William Kawai
Verified Expert in Design
Designer
São Paulo - State of São Paulo, Brazil
Toptal member since March 12, 2021
With over eight years of experience in User Experience (UX) and three years in leadership, William has consistently demonstrated his ability to manage and develop teams in renowned companies within the tech, payments, and retail sectors. In his most recent position as a UX manager, he led a team remotely, focusing on designing and implementing UX strategies that align business needs with those of the customers to enhance performance and results.
Work Experience
Mobile Website Designer
PepsiCo
- Designed 14 different dashboards for diverse contexts, tailored for mobile applications and a 6-TV panel setup in a marketing war room.
- Adapted dashboards from a 6-monitor display setup for mobile usage.
- Designed new customized widgets for the Sprinklr tool for each context and need.
- Worked closely with the product manager to define dashboard components.
Product Design Manager (Remote)
CVC
- Contributed to CVC Corp's digital transformation by spearheading the development of a new sales system successfully rolled out to over 1,000 agencies.
- Managed a team of 20 UX professionals and three coordinators dedicated to various CVC Corp channels and platforms, including physical stores, websites, and apps.
- Led research and exploration of current digital experiences to provide a seamless, frictionless customer experience by fixing over 150 usability debts in 2021.
- Ensured best practices for standardization and consistency across the company's 12+ products through the design system.
- Established a task tracking and process using Jira, improving collaboration across 8+ product designer workstreams.
- Promoted the company's first 'Designathon,' raising possible solutions for critical problems of the experience evaluated by senior leadership.
- Fostered a collaborative relationship with the product management team, leading the process to develop a shared product vision and define user experience and objectives.
- Organized meet-ups and workshops for knowledge sharing, internal engagement, and training.
- Championed a customer-centric culture across over 23 digital product, technology, and business teams, ensuring visibility of impact on priorities.
- Created succinct business cases and executive summaries for defining and describing the scope, objectives, and key deliverables of the area.
Product Design Coordinator (Remote)
CVC
- Managed, as coordinator, one of the UX fronts at CVC Corp (mobile B2C apps).
- Defined and supported UX processes and trained and guided product designers.
- Monitored tasks, ensuring the quality and timing of deliverables.
- Unblocked potential obstacles and supported prioritization.
- Aligned and tracked goals and objectives with PMs, tech leads, and business representatives.
Product Design Lead
Cielo Brazil
- Ensured consistency in the app experience, integrating with other company products (e.g. sales, promotions and partnerships, and customer service).
- Contributed to the implementation of the design system.
- Validated the accuracy of deliverables by gathering qualitative and quantitative data, and conducting user interviews, usability tests, and focus groups.
- Prototyped a range of solutions for payments in websites and apps.
- Designed and documented user interfaces for payment solutions.
- Designed survey testing to determine feature/function fit and guerilla user tests.
- Collaborated in the application and evolution of the design system to ensure a consistent digital experience.
UX Designer
VIA
- Developed wireframes from research, processes of empathy, and ideation.
- Created cutting-edge Interfaces from wireframe, guided by brand visual guidelines.
- Organized workshops for customer journey mapping, card sorting, and information architecture.
- Tested usability tests for prototypes and feature validations.
- Designed components and visual guidelines for the initial version of Casas Bahia's design system for future visual elements and code componentization.
UX Designer
Extra
- Performed web design for extra.com.br. (art direction, motion graphics, web banners, HTML, and CSS).
- Designed landing pages and KVs for promotional campaigns such as Black Friday.
- Worked on web design, art direction, landing page, and campaign design.
Education
Bachelor's Degree in Graphic Design
Anhembi Morumbi University - Brazil
Certifications
Service Design Experience
Echos Innovation Lab
UX Weekend
Mergo UX School
Workshop UX Research
Mergo UX School
Skills
Tools
Adobe Creative Suite, Figma, Adobe Experience Design (XD), Adobe Photoshop, Adobe After Effects, Miro, Photo Editors, Google Slides, Jira, Atlassian Suite, Maze, InVision App, InVision, Hotjar, UXCam, ProtoPie, Atlassian
Platforms
iOS, Android, Web, Mobile, Adobe Suite, Useberry, WordPress, Webflow
Languages
HTML, HTML5, CSS
Industry Expertise
Banking & Finance, Hospitality, Consumer Products, Insurance, Marketing, Social Networking, Automotive
Other
UX Design, UX Research, Usability Testing, Web UI, High-fidelity Prototypes, Wireframing, Visual Design, Information Architecture (IA), Web Design, UI Design, eCommerce UX, User Interviews, Mobile Prototypes, User Flows, Mobile App UI, User Experience (UX), User Interface (UI), eCommerce, Gaming, App Design, Mobile UX Design, Mobile UI Design, Design Systems, eCommerce UI, UI Branding, Product Design, Web App Design, Prototyping, User Research, UI Prototyping, Web App UX, Websites, Responsive Web Apps, Branding, Web App UI, Data Visualization, Mobile App Design, Mobile Design, Design Leadership, User-centered Design (UCD), Design Guidelines, Dashboards, User Onboarding, Layout Design, Mobile First, MVP Design, SaaS, Landing Page Design, Digital Marketing Design, Low-fidelity Prototypes, Landing Pages, Responsive Web Design (RWD), Usability, Interaction Design (IxD), Brand Identity, Logo Design, Typography, Brand Design, Mobile UI, Dashboard Design, B2B, Discovery Workshops, Software as a Service (SaaS), B2C, Artificial Intelligence (AI), Agile, Data-informed Visual Design, Widgets, User Personas, User Stories, UI Components, Brand Books, User Testing, Game Design, Qualitative Research, Quantitative Research, Quantitative User Research, User Validation, Storytelling, Material UI, Mockups, Color Palettes, Product Detail Pages, Component Libraries, System Design, Print Design, Marketing Design, Data-heavy Design, Complex Web Systems, Mobile Applications, Direct to Consumer (D2C), High-fidelity Mockups, Web Applications, Point of Sale, Email Design, Graphic Design, Social Media, Social Media Design, Video Editing, Videos, Mobile Apps, UX Strategy, CX Strategy, Design Strategy, Web Portals, Design Workshops, User Experience Design, User Experience Strategy, Complex Application User Interfaces (UI), Higher Education, Stationery Design, Lean UX, Marketing Technology (MarTech), Cross-functional Collaboration, Product Videos, Video Production, Brand Guidelines, Product Launch, Multimedia, App UI, UI Motion, Microinteraction Design, Layout, Task Flows, Responsive UI, Guerilla Usability Testing, Remote Usability Testing, Workshop Facilitation, Paper Prototyping, User Journey Maps, Design Thinking, Jobs to be Done (JTBD), Service Design, Style Guides, Native Mobile Apps, Mobile UX, Web UX, Desktop Web Design, Web UX Design, Web UI Design, eCommerce Design, UI Style Guides, Microsoft Teams, Fintech, Mobile Banking, Financial Design, Annotated Wireframes, Banner Ads, Gamification, Desktop App Design, SaaS Design, ChatGPT, Atomic Design, Accessibility, Digital Banking, Product Management, Microcopy, Web Dashboards, Motion Design, Brochures, Signage, Motion Graphics, Art Direction, Service Blueprints, Customer Experience, Bank Transactions, Financial Services, Checkout, Online Shopping, App Promotion, UX Wireframes, Animated Prototypes, UX Prototyping, App UX, High-end Design, Card Sorting, Responsive Layout, Information Design, Web Analytics, Blockchain, Non-fungible Tokens (NFT), React, Sprinklr, Animation
Experience
Tools
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