Yulia Tokmakova
Verified Expert in Design
Designer
Warsaw, Poland
Toptal member since May 21, 2020
With 10 years in product design, Yulia specializes in user research, design strategy, and building intuitive, scalable digital experiences. She helps early-stage teams shape product direction and supports larger companies with systems thinking and design execution aligned to business outcomes.
Portfolio
Subgraphs Solutions for Web3 Interface
Web B2B App Music Distribution Platform
Web 3.0 Marketplace
Deep Move | Fitness App
Mobile App for English Learners
Oil and Gas Interface of Blowout Preventer
Work Experience
Lead Product Designer
Hyperconstruct CO.
- Designed the first MVP from scratch. Following its acquisition by The Infinite Reality, I continued to contribute significantly by completing the interfaces for the studio and admin panel.
- Conducted interviews and surveys to understand the needs and pain points of our early adopters. Analyzed competitor platforms to identify gaps and opportunities. Collaborated with key stakeholders to align on vision and objectives.
- Performed usability tests with a select group of users, gathered feedback, identified areas for improvement, and iterated on designs to enhance usability and aesthetics.
Lead Designer
DAO Marketplace
- Created visually compelling and user-friendly interfaces facilitating seamless interactions and transactions within the decentralized ecosystem.
- Collaborated with cross-functional teams, including developers, product managers, and blockchain experts, to define and translate user requirements into intuitive and seamless user experiences.
- Developed a visually appealing and consistent design language that aligned with the branding and ethos of the Web 3.0 and DAO marketplace.
- Conducted user research to understand users' needs, expectations, and pain points within the Web 3.0 and DAO ecosystems. Identified user personas and developed user journey maps to guide the design process and ensure a user-centered approach.
- Created wireframes, user flows, and interactive prototypes to visualize and communicate design ideas, interactions, and user workflows.
- Created high-fidelity mockups, user interface elements, and visual assets, considering usability, accessibility, and visual hierarchy.
- Ensured the designs followed responsive design principles, accommodating various devices and screen sizes.
- Collaborated with the marketing team to design for GDN, SMM, and print graphic materials.
UX Designer
BCG
- Analyzed research data and synthesized findings into actionable recommendations, ensuring user needs and pain points were addressed in product designs.
- Designed a B2B tool that helps to evaluate price changes depending on market suppliers.
- Crafted the design of the above-mentioned B2B tool to meet the specific needs of an internal client—serving as an expected cost tool.
- Created wireframes for new pages based on data gathered and the client's needs.
UI Designer
Kepler Cheuvreux
- Redesigned the user interface of Kepler Cheuvreux’s portal, resulting in a 35% increase in user engagement and improved access to equity and ESG reports for institutional investors.
- Collaborated with quantitative analysts and product managers to translate complex research workflows into intuitive UI components, improving task completion rates by 40%.
- Conducted usability testing with key clients across Europe to validate new product features, directly informing three UX improvements that reduced bounce rates on key pages by 18%.
- Designed responsive web interfaces for credit tools, ensuring cross-device accessibility and compliance with WCAG 2.1 AA standards.
- Led the end-to-end design of a secure client dashboard used to manage personalized financial research subscriptions, which reduced support inquiries by 22% within three months of launch.
Team Lead
AiSport Pro
- Established brand aesthetics, color, and typography system. Created visuals and overall look and feel. Worked on a concept and creative idea.
- Created user stories, built UJM, and created a web portal from scratch that was tested on real users.
- Used a rapid prototyping methodology to test ideas and validate hypotheses. Conducted design workshops and participated in feature prioritization and sprint planning.
Product Designer
MURAL
- Created user stories and built user flows and low-fidelity wireframes. Worked on different user scenarios and produced the final prototype reviewed by stakeholders.
- Built the system in Figma and created all design assets for Mural using the current brand style.
- Proposed solutions for new features and worked on concepts. Developed mockups that would help generate more users for Mural.
Product Designer
IOIO - Enterprise Video Platform
- Employed by the company Ioio.tv, which specializes in broadcasting online events and providing full-service event creation, management, and promotion for end-users.
- Managed the UI/UX for a web builder, an app for event pages, an event room, and chat customization.
- Created a scalable design system and prepared detailed design documentation. I also conducted user research, built wireframes, and gathered users' and stakeholders' feedback.
Product Designer
Verenia
- Optimized the work process and reduced the time spent preparing graphics for B2B projects, social media campaigns, pitch decks, presentations, and multi-paged PDF materials for many US and European manufacturing businesses.
- Rebranded and provided the company with a full package of all design assets. Presented a new multi-page company website based on the created design system and branding.
- Improved the overloaded CRM and updated it according to the new branding.
- Provided graphic support: B2B marketing materials, SMM campaign creatives, presentations, and infographics for a multi-page PDF.
Lead Web Designer
Digital Marketing Agency
- Expanded the list of services the company provides clients by presenting a full package of high-quality design and graphic materials (white papers, pitch decks, and storyboards for video production).
- Leveraged some creative approaches to create an advertising strategy for SMM activities for a gaming company by launching a new feature to interact with the audience.
- Led UI/UX design in mobile app and web projects across several fields (banking, gaming, blockchain, and more), using best practices in human-centered design.
- Managed a design team (educated and conducted workshops for designers), coordinated work inside the team, and made the process of corresponding tasks clear and understandable.
Graphic Designer
CMS Group Tabasco Creative Agency
- Created complex branding and design for FMCG products, including outdoor ads, TV ads, postcards, leaflets, different flyers and SMM materials, presentations for clients, branding T-shirts, bags, and more.
- Worked on several visual identity system design projects, marketing campaign projects, and web design projects.
- Designed logos, banners, photo retouching, and presentations. Created various POS materials, including business cards, leaflets, posters, сorporate elements (envelopes, email documents, folders), a brand book, and a franchise book.
Education
Master's Degree in Technology of Multimedia Production
National Technical University of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute” - Kyiv, Ukraine
Bachelor's Degree in Technology of Multimedia Production
National Technical University of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute” - Kyiv, Ukraine
Skills
Tools
Framer X, Framer Prototyping, Terminal, Sketch, AI Tools, Adobe Photoshop, Adobe Illustrator, InVision, Zeplin, Adobe Animate, Adobe After Effects, Adobe InDesign, MURAL, Miro, Microsoft Outlook, FigJam, Spline
Platforms
Figma, iOS, Android
Industry Expertise
Technology, Consumer Products, Healthcare & Insurance
Languages
HTML5, CSS, HTML
Other
Wireframing, Software Design, UX Research, Rapid Interactive Prototyping, Product Design, Marketing Campaign Design, App UX, UX Design, Mobile UI Design, User Interface (UI), User Experience (UX), B2B, Web App UI, Email Design, Marketing Materials, Presentation Design, Web App Design, Brand Guidelines, iOS Design Trends, Mobile Design, Mobile UI, User Research, Design Thinking, Information Architecture (IA), Ad Design, Visual Design, Character Illustration, Icon Design, Typography, Workflow, UI Components, Data Visualization, Dashboards, Layout Design, Infographics, Information Design, Responsive Web Apps, Web App UX, High-fidelity Mockups, UI Branding, MVP Design, Responsive Web Design (RWD), Mobile Web Design, Mobile First, Design Sprints, User Journey Maps, SaaS Design, Design Systems, User Testing, UI Design, Branding, UX Flows, UX Prototyping, Mobile App Design, Dashboard Design, Graphic Design, Web Design, App Design, Web UX, Web UI, Social Networks, High-fidelity Prototypes, SaaS, Mockups, User Journeys, UX Wireframes, Tailwind CSS, Rapid Prototyping, User-centered Design (UCD), Web Applications, Digital Product Design, Home Services, Enterprise SaaS, Enterprise Design, Google Material Design, Material UI, eCommerce, Crypto, B2B2C, System Design, HubSpot, Mobile Apps, App UI, User Flows, Skincare, Interface Design, Remote Control, Illustration, Prototyping, Web Dashboards, Financing, Trading Systems, Cryptocurrency, Landing Page Design, Responsive Design, Product Pages, Mobile Web, Smart TV, CRM Design, Logo Design, Product Detail Pages, iOS App Design, Mobile UX, Technical Hiring, Team Mentoring, Employee Training, Training, Mentorship & Coaching, Training & Training Content Development, Software as a Service (SaaS), Non-fungible Tokens (NFT), Educational Games, Children's Illustration, Web 3.0, Cryptocurrency Payments, Decentralized Finance (DeFi), Decentralized Applications, Blog Design, HTML UI, Video Streaming, Broadcast Design, Style Guides, Task Management, Outlook, Gmail Plugins, Admin Panels, Tools, Web3, React, Figma to Webflow, Framer
Experience
- Product Design - 10 years
- Web Design - 9 years
- UI Design - 9 years
- Rapid Interactive Prototyping - 5 years
- UX Research - 4 years
- UX Flows - 4 years
- Mobile App Design - 3 years
- Software Design - 2 years
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring