viable Products (MVP)
- User Experience (UX)
- User Personas
- Journey Mapping
- Travel
- Discovery
- Product Discovery
- Benchmarking
- Competitor Analysis & Profiling
- Booking Systems
- Booking UX
- UX Design
Discovery and PoC for a Top Tech Company
- Discovery
- Product Discovery
- MVP Design
- Proof of Concept (POC)
- Workshops
- Ideation Workshops
- Design Workshops
- Workshop Facilitation
- Benchmarking
- Benchmark Analysis
- Competitor Analysis & Profiling
- Canvas
- Lean Canvas
- Value Proposition
- Prototyping
- Wireframing
- User Flows
- Customer Journeys
- Mapping
- Personas
- User Personas
- Buyer Personas
- Enterprise SaaS
- SaaS
- UX Analysis
- Research Analysis
- UX Research
- Market Research
- Miro
- Remote Work
- remote workshop
- User Journeys
- User Journey Maps
UX Design Lead for a Luxury Travel Web App
- Personas
- User Flows
- User Journeys
- User Journey Maps
- Product Design
- UX Workshops
- Prototyping
- Wireframing
- Information Gathering
- Information Architecture (IA)
- Travel
- Travel & Leisure
- Luxury Industry
- Discovery
- Concept Modeling
- Web UX
- Mobile
- UX Design
- Mobile UX Design
- Responsive Design
- Responsive Layout
- Sitemaps
Greenpeace | Crowdsourcing Platform
- User Testing
- User Interface (UI)
- Crowdsourcing
- Clean Energy
- Environmental
- Social Impact
- Prototyping
- Interviews
- Concept Sketching
- Information Architecture (IA)
- Sketch
- User Task Flows
- Research
- Photography
- Tutorials
- Contextual Help
- Engagement Strategy
- User Flows
- User Experience (UX)
vzaar | Dashboard App: Analytics and Management Systems
- Analytics
- Graphs
- Videos
- Categorization
- Tags
- Labeling
- Competitor Analysis & Profiling
- Prototyping
- User Testing
- User Interviews
- Paper Prototyping
- Information Architecture (IA)
- Search
- User Interface (UI)
- HTML5
- CSS
- Sass
- B2B
- SaaS
- User Experience (UX)
HundredRooms | Significant Insights by Listening to HundredRooms' Audience
- Prototyping
- Paper Prototyping
- Personas
- Information Architecture (IA)
- User Flows
- Travel & Leisure
- Families
- Interviews
- Web Search
- Usability
- Remote User Testing
- Usability Testing
- UX Research
- Competitor Analysis & Profiling
- Rentals
- User-centered Design (UCD)
- User Experience (UX)
The E2mC Project | Crowdsourcing to Help Emergency Services
- Social Impact
- Crowdsourcing
- Environmental
- Algorithms
- Disaster Recovery Plans (DRP)
- Flood Estimation
- Remote User Testing
- User Interface (UI)
- Prototyping
- Interviews
- Concept Sketching
- Information Architecture (IA)
- User Task Flows
- Tutorials
- Contextual Help
- Mobile First
- Emergency & Urgent Care
- User Flows
- User Experience (UX)
Web App for Light Pollution Study Through Crowdsourcing
- Crowdsourcing
- Web App Design
- Web App UX
- Science
- Environmental
- Social Impact
- Prototyping
- UI

Employment

Digital Product Design | UX Strategy Consultant
2016 - PRESENT
Freelance Work
- Helped build diverse digital products, from early concepts and MVPs to mature products, new features, and their interactions.
- Worked on all aspects of the UX-design process: ideation, strategy, research, low fidelity architecture, and final UI.
- Provided UX audits, stakeholder workshops, customer journey mapping, user journey, competitor analysis, guerrilla research, user personas, user testing validation, etc.
- Collaborated with large corporations in the technology space and with non-governmental environmental organizations like Greenpeace.
- Helped over seven startups, both B2C and B2B, including BoB.io, Consentio, and Essentialist.com.
Technologies: Mural.co, Miro, Confluence, Jira, Asana, Trello, Workplace Processes, Slack, Zoom, Hotjar, Google Drive, Adobe Photoshop, Figma, Sketch, Mobile UX, Mobile UI, Mobile Design, Mobile Mockups, Design Strategy, UI Design, Responsive Design, Responsive Web Design (RWD), Mobile UI Design, Web Design, Training, Visual Design, Education, UX, Web App UI, Rapid Prototyping
UX Expert for Business Analysis and MVP
2019 - 2020
Toptal Client
- Led UX research for a top tech company. Our goal was to determine how to improve part of their work process.
- Conducted user research and interviews with C-level stakeholders and employees to identify the team’s needs and pain points.
- Mentored and analyzed a discovery workshop with stakeholders to map their workflow, understand their personas, and identify their jobs to be done.
- Supported the engineering team to build the proof of concept through interactive prototypes and implementation reviews.
- Ran a co-creation workshop with the team to define user flows and to discover alternative solutions for the proof of concept mentioned above.
- Performed other tasks and used different methods to complete the discovery project, namely benchmarking, personas, and the value proposition canvas.
Technologies: Google Drive, Workplace Processes, Confluence, Sketch, Miro, UX Design, Workshops
Head of Digital User Experience
2016 - 2020
Scifabric
- Built crowdsourcing projects from scratch to solve complex tasks for different purposes. Conducted the ideation, stakeholders interviews, and user validation and managed the IA, prototyping, and final UI for all the below-mentioned projects.
- Generated a color map of artificial light for The Institute of Photonic Sciences (ICFO).
- Created awareness about solar energy through Greenpeace’s campaign.
- Gathered clinical consensus on heart disease research with Radcliffe.
- Designed a mobile-first platform for disaster risk reduction.
Technologies: User Flows, UX Design, User Interface (UI), Hotjar, Mural.co, Zeplin, Adobe Illustrator, Adobe Photoshop, Marvel App, Sketch, UI Design, Mobile UI
Digital Product Designer | UX Designer
2013 - 2016
vzaar
- Created engaging and delightful product-design solutions across the vzaar product line.
- Managed the redesign of a marketing site, which included conceptualization, information architecture, and user interface design.
- Designed new platform features, such as video management.
- Designed solutions focused on conversion optimization and marketing campaigns.
- Implemented UX methodologies in the company's workflow, which kept users at the center of the design process (benchmarking, stakeholder interviews, user research, and prototypes).
- Developed product front-ends, using HTML, CSS, and Sass.
- Followed object-oriented programming principles and implemented a Bourbon framework.
Technologies: User Flows, UX Design, User Interface (UI), Bourbon, Sass, CSS, HTML, Hotjar, Adobe Illustrator, Adobe Photoshop, Marvel App, Sketch, Leadership, Usability Testing
UI/UX Designer | Product Designer | Front-end Developer
2010 - 2013
Educaedu
- Contributed to the overall product strategy through concept generation focusing on innovation, usability, and monetization goals.
- Managed the project and product development from conceptualization to the final UI.
- Oversaw the hiring process to increase the team as design manager.
Technologies: User Flows, UX Design, User Interface (UI), CSS, HTML, Adobe Illustrator, Adobe Photoshop, Leadership

Education

Bachelor's degree in Advertising and Public Relations
2000 - 2005
Universidad Complutense de Madrid - Madrid, Spain

Certifications

Design Thinker
MARCH 2021 - PRESENT
DesignThinkers Academy
Usability24/7 Accredited Practitioner
JULY 2018 - PRESENT
UX24/7
User Experience Design
JUNE 2016 - PRESENT
General Assembly London
Data Driven Design
AUGUST 2015 - PRESENT
La Nave Nodriza

Experience

Web App Design10 years
UX Design10 years
Prototyping10 years
Design Strategy10 years
Product Design10 years
MVP Design8 years
Workshop Facilitation5 years
Customer Journeys5 years

Location

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Designer in Palma, Spain

Portfolio

Employment

Digital Product Design | UX Strategy Consultant

UX Expert for Business Analysis and MVP

Head of Digital User Experience

Digital Product Designer | UX Designer

UI/UX Designer | Product Designer | Front-end Developer

Education

Certifications

Experience

Location